Diapositiva 1

Mediakit 2012
03
02
Statistics cronista.com
Profile
1.000.000 Users
6.200.000 Page Views
Men
75%
Women
Under 30 yeras old
25%
37%
Between 30 and 49 years old
47%
More than 49 years old
16 %
$
Corporate executives (chairmen, CEOs,
managers, directors)
50%
Businessmen
30%
Entrepreneurs
20%
Constant growth rate of 20% per month
in page views and traffic
42.000 Registered users
He/she visits Cronista.com more than once a day
www.cronista.com 85%
He/she reads El Cronista as main information source
(print edition and online) 40%
40%
He/she takes El Cronista as a complement to leading
national generalist newspapers (print edition and online)
Rest of the country
50%
City of Buenos Aires
10%
During the morning
80%
From 4pm to 7pm (market closure time)
During the evening
40%
30%
40%
Abroad
Mediakit 2012
03
TRADITIONAL FORMATS
Home
TOP 980X80
04
TOP RIGHT 300X50
RIGHT 3
300X250
MIDDLE 2
468X160
HEADER 950X50
RIGHT 4
300X250
FOOTER 728X90
MIDDLE
230X150
RIGHT 1
300X250
RIGHT 5
300X250
MIDDLE 1
468X160
RIGHT 6
300X250
RIGHT 2
300X250
RIGHT 7
300X250
Mediakit 2012
04
TRADITIONAL FORMATS
Sections and Articles
TOP RIGHT 300X50
RIGHT 2
300X250
RIGHT 1
300X250
MIDDLE 1 468X60
Mediakit 2012
TRADITIONAL FORMATS
05
General Specifications
Weight:
Up to 80 Kb
Flash version: 7, 8, 9
Materials Submission:
Project file (.fla), exported file (.swf), sources used to create it, a banner in .gif format for an alternative use,
a destination URL in .txt format and clickTag.
Technical Specifications for the assembly in flash:
For banners with links to other websites, the layer must be visible as the animation progresses and it should be
located on the animation. Within it, create a transparent button of the banner size. Attach the following action:
on(release){
);
getURL(_root.clickTag, “_blank”
}
Implementation guide at the following URL:
http://www. e-planning.net/es/soporte/clickTag.html
Mediakit 2012
RICH MEDIA FORMATS
06
Home, Sections and Articles
04
MEGAEXPANDIBLE 950X50 a 950x300
RIGHT 3
EXPANDIBLE
350X250
a 600X250
FLY
F
FL
LY
LY A
AD
D
FLY AD
400X400
400
4
00
0
0X40
X40
X4
400
400X400
VIDEO LAYER
400X400
VIDEO
BANNER
230X150
RIGHT 1
EXPANDIBLE
FLY AD A BOTON
775X300 a 300X250
300X250 a 600x250
EXPANDIBLE PUSH MIDDLE 2
468X160 a 468X280
RIGHT 5
EXPANDIBLE
300X100 a 300X300
VIDEO BANNER
Mediakit 2012
RICH MEDIA FORMATS
07
Home, Sections and Articles
04
FULL SCREEN
SKIN
SKIN
ARCO BANNER
TAKE OVER
350X250
a 990X727
Mediakit 2012
RICH MEDIA FORMATS
08
General Specifications
Presence: Home, Sections and Articles
Format: Flash versión 7, 8, 9
Weight: 80 KB
Material submission:
Project file (.fla), exported file (.swf), sources used to create it,
the destination URL in .txt format and clickTag.
Technical specifications:
The format must be created in a piece in Flash, published
in versions 7, 8, 9. It must contain three frames: first and
third ones for the expanded ad and the second one, for the
folded ad.
Implementation and programming guide at the following URL:
http://www.e-planning.net/es/productos/admagic/formatos/
especificaciones/expandible_desplazamiento.html
Mediakit 2012
NEWSLETTER
09
NEWS
300x250
Banner
Size
1
News
468x160
2
News
300x250
3
News
300x100
NEWS 300x100
Daily deliveries to a
42.000 registered users base.
NEWS 468X160
Format: Gif
Maximum Weight: Up to 40 Kb
Material Submission:
A .gif file and destination URL in .txt format.
Mediakit 2012
EMAIL MARKETING
10
Email Marketing is a form of direct marketing which involves
the use of electronic mail as a commercial communication tool.
HTML documents displaying advertiser’s ads are sent to users to:
1 - Enhance the business relationship with current or previous users.
2 - Promote loyalty and repeat business.
3 - Acquire new users or persuade current users to purchase again.
HTML Specifications
Mediakit 2012
MOBILE APPS
11
Ipad and Smartphone
Banner
Size
Breaking news
320x50
On line Markets and Articles
320x50
320X50
Mediakit 2012
Sections at cronista.com
12
Breaking News:
Home, Economics & Politics, Markets & Financial News, Business, Financial Times, Entrepreneurs,
Techno Life, Cronista Guides, Online Edition.
Print Edition:
Home, Economics & Politics, Business, Markets & Financial News, International, Financial Times,
Valor, Opinion, Supplements:
On line Markets:
Stock Exchange, Foreign Exchange, Agriculture, Commodities, Mendoza province in real time
Mediakit 2012
COMMERCIAL DEPARTMENT - CONTACTS
Sofia Iannuzzi
Web Accounts Executive
Tel: +5411.4121.9251 / Cel: +54114975.2196
siannuzzi@cronista.com
Mediakit
Yanina Ayesa
Head Online Commercial
Tel: +5411.41219244
yayesa@cronista.com
Mediakit
Tomás Reinke
Director
treinke@cronista.com
Av. Paseo Colón 746 1° Piso (C1063ACU) Buenos Aires
www.cronista.com | www.infotechnology.com | www.apertura.com
Mediakit 2012