Estudio del mercado de tabaco
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MADRID +Municipios pertenecientes al Primer Estrato: 1−24.999 Habitantes Acebeda 57 Ajalvir 1.288 Alameda del Valle 137 Alamo (El) 3.030 Aldea del Fresno 1.114 Algete 9.976 Alpedrete 3.482 Ambite 427 Anchuelo 540 Arroyomolinos 1.236 Atazar (El) 87 Batres 341 Becerril de la Sierra 1.957 Belmonte de Tajo 1.135 Berrueco (El) 280 Berzosa del Lozoya 74 Boadilla del Monte 15.984 Boalo (El) 1.688 Braojos 124 Brea de Tajo 437 Brunete 2.505 Buitrago del Lozoya 1.324 Bustarviejo 1.202 1 Cabanillas de la Sierra 442 Cabrera (La) 1.093 Cadalso de los Vidrios 2.086 Camarma de Esteruelas 1.387 Campo Real 2.148 Canencia 420 Carabaña 1.023 Casarrubuelos 543 Cenicientos 1.793 Cercedilla 3.884 Cervera de Buitrago 73 Chapinería 907 Chinchón 3.994 Ciempozuelos 10.766 Cobeña 1.264 Collado Mediano 2.386 Colmenar de Oreja 5.206 Colmenar del Arroyo 570 Colmenarejo 2.397 Corpa 369 Cubas 976 Daganzo de Arriba 1.630 Escorial (El) 7.026 Estremera 1.047 Fresnedillo de la Oliva 453 Fresno de Torote 227 2 Fuente el Saz de Jarama 2.648 Fuentidueña de Tajo 1.282 Galapagar 9.237 Garganta de los Montes 303 Garganta del Lozoya 202 Gascones 107 Griñón 2.332 Guadalix de la Sierra 1.732 Guadarrama 6.950 Hiruela (La) 50 Horcajo de la Sierra 119 Horcajuelo de la Sierra 141 Hoyo de Manzanares 3.472 Humanes de Madrid 7.834 Loeches 2.675 Lozoya 386 Lozoyuela−Navas−Sieteiglesias 616 Madarcos 29 Manzanares El Real 2.334 Meco 2.921 Mejorada del Campo 13.597 Miraflores de la Sierra 2.649 Molar (El) 2.755 Molinos (Los) 2.530 Montejo de la Sierra 311 Moraleja de Enmedio 1.512 3 Moralzarzal 2.248 Morata de Tajuña 5.129 Navacerrada 1.597 Navalafuente 326 Navalagamella 625 Navalcarnero 10.294 Navarredondo 79 Navas del Rey 1.032 Nuevo Baztán 519 Olmeda de las Fuentes 120 Orusco 585 Paracuellos del Jarama 4.460 Patones 339 Pedrezuela 798 Pelayos de la Presa 910 Perales de Tajuña 1.961 Pezuela de las Torres 466 Pinilla del Valle 150 Pinto 22.305 Piñuecar 151 Pozuelo del Rey 203 Prádena del Rincón 125 Puebla de la Sierra 48 Puentes Viejas 378 Quijorna 642 Rascafría 1.366 4 Redueña 144 Ribatejada 291 Rivas−Vaciamadrid 14.295 Robledillo de la Jara 57 Robledo de Chavela 1.791 Robregordo 89 Rozas de Puerto Real 634 San Agustín de Guadalix 3.133 San Lorenzo de El Escorial 8.704 San Martín de la Vega 6.350 San Martín de Valdeiglesias 5.428 Santa María de la Alameda 702 Santorcaz 548 Santos de la Humosa(Los) 902 Serna del Monte (La) 93 Serranillos del Valle 478 Sevilla La Nueva 1.694 Somosierra 108 Soto del Real 2.697 Talamanca del Jarama 1.097 Tielmes 1.924 Titulcia 872 Torrejón de la Calzada 1.524 Torrejón de Velasco 1.511 Torrelaguna 2.575 Torremocha de Jarama 238 5 Torres de la Alameda 2.961 Valdaracete 682 Valdeavero 508 Valdelaguna 566 Valdemanco 482 Valdemaqueda 467 Valdemorillo 2.089 Valdemoro 17.954 Valdeolmos 1.110 Valdepiélagos 319 Valdetorres