The Sports Radio - Unidad Editorial

15
YEARS
SPORTS AND RADIO
MULTIFUNCTIONAL
COVERAGE
OYENTES
538.000
MARCA COMPLETS ITS MULTICHANNEL
BET WITH RADIO MARCA. THE SPORT
RADIO WAS BORN IN 2002 AND IT IS,
RADIO
MARCAREFERENCE
NOWADAYS,
A NATIONAL
ON DETAILED INFORMATION ABOUT
SPORTS.
EMISORAS
48
<
34,1 %
MARCA UNIVERSE
MARCAUNIVERSE
FOLLOWERS
13.4 MILL
Source: Random Combination EGM 2º Acum. 2016 Marca, Radio Marca y Marca Motor + ComScore Multiplataforma
COBERTURA
MULTIFUNCIONAL
LISTENERS
34,4%
461.000
RADIO MARCA
RADIO MARCA IS CHOSEN BY KEENS
OF SPORTS. A HUGE COMMUNITY OF
UNIVERSO
MARCA
FOLLOWERS WHICH IS INTERACTIVE
AND LOYAL.
SEGUIDORES
UNIVERSO MARCA
TRANSMITTER
48
13,6 MILL
Source: EGM 2nd Acc. 2016 M-F
THE MOST ACCESIBLE RADIO
110.000
LISTENERS
101.341 UUs per month in radio
APP MARCA
7.424 UUs per month
290.000 active downloads
APP RADIO MARCA
Source: interna Omniture Septiembre 2016. Descargas iTunes y Google Plus Septiembre 2016
UUs 192.632 - PVs 537.501
224.344 views in player
Twitter: +440.000 followers
147.000
LISTENERS
Source: EGM 2ª Ola 2016 (audiencia últ. 30 días internet) - Omniture Septiembre 2016. Total cuentas twitter de programas y locutores Radio Marca
20.000
LISTENERS
Source: 2nd EGM 2016 (audience last 30 days platforms)
OUR LISTERENERS ARE SPECIALLY ATRACTIVE FOR BRANDS.
ADVERTISING EFFECTIVENESS IS GUARANTEED BY A HIGH QUALIFIED PROFILE.
87%
MEN
56%
86%
25 TO 44
HIGH- MIDDLE CLASS
Source: 2nd Acc EGM 2016 (M-S) - AIMC Brands 2015
(107) Current account
(251) Bought cars
(150) On line bank
(147) Hire an insurance
(133) Private medical insurance
INDEX
PROTAGONISTA
PRESENT
EN LASINDECISIONES
MAIN DECISIONS
DE COMPRA
OF PURCHASE
TRANSCENDENTES
Source: 2nd Acc EGM 2016 (M-S) - AIMC Brands 2015
(118) Holidays 2-3 times a year
(120) Cinema 2-3 times a month
(175) Restaurants (1 per week)
(132) Sports (running, tennis…)
(134) Visit to disco/pubs
(222) Football polls (1 per month)
(260) Sports club
(344) Men clothes >600
INDEX
ENJOY OYUR FREE TIME
Source: 2nd Acc EGM 2016 (M-S) - AIMC Brands 2015
(181) Have videogame (58% listeners)
(128) Have mp3/mp4
(142) Have a tablet
(127) Have a laptop
(365) Discharge apps
(336) Visit social networks more than 5 times a day.
INDEX
LOVES NEW TECHNOLOGIES, CONNECTED AND INFORMED
Source: 2nd Acc EGM 2016 (M-S) - AIMC Brands 2015
PRESENCE IN ALL REGIONS.
474.000 LISTENERS IN ALL TERRITORY.
Source:2nd Acc EGM 2016 (M-F)
PAÍS VASCO
CANTABRIA
( 14 )
( 12 )
NAVARRA
( 11 )
GALICIA
( 11 )
LA RIOJA
CASTILLA
Y LEÓN
(2)
CATALUÑA
( 16 )
ARAGÓN
( 71 )
(9)
MADRID
( 136 )
COMUNIDAD
VALENCIANA
CASTILLA
LA MANCHA
( 15 )
( 21 )
MURCIA
ANDALUCÍA
CANARIAS
( 17 )
( 79 )
( 20 )
Source: 2md EGM 2016 (profile: Monday to Friday)
BALEARES
( 26 )
WIDE PROGRAMMING IN ALL TERRITORY
ALBACETE
ALMERÍA
ASTURIAS
BARCELONA
CORUÑA
EIBAR
ELCHE
LANZAROTE
LAS PALMAS
LEÓN
MADRID
MÁLAGA
NAVARRA
RIOJA
SAN SEBASTIAN
SANTANDER
SEVILLA
TENERIFE
VALENCIA
VALLADOLID
VIGO
ZARAGOZA
13:00 to 14:00
13:00 to 15:00 and 19:00 to 20:00
13:00 to 15:00 and 19:00 to 20:00
6:00 to 8:00. 12:00 to 16:00 and 19:00 to 21:00
13:00 to 15:00 and 19:00 to 20:00
13:00 to 15:00
07:00 to 15:00
14:00 to 15:00 (i.h.)
