franchising? - Franchise Expo South

JANUARY 20-22, 2012
MIAMI BEACH CONVENTION CENTER
For more information visit
FRANCHISEEXPOSOUTH.COM
REGISTER FREE USE PROMO CODE: GPAB
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www.facebook.com/FranchiseExpoSouth
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Sponsored by:
Public Relations Partner:
exhibitors
meet these great franchise brands, small
business service providers and many more…
7 Stage Turnaround Process, The
Age Advantage Home Care Franchising, Inc.
Anago Cleaning Systems
Arby’s Restaurant Group
ASPFranchises.com
Assisting Hands Home Care
Baja Fresh
Benetrends, Inc.
Bojangles Restaurants
Boston’s Restaurant & Sports Bar
Burger 21
CareerBuilder.com
Carl’s Jr.
Cartridge World
Certa ProPainters
Chilorio’s Very Mexican
Choice Hotels
Church’s Chicken
Cool de Sac
Coverall Health-Based Cleaning System
Cruise Planners / American Express
Cups Frozen Yogurt
Deliver Media
Dental Support Plus
Desjoyaux Pools USA, Inc.
Dryclean USA
EmbroidMe
Entrepreneur Media Inc.
Estate.com
Expedia CruiseShipCenters
Express Employment Professionals
Faegre & Benson LLP
Fantastic Sams
Fatburger
FiddleFly
Firehouse Subs
Flying Biscuit Café, The
Franchise Solutions Corp.
Franchise Times
Franchise Update Media Group
Franchise.com
FranchiseExpo.com
Franchiselawsource.com
FranchiseWorks.com
FRANdata
Goddard Systems
Goga Studios
Gordon & Rees LLP
GoWaiter.com
Granite Transformations
Gray Plant Mooty
Guidant Financial
Gyu-Kaku
Franchise Expo South 2012
Happy & Healthy Products, Inc.
Hardee’s
Hurricane Grill and Wings
iFranchise Group, Inc.
International Franchise Association
International Institute for Franchise Education
Jani-King International
Kinder Fit, LLC
Liberty Tax Service
Lucille Roberts
Manchu Wok
Martinizing Delivers
Martinizing Dry Cleaning
Matco Tools
Max Muscle Sports Nutrition
McAlister’s Deli
Medifast Weight Control Centers, Inc.
Mercury Road, LLC
Monkey Joe’s Parties and Play
MSA Worldwide
Noodle House, The
Nova Gyms, LLC
NYS Collection Eyewear Inc.
One Click Cleaners
Original Brooklyn Water Bagel Co., The
OXXO Care Cleaners
Papa Murphy’s
Pita Pit, The
Process Peak
Rapid Cash For Gold
Re-Bath, LLC
Regal Nails Salons & Spa, LLC
RemoteQualityBookkeeping.com
Renters Warehouse
Robeks Premium Fruit Smoothies
Russo’s Coal-Fired Italian Kitchen
Russo’s New York Pizzeria
Schlotzsky’s
Servistree
Shelton & Power, LLC
Sign-A-Rama
Simon Architectural Group
Skoop!, Inc.
SMB Franchise Advisors
Stark & Stark
United States Postal Service
UPS Store, The
USA TODAY
Villa Fresh Italian Kitchen
WhichFranchise.com Florida
Wingstop Restaurants
Wireless Zone
Get The Education You Need
To Succeed From The People
Who Know It Best
Franchise Expo South provides a forum for one
of the most comprehensive learning experiences
about franchising to be conducted anywhere
– a place to learn from the foremost experts in
franchising.
Free Seminars:
•Something for everyone educational experience
•Basic how-to sessions
•Advanced, in-depth presentations
•Everything you need to know about buying
a franchise
•Sessions for those looking to franchise an
existing business
•A whole track for current franchisors to assist
in their development
Free Specialty Seminars
•For Veterans
•For Women
•For Minorities
Special Event
Track Overview
Each track is focused on providing information
that is specific to a particular segment of the Expo
audience. Read the following descriptions to
identify the track that best addresses your needs
and refer to the accompanying symbol as you plan
your Symposia and/or Seminar schedule.
Buying a Franchise
This track is for those who are just getting
started with their research, as well as those who
are close to making a decision to buy a franchise.
Franchising Your Business
If you are thinking about expanding your
current business through franchising or seeking
professional guidance, this track will provide the
opportunity to learn from experts in this field.
Franchisors Seeking Growth
As franchising continues to grow within
the United States and around the world, the time
is ripe for domestic and international franchisors
to explore expansion. This track will explain the
crucial business and legal considerations that may
affect where and when franchisors should go and
how to operate most effectively.
(separate fee required)
•How multi-unit owners differ from single
unit franchisees
•For current multi-unit owners
•For prospective multi-unit owners
Symposia
(separate fee required)
•Detailed instruction
•Presented by some of the most respected and
experienced professionals in the franchise industry
•The most up-to-date practical, legal, strategic
and financial issues
•How to avoid potential pitfalls
•Providing knowledge necessary to successfully
achieve one’s objectives
Symposia and Special Event seating is reserved
so be sure to register early.
Register FREE - use promo code GPAB
Three Party Franchising
Learn about master franchising,
subfranchising and area representative franchising
in this track which explores the advantages of the
middle management level in the franchise system
structure.
Franquiciando para el
Hispanoamericano Inversionista
(Franchising for the Hispanic Investor)
Los negocios cuyos dueños son grupos
minoritarious crecen en una razón seis veces
mayor que los retates negocios. Este seminario
discutirá cómo hacer negocios en los Estados
Unidos dirigido a la comunidad hispana.
