El turista-cliente

Anuncio
! "
©JE4T2009
2
#
$
%
"%
%
!
"
# $
"
%
&
$
'
& (
"
# $
$
)
*
©JE4T2009
$
3
&
)
$
'( $
*
©JE4T2009
$
4
&
+
"
%
)
,
(
/ 01203
+
(
+
%
,
%
-.
segmentación
/
"
"
$ "
/
"/
/
/
-
/
)
(
/
)
/
/
/
% "
/
)
©JE4T2009
5
.
# /
,
"
+
" )
+
/
&"
0)
2.
3.
4.
5.
'
"
(
45 * ! 6 7 *
UPSCALE RECREATION TOURIST:
CONSERVATORI SODDISFATTI
FAMILIAS JOVENES
VIAJEROS POLIGLOTAS (Poligloty City Hoppers):
©JE4T2009
6
!
0
0
#
•
& 1 2
• &
• +
•
0
"
• 2
• ,
•
0
2
3&224
#
$
$
$
:;
8989/
299
)
0
1
5
6
7
#
5
#
8 9
6
:+ ,&,+ / 2- ; ;,<- /
#
.
;=
&+./ 3
/
'
0
0
;=
"8
0=8
>
?
#
.
;
4
/'
'
0
0
;
/ ? :99
/ @ #/
:
/
<
>=;
? 0/;99
%
'
0
/
<
A=>
? 0/2;9
%
<
" A=>
0=8
>
/.
55
/ ? 2;9
/
/ #/ @ #
$
@ #/
2
0
55/
0
A=D
.
0
/
2
$
$
.
$
0
$
8=A
0
;=
A=>
;
8=>
.
:9E
.
2; E
@
/
0
" /
&
A
A
/
F
/
/
&
<3
<3
/
/
/
/
0
(
-
'
/
/
/
" /
(
$
/
/
/
A
&
B C,> 8991
/
D
8 9
2- 99, B3C ,;D,/4
7
/
;
/,;% & /
%
0
0
/G
%
;
0=8
/
? 0/D;9
<
/& (
8=A
<
A=>
/ ? 0/999
/ @ #/
:
;=
*
0
0
/G
%
0=8
/
? 0/D;9
<
/& (
8=A
/
<
A=>
/ ? 0/999
/
2
*
8=A
0
-
<3
-
.
<3
*
8=A
0
;
8
;=
0
.
2;E
.
@
@
%
;=
*
.
7
/
:
@ #/
2
/
/
0 E
&
'
/
2
F
/
2
& %% /
@
/
/
/
%
%
-
<3
/F
0 E
&
'
/
2
F
/
2
& %% /
B C,> 8991
<3
/
%
/
%
1
F GA
+
'
>
)
.
F
•
• !
!
•
7
"
@ *
•
&
;
*
"
+
•
#
#
%
•
$
!
$
%
•
•
!
!
" #
9
&'
©JE4T2009
10
F GA
•
'9
,
@
(
(
),
•
H
•
,
•
K (
•
@
•
*
(
/I
J
"
"
/
F
%
"
-
©JE4T2009
L
M 3
11
F GA
•
'9
K
/
L
•
K
•
K
•
@
(
&
(
N
%
"
/
(
(
% /+
#
"
/
'
%
©JE4T2009
12
F GA
•
,
•
,
•
K
•
,
•
,
'9
$
/
9>
:
(
/(
"
/(
/
"
"
©JE4T2009
)
13
F GA
•
K (
•
K
•
*
'9
,
/(
O
©JE4T2009
14
H +
>
• +
–
–
–
–
–
–
–
–
–
,
,
# $
$
,
@
GL
<
H &
0
•
0
,
&
=
= relación
= relación
= relación
P
•
•
•
•
%
%
Q
,
F
#
/
/
%
O
©JE4T2009
16
H 2
+
(
"
M
(
(
%
.
(
(
"
"
-
3)
(
+
"
/
(
"
5
$
)
,
/
"
$)+
(
"
M
M
(
©JE4T2009
(
N
$)
17
H 2
"
2
•
@
!
•
!
•
!
(
%
(
(
%
) '
%
%
(
/R I J
"
"
),
"
(
"
©JE4T2009
18
I
2
G2
'
#
0
+
/
"
•
•
•
)
H
"
"
)
/
$ "
'
/
"
%
M
)
ñías/
,
(
(
)
,
$/
"
,
(
,
(
,
(
$
)
/
- )
(
3
(
"
%
/
$ /
"
(
(
M )
%
/
)
(
(
"
"
(
/
©JE4T2009
(
S
19
I
7
T+
/
<
/
(
/
) &
%
)
T'
/
,',5
T,
C / /-
)
/(
(
/
%
/
"
/
(
%
"
/
),
(
$
"
)
T
/
"
)
(- &J ;.+ C ? T ,
"
T+
C 2,/,- ; C
2- 9@+
"
"
/
"
"
(
%
)
M
(
)
©JE4T2009
20
I
#
+
/
/
"
)
"
2,2&- C (,C + C /.,;-
*
5 4 +@* U@V ,* 5
,+ ,' * 5
.,9- / C 2&, ;. /
C /2@,92,- ; 2&, ;.
+5 ' & 5 * ,F5 '
(
(
"
L
I
H
F, V ,* 5
,' * 5
/ (
+5 ' * * 5 #@ 5 F,'
"
)
J)
H
/
/
)*
/
/
"
©JE4T2009
)
21
I
#
2,2&- C (,C + C /.,;-
.,9- / C 2&, ;. /
C /2@,92,$; 2&, ;. /
,
5 * '5 + @ W *
,' * 5
,'@FF5 ++5
,' * 5
, + #,
(
)'
V @45 FX@
@*
&@ 5 F@
)
,
F'@
F ' @ F@
V @'@
5 * Y+
(
)H
,
(
©JE4T2009
/
I45
@V K ,* 7
@++YJ
/
(
),
)
22
K
• +
L8 M
L
(
•
/
•
•
)!
)
%
"
(
"
/
"
(
/
(
/
)
(
/
"
(
)
"
10. El
turista“5i”:características
•
/
(
)&
•
"
(
$
(
(
N
/(
%
©JE4T2009
(
/
(
) +
"
G
)
"
"
"
"
)
/
)
24
&
N
,
"
/
"
/
/
+
( /
)&
'
")
"
(
/
/
)
$
,;:- @ +.,- ; /- 2, ."
=+
=F
=&
=
M
%
"
C@ +
= ,
=
= #
=
"
/- 2, ."
"
©JE4T2009
25
12. Las áreas de oportunidad por el turismo
,
"
(
"
9
/(
"
)
0
0) +
(
)
"
/
/
/
%
)))
8)
/
+
(
"
"
/
A)
)
)
Z
=
)
=
),
"
%=
"
#
%/
(
% "
) H
/
/
"
)
©JE4T2009
26
&
N
>)
=
),
(
=
"
"
"
)
;)
G
/
$
)
:)
K
+
(
),
=
%
/
"
/
1)
/
/
"
)))
=
/
/
"
(
(
(
)
©JE4T2009
27
Descargar