Systems of Representation - ARC Enginyeria i Arquitectura La Salle

SDR : TEXT
2015/16
Systems of Representation
The theme TEXT is devoted to
understanding the relationships between
the current architectural debate and the
principles of modern architecture from
the readings of representative texts of
each time. From the analysis of the
selected readings, the topics that are
common to the architecture of both
periods and those which are specific to
each one are identified. The contents of
the texts are interpreted and represented
using a mixed technique: essays, posters,
animated texts and blogs.
SECUENCIA
Activities
sequences
DE ACTIVIDADES: REFLEXIONES
Interpreting, representing and communicating
Contemporary
architecture
Modern
architecture
Relating
periods
Animation
typography
Creating
a blog
1
2
3
4
5
Describing a topic.
Relating three
concepts. And
designing a Expressive
typography
Describing a topic.
Relating three
concepts. And
designing a Expressive
typography
Relating two periods
through concepts.
Designing an
animated writing to
express the evolution
of concepts between
the two periods by:
moving text, animated
text, storyboard.
Creating an animated
sequence to explain the
evolution of concepts from
modern to contemporary
architecture
Summarizing the ideas
developed in the
previous tasks in a
blog.
Reflecting
1
2
Commenting
References
Commenting the works
Relating the ideas discussed
submitted by other peers by the whole class in
in SDR:NET
previous assignments to
architectural works.
3
Communicating
Relating different items from
SDR:NET (concept descriptions,
exercises, references, … ) to build
a post for the blog.
Interpreting, representing and communicating
OBJECTE-FORMA
Contemporary architecture Modern architecture
Relating periods
Motion typography
Creating a blog
Description
The task consists of reading one article about contemporary architecture to synthesize the ideas
contained in the text in three ways:
1. Writing a short text (maximum 300 words) summarizing –with your own words– some of the
main ideas discussed in the article.
2. Selecting three concepts in a vocabulary that match the topics discussed in the article.
3. Representing the main theme of the article using the techniques of expressive typography.
Objectives
The first objective of this task is to become acquainted with the current debate about
contemporary architecture, as expressed in articles published in architectural journals.
The purpose is to reflect about some key issues which today’s architecture is concerned with such
as sustainability, participation, technology, urban development, construction and industrialization.
The second objective is to synthesize and communicate the content of the articles in different
media: with words and with typographic design.
Selected readings
1. Ramón Araujo. On Architecture and Industry; 2. Jesús San Vicente. The Future of Non-Pedigreed
Architecture; 3. Santiago de Molina. The Small: a Philosophy for Architects; 4. Francisco de Gracia.
The Dilemma of ‘Building on the Built’, and 5. Los Certificadores. Energetic Rapanui
Pronouncement.
Interpreting, representing and communicating: Contemporary architecture
Guillaume Bernard
Interpreting, representing and communicating: Contemporary architecture
Alan Ferrando Shearer
Interpreting, representing and communicating: Contemporary architecture
Lluis Pozo Massó
Interpreting, representing and communicating
OBJECTE-FORMA
Contemporary architecture Modern architecture
Relating periods
Motion typography
Creating a blog
Description
The task consists of reading one manifesto about modern architecture to synthesize the ideas contained in
the text in three ways:
1. Writing a short text (maximum 300 words) summarizing –with your own words– some of the main ideas
discussed in the manifesto.
2. Selecting three concepts in a vocabulary that match the topics discussed in the manifesto.
3. Representing the main theme of the manifesto using the techniques of expressive typography.
Objectives
The first objective of this task is understand some of the principles of modern architecture as expressed in
the selected manifestoes. The purpose is to reflect about the ideas contained in the article from the point
of view of contemporary architecture. For example: is the discussion about ornament still applicable to
today architecture, and in which ways? Has the meaning of function changed? Is the relation between
architecture and technique the same today as it was for modern architecture? Does the architecture of
our time reflect the characteristics of our time?
The second objective of this activity is to synthesize and communicate the content of the manifestos in
different media: with words and with typographic design.
Selected readings
1. Le Corbusier. Towards a new architecture: guiding principles; 2. Mies Van der Rohe. Working theses; 3.
Adolf Loos. Architecture; 4. Antonio Sant Elia, Filippo Tommaso Marinetti. Futurist architecture and 5.