(Minority-owned businesses are growing at a
rate six times greater than all business startups.
This track will address how to do business in the
United States for the Hispanic community.)
FranchiseExpoSouth.com
come
meet
the experts
symposia 2012
Education is the most important aspect of owning or expanding a business. By
attending these in-depth symposia, you’ll take away a wealth of knowledge
that will help you make smarter business decisions in the future.
Register for 2 symposia and save $50!
Be part of the excitement – visit the Supplier Alliance Area on
the show floor. New and veteran companies will be exhibiting
in this area, supplying high quality services, products, and
information to franchisors and franchisees. Make it a point to
meet with them face-to-face.
Visit The Professional Center!
SYMPOSIUM 1
Visit the Supplier Alliance Area
Visit www.FranchiseExpoSouth.com
Use Promo Code: GPAB
SYMPOSIUM 5
Detailed conference information and registration instructions
may be found at www.FranchiseWebsiteSouth.com
SYMPOSIUM 4
REGISTER TODAY
SYMPOSIUM 3
SYMPOSIUM 2
Meet with attorneys, lenders, and other industry experts –
get the legal, business, and financing advice to choose the
franchise that’s right for you.
Franchise Expo South 2012
Sponsored by:
The A To Z’s of Buying a Franchise – $95
Saturday, January 21, 10:00am – 1:00pm
If you’re looking for a no-nonsense, cut-to-the-quick, show me how to evaluate franchises
so that I can buy one that’s right for me… this is the symposium you need. And it’s the
only one you’ll need! If you hope to become a successful franchisee, get started with
confidence by participating in this symposium. This session will help you understand how
to interpret and use the Franchise Disclosure Document to discover reliable information
about the performance and viability of any franchise, how to evaluate the franchisor’s
operating system, the pros and cons of franchising, the fees required, how to raise money,
and much, much more.
How to Franchise Your Business – $249
Saturday, January 21, 12:30pm – 5:00pm
Sponsored by:
This symposium is ideal for business owners interested in franchising or those simply
looking to determine if franchising is a legitimate growth option. It will help business
owners understand what is franchisable in business and how franchising stacks up
against alternate growth strategies (such as licensing, dealer models, and joint ventures).
Attendees will also gain a thorough understanding of the process of franchising, including
necessary resources, costs and personnel needs.
Web 2.0: Social Networking
+ Data in Franchising – $149
Friday, January 20, 2:00pm – 5:00pm
Sponsored by:
This session will delve into how franchisors and franchisees can protect their brand
while making the best use of social networking sites. Among other things, this session
will explore some of the do’s and don’ts of setting up social networking sites for an
entire system, addressing rogue franchisees and licensees who set up their own sites, and
establish a system-wide strategy and policy for social networking and media. This session
will also explore data collection, use, and protection, as well as the use of online tools to
manage and enhance online franchise development efforts.
5 Habits Of The Highly Successful Franchisor – $199
Friday, January 20, 10:30am – 1:30pm
Sponsored by:
Most franchisors have implemented a number of best practices that make them
successful. But what habits make a franchisor HIGHLY successful. Undying devotion
to the brand, knowing and balancing the interests of the franchisor, franchisee and
franchise system as a whole, and empowering franchisees are just a few highlights
that will help a franchisor take their system to the next level. In today’s economy, most
franchisors do not have hundreds of thousands of dollars to invest in new strategies or
initiatives. This dynamic session will identify best practices that franchisors can apply
— without significant financial investment — to achieve a powerful impact in the near
future and over the long haul.
Operations Manuals: The Foundation
to Consistent Execution – $149
Friday, January 20, 2:30pm – 5:00pm
Sponsored by:
Documentation of your business’ processes and procedures is the foundation to
consistent execution of your franchise concept. In this symposium, learn how to create a
user-friendly Operations Manual as well as key content that should be included.
FranchiseExpoSouth.com
SPECIAL EVENT
special
event
How to Become A Multi-Unit Franchise Owner – $50
Saturday, January 21, 2:30pm – 5:00pm
Franchisors continue to seek prospective franchisees interested in multi-unit ownership.
There is a clear need to better understand how multi-unit operations change the way
franchisees must operate. This program is designed to help you gain that understanding.
Today, over half of all franchised units are owned by multi-unit franchisees. Successful
franchisees know that the path to growth is to add units. Benefit from industry experts’
experiences and knowledge of this exciting dynamic within franchising.
Sponsored by:
free
specialty seminar
Family owned and operated since 1964,
Villa Enterprises is a continuously expanding restaurant
franchising corporation with more than 330 locations
spanning 38 US states and 6 foreign nations.
With a variety of brands, “Best in Class” support
and opportunities available around the world…
let us show you why a Villa Enterprises franchise could
be the perfect addition to your portfolio.
Opportunities in Franchising for Minorities, Women and Veterans
Saturday, January 21, Part 1, 11:00am – 12:30pm; Part 2, 1:00pm – 2:30pm
Are you looking to be in business for yourself, but not by yourself? Are you contemplating a
career move and don’t know what to do next? Do you want more than just a job? Investigate
what opportunities exist for women, minorities and veterans in this unique way of doing business.
You will have the opportunity to participate in an educational seminar addressing small business
ownership through franchising.
