Moonshine Ink 0412_me.qxd (Page 20

Jibboom Street
Informes de restaurantes locales y establecimientos de alojamiento
el Renacimiento
indicaron que la economía de Truckee se fortaleció tarde en la temporada de este año. El otoño de 2004 tuvo poco tiempo muerto entre
temporadas para los dueños de negocios en el área. Ahora, la nieve
La calle de mala reputación es rehabilitada
y los días de vacaciones han llegado y en la mayoría de los casos,
Por Kathleen Doler
los negocios están creciendo.
Llevar adelante un negocio en Truckee no es fácil - incluso insano
L
as luces brillan intensamente otra vez en la calle
Jibboom, solo que ya no son rojas. El alguna vez notorio
distrito Luz-roja, calle Jibboom en el centro de Truckee esta
siendo reestructurado como un centro de oficinas y ventas.
Con cuidadosa omisión del Departamento de Desarrollo de la
Comunidad de Truckee y regeneración de los residentes de la
comunidad, la calle, la cual se había deteriorado a un callejón fangoso detrás del área comercial, esta experimentando
una nueva vida y nueva reputación.
Los negocios ya comenzaron a mudarse y constructores ya
han rehabilitado varios edificios. El desarrollador
McManus/Horst comenzara la reconstrucción del viejo
motor hotel de 1940 en la esquina de las calles Jibboom y
Bridge el próximo año—los residentes de Truckee están buscando revitalizar el edificio en lugar de que se derrumben las
paredes y la polilla cubra las ventanas. Y la infame calle esta
siendo decorada con cinco nuevos edificios, una banqueta en
el lado norte, luces y jardines.
Las damas de la noche una vez en residencia estarán
orgullosas.
algunas veces - y ganar un poder permanente puede ser un desafío
formidable. Mientras que esta ciudad está perdiendo a muchos de sus
residentes, que buscan viviendas más accesibles en otros lugares,
Truckee está perdiendo muchos de sus negocios fundamentales debido
a factores como altos alquileres y escasez de empleados.
Este mes, Moonshine Ink quisiera resaltar un proyecto de desarrollo
y algunos negocios de Truckee que sentimos que agregan algo especial a Truckee. Ya sea un producto único, una nueva decoración
agradable, un servicio cortés, un talento excepcional, la buena voluntad o algo menos claramente definido, cada uno tiene "algo" que
creemos que merece ser reconocido. Cada uno tiene un cierto “estilo
Truckee”. Esperamos que usted disfrute del primer Brindis por los
Negocios Locales.
Toast to Local Business
Reports from local restaurants and lodging institu-
Jibboom Street
tions indicated Truckee's economy was going strong
Revival
late into the shoulder season this year. Fall 2004
offered little downtime between seasons for business
owners in the area. Now, the snow and holidays have
already arrived and by most accounts, business is
Street of ill-repute gets rehabilitated
By Kathleen Doler
booming.
Running a business in Truckee isn't easy — is even
manic at times —and earning staying power can be a
formidable challenge. Just as this town is losing many
of its residents to more affordable housing elsewhere,
Truckee is losing many of its backbone businesses to
factors like high rents and employee shortages.
This month, Moonshine Ink would like to shine the
spotlight on a development project and a few Truckee
businesses that we feel add a little something special to
Truckee. Whether it's a unique product, a nice new
look, polite service, outstanding talent, goodwill or
something less clearly defined, each has "something"
about it that we feel deserves a little acknowledgment.
They each have a certain Truckee-feel. We hope you
enjoy Moonshine Ink's first Toast to Local Business.
20
December 2004/January 2005
Moonshine Ink
T
he lights are glowing again on Jibboom
Street, only they’re no longer red. Once
Truckee’s notorious red-light district, Jibboom
Street in Downtown Truckee is being reborn
as a retail and office center. With careful oversight from Truckee’s Community Development
Department and feedback from community residents, the storied street, which had deteriorated
into a muddy alley behind Commercial Row, is
experiencing a new life and a new reputation.
Already businesses have begun to move in and
builders have rehabilitated a couple of buildings.
Developer McManus/Horst will begin reconstruction of
the old 1940’s motor hotel at the corner of Jibboom and
Bridge streets next year – Truckee residents are looking
forward to a revitalized building, instead of crumbling
walls and plywood-covered windows. And the infamous
street is getting spruced up with five new buildings, a
sidewalk on the north side, street lights and landscaping.
The ladies of the night once in residence
would be proud.
“Pensiones” Femeninas
La calle Jibboom alguna vez llena de actividad. En los
años de 1860 y 1870, era casa de salones, burdeles (algunas
veces finamente llamadas “pensiones Femeninas”) Y bagnios
(baños públicos que algunas veces eran burdeles también).
No era un lugar para personas con problemas cardiacos.
Peleas surgían regularmente, y no eran solamente los hombres participando en el desorden. Peleas gato entre las prostitutas están documentadas como parte de la historia salvaje de
la calle. Una prostituta, Carrie Pryor (“gallina de primavera”)
era particularmente notoria por su bebida, sus peleas, luchas
con cuchillos y desafío de la ley.