Theo Van Doesburg. Towards a plastic architecture.
Interpreting, representing and communicating: Modern architecture
Hugo Jimenez Sanchez
Interpreting, representing and communicating: Modern architecture
Ana Ubach De Ignacio Simó
Interpreting, representing and communicating: Modern architecture
Lluis Pozo Massó
Interpreting, representing and communicating: Modern architecture
Juan José Abarca Puyalto
Interpreting, representing and communicating
OBJECTE-FORMA
Contemporary architecture Modern architecture
Relating periods
Motion typography
Creating a blog
Description
The purpose of this activity is to find relationships between some of the ideas contained in
the manifestos of modern architecture and the ideas derived from the reading of the articles
about contemporary architecture previously carried out in the first activity.
Objectives
The first objective of this activity is to establish links between the program of modern
architecture and the issues that concern contemporary architecture, by identifying
continuities and discontinuities between the ideas discussed in both periods: What issues are
common to both? What topics are unique to contemporary architecture? Which are the
different meanings given to the same concepts (technique, form, …) in each period?, and so
on.
The second objective is to synthesize and communicate the relation (or relations) identified
between the two periods using the techniques of expressive typography.
Interpreting, representing and communicating: Relating periods
Ana Ubach De Ignacio Simó
Interpreting, representing and communicating: Relating periods
Lluis Pozo Massó
Interpreting, representing and communicating: Relating periods
Juan José Abarca Puyalto
Interpreting, representing and communicating: Relating periods
Clara Viader Nogués
Interpreting, representing and communicating
OBJECTE-FORMA
Contemporary architecture Modern architecture
Relating periods
Motion typography
Creating a blog
Description
To give visual expression to the theme proposed in the previous task “Relating periods” using
the resources of motion typography.
Objectives
To communicate the ideas proposed in the activity “Relating periods” –though the text in the
expressive typography– by means of an animated typography. The purpose is to use the
temporal dimension to continue developing and communicating ideas about the
relationships between the two periods: modern and contemporary architecture.
Interpreting, representing and communicating: Motion typography
Jordi Barceló Solé
INDUSTRIALIZACIÓN
Es nuestra obligación, de los arquitectos e ingenieros, utilizar los sistemas industriales y las nuevas tecnologías evolucionando la arquitectura para cumplir las
nuevas demandas actuales. Conseguir unos edificios más económico y eficientes ahorrando recursos y tiempo, creando edificios prefabricados modulares
rápidos de construir y modificar. Crear una arquitectura que empiece en una fábrica de montaje en serie, aumentando la productividad, la eficiencia de los
trabajadores, consiguiendo una mejor optimización de materiales y tiempo… no hablo solo de las materias primas de construcción, si no, de edificios
modulares que se monten como puzles en cuestión de horas y que cumplan con todas las expectativas que un edificio debe cumplir.
Que los edificios tengan su forma y diseño dada por sus funciones y sus procesos de fabricación, no por una cuestión meramente estética y recargada de
decoraciones no esenciales.
Interpreting, representing and communicating: Motion typography
Hugo Jimenez Sanchez
FUNCIONAL
La ornamentación es un tema recurrente en la arquitectura, bien por su uso excesivo o por su aparente inexistencia.
Los precursores de la arquitectura Moderna, hartos de la sobresaturación, “rompieron” con la tradición de su época eliminando la recargada
ornamentación clásica y cualquier elemento accesorio sin funcionalidad. Simplificando las formas y los volúmenes a la mínima expresión.
La Arquitectura Contemporánea suavizó la rigidez de sus predecesores incorporando elementos decorativos usando los avances tecnológicos y los nuevos
materiales, pero tratando de resolver los problemas sociales e intentando dar soluciones en el ámbito urbano.
El ornamento deja de ser un mero elemento decorativo y pasa a ser un instrumento que permite acercar la arquitectura al usuario, es difícil establecer si lo
ornamental es siempre funcional pero es labor de los arquitectos integrar el ornamento de una manera funcional.
Interpreting, representing and communicating: Motion typography
Meritxell Padullés Solé
Industrialization is behind evolution.
Evolution and industrialization work together during the different periods oh architecture; contemporary and modern architecture. Industrialization
advances influencing architecture and causing its evolution.
