860124 - 32201MAR - Marketing and Business Creation

Last update: 04-02-2016
860124 - 32201MAR - Marketing and Business Creation
Coordinating unit:
860 - EEI - Igualada School of Engineering
Teaching unit:
732 - OE - Department of Management
Academic year:
2016
Degree:
BACHELOR'S DEGREE IN INDUSTRIAL SCHEDULING ENGINEERING (Syllabus 2011). (Teaching unit
Compulsory)
ECTS credits:
6
Teaching languages:
Catalan
Teaching staff
Coordinator:
ROSA VIDAL TUSAL
Degree competences to which the subject contributes
Specific:
2. (ENG) Capacitat per identificar diferents segments de mercat i buscar-ne de nous, desenvolupant estratègies de
màrqueting per a cada segment i elaboració d'un pla que permeti una orientació reeixida cap al mercat. Gestió del
llançament de nous productes identificant les maneres d'actuació adequades per a la correcta planificació i gestió.
Transversal:
1. EFFICIENT ORAL AND WRITTEN COMMUNICATION - Level 3. Communicating clearly and efficiently in oral and
written presentations. Adapting to audiences and communication aims by using suitable strategies and means.
3. ENTREPRENEURSHIP AND INNOVATION - Level 3. Using knowledge and strategic skills to set up and manage
projects. Applying systemic solutions to complex problems. Devising and managing innovation in organizations.
4. TEAMWORK - Level 3. Managing and making work groups effective. Resolving possible conflicts, valuing working
with others, assessing the effectiveness of a team and presenting the final results.
Learning objectives of the subject
Study load
Total learning time: 150h
Hours large group:
40h
26.67%
Hours medium group:
11h
7.33%
Hours small group:
0h
0.00%
Guided activities:
15h
10.00%
Self study:
84h
56.00%
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Universitat Politècnica de Catalunya
Last update: 04-02-2016
860124 - 32201MAR - Marketing and Business Creation
Content
(ENG) MÀRQUETING
Learning time: 75h
Theory classes: 20h
Practical classes: 5h
Guided activities: 8h
Self study : 42h
(ENG) CREACIÓ D'EMPRESES
Learning time: 75h
Theory classes: 20h
Practical classes: 6h
Guided activities: 7h
Self study : 42h
Planning of activities
(ENG) CLASSES EXPOSITIVES
Hours: 74h
Theory classes: 40h
Self study: 34h
(ENG) EXERCICIS I ESTUDI INDIVIDUAL
Hours: 41h
Practical classes: 11h
Guided activities: 10h
Self study: 20h
(ENG) TUTORITZACIÓ I AVALUACIÓ
Hours: 5h
Guided activities: 5h
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Universitat Politècnica de Catalunya
Last update: 04-02-2016
860124 - 32201MAR - Marketing and Business Creation
Bibliography
Basic:
Kotler, Philip ... [et al.]. Dirección de marketing. 12ª. Madrid [etc.]: Prentice Hall, 2006. ISBN 8420544639.
Burgos García, Enrique; Cortés Ricart, Marc. Iníciate en el marketing 2.0 : los social media como herramientas de fidelización
de clientes. Oleiros, La Coruña: Netbiblo, 2009. ISBN 9788497453912.
Rajadell Carreras, Manel. Creación de empresas. 3ª. Barcelona: Edicions UPC, 2009. ISBN 9788498803747.
Complementary:
Rodríguez Ardura, Inmaculada. Marketing.com y comercio electrónico en la sociedad de la información. 3. Madrid: Piràmide i
ESIC, 2008. ISBN 9788436821970.
Santesmases Mestre, Miguel. Marketing : conceptos y estrategias. 5ª. Madrid: Pirámide, 2004. ISBN 9788436821161.
López-Pinto Ruiz, Bernat. La Esencia del marketing [on line]. Barcelona: Edicions UPC, 2001Available on:
<http://upcommons.upc.edu/handle/2099.3/36701>. ISBN 8483015358.
López-Pinto Ruiz, Bernat. La Esencia del marketing : casos prácticos [on line]. Barcelona: Edicions UPC, 2002Available on:
<http://upcommons.upc.edu/handle/2099.3/36702>. ISBN 8483015854.
Maqueira Marín, Juan Manuel; Bruque Cámara, Sebastián. Marketing 2.0 : El nuevo marketing en la web de las redes sociales.
Madrid: Ra-Ma, 2009. ISBN 9788478979127.
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Universitat Politècnica de Catalunya