BP COM Consumer Health - Bayer Business Services

Bayer es una compañía global con competencias críticas en el sector de la salud y
agrícola. Como compañía innovadora, establece tendencias de Bayer están diseñados
para ayudar y mejorar la calidad de vida de las personas. Bayer es una empresa
multinacional con competencias clave en los ámbitos de la salud, la nutrición y los
materiales de altas prestaciones. Con nuestros productos y servicios queremos ser
útiles a la humanidad y contribuir a mejorar la calidad de vida. Al mismo tiempo,
queremos instituir valores a través de la innovación, el crecimiento y una gran
rentabilidad. En calidad de empresa de inventores, reiteramos nuestra aspiración a
sentar estándares en ámbitos basados en la investigación, ya que las innovaciones
crean la base sobre la que se asientan la competitividad y el crecimiento y, con ello, el
éxito de la empresa en el futuro
En Bayer, tienes la oportunidad de formar parte de una cultura en la que valoramos la
pasión de nuestros colaboradores para innovar y que da el poder para cambiar.
BP COM Consumer Health
TUS TAREAS Y RESPONSABILIDADES
Position: Major Tasks
• Provide coordination for all communications activities for the
Consumer Health division in México.
• Develop a strategic communications plan based on the objectives
and goals of the business, and specific goals for each business unit.
• Develop and maintain relationships with media contacts and obtain
positive media coverage through proactive media relations activities
such as press releases, media events, workshops, seminars, interviews,
etc.
• Development, editing and distribution of press content such as
press releases, briefing papers, key messages, etc.
• Ensure the adequate communication of key messages of the company,
the products and the health campaigns, contributing to generate public
awareness and a positive positioning.
• Ensure daily press monitoring of relevant information for the
Consumer Health division (health news, news of the pharmaceutical market
and public health) for the development of communication strategies that
will contribute to the achievement of the goals of the business.
• Steer, support and manage the external positioning of the Country
Division Head through training and coaching, targeted interviews,
speaking opportunities, public presentations, etc.
• Coordinate and supervise the work of Communications and Public
Relations agencies to provide support for projects and products of the
Passion to innovate | Power to change
País
México
Centro de trabajo
Mexico-City
Subgrupos
Bayer
Contáctanos
Teléfono +52 55 57283000
www.career.bayer.com.mx
Código de referencia
0000152232
Consumer Health division.
• Coordinate and steer all external communications activities for
the Consumer Health division in México, and act as the official
spokesman for the company in close cooperation with the Head of External
Communications and the Head of Communications.
• Ensure crisis preparedness for the division and steer as well as
direct issues and crisis communication management in close cooperation
with the Head of Crisis Communications and the Head of Communications.
• Be responsible for the management of crisis communications and
media training, in close cooperation with the Head of Crisis
Communications and the Head of Communications.
¿QUIÉN ERES?
• A university degree (Communications, Public Relations, and/ or
Journalism).
Skills/experiences
• Minimum 5 years of related professional experience in journalism
(editor, journalist, etc.) in newspapers and magazines, specifically in
the management of pharmaceutical content.
• Minimum of 5 years professional experience in positions related
communications and PR (communication agencies or corporate).
• Excellent written and verbal communication skills.
• Ability to think strategically and to develop and execute a
strategic communications planning as well as the corresponding messages
and communications activities.
• Strong in relationship building with journalists and other
relevant external and internal stakeholder groups.
• Proven team-leading capabilities in driving and developing a
communications team.
• Extensive experience in journalism of health and pharmaceutical
sector.
• Experience in leading external service providers such as agencies
or consultancies
• Ideally experience in branding and marketing
• Should be experienced in multidisciplinary project and change
management
• Fluent in English and excellent communication skills are highly
desirable.
• High degree of organization, adaptability and prioritization
• Role model for the Bayer LIFE Values, Leadership, Integrity,
Flexibility and Efficiency
Passion to innovate | Power to change
Contáctanos
Teléfono +52 55 57283000
www.career.bayer.com.mx
Código de referencia
0000152232