DO THE RICH (REALLY) CONSUME HIGHER-QUALITY GOODS? EVIDENCE FROM INTERNATIONAL TRADE DATA Vincenzo Merella and Daniel Santabárbara Documentos de Trabajo N.º 1607 2016 DO THE RICH (REALLY) CONSUME HIGHER-QUALITY GOODS? EVIDENCE FROM INTERNATIONAL TRADE DATA DO THE RICH (REALLY) CONSUME HIGHER-QUALITY GOODS? EVIDENCE FROM INTERNATIONAL TRADE DATA (*) Vincenzo Merella (**) UNIVERSITY OF CAGLIARI AND BCAM Daniel Santabárbara (***) BANCO DE ESPAÑA (*) We would like to thank the seminar participants at the Banco de España and at the 2013 SAEe meeting (CEMFI-UIMP, Santander) for their useful comments. This paper has been written while Vincenzo Merella was a Research Fellow at the Banco de España, whose financial support is kindly acknowledged. (**) University of Cagliari and BCAM. Mailing address: Department of Economics and Business, Viale Sant’gnazio 17, 09123 Cagliari, Italy. E-mail: merella@unica.it. (***) Banco de España. Mailing address: International Economics Division, calle de Alcalá 48, 28014 Madrid. E-mail: daniel.santabarbara@bde.es. Documentos de Trabajo. N.º 1607 2016 The Working Paper Series seeks to disseminate original research in economics and finance. All papers have been anonymously refereed. By publishing these papers, the Banco de España aims to contribute to economic analysis and, in particular, to knowledge of the Spanish economy and its international environment. The opinions and analyses in the Working Paper Series are the responsibility of the authors and, therefore, do not necessarily coincide with those of the Banco de España or the Eurosystem. The Banco de España disseminates its main reports and most of its publications via the Internet at the following website: http://www.bde.es. Reproduction for educational and non-commercial purposes is permitted provided that the source is acknowledged. © BANCO DE ESPAÑA, Madrid, 2016 ISSN: 1579-8666 (on line) Abstract Using average import prices (unit values) as proxies for quality, a large body of the international trade literature finds both theoretical and empirical support for the positive relationship between importer income and quality of imports. Several authors, however, argue that the empirical evidence of the link between income and product quality might be spurious, since import prices could be affected by other factors than product quality. This paper takes into account this issue with a new theoretical and empirical approach. Building on Khandelwal’s (2010) discrete choice model approach, where quality is inferred by quantitative market shares as well as unit values, we develop a model that allows for willingness to pay for quality to vary with income. We empirically validate the theoretical relationship between importer income and product quality by using the Eurostat’s COMEXT database, which collects customs data reported by EU countries at 8-digit disaggregation. Our estimations support the positive link between consumer income and product quality, which is also robust across sectors. Keywords: quality, consumer income, import shares, unit values, nested logit demand. JEL classification: F12, F14, L15. Resumen Al utilizar el precio (valor unitario) de los bienes importados como estadístico suficiente de su calidad, gran parte de la literatura del comercio internacional encuentra evidencia de una relación positiva entre la renta del importador y la calidad de los productos importados. Sin embargo, esta evidencia podría ser espuria ya que el precio de las importaciones puede estar afectado por factores distintos a la calidad. Este trabajo tiene en cuenta esta limitación con un nuevo desarrollo teórico y empírico. Por un lado, extiende el enfoque de Khandelwal (2010), en el que la calidad de los productos importados se infiere tanto por su cuota de mercado como por su valor unitario, al introducir un modelo teórico en el que la disposición a pagar por la calidad es creciente con la renta del consumidor. Por otro, utiliza para contrastar esta relación la base de datos COMEXT de Eurostat, que recoge el comercio bilateral de aduanas de cada país de la UE a un nivel de desagregación de ocho dígitos. Así, se valida la relación positiva y significativa entre la renta de los consumidores y la calidad de los productos demandados que, a su vez, es robusta entre sectores. Palabras clave: calidad, renta del consumidor, cuotas de mercado, valor unitario, comercio internacional, modelo logit anidado. Códigos JEL: F12, F14, L15. %*(&+*!