Subido por Alex Tadeo Montemayor Oyarvide

PIA Management 1847790

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PRODUCTO INTEGRADOR DE APRENDIZAJE
Nombre de la Unidad de Aprendizaje: Fundamentals of Management
Nombre del proyecto: International Business Project
Programa educativo: Licenciado en Negocios Internacionales
Semestre: 1
Grupo: 1Ii
Nombre del maestro: Jorge G. Treviño Montemayor
Nombre de los integrantes del equipo:

López Cano Jesús Salvador 1875967

Mendieta Ledezma Fernando 1732837

Miranda Escobedo Adrián Abelardo 1896091

Montemayor Oyarvide Jesús Sebastián 1847790
Contenido mínimo a evaluar
Cumplimiento
Índice
Introducción .- incluye valores UANL
aplicados
Análisis y emisión de juicio
Conclusiones individuales
Conclusión del equipo
Actividad en inglés
Calificación PIA:
San
Firma del maestro
Nicolás de los Garza, Ciudad Universitaria de Nuevo León a 25/10/2019
1
INDEX
Introduction...........................................................................................................…3
General information about the company………………………………… …… 4
Company operation …………………………………………………………… … 5
Organization
chart………………........……………………………………………………………….… 8
Analysis of the organization’s environment ……………………………….. 18
Ethics Code …………………………………………………………………… … 21
Development of the strategic plan ……………………………………..… … 23
Decision making strategy …………………………………………………... ... 25
Stablish a plan of objectives ………………………………………………………….. 31
Business Plan........................................................................................................ 32
Conclusion............................................................................................................. 50
2
Introduction
Starting a small business is one big scary step into the unknown and just by
considering the option, you have taken already the first crucial step. In this final
project we are going to see how to manage a company, being successful and make
your company worldwide. But first of all let’s go back to starting your business; if
you’ve never done this before or it is your first time experiencing this, you’re likely
would feel a little nervous and possibly overwhelmed, however, don’t let these
feelings stop you. Being a small business owner is not easy at all and it comes with
a lot of Responsibilities and risks, and if you are wondering how to start a business,
you have probably hear stories about business failures. But if you are brave enough
and willing to take the chance, there are great rewards to be gained from taking this
risk, the salary that you can earn will be higher than the nationwide average
American worker, plus you get to be your own boss, potentially create jobs, and
contribute to your local economy and community. Now all of these characteristics is
from an individual, imagine creating your own company but with some partners and
friends. Team work is the best value to work with since you have more than one
opinion and idea, and the process can be quicker since you are not alone anymore.
At the end if your project does not work, you have to face the Truth and move on,
get new ideas, and do not stop there. You have already the idea of how a company
will work, you have people supporting you with ideas. When you are successful it
becomes a real challenge. You have to keep your business on point, covering all
aspects that we are going to see in this project which involves management, the way
you will structure your company. International business that refers to the trades with
other countries. Law which requires that your company must be following the rules
and norms and also that your employees behave within your company, they would
need to have Respect to each other. Statistics, to measure how your product is going
3
with the community by showing results. And Accounting, to know your financial
situation and keep records of your money. These topics are the main ones in order
to start your company successful and in this project we will show you how, four
students, started a big company.
General information about the company.
Name of the company: Olimpo
Mission:
Decrease the pregnancy and sexually transmitted diseases rate eventually around
the world giving the people the chance to decide and raise awareness about the
measures of protection to prevent undesired events.
Vision:
Being the most important and efficient producer of preservatives and products
related with throughout the world.
Values:
-Honesty.
-Respect.
-Integrity.
-Transparency.
Objective:
As every preservative made around the world, to avoid the fecundation within the
women’s body attempting to give them the major comfort when using our product,
as well as making the people know If at any time of the sexual intercourse the
preservative got ripped.
4
Company operation
Financial sources: In addition to the beginning capital raised by the main
founders of the enterprise, we have got different stockholders supporting the idea
with the raising of funds, investors well known by investing at the healthcare
market area. Also, in order to get the majority quantity of money, diverse bank
loans were done by the company.
Financial resources: In total all our financial resources add up to be $223,400
U.S. dollars.
Target market: Our targets with our products are people around the ages of up to
17.
Expected growth time line:
Main costumers: The main costumers of our product are people from around the
age of 22-25
Payroll:
2023: More
2027: New products
locations 30,000+
where we sell our
products. Online
service available.
are being created and
are attracting the
atention of several
countries.
2025: We start
making trades and
deals with other
countries to expand
our sales.
2030:
Oficially our
company
becomes
worldwide.
5

