WHAT IS BDIGITAL APPS?

BARCELONA 3rd edition 2012
bdigital
apps
Congress
30th October
COSMOCAIXA
31st October
MEDIA-TIC
Organised by
Platinium sponsors
Gold sponsors
Silver sponsors
www.bdigitalapps.com
Bronze sponsor
Program
Tuesday October 30th
08:30
COSMOCAIXA
AUDITORIUM
Wednesday October 31st
ÀGORA
ROOM
DIGITAL ROOM AT MEDIA-TIC
09:00
Registration
09:15
Workshop
The content app life cycle:
from a draft to the market and
the creation of value
Brightcove
Apps and gaming:
an expanding market
10:45
C/ Roc Boronat, 117, Barcelona
Registration
09:15
10:15
Coffee break
11:15
Gaming workshop
News & trends of
the mobile sector
12:45
13:15
14:30
Designing and creating multi-device
video games with Unity 3D
New sources of innovation:
FINAPPSPARTY model by
“la caixa” and FINAPPSPARTY
2012 awards ceremony
To participate in the gaming workshop, you must
have your specific registration form (which is
different from registration in the congress) and the
organisation must confirm your attendance.
Keynote speaker
Jamie Turner
How Consumers Engage
with Apps
Lunch and networking
15:45
15:55
Award ceremony:
An app for Cáritas
App Shots
17:10
Promoted by:
idigital
Generalitat de Catalunya
16:00
Workshop
Qualcomm
Differentiate your mobile application
with the development of AllJoyn SDK 3.0 17:00
Break
17:20
App Shots
18:30
Workshop
Monetization models and
the PayPal products for
startups and developers
Paypal
Closure
17:00
18:00
18:30
Closure
Tuesday 30th COSMOCAIXA AUDITORIUM
ROUND TABLE
9:15-10:45h
MODERATOR
Long gone is the time when video games were associated with leisure and
entertainment. Today video games are not limited to these fields, video games
teach you, educate you, they foster customer’s loyalty, they are helpful to sell
and promote new products, and even to help us to quit smoking. There are no
limits to this unstoppable industry. In this session we will analyse the keys to
this booming and trending sector.
Mr. Jorge Mediavilla
Journalist, blogger, gaming expert
and enterpreuner
www.banzaii.es
Mr. Juan Antonio Muñoz
Founder
Unkasoft Advergaming
www.unkasoft.com
Mr. Bernat Casanovas
General Manager
La factoria d’Imatges
www.lafactoria.eu
Mr. Xavier Carrillo
CEO
Digital Legends
www.digital-legends.com
NEWS AND TRENDS
FROM THE MOBILE SECTOR
11:15-12:45h
Tecnocom, Brightcove, Qualcomm, Nokia, PayPal and Bardehle Pagenberg,
among others, are some of the most representative organisations in the ICT market. In this session, they will tell the audience about the main developments in their
sectors and products. It will be an interesting session for SMEs and entrepreneurs.
PRESENTS
APPS AND GAMING:
AN EXPANDING MARKET
Mr. Carles Fradera
General Manager
Barcelona Digital Technology Centre
www.bdigital.org
Mr. Javier Ochoa Cabra
Mobility Director
Tecnocom
www.tecnocom.es
Mr. Nicolás Amado
Regional Sales Director Iberia
Brightcove
www.brightcove.com/es
Mr. Gaby Treiband
Director, Business Development
Qualcomm
www.qualcomm.com
Mr. Óscar Gutiérrez
Mr. Lluís Ramis
Co-founder
Cluster Development
www.cluster-development.com
Developer Relations Manager
Nokia
www.nokia.com
Mr. Corrado Tomassoni
Manager, EMEA Developer Network
10:45-11:15h
Coffe break
PayPal
www.paypal.com
Mr. Peter Hess
European Patent Attorney, Partner
Bardehle Pagenberg
www.bardehle.com
COSMOCAIXA AUDITORIUM
NEW SOURCES OF INNOVATION:
FINAPPSPARTY model by ”la
Caixa” and FINAPPSPARTY
2012 awards ceremony
KEYNOTE SPEAKER
How Consumers Engage with Apps
13:15-14:30h
12:45-13:15h
How can we generate new ideas and innovation in products and services by facilitating the participation and collaboration of creatives and developers?
”la Caixa” will show us how to seek out new future challenges by promoting innovation. In this session we will learn about the second FinAppsParty, a project that
brings together many values such as creativity and technical knowledge, as well as
the enthusiasm and effort of a 24- hour marathon.
Mr. David Urbano
Mobile Director
e-laCaixa
www.lacaixa.es
FinAppsParty is the international reference
marathon for developers. The objective is to develop mobile applications for financial services
for 24 hours. It will be held on 26 and 27 October
during BDigital Apps congress. It will be attended by national and international developers.