In order to reflect this I have done a flash, which as you move the cursor in the screen which has the shape of the word “EVOLUTION”; the word
“INDUSTRIALIZATION” appears continuously behind it. With this I am trying to reflect the way in which industrialization forms evolution.
Interpreting, representing and communicating: Motion typography
Lluis Pozo Massó
Architektura
La arquitectura que busca un fin ornamental se ha dejado atrás. Ahora se busca una arquitectura para el usuario, cuyo primordial objetivo es el de servirle.
Este sencillo motion graphic tiene como objetivo mostrar con más claridad el paso de una arquitectura ornamental, en la que se enfatiza la forma y color
sin tener ningún valor añadido, a una arquitectura cuya primordial preocupación es el de servir al usuario. Para conseguirlo se ha de emfatizar el estudio
del interior, que es donde se habita.
En cambio el exterior tiene cómo única función el de abastecer y proteger al interior. Podríamos decir que la forma del exterior la da el interior, de la
misma manera que interior y exterior están estrechamente unidos. Uno no se entiende sin el otro.
Paralelamente, tal como describe Adolf Loos en, ornamento y delito, la nueva arquitectura, la que rechaza una ornamentación vanal, no olvida el pasado, y
se entiende este cambio conceptual como una evolución de la história, pues si se ha llegado a esta nueva concluisón es porque ha existido el pasado, del
que nos hemos aprovechado.
Interpreting, representing and communicating
OBJECTE-FORMA
Contemporary architecture Modern architecture
Relating periods
Motion typography
Creating a blog
Description
Creating a post in the collective blog of the class (http://www.arqpress.blogspot.com.es/)
summarizing some of the ideas -developed by the student and by the whole class concerning
the relationships between the contemporary architectural debate and the architectural
program of modern architecture.
Objectives
To assess the ideas developed by the class through the different tasks carried out so far which
are available in the learning environment SDR : NET. To identify some of those ideas –
expressed in texts and graphics– and to communicate them through the blog.
Interpreting, representing and communicating: Creating a blog
Jordi Barceló Solé
Interpreting, representing and communicating: Creating a blog
Clara Viader Nogués
Interpreting, representing and communicating: Creating a blog
Guillaume Bernard
Interpreting, representing and communicating: Creating a blog
Lluis Pozo Massó
Reflecting
OBJECTE-FORMA
References
Description
The purpose of this activity is to illustrate the ideas contained in the exercise “Motion
typography” with some examples of contemporary architecture.
Objectives
To establish links between some of the ideas explored in the exercise “Motion typography”
(for example, the evolution of ornament from modern to contemporary architecture) and
some of the ideas, projects or buildings produced by today’s architects (for example, a
building that illustrates an idea of ornament prevalent today; a competition project or a
building which express a contemporary view of this concept).
The activity will be done twice: one related to the student’s own work, and a second one for
the work of another student. In both cases, the objective is to provide a reference to the
ideas discussed in the exercise “Motion typography”.
Reflecting : References
Industrialización | Jordi Barceló Solé
Buscando ejemplos de edificios prefabricados y modulares
siguiendo en la línea de la influencia de la industrialización en el
mundo de la arquitectura, me he topado con los edificios
construidos con contenedores reciclados. Este sistema de
construcción, además de usar elementos modulares prefabricados,
también reutiliza elementos provenientes de la industria como son
los contenedores de transporte. De esta forma, estos edificios
crean un matrimonio entre industria y sostenibilidad, dos
conceptos que muchos creen que son incompatibles.
LINK: http://www.iniciativamexico.org/blog/un-edificio-hecho-de-contenedores/
Ornamento Multifuncional | Hugo Jimenez Sanchez
El museo Guggenheim diseñado por el arquitecto Frank Gehry, nace cómo un elemento ornamental para
mejorar la estética de una ciudad poco agraciada, con una apariencia sucia y estancada en el pasado.
Ubicado en una zona industrial, totalmente antagónica a su finalidad cultural, ha sido el catalizador de un
cambio y regeneración, no sólo de una zona concreta de la ciudad, sino de toda ella. Su función inicial, no
parece a priori un motivo suficiente para motivar la transformación del entorno urbano, pero su estética y
ornamentaleidad, llaman la atención de tal manera que ha pasado a convertirse en un icono que traspasa
las fronteras locales convirtiéndose en un símbolo global y posicionando la ciudad de Bilbao en el panorama
internacional.