President: $33,000

CEO: $22,000

COO, CMO, CFO: $19,000

CCO, CDO, CIO: $17,000

Finance and administrative manager: $15,000

Accountants: $10,204

Treasurers: $11,454

Lawyers: $2,874

Marketing and Sales Manager: $14,000

Websites: $7,000

Publicity: $6,000

R&D: $7,000

Production Manager: $14,000

Engineers: $8,500

Lab workers: $8,000

Logistics Manager: $13,000

Quality Personnel: $6,980

Dockers: $5,274

Human Resources: $13,000

Customer Service Manager: $13,000

Recruitment Researcher: $7,000

Training Officer: $6,200

Drivers: $4,000
Fixed Costs:

Prepaid Rent: $60,000

Salaries Payable: $260,000

Accumulated Depreciation: $133,596

Taxes: $394,569.9
Variable Costs:

Cost of goods sold: $1,382,900
6

Interest Income: $20,080
Expenses:

Administrative Expenses: $344,546

Selling Expenses: $389,000

Interest Expense: $90,000

Income tax expense: $394.569.9
General information on investors:
Rodrigo Herrera Aspra is the current Chairman of the Board of Directors and CEO
of Genomma Lab, has degrees at the Universidad Anahuac, and his history as a
disciplined and reckless investor is already turning him into a legend in Mexico.
During the last months he has appeared as one of the “sharks” in the Shark Tank
Mexico program and has been characterized as a protagonist by investing in
innovative and future Mexican companies.
7
Organization
Chart
1. Organization
chart
o Main positions.
o General functions.
Talent required for the main operational functions
8
CEO
-Masters of Business Administration or Finance
-10 years of experience
-Domain of three languages
-Communication skills
-Economy Diploma
COO
-Masters of International Business
-7 years of experience
-Domain of three idioms
CMO
-Masters of Marketing
-7 years of experience
-Domain of thee languages
CFO
-Masters of Economy
-6 years of experience
-Domain of three languages
CCO
-Degree in Organizational Communication or International Business
9
-6 years of experience
-Domain of three languages
CDO
-Digital business degree
4 years of experience
-Domain of two languages
CIO
-Degree in Systems Engineering
6 years of experience
-Domain of two languages
CTO
-Degree in Technology’s Information
-5 years of experience
-Domain of two languages
CHRO
-Psychology’s degree
-5 years of experience
-Domain of two languages
CLO
-Law degree
10
-5 years of experience
-Domain of two languages
Finance and Administrative Manager
-Administrative or Finance degree
-3 years sales experience
-Domain of two languages
Marketing and Sales Manager
-Degree in Marketing
-3 years of experience
-Domain of two languages
Production Manager
-Degree in Business Administration
-3 years of experience
-Domain of two languages
Logistics manager
-Degree in International Relations or Business
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-3 years of experience
-Domain of two languages
Recruitment Researcher
-Degree in Psychology
-1 year of experience
-Domain of two languages
Training and development officer
-Degree in Psychology
-2 years of experience
-Domain of two languages
Accountants:
-College degree accountant-Accountant certificate.
-The ``Examen Uniforme de Certificación (EUC)´´ must be passed.
Treasurers:
-Bachelor's degree in finance or accounting.
-10+ years of progressively responsible treasury experience for a major company.
-Should have a thorough understanding of derivatives, hedging, investments, bank
account management, and international funds flows.
Lawyers:
-Lawyers must have a law degree.
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-Pass a state’s written bar examination.
Web sites:
-A relevant diploma in related field.
-Proficiency in graphic design software including Adobe Photoshop, Adobe
Illustrator, and other visual design tools.
-Proficiency in front-end development web programming languages such as
HTML and CSS, JQuery, and JavaScript.
Publicist:
-Creative
-College degree in administration
-2 years of experience.
R&D:
-Computer skills.
-Leadership.
Communication.
-knowledge of Mathematics.
-Analytical ability.
-Multi-tasking.
Foreign trade
-3 idioms
-Degree in international business.
-Great communication.
Engineers:
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-Creativity
-Math skills
Mechanical skills.
-Problem-Solving.
-Teamwork.
-Listening skills.
-Communication skills.
Lab workers:
-Degree in biology, biochemistry, chemistry or physics.
-Proven experience as Lab Technician or relevant position.
-Excellent physical condition and endurance.
-In depth knowledge of QHSE Systems, preventative measures and laboratory
best practices.
Quality personnel
-high school diploma.
-Strong written and verbal communication skills.
-QA process skills.
-Knowledge of safety requirements and legal standards
Dockers
-Product management skills.
-Leadership
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-Analytic skills
-verbal communication skills
Drivers:
-Minimum of one year driving experience within 30-mile radius of store.
-Ability to manage time and routes for a streamlined delivery experience.
-Work well independently.
Strength to lift up to 70 pounds plus bending and twisting.
Open and transparent communication.
President: is tasked with providing strong leadership for the company by working
with the board and other executives to establish short and long-term goals, plans
and strategies.
CEO: They are the highest-ranking executive at a company. They make major
corporate decisions, manage the company's overall resources and operations, and