The Awards Ceremony will granted the two best
applications of the competition. First prize is
10,000 euros, and the second prize is 2,000 euros.
Mr. Jamie Turner
Founder
60SecondMarketer
www.60secondmarketer.com
Apps come in many forms, as games, as e-commerce platforms, as educational
tools and many other varieties. But the foundation for any app is to understand how
consumers engage with apps and how they use the apps to connect with the companies that create them.
Join Jamie Turner, founder of 60SecondMarketer.com and co-author of Go Mobile, as he takes you on an interesting and engaging exploration of how humans
connect with businesses via apps and what makes some apps succeed while others
fail. Turner will explain how to monetize apps providing some clues and trends and
successful strategies for creating business apps.
Jamie has been profiled in the world’s best-selling marketing textbook and is
a regular guest on CNN on the topics of social media and mobile marketing. His
newest book was a #1 best-selling mobile marketing book in the U.S. and is available in 5 languages.
If you’re looking for information and insights on how to make your app a success, you
won’t want to miss Jamie’s presentation called “How Consumers Engage with Apps”.
14:30-15:30h
Lunch and networking
AWARD CEREMONY:
AN APP FOR CÁRITAS
15:45-15:55h
The “An app for Cáritas” award ceremony will take place as part of BDigital Apps
2012. “An app for Cáritas” has been a Cáritas and Barcelona Digital initiative to promote an app for the entity.
CHAIR
Tuesday 30th COSMOCAIXA AUDITORIUM
APP SHOTS I
15:55-17:10h
Mr. Maurici García
Mobility and Energy Business Manager
Barcelona Digital Technology Centre
www.bdigital.org
APP SHOTS II
The App Shots session is an overview of the most innovative and creative applications of the market in different areas of knowledge. Each year,
Barcelona Digital organises a call for apps with the aim of showing the public the most creative and innovative applications occurring in the market.
A total of 15 applications will be presented in this session, related with areas such as health, tourism, marketing, augmented reality and paediatrics.
17:20-18:30h
Mr. Ricardo Cabornero
Head of Content Acquisition, Mobile initiatives
Amazon
www.amazon.com
Mr. Hugo Albornoz
CEO | Neo Labels
www.neolabels.com
Mr. Martín Morillo
Sales Head | Trademob GmbH
www.trademob.com
Mr. David Xicota
CEO and Founder | Edenic Games
www.gamedonia.com
Mr. Maximo Cavazzani, Creator of Apalabrados and Mezcladitos
CEO and Founder | Etermax
www.etermax.com
Mr. Jordi Bacaria Martrus
Attorney-Adviser | Global Legal Data
www.legal-data.net
Mr. Darío Mohammadian Santander
European Patent Attorney, Resident Partner
Bardehle Pagenberg
www.bardehle.com
Mr. Gadi Gilon
Founder and CEO | MobiSec Ltd.
www.mobisec.co.il
Mr. Eial Sergio Bluer
Managing Partner | Sefarad Consulting Ltd.
www.sefarad.com.es
Mr. Santiago Begué
Innovation Business Manager
Mobile Applications Test Service
AppyTest Service Responsible
Barcelona Digital Technology Centre
appytest. bdigital.org
Mr. Hermés Piqué
Head Robot | Robot Media
www.storybuilder.net
Mr. Jorge García
Marketing and Sales Manager
Limbika Assistive Technologies
www.piktoplus.com
Dr. Javier Sánchez Sierra
R&D Director | Raylight Technology Solutions
www.raylight.es
Dr. Daniel Villatoro
R&D Mobility and Energy Researcher
Barcelona Digital Technology Center
www.bdigital.org
Mr. Pere Millán Marco
R&D Director
W3IS2 - Internet Solutions & Information Systems
www.w3is2.com
Mr. José Antonio Lorente
CEO | Original Zone of Market
www.orizom.com
Mr. Jordi Termes
CEO | Mobetia
www.mobetia.com
Dr. David Marimon
CEO and Co-Founder | Catchoom
www.catchoom.com
Tuesday 30th ÀGORA ROOM
WORKSHOP BRIGHTCOVE
The content app life cycle: from a draft
to the market and the creation of value
9:15-10:15h
Mr. Nicolás Amado
Regional Sales Director Iberia
Brightcove
www.brightcove.com/es
WORKSHOP QUALCOMM
Differentiate your mobile application
with the development of AllJoyn SDK 3.0
16:00-17:00h
Differentiate your mobile application with the development of AllJoyn SDK 3.0 to create proximity-based P2P
experiences on multiple platforms.