&% ,A78EFG4A7<A: G;8 78G8E@<A4AGF B9 <@CBEG FGEH6GHE8 <F 4 9HA74@8AG4? 6BA68EA B9 G;8 <AG8EA4G<BA4? 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KOESTER, ENRIQUE MORAL-BENITO and CHRISTIANE NICKEL: Signalling jscal stress in the euro area: a country-specijc early warning system. 1419 MIGUEL ALMUNIA and DAVID LÓPEZ-RODRÍGUEZ: Heterogeneous responses to effective tax enforcement: evidence from Spanish jrms. 1420 ALFONSO R. SÁNCHEZ: The automatic adjustment of pension expenditures in Spain: an evaluation of the 2013 pension reform. 1421 JAVIER ANDRÉS, ÓSCAR ARCE and CARLOS THOMAS: Structural reforms in a debt overhang. 1422 LAURA HOSPIDO and ENRIQUE MORAL-BENITO: The public sector wage premium in Spain: evidence from longitudinal administrative data. 1423 MARÍA DOLORES GADEA-RIVAS, ANA GÓMEZ-LOSCOS and GABRIEL PÉREZ-QUIRÓS: The Two Greatest. Great Recession vs. Great Moderation. 1424 ENRIQUE MORAL-BENITO and OLIVER ROEHN: The impact of jnancial (de)regulation on current account balances. 1425 MAXIMO CAMACHO and JAIME MARTINEZ-MARTIN: Real-time forecasting US GDP from small-scale factor models. 1426 ALFREDO MARTÍN OLIVER, SONIA RUANO PARDO and VICENTE SALAS FUMÁS: Productivity and welfare: an application to the Spanish banking industry. 1427 JAVIER ANDRÉS and PABLO BURRIEL: Inkation dynamics in a model with jrm entry and (some) heterogeneity. 1428 CARMEN BROTO and LUIS MOLINA: Sovereign ratings and their asymmetric response to fundamentals. 1429 JUAN ÁNGEL GARCÍA and RICARDO GIMENO: Flight-to-liquidity kows in the euro area sovereign debt crisis. 1430 ANDRÈ LEMELIN, FERNANDO RUBIERA-MOROLLÓN and ANA GÓMEZ-LOSCOS: Measuring urban agglomeration. A refoundation of the mean city-population size index. 1431 LUIS DÍEZ-CATALÁN and ERNESTO VILLANUEVA: Contract staggering and unemployment during the Great Recession: evidence from Spain. 1501 LAURA HOSPIDO and EVA MORENO-GALBIS: The Spanish productivity puzzle in the Great Recession. 1502 LAURA HOSPIDO, ERNESTO VILLANUEVA and GEMA ZAMARRO: Finance for all: the impact of jnancial literacy training in compulsory secondary education in Spain. 1503 MARIO IZQUIERDO, JUAN F. JIMENO and AITOR LACUESTA: Spain: from immigration to emigration? 1504 PAULINO FONT, MARIO IZQUIERDO and SERGIO PUENTE: Real wage responsiveness to unemployment in Spain: asymmetries along the business cycle. 1505 JUAN S. MORA-SANGUINETTI and NUNO GAROUPA: Litigation in Spain 2001-2010: Exploring the market for legal services. 1506 ANDRES ALMAZAN, ALFREDO MARTÍN-OLIVER and JESÚS SAURINA: Securitization and banks’ capital structure. 1507 JUAN F. JIMENO, MARTA MARTÍNEZ-MATUTE and JUAN S. MORA-SANGUINETTI: Employment protection legislation and labor court activity in Spain. 1508 JOAN PAREDES, JAVIER J. PÉREZ and GABRIEL PEREZ-QUIRÓS: Fiscal targets. A guide to forecasters? 1509 MAXIMO CAMACHO and JAIME MARTINEZ-MARTIN: Monitoring the world business cycle. 1510 JAVIER MENCÍA and ENRIQUE SENTANA: Volatility-related exchange traded assets: an econometric investigation. 1511 PATRICIA GÓMEZ-GONZÁLEZ: Financial innovation in sovereign borrowing and public provision of liquidity. 1512 MIGUEL GARCÍA-POSADA and MARCOS MARCHETTI: The bank lending channel of unconventional monetary policy: the impact of the VLTROs on credit supply in Spain. 1513 JUAN DE LUCIO, RAÚL MÍNGUEZ, ASIER MINONDO and FRANCISCO REQUENA: Networks and the dynamics of jrms’ export portfolio. 1514 ALFREDO IBÁÑEZ: Default near-the-default-point: the value of and the distance to default. 1515 IVÁN KATARYNIUK and JAVIER VALLÉS: Fiscal consolidation after the Great Recession: the role of composition. 