Elvira Marco joined AC/E as Director General in March 2012. She holds a law degree from the Universidad Complutense in Madrid and a degree in political and business science from the Universidad Autónoma in Madrid, and completed the directors’ programme (PDG) at the IESE Business School. She has vast experience in directing cultural and external projection programmes and is a regular contributor to publications and seminars. From 2007 to 2012 she worked with the IESE Business School on the design of the Cultural Institution Management Programme, developed on the basis of research into the national and international cultural sector. Some of the initiatives in which she has taken part as an independent advisor are the Citizens’ Initiatives Pavilion at Expo Zaragoza 2008 and the Madrid Pavilion at Expo Shanghai 2010. From 2000 to 2006 she was Secretary General of the Sociedad Estatal para la Acción Cultural Exterior, having previously held the post of Director of Programmes at the Sociedad Estatal para la Conmemoración de los Centenarios de Felipe II y Carlos V (1998–2000). Publications: Retos de nuestra acción exterior: Diplomacia Pública y Marca España, Ministerio de Asuntos Exteriores y de Cooperación, 2012. El Discreto Encanto de la Cultura. Nuevas Estrategias para la proyección exterior de la cultura, Elvira Marco and Jaime Otero (eds.), Editorial Ariel, 2012. When Business Meets Culture, B. Muñoz-Seca and J. Riverola (eds.) Palgrave 2011. Arte y Eficiencia, B. Muñoz-Seca and J.Riverola (eds.) EUNSA 2011. Articles: ‘Una mirada al sistema británico de relaciones culturales internacionales: acción cultural exterior y diplomacia pública’ ARI No. 34/2008, Real Instituto Elcano de Relaciones Internacionales; ‘La colaboración público-privada en la proyección cultural exterior’ DT 3/2010 Real instituto Elcano de Relaciones Internacionales. ‘La transformación de la diplomacia cultural española’, Política Exterior No. 134 - March–April 2010