Normas de uso de los Logotipos de Aviva
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Normas de uso de los Logotipos de Aviva Zonas de exclusión y tamaños mínimos del Logo Contents Identity elements Our brand Identity elements Application guidelines 31 Logo on background colours Colour reproduction The full colour Aviva logo should appear on an Aviva yellow background whenever possible. Opción preferible Otras opciones de color Fondo fotográfico Logos color: It is preferable that the logo should appear in full colour wherever possible but in some instances the Aviva blue or white-out version must be used. In all instances, legibility of the logo is paramount. Care must be taken to make sure that the background on which the logo is placed is tonally even and sufficiently light or dark to ensure clear stand-out. Colour logo • Full colour on Aviva yellow • Full colour on a light tone • Full colour on white or light-coloured backgrounds • Full colour on a light-toned four-colour image Logos azules: Aviva blue logo; preferred single colour (only where full colour is unavailable) • Two colour – Aviva blue on Aviva yellow • Single colour – Aviva blue on light-toned or white backgrounds Black/white-out logo (only where colour is unavailable) • Black on a light tone • White out of Aviva blue • White out of a dark-toned four-colour imageOpO Savings, investments and insurance Savings, investments Savings, investments and insurance and insurance Savings, investments and insurance Logos blanco y negro: Savings, investments and insuranceL Amarillo Aviva Aviva visual identity guidelines, Issue date: 30 January 2009 Savings, investments and insurance Fondo tono claro Fondo tono oscuro Savings, investments and insurance Fondo blanco Fondo cuatricomía Savings, inve and insur Contents Identity elements Our brand Identity elements Application guidelines 32 Logo on background colours – misuse What not to do In these examples the clarity and legibility of the logo has been compromised and is therefore not acceptable. Uso indebido del logo Logos color: Never: Full colour logo • Add a white keyline to the logo • Use the colour logo on a tonally contrasting four-colour image • Use the colour logo on a dark-toned four-colour image Aviva blue logo • Use the Aviva blue logo on a dark tint of Aviva blue • Convert the logo to % tints Savings, investments and insurance Logos azules: White-out logo • Use the white-out logo out of Aviva yellow or a light-toned background • Use the white-out logo out of a light-toned four-colour image If in doubt please contact your local brand champion. Savings, i and in Logos blancos: Amarillo Aviva Aviva visual identity guidelines, Issue date: 30 January 2009 Fondo tono claro Fondo tono oscuro Fondo blanco Fondo cuatricomía Contents Identity elements Our brand Identity elements Application guidelines Logo in greyscale Black and white reproduction Only where colour is unavailable use the black logos. White logos may also be used on these backgrounds. As with colour reproduction of the logo, legibility of the logo in black and white reproduction is paramount. Care must be taken to make sure that the background on which the logo is placed is tonally even and sufficiently light or dark to ensure clear stand-out. Escala de grises Fondo fotográfico Logos negros: Black logo • Black on light tone • Black on white • Black on a light-toned black and white image White-out logo • White-out of a dark tone • White-out of black • White-out of a dark-toned black and white image Logos blancos: Single colour versions In applications where full colour printing is unavailable, the Aviva logo should be reproduced in either Aviva blue or black. The Aviva logo should never be reproduced in any other colour. As with the full colour versions, the logos must not be altered (redrawn or modified) in any way and must always be reproduced from the approved artwork. Aviva visual identity guidelines, Issue date: 30 January 2009 Fondo tono oscuro Fondo tono claro (25% tinte negro para material de impresión recubierto, 20% tinte negro para papel sin estucar) Fondo negro Fondo blanco Fondo imagen gris 33 © Grupo Aviva