Mr. Said Bakadir
Senior Manager Product Marketing
Qualcomm
www.qualcomm.com
Wednesday 31st
DIGITAL ROOM AT MEDIA-TIC
C/ Roc Boronat, 117, Barcelona
GAMING WORKSHOP
9:15-18:30h
DESIGNING AND CREATING MULTI-DEVICE
VIDEO GAMES WITH UNITY 3D
Workshop taught by teachers of the degree in Multimedia Engineering and the Master’s degree in Creation of Serious Games at La Salle, which will encompass a comprehensive view
of the process to develop a video game that can be exported
to practically any current video game platform. The workshop
begins with a discussion of the fundamental concepts of game
design to conceptualise a video game, including creating the
3D elements that make up the game and programming the
game’s logic and mechanics by using the Unity game engine.
To participate in the gaming workshop, you must have your specific
registration form (which is different from registration in the congress)
and the organisation must confirm your attendance.
Promoted by:
idigital
Generalitat de Catalunya
WORKSHOP PAYPAL
Monetization models and the PayPal
products for startups and developers
17:00-18:00h
Mr. Corrado Tomasoni
Manager, EMEA Developer Network
PayPal
www.paypal.com
Mr. Jesús Arias
Sales Engineer
PayPal
www.paypal.com
Mr. Emiliano Labrador
Director and Coordinator of the
Master’s Programme in Multimedia
and Serious Games and Professor
of Creativity and Transmedia
La Salle-URL
Mr. Daniel Arguedas
Head of the 3D Production
Division of the Media Technologies
Department and Professor
La Salle-URL
Mr. Alejandro del Águila
.NET Programmer at the Official
Association of Physicians of
Barcelona and Assistant Professor
of the course on Video Games
La Salle-URL
Useful Information
WHAT IS BDIGITAL APPS?
BDigital Apps is one of the most important congress focused on mobile apps. It aims to promote one of the sectors that currently generates more business and has better growth prospects for the coming years: mobile applications. It is organised by
Barcelona Digital Technology Centre.
NOTICE
The auditorium will have simultaneous intepretation for the sessions taking place from 11.15 am to 2.30 pm. All other sessions
will be conducted in the original language of the speaker.
FOLLOW OUR 2.0 CHANNELS
@bdigital
#bdigitalapps | #finappsparty
BDigital Apps
bdigital channel
BDigital Apps
CONTACT
BDigital Apps 2012 is an event created by Barcelona Digital Technology Centre.
For more information please get in contact with the Promotion, Dissemination and Training Department
by phone: +34 935534540 or email: events@bdigital.org
BDigital Headquarters:
Locations:
Barcelona:
MediaTIC Building
Roc Boronat 117, 5th floor
08018 Barcelona (Spain)
Phone: (+34) 93 553 45 40
Lleida:
Gardeny Park, ICT Building
Scientific and Technological Agro-food Park
25003 Lleida (Spain)
Phone: (+34) 973 19 36 60
As part of:
Girona:
Spurna / Narcís Monturiol Building
Scientific and Technological
Park of the Girona University Emili Grahit 91,
17003 Girona (Spain)
Phone: (+34) 972 41 64 78
Download the program:
BARCELONA DIGITAL TECHNOLOGY CENTRE
Barcelona Digital Technology Centre (BDigital) is an advanced technology centre specialised in the application of Information and Communication Technologies (ICTs) in the fields of Healthcare, Security, Mobility, Energy Efficiency, Social Media, Education, Food and Environment.
Barcelona Digital promotes the growth of the ICT sector and business transformation toward the new
digital society through research and the development of new products and services with high added value.
WHAT VALUE DO WE BRING TO YOU?
HIGH TECHNOLOGICAL SPECIALIZATION
We are a team of expert researchers and developers to cover your R&D&I outsourcing needs.
CUSTOMER ORIENTATION
We listen to and analyse your needs and offer you solutions designed to fit your requirements.
METHODOLOGY AND EXCELLENCE IN EXECUTION
We provide solutions with high added value and apply management methodologies to optimise resources and the time for implementing projects. In satisfaction questionnaires our costumers consistently
rate the offered services as excellent.
COMPREHENSIVE PROJECT MANAGEMENT
We have teams experienced in the comprehensive management and direction of R&D&I projects.
PRODUCT LAUNCH ASSISTANCE
We offer an extensive network of contacts including institutions, companies, university research groups
and scientific centers with international expertise to always find the optimal combination of experience
and knowledge in the search for new technological applications to improve your business.
We provide services for R&D&I outsourcing and technological training of our costumers.
We participate actively in public competitive national and international research programmes.
We are a point of reference as a platform for organising and holding ICT events.
We collaborate closely with national and international research centres.
www.bdigitalapps.com