de Jarama 1.269 Valdilecha 1.665 Valverde de Alcalá 220 Velilla de San Antonio 2.347 Vellón (El) 890 Venturada 332 Villa del prado 3.290 Villaconejos 2.898 Villalbilla 1.835 Villamanrique de Tajo 572 Villamanta 1.185 Villamantilla 300 Villanueva de la Cañada 4.300 Villanueva de Perales 341 Villanueva de Pardillo 2.135 Villar del Olmo 492 6 Villarejo de Salvanés 4.952 Villaviciosa de Odón 13.143 Villavieja de Lozoya 157 Zarzalejo 864 Nº DE MUNICIPIOS QUE COMPONEN EL PRIMER ESTRATO................... 155 Composición: 1−24.999 habitantes 5.030.598 −−−−−−−−−−−−− 100% 364.852 −−−−−−−−−−−−−−−− x x= 8% MUNICIPIO CON MAYOR NÚMERO DE HABITANTES: Pinto ( 2 %) MUNICIPIO CON MENOR NÚMERO DE HABITANTES: Madarcos ( 2% ) MUNICIPIO MEDIO : Villaviciosa de Odón ( 4 %) *Municipios pertenecientes al Segundo estrato: 25.000− 99.999 Habitantes Alcobendas 78.916 Aranjuez 35.872 Arganda 26.218 Collado Villaba 26.267 Colmenar Viejo 39.699 Coslada 73.844 Mahadahonda 33.426 Parla 70.048 Pozuelo de Alarcón 48.297 Rozas de Madrid (Las) 35.211 San Fernando de Henares 25.477 San Sebastián de los Reyes 53.794 Torrejón de Ardoz 82.807 Nº DE MUNICIPIOS QUE COMPONEN ELSEGUNDO ESTRATO................... 13 7 Composición: 25.000−99.999 habitantes 5.030.598 −−−−−−−−− 100% 629.876 −−−−−−−−−−− x x= 12 % MUNICIPIO CON MAYOR NÚMERO DE HABITANTES: Torrejón de Ardoz ( 3% ) MUNICIPIO CON MENOR NÚMERO DE HABITANTES: San Fernando de Henares ( 3% ) MUNICIPIO MEDIO : Parla ( 6% ) *Municipios pertenecientes al Tercer estrato: 100.000− 499.999 Habitantes Alcalá de Henares 162.780 Alcorcón 140.245 Fuenlabrada 144.069 Getafe 139.500 Leganés 171.907 Móstoles 193.056 Nº DE MUNICIPIOS PERTENECIENTES AL TERCER ESTRATO.................... 6 Composición : 100.000− 499.999 habitantes 5.030.598 −−−−−−−−−−− 100% 951.557 −−−−−−−−−−−−−− x x= 20% MUNICIPIO CON MAYOR NÚMERO DE HABITANTES: Móstoles ( 5% ) MUNICIPIO CON MENOR NÚMERO DE HABITANTES: Getafe ( 5% ) MUNICIPIO MEDIO: Alcorcón ( 10% ) ENCUESTAS. TABULACIONES CUESTIONARIO 1.− SI−−−−−−−−−84% NO−−−−−−−−−−16% 2.− MALBORO −−−−−−−−−−−−−−−−−−−−−−33,3% FORTUNA −−−−−−−−−−−−−−−−−−−−−− 19,04% WINSTON−−−−−−−−−−−−−−−−−−−−−−− 9,52% 8 CHESTERFIELD −−−−−−−−−−−−−− 9,52% LUCKY STRIKE −−−−−−−−−−−−−−− 9,52% CAMEL−−−−−−−−−−−−−−−−−−−−−−−−−− 9,52% L&M−−−−−−−−−−−−−−−−−−−−−−−−−−− −−−4,76% NOBEL−−−−−−−−−−−−−−−−−−−−−−− −−−−−4,76% 3.− SABOR−−−−−−−−−−−−−−−−−−−−−− 66,6% ECONOMÍA−−−−−−−−−−−−−−−−− 19,04% CALIDAD −−−−−−−−−−−−−−−−−−−− 14,28% 4.− sÍ−−−−−−−−−−− 66,6% NO−−−−−−−−−−−−33,4% 5.− DE UNO A DIEZ−−−−−−−−−−−−−−−33,3% DE DIEZ A QUINCE−−−−−−−−−−23,8% DE QUINCE A VEINTE−−−−−−14,2% DE VEINTE A TREINTA−−−−− 28,5% 6.− TODOS LOS DÍAS−−−−−−−−−−−−−−−−−−−−−− 57,14% CADA 2 O 3 DÍAS−−−−−−−−−−−−−−−−−−−−−−− 23,8% FINES DE SEMANA−−−−−−−−−−−−−−−−−−−−−4,76% UNA VEZ AL MES−−−−−−−−−−−−−−−−−−−−−−−−−14,28% 7.− UN PAQUETE−−−−−−−−−−−−−−−−−−−−−− 76,1% DE UNO A DOS PAQUETES−−− 14,2% DOS O MÁS PAQUETES −−−−−−− 9,52% 8.