communicate with the board of directors, management team, and corporate
operations.
COO: oversees a company's business operations and reports to the CEO.
A COO ensures the company has effective operational and financial procedures in
place.
CMO: is responsible for overseeing the planning, development and execution of an
organization's marketing and advertising initiatives.
CFO: manages the company or organization's finances and are responsible for
financial reporting.
CCO: Is an executive-level role, with the holder being responsible for the
commercial strategy and the development of an organization.
15
CDO: is a C-level corporate executive who is responsible for an organization's data
governance.
CTO: makes all executive decisions with regards to the technological interests of
a company. They are responsible for outlining the company's technological vision,
implementing technology strategies, and ensuring that the technological resources
are aligned with the company's business needs.
CHRO: designing and evaluating career paths, overseeing all HR functions and
crafting strategies that meet our business goals.
CLO: is an expert and leader who helps the company minimize its legal risks by
advising the company's other officers and board members on any major legal and
regulatory issues the company confronts, such as litigation risks.
Finance and Administrative manager: Is in charge of checking if everything in
the administrative area and finance area is correct.
Accountants: Provides financial information to management by researching and
analyzing accounting data; preparing reports. Prepares asset, liability, and capital
account entries by compiling and analyzing account information. Documents
financial transactions by entering account information.
Treasurers: Is responsible for corporate liquidity, investments, and risk
management related to the company's financial activities.
Lawyers: They are tasked with ensuring a company's transactions comply with
corporate laws and regulations.
Marketing and sales manager: Is in charge of checking if the marketing is being
done correctly and sales are doing well.
Web sites: They are in charge of creating all of the ads in different web sites
Publicity: They in charge of all publicity.
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R&D: They are responsible for research, planning, and implementing new
programs and protocols into their company or organization and overseeing the
development of new products.
Foreign Trade: They are responsible for the trading outside the country.
Production manager: It is in charge of checking the making of the product(s) and
checking if they are good to go.
Engineers: They analyze, develop and evaluate large-scale, complex systems.
Lab workers: performs tests and analyses in a laboratory.
Logistics manager: supervises the movement, distribution and storage of
supplies and materials in a company.
Quality personnel: Provides other units, responsible for analyzing, defining and
improving operating procedures and company processes, with the necessary backup to implement the Quality System.
Dockers: Implement and improve monitoring and alerting.
Drivers: The ones in charge of delivering the products to stores.
Customer and service manager: is responsible for providing a productive and
motivating working environment, and addressing any issues/disputes
from customers or clients.
Recruitment researcher: They check different profiles from different people, to
see if they meet the required profile for the company.
Training and development officer: They prepare the new employees to have an
idea and be prepared of what they will face in their new job.
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4. Analysis of the organization’s environment
Internal Environment
Internal behavior of an enterprise shows a overall sample of the enterprise work at
the majority of its aspects showing from discipline of the people working together to
the ways to carry out certain crucial things to take in count when we encompass the
development of procedures within the company. Discipline, taking part of the
strongest pillar of the general performance of an industry it could be studied since
many perspectives, however, there are two main aspects that are totally which go
hand in hand to make a deep analysis of the general behavior of any kind of
organization or institution: The real culture ad values that are practice around your
environment.
Here in Olimpo Company we are pretty aware about how important is the discipline
and the values managed by everyone at a same society to reach a harmonic
coexistence among each person taking part of it. In order to have a great and
outstanding performance of each area of our enterprise we encourage a disciplined
and hardworking culture as those ones we used to practice in our daily life: We
acknowledge the hardworking of our laborers and we are always motivating all
people that are surrounding us to carry out a great performance helping each other,
as well as we cannot tolerate bad behaviors and attempts of tricky movements
regardless of the intended goal, always being honest and transparent in any action
we do, teaching our employers and employee’s always doing what is better to
proceed to everyone at a same level avoiding egocentric ideas, following an ethical
decision making.
In addition to the general behavior showed by an enterprise there’s another special
