! " ©JE4T2009 2 # $ % "% % ! " # $ " % & $ ' & ( " # $ $ ) * ©JE4T2009 $ 3 & ) $ '( $ * ©JE4T2009 $ 4 & + " % ) , ( / 01203 + ( + % , % -. segmentación / " " $ " / "/ / / - / ) ( / ) / / / % " / ) ©JE4T2009 5 . # / , " + " ) + / &" 0) 2. 3. 4. 5. ' " ( 45 * ! 6 7 * UPSCALE RECREATION TOURIST: CONSERVATORI SODDISFATTI FAMILIAS JOVENES VIAJEROS POLIGLOTAS (Poligloty City Hoppers): ©JE4T2009 6 ! 0 0 # • & 1 2 • & • + • 0 " • 2 • , •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• • ! ! • 7 " @ * • & ; * " + • # # % • $ ! $ % • • ! ! " # 9 &' ©JE4T2009 10 F GA • '9 , @ ( ( ), • H • , • K ( • @ • * ( /I J " " / F % " - ©JE4T2009 L M 3 11 F GA • '9 K / L • K • K • @ ( & ( N % " / ( ( % /+ # " / ' % ©JE4T2009 12 F GA • , • , • K • , • , '9 $ / 9> : ( /( " /( / " " ©JE4T2009 ) 13 F GA • K ( • K • * '9 , /( O ©JE4T2009 14 H + > • + – – – – – – – – – , , # $ $ , @ GL < H & 0 • 0 , & = = relación = relación = relación P • • • • % % Q , F # / / % O ©JE4T2009 16 H 2 + ( " M ( ( % . ( ( " " - 3) ( + " / ( " 5 $ ) , / " $)+ ( " M M ( ©JE4T2009 ( N $) 17 H 2 " 2 • @ ! • ! • ! ( % ( ( % ) ' % % ( /R I J " " ), " ( " ©JE4T2009 18 I 2 G2 ' # 0 + / " • • • ) H " " ) / $ " ' / " % M ) ñías/ , ( ( ) , $/ " , ( , ( , ( $ ) / - ) ( 3 ( " % / $ / " ( ( M ) % / ) ( ( " " ( / ©JE4T2009 ( S 19 I 7 T+ / < / ( / ) & % ) T' / ,',5 T, C / /- ) /( ( / % / " / ( % " / ), ( $ " ) T / " ) (- &J ;.+ C ? T , " T+ C 2,/,- ; C 2- 9@+ " " / " " ( % ) M ( ) ©JE4T2009 20 I # + / / " ) " 2,2&- C (,C + C /.,;- * 5 4 +@* U@V ,* 5 ,+ ,' * 5 .,9- / C 2&, ;. / C /2@,92,- ; 2&, ;. +5 ' & 5 * ,F5 ' ( ( " L I H F, V ,* 5 ,' * 5 / ( +5 ' * * 5 #@ 5 F,' " ) J) H / / )* / / " ©JE4T2009 ) 21 I # 2,2&- C (,C + C /.,;- .,9- / C 2&, ;. / C /2@,92,$; 2&, ;. / , 5 * '5 + @ W * ,' * 5 ,'@FF5 ++5 ,' * 5 , + #, ( )' V @45 FX@ @* &@ 5 F@ ) , F'@ F ' @ F@ V @'@ 5 * Y+ ( )H , ( ©JE4T2009 / I45 @V K ,* 7 @++YJ / ( ), ) 22 K • + L8 M L ( • / • • )! ) % " ( " / " ( / ( / ) ( / " ( ) " 10. El turista“5i”:características • / ( )& • " ( $ ( ( N /( % ©JE4T2009 ( / ( ) + " G ) " " " " ) / ) 24 & N , " / " / / + ( / )& ' ") " ( / / ) $ ,;:- @ +.,- ; /- 2, ." =+ =F =& = M % " C@ + = , = = # = " /- 2, ." " ©JE4T2009 25 12. Las áreas de oportunidad por el turismo , " ( " 9 /( " ) 0 0) + ( ) " / / / % ))) 8) / + ( " " / A) ) ) Z = ) = ), " %= " # %/ ( % " ) H / / " ) ©JE4T2009 26 & N >) = ), ( = " " " ) ;) G / $ ) :) K + ( ), = % / " / 1) / / " ))) = / / " ( ( ( ) ©JE4T2009 27