The Strength of Visual Merchandising 1 In today’s market…..Visual Merchandising is what you see, sense, smell and touch. It is an overall experience. It is what excites & entices you to buy, dine and ultimately invites you come back for more. 2 Our strength and success comes from a solid & unified direction in Merchandising and Visual execution. We push the envelope with each new Movie, Program or Park Event. “Don’t be afraid of change or stepping outside the lines. Just do it with clear direction”. B.Benzio - SFA 3 Merchandising Standards The Rules & Tools •Establish a unique setofM erchandising Guidelines. •Create a consistentFixture Design package. •M aintain a cohesive hangerstyle. •Identify yoursizing m ethods. •Create a consistentsignage package thatsupports yourbusiness needs •Insertcreative concepts to signage by season,program ,location orevent. •Gain consensus concerning yourstandards. •Publish guidelines & train yourteam to m aintain one strong POV. 4 Within NBC Universal - Visual Merchandising & Design has become an equal partner in Revenue Operations Management along with the Buying & Sales functions. Supporting this change has allowed our team to grow together and move forward creating stronger revenue centers. 5 Creating Program/Event Collateral The “Menu” 6 7 8 9 10 11 12 13 14 15 16 17 A Visual Store review 18 Nickelodeon Store • The excitem entstarts outside • Utilize exteriorspace effectively •Sim ple m aterials w ork best •Expand the space. •Think Big •Don’tbe afraid ofcolor •Push the lim its 19 Nickelodeon Store •M axim ize yourspace •Utilize any overhead space •Alw ays incorporate yourbrand •Custom ize m aterials ifpossible •M ake shopping fun forkids •Abundantm erchandise sets 20 Nickelodeon Store •Incorporate a kids play spot •Interactive displays •Theatricallighting •Im pulse m erchandising •Cash w rap strategy •Dum p bin m erchandising •Em phasize high m argin goods 21 Nickelodeon Store •M axim ize any & alllogo’s •Overhead Displays •Feature w alls •Capacity m erchandising •Vendorfixtures •Retailfragrance •Team m em berw ardrobe. 22 Cyberdyne •Signage •Curb appeal •Entrance presentations •W indow presentations •Them ed lighting •W ide open entrances 23 Cyberdyne •Icon developm ent •Photo Opportunities = M em ories •M erchandising horizon lines. •Sound enhancem ents •Retailprops •Hanging vs.Folding •Stack itHIGH 24 UniversalStudio Store •Entrance/Exitretail •Assortw ith the “Bestofthe Best” •Bew are ofVisualPollution •Consistency in M erchandising •M axim ize on the floorstock •M ass m erchandise bestsellers •Large form atA/V 25 UniversalStudio Store •Include plexirisers forcapacity •Shelftalkers = Silentsales assoc. •Productadjacencies •SpecialValues @ registers •Corp.Partnership signage •Sales floorback stock w orks 26 UniversalStudio Store •Build a packaging statem ents •Incorporate hard/softline goods •M erchandise space atCW •Stock to sales ratio •Display a faux food sam ple 27 Jurassic Outfitters •Porch m erchandising. •Bridge the doors •M axim ize vending Opportunities •ExteriorIllum ination •Identify “Photo Spots” •ExteriorFood & Beverage Ops 28 Jurassic Outfitters •Unique them ed props •Them ed m erchandisers •Brand appropriate fixtures. •Cross m erchandising •Fixture flow •Feature Attraction entrances 29 Jurassic Outfitters •Category M erchandising •Program M erchandising •One ofa kind m erchandise. •Double exposure 30 Jurassic Outfitters •Seasonalgreenery. •M aintain ADA guidelines •Allow space forEntertainm ent 31 Jurassic Outfitters •Utilize naturallightifpossible •Them e Bust& body form s •Presentfolded goods w ith logo •Utilize yourm erch.colorchart 32 W oody •Oversized Props = Attention •Illum inated base •Changeable graphics. 33 Shrek •Representthe brand/character •Interiorshould supportthe IP •Custom carpet& flooring 34 Shrek •Considerthe overhead space •W all& paintfinishes 35 Shrek 36 ET •Capture the kids attention •Incorporate fun into shopping •ET GLOW capsule 37 Hollyw ood Royalty •The W OW factor . 38 Snoopy Studios •CharacterDye cutprops •Layered graphics & signage •Key location charactersculpts •Colorenhanced lighting •Kinetic m otion •Sound 39 Snoopy Studios •Them ed cash w raps •PlayfulStore design •It’s m eantforkids •Forgivable flooring 40 Snoopy Studios •Irresistible m erchandising •Abundantproduct •W allto Table flow 41 Snoopy Studios •Assorttables w ith low $ goods •Changeable graphic lug on’s 42 Snoopy Studios •M aintain a shopable height •Overhead them ed props •Fixture m axim ization 43 California Confectionary •W him sicalThem ed props •M ass m erchandising ofCandy •Shopping baskets are key •M axim ize productpackaging •Fragrance enhancem ent •Giftgiving m essaging 44 45 46 47 VM D M ovie support 48 VM D M ovie support 49 VM D M ovie support 50 Holiday /Events VisualSupport 51 Holiday /Events VisualSupport 52