READ THE TEXT AND DO THE EXERCISE BELOW: Run Into Trouble

READ THE TEXT AND DO THE EXERCISE BELOW:
1− WRITE TRUE (T) OR FALSE (F):
(_T_) 1. Many people buy products just because famous people use them.
(_T_) 2. More people saw the film Run Into Trouble because they wanted to see
Gabriel Hopps eat the Choco Bar.
(_T_) 3. People like this kind of advertising better than the traditional one.
(_T_) 4. They select the famous person according to their age.
(_F_) 5. The message is that if you use the product you´ll look like the star.
2− COMPLETE THE SENTENCES USING THE LANGUAGE
YOU´VE LEARNED:
• Gabriel _____________didn't eat____________ (Past habit − neg. − eat) black chocolate.
• __ _______________________ (Gerund) too much chocolate may be dangerous to your health.
• Gabriel Hopps _ Might be at home___________________________________________ . (Prediction)
• Samia ___________________________________ (Recent past − make) a commercial of jeans.
• Samia _________________________ (Past before past − never − make) commercials of clothes before.
• Gabriel will advertise clothes in the next film Kim said. (Reported Speech)
The one said that he will make publicity of clothes in following film
• If Gabriel hadn't eaten the chocolate in the film,
_________________________________________________________________________________________their
language would not measure two meter___________________________________.
(Speculations: Second Conditional)
• Can I talk to you? asked Samia. (Reported Speech)
• If Samia __________________________________ she will get allot of money. (Future results: First
Conditional)
• Samia _________________________ (Past duration − sing) one of her songs, when her boyfriend called
her.
3− MATCH SIMILAR IDEAS:
1. divert
a. sensible or logical
2. rational
b. make stronger
3. reinforce
c. someone addicted to something
4. junkie
d. turn from one course to another
5. very wet
e. soaked
4− WRITE ABOUT A TV COMMERCIAL AT THE MOMENT:
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5− WHAT ISSUES IN NEW STREETWISE DID YOU ENJOY BEST?
RECORD YOUR ANSWER ON A COMMON TAPE AND SEND IT TOGETHER WITH THIS
EXAM.
STUDENT´S SIGNATURE _______________
One way is to get someone famous to say they use or like a product. Choco Bars used a film star, Dentacreme
uses a pop−star, Samia. The slogan in the advertisement is a line from one of her songs, so when you hear the
song you think of Dentacreme. There is a message in all advertisements, and in this one it is if you bought
their product you would use the same toothpaste as Samia, a beautiful, exciting pop star. So, if you cleaned
your teeth with Dentacreme you would have a smile like hers, and be beautiful and exciting too. Samia knows
about pop−songs, but does she know more about toothpaste than you do?
If a star used it, would you buy it?
If you saw an actor eating a Choco Bar, would you buy one? Last year, when everyone saw Gabriel Hoops eat
one in the film Run Into Trouble, people bought lots more Choco Bars than before. Was that an
advertisement? Well, the makers of Choco Bars paid a lot of money to Gabriel eat one of their bars and not
some other brand. It is a new way to advertise, called product placement; the advertising people like it because
we don't see it as an advertisement. After all, their job is to get us to buy things. How do they persuade us?
Source: Dermot, M. & J. Cooper (1995) Getting the Message. CUP.
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