El ornamento multiplica la función, de tal manera que un “simple” museo, pasa a ser el motor del desarrollo
urbanístico y económico de la ciudad, al mismo tiempo que una sociedad tradicional se siente identificada
con este nuevo símbolo de progreso e innovación.
LINK: http://www.guggenheim.org/bilbao
Reflecting : References
EL FUTURISMO
| Juan José Abarca Puyalto
Si hoy Marinetti y Sant’Elia vieran la ciudad de Barcelona se dirían a sí
mismos que efectivamente en 1914 estaban en lo cierto.
El futurismo hoy es un hecho. La tecnología que utilizan las máquinas, los
flujos de personas, la vida a gran velocidad y la energía en movimiento hoy
forman parte de nuestro día a día de velocidad, tecnología e inmediatez.
La roda de Dalt es un gran ejemplo de cómo se han cumplido sus visiones
de cómo fabricar la ciudad de su futuro, o mejor dicho, de nuestro
presente.
En cuanto arquitectura con ideas futuristas, me llama la atención El Hotel Hesperia de Hospitalet de Llobregat, donde los autores Richard
Rogers, Luis Alonso y Sergi Balaguer muestran la estructura del edificio, los núcleos de comunicaciones verticales (escaleras y ascensores) y
las instalaciones, donde a su vez forman parte de la composición, transformándose en elementos casi escultóricos que confieren
singularidad y expresividad al edificio.
Desde el interior | Lluis Pozo Massó
Esta obra, la casa Salo de Patrick Dillon, a simple vista es un claro ejemplo de
arquitectura vernácula y respectiva con el medio que le rodea, pero si nos
fijamos más detalladamente vemos como el gran protagonismo lo tiene el
diseño del interior.
En ella se diseña un espacio de dos niveles, totalmente flexible y diáfano que
permite la elaboración de múltiples espacios a merced del usuario: sofás
móviles, encimera de cocina que permite comer con comodidad, zona de
cocción en interior y exterior, un envolvente formado por tabiques móviles.
A su vez, aprovecha el agua pluvial recogida por la cubierta para instalaciones de lavado y refrigeración. Tanto el diseño del interior como el
hecho de realizar una cubierta que recoja agua pluvial, son los factores que marcan la forma exterior.
LINK: http://http://divisare.com/projects/299524-fernando-alda-www-fernandoalda-com-patrick-dillon-salo-house
Reflecting : References
Forms and their Functions
| Alexandra Hernandez
In today’s society, where we are racing to innovate and find better solutions in architecture this building does the job. It’s a great example of
the correlation between form and function. As Frida Varegg writes about modern and contemporary architecture, regarding form and
function respectively, “With geometrical shapes, possibilities grew. The function of the building became a huge priority.”
The building shown in the pictures is the Potash Architects studio located in Tel Aviv. The modern office consist of seven repurposed
shipping containers. This is a perfect example of basic shapes giving a space functionality. To quote F. Varegg again “Strict rules of how the
characteristics of the building should be, does not longer exist.”
Exhibition
SDR : TEXT
2015/16
Systems of Representation
During the theme TEXT, students built a conceptual wheel showing the relationships between the
current architectural debate and the principles of modern architecture. Each student selected two
concepts of different periods of time and relate them using a string. This relationship was
explained with a card with a textual explanation in one side and a visual representation in the
other side. This wheel is a graphical representation of the connections between concepts done on
the net. It is, in fact, a physical version of the activity “relating periods”.
Exhibition
SDR : TEXT
Systems of Representation
2015/16
Exhibition
SDR : TEXT
Systems of Representation
2015/16
Exhibition
SDR : TEXT
Systems of Representation
2015/16
Exhibition
SDR : TEXT
Systems of Representation
2015/16
SDR : TEXT
2015/16
Systems of Representation
SDR Systems of Representation
Prof. Leandro Madrazo, Mario Hernández, Marta Sabat and Franc Bardera
School of Architecture La Salle - 2016
More information:
sdr@salleurl.edu
www.salle.url.edu/sdr