Actualmente el recuerdo más prominente del pasado de la
calle es la vieja cárcel en la esquina de las calles Spring y
Jibboom. Construida en 1875, estuvo en uso continuo hasta
1964. Ahora la cárcel es administrada por la Sociedad
Histórica de Truckee-Donner.
Planeamiento Del Pueblo
La calle Jibbom esta destinada a tener movimiento nuevamente y el pueblo ha sido un activo proponente de su
renacimiento. “la meta del pueblo ha sido crear áreas de
negocios además de comercial tanto para turistas como
locales,” dijo Tony Lashbrook, director de Desarrollo de la
Comunidad de Truckee. Como parte de su plan para el
pueblo, Truckee quiere extender su área comercial hasta las
calles Jibboom y River, proponiendo edificios de usos múltiples con minoristas, oficinas y espacio residencial y hacer
áreas comerciales más amigables para peatones, dijo.
Truckee ha aplicado para ser listado como un Distrito
Nacional Histórico, el cual ayudara a desarrolladores a
perseguir créditos de impuestos federales por rehabilitar edificios históricos. Y el 17 de Noviembre, el pueblo fue reconoci-
Female “boarding houses”
Jibboom Street once bustled with activity. In the 1860s and
1870s, it was home to saloons, brothels (sometimes politely referred
to as “female boarding houses”) and bagnios (public baths that were
sometimes brothels as well). It wasn’t a place for the faint of heart.
Fights broke out regularly, and it wasn’t only the men participating
in the fisticuffs. Cat fights among the prostitutes are a documented
part of the street’s wild history. One prostitute, Carrie Pryor
(“Spring Chicken”) was particularly notorious for her drinking,
brawling, knife fights and defiance of the law.
Today, the most prominent reminder of the street’s past is the
old jail at the corner of Spring and Jibboom Streets. Built in 1875,
it was in continuous use until 1964. Now the jail is managed by
the Truckee-Donner Historical Society.
Town planning
Jibboom Street is set to bustle again and the
town has been an active proponent of its
rebirth. “The town’s goal has been to create
business areas beyond Commercial Row for
both tourists and locals,” said Tony Lashbrook,
Truckee’s community development director.
As part of its town plan, Truckee wants to
extend its commercial core to Jibboom
Street and River Street, encourage mixeduse buildings with retail, office and residential space and make commercial
areas more pedestrian friendly, he said.
Truckee has applied to be listed as
a National Historic District, which
will further aid developers pursuing
federal tax credits for rehabilitating historic buildings. And on
November 17, the town was presented with the Governor's
Historic Preservation Award for
its Historic Preservation System.
www.moonshineink.com
what’s brewing in Truckee
Photo courtesy of Truckee Mountain Rug Co.
Brindis por los Negocios Locales
do con el premio del gobernador de Preservación Histórica
por su Sistema de Preservación Histórica. Oficiales del
pueblo están procesando la primera petición Mills Act, un
programa de abatimiento de propiedad de impuesto de
California, que permite a los dueños de edificios históricos,
trabajar en conjunto con el gobierno local, para realizar ahorro de impuesto de propiedad del 50 por ciento al año por edificios viejos recién reconstruidos o adquiridos.
Asesores del Condado están requiriendo calcular el valor
Vea La Calle Jibboom pág.22
Town officials also are processing the first Mills Act requests. The
Mills Act, a California property tax abatement program, allows
building owners of historic buildings, working in conjunction with
local governments, to realize property tax savings of roughly 50 percent a year for newly improved or purchased older buildings.
County assessors are required to calculate the assessed value of
the property tax savings for Mills Act properties on a capitalization
of the property’s income, rather than on the property’s market
value. To read more about how the program works, visit
http://ohp.parks.ca.gov/default.asp?page–id=21412. Truckee town
officials are processing the Mills Act paperwork free of charge for
qualified buildings and their owners, said Lashbrook.
Jibboom design center
One historic Jibboom Street building began a new commercial
life earlier this year. The tin garage, next to the jail on the north
side of the street, was a turn-of-the-century garage. The building
has been rehabilitated and its tenants are some of the newest retail
enterprises in Truckee.
In mid-November, Michael Kent Murphy opened The Truckee
Mountain Rug Co. in the tin garage. The store specializes in handtied Persian wool rugs. “I wanted a more off-the-beaten-path street,
but [I wanted] the character of downtown Truckee,” Kent said
about his decision to locate Truckee Mountain Rug Co. on Jibboom
Street. He added, “The architecture of the south-facing tin garage
is a very warm setting with beautiful light.”
Joanne Smith, owner of J.L. Smith & Co., also was attracted to
the tin garage’s charm and light. She believes in the future of
Jibboom Street: “I think it will be a wonderful shopping street by
the end of 2005.” Her business, which opened June 24, is a specialty shop selling fine furnishings and gifts and offering interior design
services. At press time, she was engaged in three design projects.
Kent said he hopes the two tin garage businesses can become an
interior design center for Truckee.
See Jibboom page 22
Moonshine Ink
December 2004/January 2005
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