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New Vision for AgriFood
Development in Mexico
Adriana Herrera, SAGARPA
Enrique Merigo, Consejo Nacional Agropecuario
October 13, 2014
 To meet global challenges in food security, the World Economic Forum Initiative has
implemented the "New Vision for Agriculture."
 This Initiative engages leaders from the private sector, government, international
organizations, civil society and academia to assist in shaping a vision of agriculture as key
to food security activity. The three pillars that guide the Initiative are:
FOOD SECURITY
Meeting nutritional
demands while
affordable options are
provided through the
value chain
ENVIRONMENTAL
SUSTAINABILITY
Maintain or improve the
quality and quantity of natural
resources; meet challenges of
climate change.
ECONOMIC DEVELOPMENT
Drive the rural and economic development with clearly defined investment
Framework for agricultural transformation
Launching of the New Vision for AgriFood Development in Mexico “VIDA”
• On October 7, 2013, in a meeting with top business leaders of the food
sector in Mexico, the Secretary of Agriculture, Mr. Enrique Martinez y
Martinez, launched the New Vision for the Agricultural Development of
Mexico (VIDA).
• VIDA is a joint effort of the Mexican public and private sectors, with the
support of the World Economic Forum. The private sector is represented
by two co-directors from global and regional companies. There is also a
close participation from the National Agricultural Council.
Aligning the goals of the New Vision for Agriculture with domestic priorities
Food Security
• Increase production by 20%
Environmental
Sustainability
• Reduce emissions by 20%
Economic
Opportunity
• Reduce Rural Poverty by
20%
Cross
cutting
Strategies
2013-2018 National Development Plan
(NDP)
Objectives for the Agrifood Sector
National Crusade Against
Hunger
Increase productivity in the sector
through investment in technology and
physical and human capital
Promote partnership models that
generate economies of scale and higher
value added
Promote greater certainty through risk
management mechanisms
Promote sustainable use of natural
resources
Modernize the regulatory and
institutional framework
Increase productivity across all sectors
Modern government
Gender Perspective
Increase Food Production
Pillars of the New
Vision for Agriculture
Working Groups
ADM México
AgroBIO México
Almex
ASERCA
Bayer
Bunge
Cámara Nacional del Maíz Industrializado
Cámara Nacional de la Industria Molinera de Trigo
Cargill
CIMMYT
Confederación Nacional de Productores Agrícolas
de Maíz de México
Consejo Agropecuario Poblano
Consejo Nacional Agropecuario
Consejo Nacional de Fabricantes de Alimentos
Balanceados y de la Nutrición Animal
CONASIST
DuPont Pioneer
Ingredion
Fábrica de Harina Elizondo
Grupo Consultor de Mercados Agrícolas
Gruma
Grupo Altex
Grupo Bimbo
Grupo Kasto
Grupo LALA
Grupo Trimex
Harinera La Espiga
Harinera La Moderna
Harinera El Paraíso
IAGROCEN
Industrial de Alimentos
INIFAP
Kellogg´s
MCKINSEY
Minsa
Molinera de México
Molino de Trigo Guadalupe
Molinos Munsa
Monsanto
Norson
PEPSICO
RYC Alimentos
SAGARPA
SNICS
SYNGENTA
AMEG
BASF
Bayer
Citrofrut
Coca Cola
Dupont
Grupo Altex
Grupo Bimbo
Grupo Cetto
SAGARPA
Wal-mart
YARA
Coffee
ADM
ANIAME
BASF
BUNGE
Cargill
COMEXPALMA
Comité Nacional Sistema – Producto
Grupo Altex
Kellogg´s
McKINSEY
MONSANTO
PEPSICO
PROPALMA
RAGASA
SAGARPA
UNILEVER
Cocoa
Oilseeds
Fruits & Vegetbles
Grains
More than 60 Members from the public and private sectors
Cafés y Semillas de México
Cafés Tomari
Ecom Trading (AMSA)
Louis Dreyfus
Grupo Merino Télis
Outspan México
Nestlé México,
Grupo Neumann (Cafés California)
Syngenta Agro,
Yara México
Fundación Cacao México
Barry Callebaut (DCMX)
Codilsa
Chocolates Turín
Ecom Trading (AMCO)
Grupo Prisma
Intercambio Mexicano de Comercio
Nestlé México
Fundación Cacao México
GRAINS AND OILSEEDS
Marketing and
infrastructure
Innovation and transfer of
tecnologies
Human development and
productivity
FRUITS AND VEGETABLES
Competitiveness
Food safety
Main challenges
Social development
Marketing
COFFEE AND COCOA
Pilot program in Tabasco and Chiapas
1.
2.
3.
4.
5.
Training of producers
Sustainable practices in production
30% increase in productivity
Renovation of plants: 25% annual increase
Development of managerial capabilities in
producer´s organizations
Directive Committee
Technical Committee
Fundation CACAO
ación
Sharing of Technicians
in the field
A new measurement framework
Global level indicators:
Tracking progress toward the New Vision for Agriculture
Global
level
indicators
Project level indicators:
Tracking progress of the VIDA Working Groups
Project
level
indicators
Project level case
studies
Project level Case Studies:
Analyzing best practices, i.e. pilot program in cacao and coffee
Next steps
1. Establish a High-Level Commission for VIDA with public and private
sector leading participants.
2. Expand stakeholder engaments in other sectors or industries such as
state goverments, universities, research centers, among others.
3. Achieve long-term commitments for economic and technical resources.
4. Share the model with other Latin American countries.
5. Develop indicators to measure the goals.
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