1516 PABLO HERNÁNDEZ DE COS and ENRIQUE MORAL-BENITO: On the predictability of narrative jscal adjustments. 1517 GALO NUÑO and CARLOS THOMAS: Monetary policy and sovereign debt vulnerability. 1518 CRISTIANA BELU MANESCU and GALO NUÑO: Quantitative effects of the shale oil revolution. 1519 YAEL V. HOCHBERG, CARLOS J. SERRANO and ROSEMARIE H. ZIEDONIS: Patent collateral, investor commitment and the market for venture lending. 1520 TRINO-MANUEL ÑÍGUEZ, IVAN PAYA, DAVID PEEL and JAVIER PEROTE: Higher-order risk preferences, constant relative risk aversion and the optimal portfolio allocation. 1521 LILIANA ROJAS-SUÁREZ and JOSÉ MARÍA SERENA: Changes in funding patterns by Latin American banking systems: how large? how risky? 1522 JUAN F. JIMENO: Long-lasting consequences of the European crisis. 1523 MAXIMO CAMACHO, DANILO LEIVA-LEON and GABRIEL PEREZ-QUIROS: Country shocks, monetary policy expectations and ECB decisions. A dynamic non-linear approach. 1524 JOSÉ MARÍA SERENA GARRALDA and GARIMA VASISHTHA: What drives bank-intermediated trade jnance? 1525 GABRIELE FIORENTINI, ALESSANDRO GALESI and ENRIQUE SENTANA: Fast ML estimation of dynamic bifactor Evidence from cross-country analysis. models: an application to European inkation. 1526 YUNUS AKSOY and HENRIQUE S. BASSO: Securitization and asset prices. 1527 MARÍA DOLORES GADEA, ANA GÓMEZ-LOSCOS and GABRIEL PEREZ-QUIROS: The Great Moderation in historical perspective. Is it that great? 1528 YUNUS AKSOY, HENRIQUE S. BASSO, RON P. SMITH and TOBIAS GRASL: Demographic structure and macroeconomic trends. 1529 JOSÉ MARÍA CASADO, CRISTINA FERNÁNDEZ and JUAN F. JIMENO: Worker kows in the European Union during the Great Recession. 1530 CRISTINA FERNÁNDEZ and PILAR GARCÍA PEREA: The impact of the euro on euro area GDP per capita. 1531 IRMA ALONSO ÁLVAREZ: Institutional drivers of capital kows. 1532 PAUL EHLING, MICHAEL GALLMEYER, CHRISTIAN HEYERDAHL-LARSEN and PHILIPP ILLEDITSCH: Disagreement about inkation and the yield curve. 1533 GALO NUÑO and BENJAMIN MOLL: Controlling a distribution of heterogeneous agents. 1534 TITO BOERI and JUAN F. JIMENO: The unbearable divergence of unemployment in Europe. 1535 OLYMPIA BOVER: Measuring expectations from household surveys: new results on subjective probabilities of future house prices. 1536 CRISTINA FERNÁNDEZ, AITOR LACUESTA, JOSÉ MANUEL MONTERO and ALBERTO URTASUN: Heterogeneity of markups at the jrm level and changes during the great recession: the case of Spain. 1537 MIGUEL SARMIENTO and JORGE E. GALÁN: The inkuence of risk-taking on bank efjciency: evidence from Colombia. 1538 ISABEL ARGIMÓN, MICHEL DIETSCH and ÁNGEL ESTRADA: Prudential jlters, portfolio composition and capital ratios in European banks. 1539 MARIA M. CAMPOS, DOMENICO DEPALO, EVANGELIA PAPAPETROU, JAVIER J. PÉREZ and ROBERTO RAMOS: Understanding the public sector pay gap. 1540 ÓSCAR ARCE, SAMUEL HURTADO and CARLOS THOMAS: Policy spillovers and synergies in a monetary union. 1601 CHRISTIAN CASTRO, ÁNGEL ESTRADA and JORGE MARTÍNEZ: The countercyclical capital buffer in Spain: an analysis of key guiding indicators. 1602 TRINO-MANUEL ÑÍGUEZ and JAVIER PEROTE: Multivariate moments expansion density: application of the dynamic equicorrelation model. 1603 ALBERTO FUERTES and JOSÉ MARÍA SERENA: How jrms borrow in international bond markets: securities regulation and market segmentation. 1604 ENRIQUE ALBEROLA, IVÁN KATARYNIUK, ÁNGEL MELGUIZO and RENÉ OROZCO: Fiscal policy and the cycle in Latin America: the role of jnancing conditions and jscal rules. 1605 ANA LAMO, ENRIQUE MORAL-BENITO and JAVIER J. PÉREZ: Does slack inkuence public and private labour market interactions? 1606 FRUCTUOSO BORRALLO, IGNACIO HERNANDO and JAVIER VALLÉS: The effects of US unconventional monetary policies in Latin America. 1607 VINCENZO MERELLA and DANIEL SANTABÁRBARA: Do the rich (really) consume higherquality goods? Evidence from international trade data. Unidad de Servicios Auxiliares Alcalá, 48 - 28014 Madrid E-mail: publicaciones@bde.es www.bde.es