ambit which is quite profound to keep in mind that is affecting a company
development is the climate in which the organization is settled, for instance, having
18
bad conditions to work are rather related to the progress a brand might reach. We
are willing to open our own factories in other cities and If possible we would go
abroad in a future, but to accomplish our long term goals, first we need to think about
our present and keep feet on ground, so being set in a pretty much troubling city
such as Monterrey with their sudden climate changes depending on the season of
the year might cause some occurrences due to the weather uncertainty and
establishing your enterprise here running many a lot of risks being exposed to hard
time with the climate.
Competitive Environment
As human beings, we are totally full of different kind of qualities that make us what
we are nowadays, natural qualities that we were born with, not only the ability to do
any sort of activity we like but also attempting to demonstrate to everyone we are
the best performing it. Rivalry, an inevitable and pretty common relation that we can
see in our daily life almost in every part, from two kids trying to overcome and
outshine each other to show who’s better playing soccer to huge companies
competing to acquire the bigger quantity of people to become the biggest and the
more successful firm around the world. A competitive environment is fundamental
and a crucial point because it permits people to think and stimulate their imagination
to come up with better ideas and performances little by little, encouraging them to
strive on their area.
In Olimpo Company we are pretty aware about the challenge size this meant at the
beginning when we came up with our original idea, being disposed to deal with it.
Though the list of companies developing the same product as us is long, Prudence,
Sico, M Force, Trojan and some other companies not included in this brief list, are
those strongest ones that are the main rivals to compete since the long time they
have submerged in this branch of the market. Including the new entrants which might
appear along the way of the way to success that a could give us hard times now and
then.
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Plenty of brands have their own signature and stamp when talking about the
particularity of their products and the way they implement them, giving us another
strong point to take in count: The supplier. Quality is important at every time we are
trying to offer and sell our product, but we as a company we take advantage the kind
of suppliers we receive our raw materials to work on, since differentiation of our
brand will give us an extra step above our rivals.
Another big opportunity that we have the biggest percentage of clients getting our
products is the sale of complements that would increase profits and give us the
chance to extend our list of products to sale, in this case, we seize on the usage of
lubricants to support the sale of the preservatives to offer a better experience to our
customer.
Being one the most important, rather, the most important points among all former
aspects, talking about all those people that make the growth of a company possible:
Buyers or Customers. Keeping customers on your side is almost taking for granted
a sure progress of your brand, therefore, always keep the clients opinion is crucial
to remain at a constant advance of your enterprise. Here in Olimpo, we care about
our customer and we are always intended to fulfill their needs, giving them to best
service and products.
Macroenvironment
In business world there a lot of things that might engaged in the development of your
company as all those mentioned previously being a complete new world hard to
handle, but besides those ambits affecting the general performance of your firm,
affecting every firm equally, being impossible to hide from: Macroenvironment.
The macroenviroment is a huge combination of different ambits which in a certain
way are connected working as a big web that is totally a country’s affair you are
setting you business on. Showing up next the main factors that must be considered
as a general environment and its definition to grasp them at all:
- The economy of the country, overall how the currency of the country is and how
well balanced is in the international market, how susceptible the economy in general
20
terms is to go down suddenly and the like, as well as the level of technology has
been reached by the country and how much developed is.
-Staying ahead of competitors regarding technology to innovate through the market
with top-notch equipment and techniques, always acquiring the best tools to get right
on the work not only effective but also efficiently always according to the country’s
limits regarding how developed the nation is with technology.
- To be careful not breaking laws and following determined and established rules to
keep on business such as taxes, economic policies, international trade rulings and
the like. Laws and regulation are an important part that ought to be followed since is
basically one of the pillars that leads an enterprises being in charge to give them the
freedom to act.
-Demographics being, basically, the measure or study to know from the average age
of the people to their level of education to develop proficient and well-structured
human resources strategies.