Sponsored by:
ACCREDITATION
Individuals enrolled in the Certified Franchise Executives
program will earn:
• 100 education credits towards completion or recertification of the
Certified Franchise Executive (CFE) designation by attending:
- Operations Manuals: The Foundation to Consistent Execution
- Web 2.0: Social Networking + Data in Franchising
- 5 Habits of the Successful Franchisor
- How to franchise your business
Exhibiting or otherwise attending the Franchise Expo South will
qualify those eligible for 50 participation credits.
For more information about the Certified Franchise Executives program,
please call or email Rose DuPont (202-662-0771 or rdupont@franchise.org)
or visit www.franchise.org/certification.aspx.
Franchise Expo South 2012
FRANCHISE WITH VILLA TODAY
JOIN THE FRESH FOOD REVOLUTION… The Villa family of brands is
rapidly expanding from coast to coast on the strength of successful dining
concepts based on premium ingredients and turnkey operations.
Take a closer look today; come meet us at booth #337 to learn more
or visit us at villaenterprises.com for franchising information.
FranchiseExpoSouth.com
free
conference program
friday
Friday, January 20
Is Your Business Franchisable
11:00am – 12:00pm
Franchise Opportunities
for Hispanics and Latinos
12:30pm – 1:00pm
Learn which franchises offer the best business opportunities
for Hispanics and Latinos in today’s market. What criteria
makes them the right fit for Hispanics? What are the hottest
categories for aspiring and existing Hispanic entrepreneurs?
You believe the time is ripe to expand your operation
to multiple locations but don’t know which strategy is best
for you. Options include internally-managed expansion or
you may consider entering the formal world of franchising.
Mark Siebert will explore various expansion strategies,
choosing the right growth vehicle, and determine if you
should consider franchising. This session will offer decision
points to help you decide which expansion strategy may
be better suited to your organization, and how to analyze
your company’s growth options, including raising equity.
Discussions will also include how franchising works,
advantages and disadvantages of franchising, franchisability
factors, and the timing of the franchise decision. The
audience will also learn what defines a franchise, franchising
history, and franchising in the U.S.
Prospective Franchisors will learn the economics
of franchising their business. Attendees will evaluate the
potential profit realized from creating a steady growth
franchise model. Prospective Franchisors will participate
in a ten year case study analyzing potential profit and
expenditures for a franchise system.
Sponsored by iFranchise Group, Inc.
Sponsored by Shelton & Power, LLC
Maintaining Brand Standards
12:00pm – 1:00pm
Whether you are considering franchising for the
first time or are an established franchisor, your brand
integrity must always remain your top priority. One of the
primary advantages of franchising is that it provides you
with a highly-motivated operator. And in many franchise
systems, franchised units will routinely outperform the
franchisor’s company operations on quality scores. But in
poorly controlled systems, franchisees who do not follow
the system will cause the brand to suffer. This seminar will
focus on how to use the “four pillars of quality control” to
improve consistency while harnessing the entrepreneurial
spirit of your franchisees.
Sponsored by Gordon & Rees LLP
Beyond Single Unit Franchising: Expanding
Franchise Systems Through Multiple Unit
And Third Party Arrangements
12:00pm – 1:00pm
Many franchisors chose to expand their franchise systems
through direct, single unit franchise agreements. Although
common, this approach may not be best suited for
franchisors desiring rapid growth, international development
or expansion with more limited resources to sell or service
franchises. This seminar focuses on some of the most
popular multi-unit expansion models, including multiple unit
development arrangements, area developer arrangements
and master franchising (also called sub-franchising). We
will discuss the basic components of each model, as well
as their respective advantages and challenges, and how
these may vary depending upon whether an arrangement
is for a territory in the United States or abroad. We will also
describe best practices for getting the most out of each of
the different expansion models. spirit of your franchisees.
Sponsored by Gray Plant Mooty
Franchise Expo South 2012
Sponsored by BuscaTuFranquicia.com
The Profitability of Franchising
12:30pm – 2:00pm
The Basics of Buying a Franchise from a
Legal Perspective
1:00pm – 2:00pm
Buying a franchise first requires a solid understanding
of the legal documents that a Franchisor will present to
you. During this program we will review the “Franchise
Disclosure Document” (the “FDD”) and the “Franchise
Agreement.” The goal of the program is to help you
understand the key elements of these documents so you
can properly understand and negotiate your rights and
obligations.
Sponsored by MonteroWolkov LLP
Oportunidades en Franquicias para
Hispanos y Latinos
1:30pm – 2:00pm
Conozca cuales son las mejores franquicias y
oportunidades de negocios para Hispanos y Latinos en
estos momentos y qué criterios hacen que sean adecuadas
para hispanos. Descubra cuales son las categorías con
mayor atractivo para actuales y futuros emprendedores
Hispanos.
Sponsored by BuscaTuFranquicia.com
Exporting a Franchise to the United States
— How to Deal with the Legal and Business
Issues and Establish a Successful Franchise
Program
1:30pm – 3:00pm
Find all the information you need to bring your concept
to the United States in this lively discussion. Learn how
franchise laws regulate franchise sales, how to select
the right format for your US franchisee, how to establish
franchise territories and how franchise fee income will be
taxed.
Sponsored by Gray Plant Mooty
Conference Program subject to change without notice.
Best Practices for Start Up & Early Stage
Franchisors
2:00pm – 3:30pm
New franchisors quickly realize that franchising is an
entirely new business – with its own set of best practices.
Some of the best practices discussed in this presentation
include establishing compliance systems, developing
effective communications systems, hiring and retaining
the best employees, and developing a systematic plan for
the growth of your franchise system and your franchise
organization.
