Paco de la Peña (Guadalajara, Jalisco, 1951) He started as an Artist in the city called City of Roses, in 1958 he started as assistant of the Artist José María Servín helping him in his Murals artwork. He enrolled the faculty of Graphic Arts in the University of Guadalajara where he studied paint and sculpting, architectural sketching and graphic design. From 1984 to 1985 the Washington University of San Luis Missouri,USA granted him a scholarship; where he studied advance techniques of graphic arts and started to do collagraphic art. In his career as an Artist he has had more than 50 individual exhibitions and more than 300 collective exhibitions around different states in the country as well in other coutries. In the following states in México: Jalisco, Michoacán, Guerrero, Nayarit, Sinaloa, Aguascalientes, Colima, Distrito Federal, Tabasco, Nuevo León, Guanajuato, Zacatecas, San Luis Potosí; In the following cities in USA: San Francisco, California; Labrea, Los Ángeles; Flagstaff, Arizona; San Diego, Fresno, California; Tucson, Scott Dale, Arizona; Dallas y Houston, Texas; Wichita, Kansas y St. Louis Missouri; Philadelphia, Pennsylvania. In other cities around the world such as: Osaka, Japón; Bruselas, Bélgica; París, Francia; Madrid y Barcelona, España; Berlín, Alemania; Buenos Aires, Argentina; Santiago de Chile, Chile. He has received the following awards, (1995) "Maestro Contemporáneo de la Pintura Jalisciense", by the National Chamber of Commerce of Guadalajara; (1989) represented México in the seventh Bienal “Celebración del Arte Iberoamericano”, México D.F.; (1982) second place award in "Guadalajara, Ayer y Hoy", FONAPAS;(1975-1977) first place award in "Feria Jacona", Jacona, Mich. Ironically he has never won his own hometown award "el salón de Octubre". His artwork has been exhibit at movie productions, music albums covers, book covers, poetry plaques and art magazines. He worked as Director of the Regional Museum of Guadalajara- INAH, from years 2009 to 2011. He was President of the board of Directors of "Seminario de Cultura Mexicana Corresponsalía Guadalajara", from 2010-2012. Currently he is the CEO of Arte Clave Consulting, a company dedicated to the promotion and development of cultural projects. He is a certified appraisal of contemporary art. He is leader doing art auctions since 1981 at national level and as well in the south of USA, with his action work he has helped more than 300 non profit charity associations and promoted more than 2,735 artists in more than 720 art auctions. Ghilardí N.1128 Col. Mezquitan Country, Guadalajara, Jalisco, Méx.- CP44260 T38232785 C.3310648214 paco.culturaenmovimiento@gmail.com