Toolkit - California Charter Schools Association

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SAMPLE NEWSLETTER STORY
Dear Parent,
You may have heard about a ballot initiative called “Elimination
of Charter Schools” that was recently filed with the state. If successful, this initiative would shut down every single charter
school in California. This effort is being led by small anti-charter group that has been spreading all kinds of lies about charter
schools and is now trying to gather enough signatures to get
this initiative to qualify for the ballot in November 2016.
It’s upsetting, but it also needs to be understood in context. For
several reasons, charter school leaders and advocates like me
think the initiative has a low likelihood of being passed; most
importantly, because it is simply out of touch with the more
than half a million students in communities across California
who attend charter schools and over 150,000 students on charter wait lists. It is unlikely that this anti-charter group will be
able to gather the hundreds of thousands of signatures needed — at least 365,000 by May — to even quality for the ballot.
However, this effort does remind us that as a charter school, we
are part of a larger public education movement that is vulnerable to political and ideological attacks. In times like these, it
is always helpful for all of us to speak out and send a message
to anyone who’s listening and watching, from our friends and
neighbors to the media and school boards, that families like you
love and depend on your charter school. So I encourage you to
share your views on charter schools, in conversations, on social
media, wherever you feel comfortable.
Please contact me with any concerns or questions and thank
you for being a part of the charter school movement.
Questions? Contact Chris Ponz: cponzi@ccsa.org
EJEMPLO BOLETÍN EN ESPAÑOL
Estimados padres,
Quizás hayan escuchado sobre una iniciativa de ley que se llama
“Eliminación de las escuelas chárter” que fue recientemente presentado al estado. Si tiene éxito, esta iniciativa cerraría cada una de las
escuelas chárter de California. Un grupo contra las chárter está dirigiendo este esfuerzo y diseminando todo tipo de mentiras sobre las
escuelas chárter y ahora está tratando de recoger suficientes firmas
para lograr que la iniciativa califique para la votación en noviembre
2016. Es inquietante pero también hay que entenderlo en contexto. Por
varias razones, líderes y defensores de las escuelas chárter como yo
creemos que la iniciativa tiene una baja probabilidad de ser aprobada; más importantemente, porque es sencillamente ignorante de los
más de medio millón de estudiantes en comunidades por todo California que asisten a las escuelas chárter y de los más de 150,000
estudiantes en las listas de espera para entrar una escuela chárter.
Es improbable que este grupo contra las chárter pueda recoger los
cientos de miles de firmas que se necesitan — al menos 365,000 antes de mayo — solo para calificar para la votación. Sin embargo, como una escuela chárter este esfuerzo sí nos recuerda que somos parte de un movimiento de educación pública más
amplio que es vulnerable a los ataques políticos e ideológicos. En
momentos como éste, siempre es necesario que todos de nosotros
levantemos la voz y mandemos un mensaje a cualquier persona que
esté escuchando y mirando, desde nuestros amigos y vecinos a los
medios de comunicación y las juntas escolares, que las familias como
la suya aman y dependen en su escuela chárter. Entonces quiero
animar a ustedes que compartan sus perspectivas de las escuelas
chárter, en conversaciones, en los medios sociales, donde se sientan
más cómodos. Por favor, pónganse en contacto conmigo por cualquier pregunta
o inquietud y gracias por ser parte del movimiento de las escuelas
chárter. Questions? Contact Chris Ponz: cponzi@ccsa.org
SAMPLE E-MAIL TO FRIENDS
Dear friends,
Since enrolling in a charter school, my child [NAME] has grown
in countless ways. The [SCHOOL NAME) supports and encourages every student to achieve their full potential. I can’t imagine
what our life would be like without our local charter.
But now, suddenly, I have to imagine just that. Why? Because
our charter school – along with every single charter school in
California – is under attack. A small anti-charter group that has
been spreading all kinds of lies about charter schools and has
filed a ballot initiative called “Elimination of Charter Schools”
that would close every charter school in the state. They are trying to gather enough signatures to get this initiative on the ballot in November.
Now, we don’t know if they will be successful, especially since
charter schools are hugely popular in California, with more than
half a million students attending charters and 158,000 more on
wait lists. But I think it’s important to send a message to anyone
who’s watching, from the media to politicians: that families love
and depend on their charter schools. This ballot initiative is a
shameful, politics-as-usual effort to rob us of the great schools
that our communities need and deserve.
Please join me in sending a quick, simple message on Facebook
or Twitter calling on California to support its charter school students, parents and teachers!
Questions? Contact Chris Ponz: cponzi@ccsa.org
SAMPLE FACEBOOK POSTS
POST 1
I love my charter school. An anti-charter group wants to play politics and file a ridiculous ballot initiative to shut down every charter
school in the state. Good luck! California loves its charter schools.
Please join me in supporting charters and the great education they
provide to students, families and their communities!
Join our group “Save California’s Charter Schools”
https://www.facebook.com/groups/SaveCACharterSchools/
POST 2
Have you heard that an anti-charter group is trying to gather
enough signatures to put an initiative on the ballot in November that
would close every single charter in California? Join me in asking
California to support its charter schools and not let a few angry people close great public schools.
Join our group “Save California’s Charter Schools”
https://www.facebook.com/groups/SaveCACharterSchools/
POST 3
Are you a charter school parent, student or supporter? So are we!
We think you should know that a small group of misinformed people
are trying to shut down ALL CHARTER SCHOOLS IN CALIFORNIA
by trying to pass a ridiculous ballot iniative in November. California
loves its charter schools, with half-a-million kids attending charter
schools in the state and 158,000 on wait lists. Join us to support
charter schools and their families by stopping this initiative.
Join our group “Save California’s Charter Schools”
https://www.facebook.com/groups/SaveCACharterSchools/
Questions? Contact Chris Ponz: cponzi@ccsa.org
SAMPLE TWEETS
TWEET 1
A charter school parent’s love for their child’s unique edu will defeat
any anti-charter group! Join @savecacharters https://twitter.com/
savecacharters
TWEET 2
California loves its charter schools and won’t let any anti-charter
group shut them all down! Join @savecacharters https://twitter.
com/savecacharters
TWEET 3
Anti-charter group wants to close ALL CA #charters. I love my charter school and I say no-way! Join @savecacharters https://twitter.
com/savecacharters
TWEET 4
Half a million students are finding their voice in CA charter schools.
Their song cannot be silenced. @savecacharters #WeLoveOurCharters
Possible hashtags:
•#WeLoveOurCharters
•#families4charters
•#CAlovescharters
•#CAcharterLove
•#KidsLoveCharters
Questions? Contact Chris Ponz: cponzi@ccsa.org
SHAREABLE INFOGRAPHICS
Select the image and “copy” or “save.” Then, you can post on social media.
Questions? Contact Chris Ponz: cponzi@ccsa.org
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