Sponsored by iFranchise Group
Navigating the Buying Process:
What to Ask Before You Invest
2:30pm – 3:30pm
Prospective Franchisees will learn how to reduce
the failure rates of startup businesses, and learn the
standardized best practices available to them. Attendees
will also learn how to get the most out of their business
relationships, and how to be a more successful business
owner through leveraging the brand.
Sponsored by iFranchise Group, Inc.
Cómo Adquirir y Estructurar su Franquicia
2:30pm – 3:00pm
Durante esta conferencia, el Dr. Socol le
explicará detalladamente las distintas formas legales y
operacionales a utilizar, una vez que Ud. haya elegido una
franquisia. Le ayudará a decidir qué tipo de entidad legal
es la más apropiada para operar su franquisia. Explicará
las diferencias entre las Corporaciones tipo “C” y
Corporaciones tipo “S” y la Sociedad de Responsabilidad
Limitada , tipo LLC. Discutiremos los diferentes conceptos
legales de cómo proteger su negocio, también cómo
establecer acuerdos entre socios para proteger la entidad
legal de su negocio, así como los diferentes tipos de
acuerdos operacionales para establecer la funcionabilidad
de su empresa. También se discutirán los componentes
importantes del Documento de Ofrecimiento de
Operación de una Franquisia.
Patrocinado por NegociosConUSA.com
Conceptos Basicos para Establecer y Operar
un Negocios en los Estados Unidos
3:00pm – 3:30pm
Roberto Macho explicara los conceptos mas importantes
desde el punto de vista fiscal y contable para que usted
pueda establecer su negocio y franquicia en los estados
unidos. Durante la su conferencia Roberto Macho les
indicara los impuestos que debe tomar en cuenta para
establecer su franquicia.
Sponsored by NegociosConUSA.com
How To Enhance Your Success in Launching
or Expanding Internationally
3:30pm – 5:00pm
Whether you are considering international expansion
for the first time or have an established international
presence, this session will focus on five best practices
to adopt and five common mistakes to avoid. We will
address the business and legal issues attendant to these
best practices and common mistakes with a “how-
to” approach that will result in a strong likelihood
that execution on all ten will make a difference in your
international franchise program.
Sponsored by Faegre & Benson
Franchising vs. Alternative Growth
Strategies
3:30pm – 5:00pm
Are you ready to grow but don’t know which strategy
is best for you? Franchising is not right for everyone.
This seminar will help you understand various growth
alternatives and whether franchising should be a part of
your long term plan. Alternatives examined will include
company-owned growth, business opportunities and
licensing, joint ventures, dealers and distributorships, and
franchising.
Sponsored by iFranchise Group, Inc.
Leyes de Inmigración y de Inversión desde
el punto de vista migratorio en los Estados
Unidos de America
3:30pm – 4:00pm
Durante esta conferencia, el Dr. Socol, abogado experto
en inmigración explicará las leyes de inmigración y las
distintas estrategias de inversión en una franquicia desde
el punto de vista migratorio en los Estados Unidos.
Se discutirán las distintas opciones para personas de
negocios con deseos de establecerse en los Estados
Unidos y las visas más apropiadas, tales como L-1, visa E-2
y las visas basadas en trabajo, visa H-1B, tanto como el
permiso inmigratorio basado en parentesco familiar.
Sponsored by NegociosConUSA.com
Cómo tener éxito al establecer su negocio
en el mercado norteamericano
4:00pm – 4:30pm
El Dr. Aveledo explicará detalladamente cuáles han
sido los errores más comunes cometidos por empresas
y empresarios Latinoamericanos en el mercado
estadounidense y le enseñará cómo evitarlos al momento
de establecer su propio negocio.
Patrocinado por NegociosConUSA.com
Cutting Edge Mobile Marketing for
Franchises
4:00pm – 5:00pm
Mobile Marketing - the practice of interacting with your
customers via the mobile phone channel - is increasingly
being used by franchise business of all shapes and sizes to
capture new customers and drive recurring revenue from
existing ones. A Mobile Marketing program provides your
on-the-go customers an “anytime, anywhere” touch
point to your brand, using the device that over 90% of US
consumers have with them 24/7. This seminar will explore
the basic methods and techniques of mobile marketing
- text messaging, mobile websites, mobile applications,
and mobile banner advertising - as well as how mobile
works collaboratively with and enhances your traditional,
digital, and social media marketing programs. Learn
how Mobile Marketing can provide substantial benefits
to all members of your business ecosystem: you, your
franchisees, and your consumers.
Sponsored by Skoop! Inc.
FranchiseExpoSouth.com
saturday
The Best Markets Right Now for
International Franchise Expansion
12:30pm – 2:00pm
Saturday, January 21
Specialty Seminar: Opportunities in
Franchising for Minorities, Women and
Veterans (Part 1)
11:00am – 12:30pm
Are you looking to be in business for yourself, but not
by yourself? Are you contemplating a career move
and don’t know what to do next? Do you want more
than just a job? Investigate what opportunities exist
for women and minorities in this unique way of doing
business. You will have the opportunity to participate
in an educational seminar to address opportunities for
small business ownership through franchising.
Management and Support Requirements for
New Franchisors
11:00am – 12:00pm
Once you have decided to franchise your business, do you
have the infrastructure in place to carry this out? How
do you manage the franchise strategy? How fast will you
grow? What does it take to support the system? This and
a lot of other questions will be answered during this lively
session.
