Purpose The Salon will provide market actors an opportunity to exchange experiences and knowledge in an effort to create a network of contacts that improves the competitiveness of the cocoa sector at the domestic and international levels. Objective Develop a forum for interaction between the different actors of the cocoa and chocolate chains at the domestic and international levels Strategies Display products elaborated with cocoa Demonstrate the unique attributes and characteristics of Peruvian cocoa Display the diversity of cocoa products with ample use in gastronomy and confection Strengthen the platform of knowledge in the cocoa value chain Expose consumers to new cocoa products ORGANIZERS AND PARTICIPANTS Organizers: Asociación Peruana de Productores de Cacao (APPCACAO) ‐ Ministerio de Agricultura (MINAG) Programa de Desarrollo Alternativo (USAID/PERU/PDA) ‐ DEVIDA y VSF CICDA 1. 2. 3. 4. 5. 6. 1. 2. 3. 4. Sponsors Producer Organizations/Domestic Exporters Commercial Brands Domestic and International Chocolate Industry Actors Financial Service Providers Gastronomy and Tourism Promotion Schools Participants Domestic and international businesses with renowned brands Cocoa organizations from the Andean countries and Central America Importers General Public Day 1, Thursday July 8 BUSINESS PROMOTION + Business fairs + Specialized conferences + Panel discussions Stands with sales opportunities and tastings open to the public. Objective: to bring together producers, commercial agents, international and domestic financiers to discuss aspects of the business end of the value chain. 2nd day, Friday July 9th EXHIBITION AND DEMONSTRATION DAY Product discussions and demonstrations with sponsors, industry actors and the general public. Exhibition of stands. Tastings, demonstrations and sales of food products. The objective is to spread knowledge of products and the cocoa industry among sponsors and other market actors. 3rd day, Saturday July 10th CHOCOLATE DAY The fair will be open to the public and media coverage Exhibition of stands. Cocoa and chocolate product tastings and demonstrations. Attractions include cocoa and chocolate products, live shows, chocolate fondue and sculpture displays and awards celebration. Timeline Thursday 8 Friday 9 Saturday 10 Beginning of product talks Opening to specialized members of the public Open to general public Tastings Tastings, demonstrations, product talks, etc. Tastings, demonstrations, shows and sales Inauguration Awards ceremony and conclusion PRINCIPLE EVENTS: SALON DE CACAO Y CHOCOLATE 1. Award ceremony for the winners of the IV Peruvian National Cocoa Competition 2. Miss Cocoa Competition 3. Entrepreneurs in cocoa 4. National Cocoa Fruit Competition 5. International Cocoa Fruit Competition (Andean Region and Central America) 6. Cocoa Sculpture Competition (entries submitted by professionals and culinary schools) 7. Culinary competitions for food and drink prepared with chocolate 8. Culinary demonstrations, elaboration of fine pastries, desserts and chocolates 9. The Cocoa Museum (live demonstration of the making of chocolate from the cocoa fruit to the final product) 10. Specialized conferences (branding, international and domestic financing, processing machinery and production techniques) 11. Business fair (specialized meetings) 12. Guided visits to chocolate industry actors’ installations PARTICIPANTES Chocolateras nacionales: Internacionales: 1.- Chocolates Shatell 1. Tecnologías del Chocolate TCHO – USA 2.- Xocolatl 2. Barry Callebaut - Suiza 3.- Bombons, Confits et Chocolats 3. Pierre Marcolini - Bélgica 4. Belcolade - Bélgica 4.- La Iberica 5.- Chocolates Helena 5. Pronatec – Suiza 6.- Di Perugia 6. Salon Du Chocolat – Francia 7.- Nestle 7. Amazonas Trading -Chocomundo (Perú - Holanda) 8. Jean Paul Hevin – Francia 9. Maison du Chocolat – Francia 10. Max Havelaar – (Francia – Bélgica) 11. Cacao Aroma – Venezuela 12. Rausch Schokolade – Alemania PERUVIAN ORGANIZATIONS OF COCOA • APROCAM • CAC ORO VERDE • CEPROAA • ACOPAGRO • CAC LA PALMA • CAI TOCACHE • ASPROC NUEVO BAMBAMARCA • ARPROCAT Tumbes Amazonas • APROCAP Piura • CAC DIVISORIA • CEPICAFE • CAI NARANJILLO San Martín • COCEPASA • APASC Huanuco Ucayali Cerro de Pasco • CAC SATIPO Junín • CAC PANGOA Cusco • Municipalidad de Echarati Ayacucho Puno • CAC EL QUINACHO • CACVRA • CA SAN GABAN CENTRAL AND SOUTH AMERICAN ORGANIZATIONS OF COCOA Federación de organizaciones Negras y mestizas del Suroccidental de Esmeraldas, Atacames y Muisne (FONMSOEAM) Ecuador Unión Regional de Campesino del Litoral (UROCAL) Ecuador Federación de campesinos del Norte de Haití (FECANO) Haití Cooperativa “El Ceibo Ltda.” Bolivia CIIAB Bolivia Unión Nacional de Agricultores (UNAG) Nicaragua ADYKAKAO Guatemala CONCACAO (*) Ecuador ANECACAO (*) Ecuador Cámara Venezolana de Cacao (*) Venezuela (*) Por confirmar Processing Machinery 1. Soluciones Integrales LECO - USA 2. Industrias Metálicas – IMSA 3. Lloveras - España Derivatives: Financial Entities 1. Agrobanco 2. Cofide (*) 3. Banco de La Nación (*) 4. Shared Interest – UK 5. Root Capital – USA 6. Oiko Credit – Holanda 1. COOPAIN – Cooperativa Naranjillo 2. Machupicchu Trading SAC 3. Ecoandino Confection/Cooking Schools: 1. Universidad San Ignacio de Loyola 2. Universidad San Martín de Porres 3. D´Galia 4. Le Cordon Bleu 5. CENFOTUR Other Products 1. Montalvo 2. Natura (*) por confirmar Certification Organizations 1. Comercio Justo – FLO Cert 2. Biolatina 3. UTZ Certified 4. Control Unión Perú 5. Imo Control 6. Rainforest Alliance Cámara Peruana de Café y Cacao Asociación Peruana de Consumidores y Usuarios – ASPEC Domestic Market Actors International Market Actors Cacao Aroma C. A. Laboratorio de Calidad Venezuela Graphic Design Proposal PROMINENT ACTORS IN PERUVIAN COCOA MARKET PERUVIAN COCOA NIGHT 7 NOMINATIONS IN 5 CATEGORIES SUCH AS AROMA (AWARDED IN SALÓN DE CHOCOLATE IN PARIS, FRANCE) PERUVIAN COCOA 100% FINE AND AROMATIC PERUVIAN COCOA CHOCOLATE: FROM PERU TO THE WORLD INFORMATION: www.salondelcacaoychocolate.pe