11:00 to 13:00 (i.h.) and 18:00 to 19:00 (i.h.)
13:00 to 15:00 and 19:00 to 20:00
13:00 to 15:00 and 19:00 to 20:00
12:30 to 15:00 and 19:00 to 20:00
13:00 to 15:00 and 19:00 to 20:00
12:00 to 14:00
13:00 to 15:00
13:00 to 15:00
13:00 to 15:00 and 19:00 to 20:00
11:00 to 15:00 and 18:00 to 19:00 (i.h.)
13:00 to 15:00 and 19:00 to 20:00
13:00 to 15:00 and 19:00 to 20:00
13:00 to 15:00 and 19:00 to 20:00
13:00 to 15:00
OUTSTANDING
PROGRAMS
EVERY MORNING THE MOST OUTSTANDING SPORT INFORMATION
The most pleasent interviews and all secrets of sports.
A proram full of news and enternaintment.
262.000
LISTENERS
DIRECTO MARCA
M-F 7:00 to 13:00
Rafa Sahuquillo
Vicente Ortega
Source: 2nd EGM 2016 (Monday to Friday 7:00 to 13:00)
WE FOCUS ON THE MOST INTERESTING INFORMATION FOR OUR LISTENERS IN EACH CITY
Every sport new entertains our fans through dynamism and enthusiastic attitude.
95.000
LISTENERS
DIRECTO MARCA LOCAL
M-F 13:00 to 15:00
Raúl Varela
in Madrid
Source: 2nd EGM 2016 (Monday to Friday 13:00 to 15:00)
LIVE BROADCAST OF THE BEST SPORT EVENTS.
Our journalists focus on the most important information
in order to make our listeners feel the emotion of the soccer field.
144.000
MARCADOR
LISTENERS
M-F de 7:00 to 01:00
Javier Amaro
320.000
LISTENERS
S 13:00 to 1:00 / D de 16:00 to 24:00
Pablo Lopez
Edu García
Source: 2nd EGM 2016 (Monday to Friday 20:00 to 01:00 and Sunday 13:00 to 1:00)
A DYNAMIC PROGRAM WITH THE BEST SPORT JOURNALISTS.
De 15 a 20h. Análisis de la actualidad deportiva con su mejor protagonista: el oyente.
Desde las 19h, la información más cercana a cada ciudad.
135.000
LISTENERS
INTERMEDIO
L-V de 15:00 a 20:00
Elena Villaécija
Juanma Álamo
José Rodríguez
Source: 2nd EGM 2016 (Monday to Friday 16:00 to 20:00)
ADVERTISING IS PART OF OUR RADIO
RADIO MARCA OFFERS
ADAPTED
SOLUTIONS
FOR
NEW
CONSUMPTION
HABITS
LA PUBLICIDAD ES PARTE DE NUESTRA RADIO
IN ORDER TO REACH THE BEST ENGAGEMENT FOR BRANDS.
THE RADIO WITH OUR CLIENTS: RADIO MARCA IN CARIÑENA SPACE
TRADICIONAL FORMATS WITH DIGITAL STRENGHT
DIGITAL ADVERTISING: PRE-ROLL VIDEO AND DISPLAY FORMATS.
APP: NATIVE ADVERTISING AND DISPLAY FORMATS
COMMERCIAL DEPARTAMENT
DIRECTOR PUBLICIDAD ÁREA PRENSA, INTERNET, MÓVIL
Y RADIO DE UNIDAD EDITORIAL
Gonzalo Casas - gonzalo.casas@unidadeditorial.es
DIRECTORA DE PUBLICIDAD DE ÁREA MARCA
Arantxa Sanchez - Arantxa.Sanchez@unidadeditorial.es
PUBLICIDAD
DIRECTORA DE PUBLICIDAD RADIO MARCA
Fuencisla Quirós - fuencisla.quiros@unidadeditorial.es
PLEASE CONTACT WITH OUR COMMERCIAL
DEPARTMENT ON OR IN OUR OFFICES
MARCA PAPEL
MARCA ONLINE
+34 91 443 55 09
MARCA RADIO
Unidad Editorial
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