Sponsored by Gordon & Rees LLP
10 Commandments of Franchise Sales
11:00am – 12:30pm
The legal issues related to selling/awarding
franchises should not be a mystery. A franchisor should
be able to meet its sales goals with complete confidence
that it has done so in full compliance with the law,
including the amended FTC Franchise Rule. This session
will help every franchisor understand the legal aspects of
franchise sales with a focus on 10 simple and common
sense rules to implement as part of your sales compliance
program. This session will also provide helpful hints as to
how franchisors should have adjusted their compliance
programs to meet the requirements of the amended FTC
Franchise Rule.
Sponsored by Gray Plant Mooty
Franchise Opportunities
for Hispanics and Latinos
12:30pm – 1:00pm
Learn which franchises offer the best business
opportunities for Hispanics and Latinos in today’s market.
What criteria makes them the right fit for Hispanics.
What are the hottest categories for aspiring and existing
Hispanic entrepreneurs.
Sponsored by BuscaTuFranquicia.com
Considerations for Franchisors Looking to
Expand into the U.S.
11:00am – 12:00pm
Before entering the US, franchisors must analyze the
prospective market, consider supply chain options
and have the ability to provide operational support.
Learn about these plus other important factors when
investigating the opportunities available to international
franchisors in the United States.
Sponsored by Stark & Stark
The Secrets to Success
for Three Party Franchising
11:00am – 12:00pm
Is It Your Leads or Your Sales Process?
12:30pm – 2:00pm
Recruiting franchisees in today’s economy is much
harder and more costly than ever before. What worked a
few years ago has stopped working or has become cost
prohibitive. Are there better ways to attract qualified
candidates? Does your sales process need a tune-up or
maybe more? It could be a combination of both. This
seminar will provide you with the tools to determine
the sources for the right types of candidates and more
important how to close those candidates effectively and
consistently.
Sponsored by MSA Worldwide
The Secret to Be Successful
in this Mobile Age
12:30pm – 1:30pm
Many franchisors offer some form of master franchise
or area/regional director franchise where the master/
area franchisee performs many of the typical franchise
support functions. These functions may include franchise
sales, training and operational support. Some of the
most successful franchisors in the world use this three
party approach. Other franchisors encounter significant
problems in making this strategy succeed. What
distinguishes success from failure. This session will identify
how to assess whether three party franchising is right for
you from the franchisor and area franchisee perspectives.
The mobile age is all about connectivity and engagement,
if you miss any of these two you will lose. Go where your
customers are and do it on a platform that your customers
don’t leave home without. Fact: It takes an average of
26 hours for you to report a missing wallet. It takes an
average of only 68 minutes for you to report a missing
phone. Come hear how you can best use mobile age
technology.
Sponsored by Faegre & Benson
Sponsored by FiddleFly
Franchise Expo South 2012
Conference Program subject to change without notice.
The Best Markets Right Now for International Franchise
Expansion. The Best Markets Right Now for International
Franchise Expansion. The Best Markets Right Now for
International Franchise Expansion. The Best Markets
Right Now for International Franchise Expansion. The Best
Markets Right Now for International Franchise Expansion.
The Best Markets Right Now for International Franchise
Expansion. The Best Markets Right Now for International
Franchise Expansion. The Best Markets Right Now for
International Franchise Expansion.
Sponsored by Cassels Brock & Blackwell LLP
Specialty Seminar:
Opportunities in Franchising
for Minorities, Women and Veterans (Part 2)
1:00pm – 2:30pm
Are you looking to be in business for yourself, but not
by yourself? Are you contemplating a career move
and don’t know what to do next? Do you want more
than just a job? Investigate what opportunities exist
for women and minorities in this unique way of doing
business. You will have the opportunity to participate
in an educational seminar to address opportunities for
small business ownership through franchising.
SBA Resources
1:25pm – 2:15pm
The SBA can help you fulfill your business goals. In
this session you will learn about SBA programs to help your
franchise business grow and succeed. Specific programs
have been developed for the franchising industry and
much of this assistance is FREE! Useful handout materials
will be provided.
Presented by U.S. Small Business Administration
Oportunidades en Franquicias
para Hispanos y Latinos
1:30pm – 2:00pm
Conozca cuales son las mejores franquicias y
oportunidades de negocios para Hispanos y Latinos en
estos momentos y qué criterios hacen que sean adecuadas
para hispanos. Descubra cuales son las categorías con
mayor atractivo para actuales y futuros emprendedores
Hispanos.
Sponsored by BuscaTuFranquicia.com
Franchising and Latin America:
A Two Way Street
1:30pm – 3:30pm
Are you interested in bringing your North American
concept south to Latin America? Are you interested in
bringing your Latin American concept to North America?
No matter in which direction you are looking to expand,
this session will look at the practical aspects of doing
business across borders. The topics will address the most
common business and legal issues affecting international
franchising.
Sponsored by DLA Piper US LLP
Expanding Your Brand Domestically:
Lessons Learned from the Cowboys,
Lakers and other Champions
2:00pm – 3:00pm
Buying a franchise can be a life-changing opportunity.
There are many aspects you should consider while making
this decision, including: making sure you understand the
system from a franchisee perspective, the franchise risk
vs. other entrepreneurial opportunities, subjective and
objective aspects, key considerations regarding franchisor
expertise and how to use the FDD. This seminar will also
address the question of how much risk you can manage,
what might be the best franchise for you, questions to ask
the franchisor and franchisees, as well as an overview of
laws and industry regulations.