-Social Issues is about knowing the situation among people to meet their "current
needs" to be empathic with them and get their confidence with you, in addition to
help to make profound decisions
- Keep in mind the natural ecology and responsible use of natural resources not to
trouble citizens and environment knowing that we depend on these ones. Besides,
involving you into a legal problem in certain places as well.
Ethics Code
In Olympus we intend to establish the basic principles of good values with people,
be humble with each and every one of the workers of the company, respect so that
they respect us, these values are essential for us to have a better work
environment and performance time to work
21
Our Code of Ethics is a guide for all employees of the company, so that in the
event of any conflict the right decisions are taken in accordance with our values, it
also guides us to respect our work environment and act in an ethical and
comprehensive manner.
 Honesty: As the straight and honest conduct that leads to observe norms
and commitments as well as to act with the truth, which denotes sincerity
and correspondence in what is done, in what is thought and in what is said.
 Respect: This value is of vital importance within the organizational
development considering its taxative and value-generating nature in the
company. In addition, respect improves work communication and teamwork.
 Integrity: Being honest, honest, feels respect for others and for himself,
direct, appropriate, responsible, who exercises emotional, punctual, loyal,
neat, disciplined, congruent and firm control in his actions.
 Transparency: Increase trust among those who have a relationship with the
company, be it employees, customers, shareholders or suppliers. Through
transparency, the company lets society know how it acts, opening the way
to possible criticism or value judgments.
Regulation
• Discrimination is prohibited: Work in a relaxed environment where there is no
discrimination and respect for employees is encouraged and treated so that
everyone can obtain the same results regardless of the particular factors that
condition each individual.
• Do not invade the personal area: Respect the work area of employees so that
their performance is not limited.
• Be honest: It is that honest person, whose behavior is both ethical and moral,
who does what he says and does not try to take advantage of others.
• Hygiene and safety: The Company will adopt the Health and Safety measures it
deems appropriate to guarantee and safeguard the life and physical integrity of
22
workers and third parties by preventing and eliminating the causes of accidents, as
well as the protection of facilities and properties of the institution.
• Be self-sufficient: As a worker you must leave the past behind, and get the most
out of the future.
Development of the strategic plan
Setting a business up might be seen to be the hardest part of business by plenty of
people since collecting all the necessary materials might be tough at the beginning,
but not only buying your dream is sufficient to go straight towards the success path
but also remain at the same way not being neither distracted or misplaced by some
occurrences that might come up from different places and reasons. A well-structured
company is always defined by the capacity the response to any sort of problem and
the way to handle with it, thus, a strategic monitoring and process must be followed
in order to attain the accomplishments of these ones, calling this procedure:
Strategic Planning of a company.
Strategic planning is a process that gives us a better broad framework to go ahead
in every decision we make to carry it out, having three essential points that must be
consider to develop a proper strategy of business and to support a good growth of
the enterprise and the market such as: The globalization, the sustainability present
in every company decision and a well balance of actions in business environment,
being essential points to keep in mind to attain an any goal we’d have. Showing up
next we will attempting to encompass the most import aspects of the previous
environments mentioned before to stay clear and explain in an easier way how in
Olimpo we will achieve a great performance to develop these ambits to carry out a
properly process of decision making regarding a strategic plan.
Globalization
When we mention globalization we mean the great endeavor of a lot of countries
that have been trying to achieve an integrated economy in the last decade
23
throughout the world further the barriers and any other obstacle that could come up.
Globalization have been affecting us since many different perspectives
unconsciously, being almost impossible to hide from. For instance, in Olimpo we
have been hit in a positive way by this world phenomenon by taking advantage of it
acquiring the raw materials which are so much cheaper than other ones as well as
seizing on the communication platforms we have nowadays to keep on the research
of the people’s needs to keep ahead from our competitors. In brief, we would explain
the strategy of this point seeing globalization as a good change and opportunity to
keep an equal growth taking advantage of the services of other nations which we
are requiring.
Sustainability
Now, talking about the quality signature of our product that we have above all the
other ones is using materials totally environmental friendly not polluting at all, having
