Vogue Complementos Contents

Vogue Complementos, the number one magazine in accessories
Vogue Complementos was launched in Spain in 2001 and has become the magazine of reference about accessories on the market.
A special number which is published alongside Vogue España twice a year: April and October.
It remains at the newsagents for 6 months longer as an independent magazine.
A special edition which is distributed with Vogue’s full print-run
(in contrast with the other supplements on the market, which are only distributed with the full-size magazines).
It has an average distribution of 109,000 copies (OJD Jan-Dec ‘12).
Vogue Complementos Contents
Vogue Complementos offers the greatest variety of contents and suggestions about women’s accessories:
Bags
Costume
Shoes
Jewellery
Belts
Lingerie
Hats
Gloves, etc.
All the novelties every season, the colours, tendencies, cloths, how to combine them,
fashion parades, creators... more than 200 pages in this indispensable guide to being fashionable.
Vogue Complementos Readers’ Profile
Above all, Vogue Complementos readers are women who are passionate about fashion, tendencies and brands.
94% think that Vogue is the best fashion magazine.
Their social and demographic profile is of great interest because of their high cultural and professional level, which
means that they are predisposed to consuming brands and products in a sophisticated way.
60% have degrees, 21% have post-graduate qualifications.
18% work in management, 21% in middle-management and 16% in the liberal professions.
68% do not have children, which means they have greater disposable income for themselves.
54% are married or live with their partners and 46% are single or live alone.
Source: May 2013 Vogue subscribers questionnaire.
Where they obtain information about Accesories
Vogue Complementos readers are active, inquisitive women who look are various sources
of information, above all magazines and specialised websites.
78% read fashion magazines.
18% look at fashion websites.
18% get their information from sales points.
17% get their information from brand publicity.
15% get their information from brand websites.
Source: May 2013 Vogue subscribers questionnaire.
What Readers value in Vogue Complementos
It is the magazine which marks tendencies both professionally and personally.
96% say Vogue Complementos is a shop window for elegance and the latest tendencies.
94% say that Vogue Complementos is attractive to read.
93% find the indispensable accessories for each season in it.
92% say that the magazine is a point of reference in the sector.
89% vay that the publicity is part of the magazine’s contents.
89% say it has a great deal of information.
51% spend more than 60 minutes reading each number.
Source: May 2013 Vogue subscribers questionnaire.
What Accessories mean to the Readers
For most readers, accessories are the best way to complete a look, to give themselves a treat, to express
their personality and, also, to invest in valuable objects.
93% think that accessories are an essential part of their wardrobe.
65% have bought brand complements in the last 3 months.
The average budget for them has been 433€.
Source: May 2013 Vogue subscribers questionnaire.
What the Brands mean for the Readers
Brands add value to accessories and they are an important consideration when taking purchase decisions.
Brands transmit values and readers can identify with them thanks to their accessories.
Vogue Complementos readers are prepared to spend more money on:
75% on shoes.
54% on bags.
21% on glasses.
19% on jewellery.
Source: May 2013 Vogue subscribers questionnaire.
Where the Readers buy their Accessories
58% buy in department stores.
42% buy in brand stores.
32% buy in brand boutiques.
40% regularly buy on the Internet.
2% buy from catalogues.
Source: May 2013 Vogue subscribers questionnaire.
MADRID
ADVERTISING MANAGER
Dolores Zorrilla
dzorrilla@condenast.es
Carolina Pérez Mora
cperez@condenast.es
Laura Capó
lcapo@condenast.es
Advertising contacts
VOGUE ADVERTISING DIRECTOR
Elena Ferreras
eferreras@condenast.es
BARCELONA
GROUP MANAGER
Judith Mases
jmases@condenast.es
ADVERTISING MANAGER
Noelia González
ngonzalez@condenast.es
COORDINATION
Mª Carmen Herrero
mcherrero@condenast.es
Susana Hernández
shernandez@condenast.es
DIGITAL ADVERTISING DIRECTOR
Paola Portela
pportela@condenast.es
COORDINATION
Isabel Navas
inavas@condenast.es
NORTE
LEVANTE
DELEGATE
Ana López Cámara
alopez@condenast.es
DELEGATE
Celia Cervera
ccervera@condenast.es
Barrio Gerra, 1. Los Llanos
(San Vicente de la Barquera)
39547 Cantabria · Telf: 619 603 776
Pueblo Atenea 191, Cumbres del Sol,
03726 Benitachell-Alicante
Telf. y fax: 670 31 30 17
Ana Luque
aluque@condenast.es
Pº Castellana 9-11 · 28046 Madrid
Telf: 91 700 41 70 · Fax: 91 319 93 25
Pº de Gracia 8-10 · 08007 Barcelona
Telf: 93 412 13 66 · Fax: 93 412 66 98
EEUU
ITALIA
DELEGATE
Elena Marseglia
EMarseglia@condenast.it
Manuela Gualtieri
MGualtieri@condenast.it
Piazza Castello, 27 · 20121 Milano
Telf: 00 39 0285 614 217
DELEGATE
Alessandro Cremona
alessandro_cremona@condenast.com
Brand 66
125 Park Ave.
Piso 25, Suite 2511
Nueva York, NY 10017
Tel.: 212-380-8236
more information about
Condé Nast
WWW.CNWORLD.ES
FRANCIA
DELEGATE
Anabel Marqués-Meyer
anabel.marques-meyer@condenast-europe.com
4, Place du Palais Bourbon. 75007 París.
Telf: 00 33 144 117 890 Fax: 00 33 145 560 446