Sponsored by Stark & StarkSBA Resources
The Value of Mail and New Marketing
Strategies for Franchises
1:30pm – 2:30pm
Direct Mail continues to be one of the most effective ways
to reach customers. It is important to understand why
direct mail is a critical component of every marketing and
advertising effort for large and small businesses. Did you
know that Direct Mail has influenced more consumers to
make a purchase than any other medium? Or that mail
drives a higher return on investment (ROI) than almost any
other medium? There are new direct marketing options
available that can attract more customers and increase
revenues for virtually all types of retail businesses. Join
David to understand how the “Value of Mail” will help
stretch your marketing dollars and improve your bottom
line.
Sponsored by U.S. Postal Service
Cómo Adquirir y Estructurar su Franquicia
2:30pm – 3:00pm
Durante esta conferencia, el Dr. Socol le
explicará detalladamente las distintas formas legales y
operacionales a utilizar, una vez que Ud. haya elegido una
franquisia. Le ayudará a decidir qué tipo de entidad legal
es la más apropiada para operar su franquisia. Explicará
las diferencias entre las Corporaciones tipo “C” y
Corporaciones tipo “S” y la Sociedad de Responsabilidad
Limitada , tipo LLC. Discutiremos los diferentes conceptos
legales de cómo proteger su negocio, también cómo
establecer acuerdos entre socios para proteger la
entidad legal de su negocio, así como los diferentes
tipos de acuerdos operacionales para establecer la
funcionabilidad de su empresa. También se discutirán
los componentes más importantes del Documento de
Ofrecimiento de Operación de una Franquisia.
Patrocinado por NegociosConUSA.com
FranchiseExpoSouth.com
How to Finance Your Franchise
3:00pm – 4:00pm
Understanding how to finance a franchise is
imperative to your success as a business owner. In this
event, the speaker discusses: how to determine what
size of business you can afford; the advantages and
disadvantages of using SBA loans, unsecured credit,
investing retirement funds, credit cards and peer-topeer loans; how to pre-qualify for financing and look
attractive to lenders; and what resources are available to
prospective franchisees. This is a must-see event for any
industry professional or prospective franchisee.
Sponsored by Guidant Financial
Leyes de Inmigración y de Inversión desde
el punto de vista migratorio en los Estados
Unidos de America
3:30pm - 4:00pm
Durante esta conferencia, el Dr. Socol, abogado experto
en inmigración explicará las leyes de inmigración y las
distintas estrategias de inversión en una franquicia desde
el punto de vista migratorio en los Estados Unidos.
Se discutirán las distintas opciones para personas de
negocios con deseos de establecerse en los Estados
Unidos y las visas más apropiadas, tales como L-1, visa E-2
y las visas basadas en trabajo, visa H-1B, tanto como el
permiso inmigratorio basado en parentesco familiar.
Patrocinado por NegociosConUSA.com
Integrating Social Media for Franchise Lead
Generation: An Effective Approach
3:00pm – 4:00pm
Today’s franchise sales and development efforts should
be an integration of new technology and traditional
strategies. Integration creates the foundation of a
comprehensive approach to achieving multiple goals
and objectives within start up, emerging and mature
franchise organizations. While focusing on creating or
improving brand awareness for the franchise organization
at local, regional and national levels, the cross-platform,
multi-tiered principles of integrating social media with
traditional lead generation strategies results in generating
genuine interest in the franchise concept itself. Enhancing
and complementing traditional strategies in this manner
has proven effective.
Sponsored by franchisEssentials
Conceptos Basicos para Establecer y Operar
un Negocios en los Estados Unidos
3:00pm - 3:30pm
Roberto Macho explicara los conceptos mas importantes
desde el punto de vista fiscal y contable para que usted
pueda establecer su negocio y franquicia en los estados
unidos. Durante la su conferencia Roberto Macho les
indicara los impuestos que debe tomar en cuenta para
establecer su franquicia.
Sponsored by NegociosConUSA.com
Top 10 Rules for Franchisors to Reduce
Litigation Risks: Control Your Franchise
System’s Destiny
3:30pm - 5:00pm
No franchisor can reasonably hope to enjoy complete,
long-term freedom from all litigation. But for franchisors
who do business consistent with a few critical (and largely
common-sense) rules, freedom from excessive lawsuits –
and from truly damaging litigation results – is not out of
reach. This session drills down to distill the best litigationrelated advice for franchisors into ten simple rules.
Sponsored by Faegre & Benson
Selling Franchises Without Getting
into Trouble
4:00pm - 5:00pm
Federal and State franchise laws are complicated. Failing to
comply with them can carry heavy penalties. Learn how to
comply with these laws in the selling process, and how to
develop systems and procedures to ease your compliance
burdens. The program will cover topics such as sales staff
training, financial performance representations, Internet
selling, dealing with compliance problems and the new
requirements under the FTC’s Amended Franchise Rule.
Sponsored by DLA Piper US LLP
Cómo tener éxito al establecer su negocio
en el mercado norteamericano
4:00pm - 4:30pm
El Dr. Aveledo explicará detalladamente cuáles han
sido los errores más comunes cometidos por empresas
y empresarios Latinoamericanos en el mercado
estadounidense y le enseñará cómo evitarlos al momento
de establecer su propio negocio.