− ESTANCO Y MÁQUINAS−−−−−−−−−−− 100% 9.− NINGÚN OTRO SITIO−−−−−−−−−−−−−−−− 52,38% SUPERMERCADOS−−−−−−−−−−−−−−−−−−−28,57 % OFICINAS−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−− 4, 76% RESTAURANTES\ PIZZERÍAS−−−−− 4,76% METRO−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−− 4,76% 9 NS\NC−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−− 4,76% 10.− SÍ−−−−−−−−−−−−−−−−−−−−−− 71,4% NO−−−−−−−−−−−−−−−−−−−− 28,6% 11.− L&M−−−−−−−−−−−−−−−−−−−−−−33,3% CORONAS RUBIO−−−20% FORTUNA−−−−−−−−−−−−−−13,3% CUALQUIERA−−−−−−−−− 33,3% 12.− SÍ−−−−−−−−−−−−−−−−−−−−−−23,8% NO−−−−−−−−−−−−−−−−−−−−−−76,1% 13.− SÍ−−−−−−−−−−−−−−−−−−−−−−85,71% NO−−−−−−−−−−−−−−−−−−−−−−14,28& 14.− NADA−−−−−−−−−−−−−−−−−−−−−−28,5% CALIDAD−−−−−−−−−−−−−−−−−−−−−−19,04% AVENTURA−−−−−−−−−−−−−−−−−−−−−−23,8% PRECIO ALTO−−−−−−−−−−−−−−−−−−−−−−9,52% ESTILO DE VIDA−−−−−−−−−−−−−−−−−−−−−−4,76% RELOJES−−−−−−−−−−−−−−−−−−−−−−4,76% TRANQUILIDAD−−−−−−−−−−−−−−−−−−−−−−4,76 DESIERTO−−−−−−−−−−−−−−−−−−−−−−4,76% 15.− SÍ−−−−−−−−−−−−−−−−−−−−−−95,23% NO−−−−−−−−−−−−−−−−−−−−−−4,76% 16.− SÍ−−−−−−−−−−−−−−−−−−−−−−100% 17.− PARADAS DE AUTOBÚS−−−−−−−−−−−−−−−−−−−−−−40% PRENSA−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−25% PUBLICIDAD EXTERIOR/VALLAS−−−−−−−−−−−20% POSTALES−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−10% 10 BARES−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−5% 18.− SI−−−−−−−−−−−−−−−−−−−−−−75% NO−−−−−−−−−−−−−−−−−−−−−−25% 19.− SI−−−−−−−−−−−−−−−−−−−−−−85,7% NO−−−−−−−−−−−−−−−−−−−−−−14,2% 20.− 10−−−−−−−−−−−−−−−−−−−−−−27,7% 10/15−−−−−−−−−−−−−−−−−−27,7% 15−−−−−−−−−−−−−−−−−−−−−−16,6% 25−−−−−−−−−−−−−−−−−−−−−−11,1% 30 O MAS−−−−−−−−−−−−16,6% 21.− SI−−−−−−−−−−−−−−−−−−−−−−66,6% NO−−−−−−−−−−−−−−−−−−−−−−33,3% 22.− COMODIDAD−−−−−−−−−−−−−−−−−−−−−−14,2% AHORRO−−−−−−−−−−−−−−−−−−−−−−−−−−−−19,04% PORQUE FUMA POCO−−−−−−−−−−19,04% OTROS−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−14,2% 23.− LA MITAD DE PRECIO−−−−−−−−−−−−−−−−−−−−−−100% 24.− PAQUETE VERTICAL−−−−−−−−−−−−−−−−−−−−−−85% PAQUETE HORIZONTAL−−−−−−−−−−−−−−−−−15% 25.− NO GUSTA-−−−−−−−−−−−−−−−−−−−−−−50% NO ES SANO-−−−−−−−−−−−−−−−−−−−25% NO LO HA PROBADO−−−−−−−25% 26.− SI−−−−−−−−−−−−−−−−−−−−−−50% NO−−−−−−−−−−−−−−−−−−−−−−50& 27.− NO−−−−−−−−−−−−−−−−−−−−−−100% 28.− NO−−−−−−−−−−−−−−−−−−−−−−100% 11 29.− NO−−−−−−−−−−−−−−−−−−−−−−100% 30.− NO−−−−−−−−−−−−−−−−−−−−−−75% SI−−−−−−−−−−−−−−−−−−−−−−25% 31.− SI−−−−−−−−−−−−−−−−−−−−−−100% 32.− PUBLICIDAD EXTERIOR−−−−−−−−−−−−−−−−−−−−−−75% PRENSA−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−25% 33.− SI−−−−−−−−−−−−−−−−−−−−−−100% 34.− ORIGINAL Y ADECUADO−−−−−−−−−−−−−−−−−−−−−−100% PORCENTAJE DE LA MUESTRA HOMBRES−−−−−−−−−−−−−−−−−−−−−−38% MUJERES−−−−−−−−−−−−−−−−−−−−−− 62% EDADES COMPRENDIDAS ENTRE 18 Y 60 AÑOS NIVEL SOCIOECONÓMICO MEDIO−−−−−−−−−−−−−−−−−−−−−−64% MEDIO−ALTO−−−−−−−−−−−−−36% SITUACIÓN LABORAL TRABAJAN−−−−−−−−−−−−−−−−−−−−−−58% ESTUDIAN−−−−−−−−−−−−−−−−−−−−−−34% PARADOS−−−−−−−−−−−−−−−−−−−−−−8% 12 13 14 15