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Patrocinado por NegociosConUSA.com
The Basics of Buying a Franchise from a
Legal Perspective
4:15pm - 5:00pm
Buying a franchise first requires a solid understanding
of the legal documents that a Franchisor will present to
you. During this program we will review the “Franchise
Disclosure Document” (the “FDD”) and the “Franchise
Agreement.” The goal of the program is to help you
understand the key elements of these documents so you
can properly understand and negotiate your rights and
obligations.
Sponsored by Montero Wolkov LLP
Register FREE!
Visit www.FranchiseExpoSouth.com
Use Promo Code GPAB
Franchise Expo South 2012
Conference Program subject to change without notice.
FranchiseExpoSouth.com
sunday
Sunday, January 22
Collaborative Franchising: Franchisor Best
Practices in Protecting and Evolving the
System
11:00am – 12:30pm
During this seminar we intend to have a spirited discussion
on franchisor and franchisee communication, and how
the human element of franchising affects the success of
the system. When franchisees struggle, revenues suffer,
morale takes a dive and franchisee disputes rise, all of
which hurt the franchisor’s credibility. We also will discuss
how franchisors can collaborate with franchisees without
giving up their decision-making ability.
Sponsored by Faegre & Benson
Franchise Opportunities
for Hispanics and Latinos
11:30am – 12:00pm
Learn which franchises offer the best business
opportunities for Hispanics and Latinos in today’s market.
What criteria makes them the right fit for Hispanics?
What are the hottest categories for aspiring and existing
Hispanic entrepreneurs?
Sponsored by BuscaTuFranquicia.com
Oportunidades en Franquicias para
Hispanos y Latinos
12:00pm – 12:30pm
Conozca cuales son las mejores franquicias y
oportunidades de negocios para Hispanos y Latinos en
estos momentos y qué criterios hacen que sean adecuadas
para hispanos. Descubra cuales son las categorías con
mayor atractivo para actuales y futuros emprendedores
Hispanos.
Sponsored by BuscaTuFranquicia.com
10 Commandments of Franchise Sales
1:00pm – 2:30pm
The legal issues related to selling/awarding
franchises should not be a mystery. A franchisor should
be able to meet its sales goals with complete confidence
that it has done so in full compliance with the law,
including the amended FTC Franchise Rule. This session
will help every franchisor understand the legal aspects of
franchise sales with a focus on 10 simple and common
sense rules to implement as part of your sales compliance
program. This session will also provide helpful hints as to
how franchisors should have adjusted their compliance
programs to meet the requirements of the amended FTC
Franchise Rule.
Sponsored by Gray Plant Mooty
Cómo Adquirir y Estructurar su Franquicia
1:00pm – 1:30pm
Durante esta conferencia, el Dr. Socol, le
explicará detalladamente las distintas formas legales y
operacionales a utilizar, una vez que Ud. haya elegido una
franquisia. Le ayudará a decidir qué tipo de entidad legal
es la más apropiada para operar su franquisia. Explicará
las diferencias entre las Corporaciones tipo “C” y
Corporaciones tipo “S” y la Sociedad de Responsabilidad
Limitada , tipo LLC. Discutiremos los diferentes conceptos
legales de cómo proteger su negocio, también cómo
establecer acuerdos entre socios para proteger la entidad
legal de su negocio, así como los diferentes tipos de
acuerdos operacionales para establecer la funcionabilidad
de su empresa. También se discutirán los componentes
más importantes del Documento de Ofrecimiento de
Operación de una Franquisia.
Patrocinado por NegociosConUSA.com
Conceptos Basicos para Establecer y Operar
un Negocios en los Estados Unidos
1:30pm – 2:00pm
Roberto Macho explicara los conceptos mas importantes
desde el punto de vista fiscal y contable para que usted
pueda establecer su negocio y franquicia en los estados
unidos. Durante la su conferencia Roberto Macho les
indicara los impuestos que debe tomar en cuenta para
establecer su franquicia.
Patrocinado por NegociosConUSA.com
Leyes de Inmigración y de Inversión desde
el punto de vista migratorio en los Estados
Unidos de America
2:00pm – 2:30pm
Durante esta conferencia, el Dr. Socol, abogado experto
en inmigración explicará las leyes de inmigración y las
distintas estrategias de inversión en una franquicia desde
el punto de vista migratorio en los Estados Unidos.
Se discutirán las distintas opciones para personas de
negocios con deseos de establecerse en los Estados
Unidos y las visas más apropiadas, tales como L-1, visa E-2
y las visas basadas en trabajo, visa H-1B, tanto como el
permiso inmigratorio basado en parentesco familiar.
Patrocinado por NegociosConUSA.com
Cómo tener éxito al establecer su negocio
en el mercado norteamericano
2:30pm – 3:00pm
El Dr. Aveledo explicará detalladamente cuáles han
sido los errores más comunes cometidos por empresas
y empresarios Latinoamericanos en el mercado
estadounidense y le enseñará cómo evitarlos al momento
de establecer su propio negocio.
Patrocinado por NegociosConUSA.com
The Basics of Buying a Franchise
from a Legal Perspective
12:00pm – 1:00pm
Buying a franchise first requires a solid understanding
of the legal documents that a Franchisor will present to
you. During this program we will review the “Franchise
Disclosure Document” (the “FDD”) and the “Franchise
Agreement.” The goal of the program is to help you
understand the key elements of these documents so you
can properly understand and negotiate your rights and
obligations.
Navigating the Buying Process:
What to Ask Before You Invest
1:30pm – 2:30pm
Prospective Franchisees will learn how to reduce
the failure rates of startup businesses, and learn the
standardized best practices available to them. Attendees
will also learn how to get the most out of their business
relationships, and how to be a more successful business
owner through leveraging the brand.
Sponsored by Shelton & Power, LLC
Sponsored by Montero Wolkov LLP
Register FREE.
Visit www.FranchiseExpoSouth.com
Use Promo Code GPAB
Franchise Expo South 2012
Conference Program subject to change without notice.
FranchiseExpoSouth.com
Thinking about FRANCHISING?
show & registration
information
Think Franchise.org
Miami Beach Convention Center
1901 Convention Center Drive - Hall C
Miami Beach, FL 33139
Phone: (305) 673-7311
Show Days
Friday, January 20 Saturday, January 21 Sunday, January 22 Franchise.org—
the most comprehensive
Web site on franchising.
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Detailed information for over 1,100 franchises –
all members of the International Franchise
Association (IFA), representing most of the
world’s best-known brands.
•
A complete list of advisors, including
financial services experts, attorneys and
consultants.
•
The most comprehensive library of franchising
information available, ranging from basic “howto’s” to advanced regulatory and legal aspects.
IFA: We know franchising.
Franchise Expo South 2012
Onsite Registration
10:00am - 5:00pm
9:30am - 5:00pm
10:30am - 4:00pm
Symposia & Special Event Rates
Advance Includes admission to exhibits and seminars for all 3 days.
(until Jan. 19)
Onsite
(after Jan. 19)
Special Event: How to Become a Multi-Unit Owner $50
$75
S1The A to Z’s of Buying a Franchise $95 $145
S2How to Franchise Your Business $249 $280
S3Web 2.0: Social Networking + Data in Franchising $149
$180
S45 Habits of the Successful Franchisor
$199
$230
S5Operations Manuals: The Foundation of Consistent Execution $149 $180
Admission Rates
Learn more and view currently
participating companies at
VetFran.com.
Onsite
(until Jan. 19) (after Jan. 19)
Exhibits Only Complimentary
$15
Are You A Veteran?
Since 1991, IFA’s VetFran program
has provided a way for IFA
members to honor those who
have served our country. It
currently includes more than 400
IFA franchisor member companies
offering financial incentives,
training and mentoring to veterans
interested in small business
ownership and/or a career path in
franchising.
Advance Includes exhibit hall access and FREE seminars TO REGISTER
•
Conference Hours 10:30am - 5:00pm 10:00am - 5:00pm 11:00am - 3:00pm Register for two symposia and save $50!
Visit www.franchise.org today.
Whether you are considering buying a franchise or
franchising your existing business, Franchise.org is
your one-stop information source. You’ll find:
Show Hours 11:00am - 5:00pm 11:00am - 5:00pm 11:00am - 4:00pm register
by mail, fax or online
All registration forms can be found at FranchiseExpoSouth.com
Visit FranchiseExpoSouth.com for full conference details
and register using Promo Code GPAB
• If you wish to fax or mail your registration, there are forms available online.
• All registrations are non-refundable. All pre-registration forms must be paid in full in order
to receive discounted rates.
A S T R AT E G I C I N I T I AT I V E O F T H E
I N T E R N AT I O N A L F R A N C H I S E A S S O C I AT I O N
★ SINCE 1991 ★
• Conference Registration: Seminars are free of charge with your registration. Fees apply for
Symposia and the Special Event. See above for price details.
FranchiseExpoSouth.com
travel
&information
hotel
Official Hotel Agent
EXPO TRAVEL, INC
40 Tillman Street
Westwood, NJ 07675 USA
Tel: 201-722-9731 or 800-829-2281
Fax: 201-722-9735
www.expotravel.com
Hours: 9:00am to 5:00pm EST, Monday-Friday
Discounted Hotel Rates
Special rates are available only through Expo Travel, Inc. Reservations should be made as early as
possible, either online at www.FranchiseExpoSouth.com/travel.cfm or by calling 201-722-9731
between 9:00am - 5:00pm EST to speak with a representative. Discount rates in effect until
December 12, 2012.
Special Airline and Car Rental Savings
Special arrangements have been made with Continental Airlines and Hertz Rent-A-Car.
Visit www.FranchiseExpoSouth.com/travel.cfm for offer codes and promotional details.
Note: Rates shown do not reflect taxes. Special rates shown are per room, per night, and are in
effect until approximately December 12, 2012 (providing rooms are available). Rates subject to change
after December 12, 2012. Check with Expo Travel at time of booking. Credit Card information is
necessary to guarantee reservations.
Hotels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Single . . . . . . . Double
Albion Hotel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $199/$210 . . . . . $229
1650 James Avenue
Distance to Convention Center: 0.5 miles
Courtyard by Marriott . . . . . . . . . . . . . . . . . . . . . . . . . . . $219 . . . . . . . . . . $219
1530 Washington Avenue
Distance to Convention Center: 0.5 miles
Courtyard Miami Beach . . . . . . . . . . . . . . . . . . . . . . . . . . $219 . . . . . . . . . . $229
3925 Collins Avenue
Distance to Convention Center: 1.5 miles
Royal Palm. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $219 . . . . . . . . . . $219/$249
1545 Collins Avenue
Distance to Convention Center: 0.75 miles
South Seas Hotel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $215 . . . . . . . . . . $215
1751 Collins Avenue
Distance to Convention Center: 0.5 miles
Franchise Expo South 2012
FranchiseExpoSouth.com
Public Relations Partner:
210 East Route 4, Suite 304
Paramus, NJ 07652 USA