materials that are capable to dissolve as time goes by. Here in Olimpo we are pretty
concerned about the future of our planet so that’s why every decision we make have
at its core the original idea we are trying to keep in all our products, which is not to
harm the environmental as well as using recycled material as much as we can,
making our clients know that they are contributing to the pollution problem by getting
what we offer them.
Business Environment
Since the free settlement of enterprises in the most of the countries worldwide due
to the purpose of attaining a better business environment to increase the quality in
an eternal service fight to decide who’s better candidate to offer what they are
supposed to sell to the people, many of marketing strategies have emerged in order
to convince clients they are their best option to get the service from overcoming rivals
easily. And that’s what we have focused on, the technology and quality offered by
our firm attempting to outshine any other product. For instance, taking back the
24
previous point, we take advantage on the environmental friendly signature we offer
as a company as strategy of marketing which besides helping the pollution issue in
a small scale little by little until it becomes a bigger proposal we would innovating
among our competitors by offering new ideas that supports to solving of problems
like that one, which technically, has been the name of the game ever since we started
this company. In brief, I addition to the normal marketing campaign the companies
use to promote their services such social networks, advertisement and the like, we
use the innovation of our ideas talking on behalf of us.
Decision making strategy.
As we all know, in life there are different situations where we got to decide and
choose among a long list of options that perhaps will not be that easy to select
since sometimes and decision making process goes beyond than just think, should
I? Or should not I? Having several factors that might make harder to go on some
side. The business world is not the exception, having a bunch of issues coming up
almost every day which have to be treated with absolute care and concern, getting
more than just one person that is in charge to carry out the choice. In order to
avoid turmoil situations we were intended to define any sort of objective and goal of
the company dividing it in three areas to structure the organization of it:
25
Strategic decision
making
Financial Goals
Revenue Growth
Productivity Growth
-New Markets
-Reducing expenses
-New Products
-Increasing efficiency
-Increasing value to existing
customers
-New customers
President
(Chairman)
CEO Chief
Executive
Operations)
COO (Chief
Operations
Officer)
CMO (Chief
Marketing
Officer)
CFO (Chief
Financial
Officer)
The strategic decision making committee of Olimpo is composed by the top level
managers which are those ones who are in charge of the overall state of the
company.
The decision making which is carried out at this level is led at its majority for the
chairman which is the president of the company who has the total power over anyone
26
else including the TLM committee (CEO, COO, CMO, CFO), being those last ones
those who are in charge to brainstorm to give ideas to the president to approve it.
They are responsible to deliver the main objectives and goals to lower levels to give
the whole enterprise a steady way to follow. Putting the decision making at this level
would be effective when trying to decide where we should extent our market towards
for instance having the R & D department making some research to support the
brainstorming to then discuss about it with the whole top department and try to
convince the chairman to implement it.
Tactical decision making
Customers Goals
Operational excellence
-Competitive pricing
-Product quality
-Speedy delivery
Customer Intimacy
-Exceptional service
-Effective solutions
CCO (Chief
Communications Officer)
CDO (Chief Digital
Officer)
CHRO (Chief Human
Resources Officer)
CLO (Chief Law Officer)
Product leadership
-Product functionality
-Product features
-Product performance
CIO (Chief Information
Officer)
CTO (Chief Technology
Officer)
27
People located at this level are all those ones are in charge of communicating the
principle goals and ideas to the lower level being the middle level of manager, are
the bond that work as a bridge, also being in charge of the overall service of the
company to make it most efficient possible according to the higher levels order, as
well as solving internal problems within the company that are underneath their
position. Every decision taken at this level must consulted first by the top middle level
managers who are the previous ones showed before, to then having the higher
positions to approve it.
A situation that lately has been challenging the capacity managers of this level for
example, it’s been the ups and downs in the efficiency aspect delaying the speed of
the manufacturing of products because the constant failures of machinery needing
to acquire new equipment to enhance the production department. To proceed as we
said before, we would need to talk with the higher and lower levels to implement a
solution whichever the affair is since it will be affecting both edges of the company
organization, having all members of the committee talking about what the best
choice would be deciding everything by voting without more power than others.
28
Operational decision making
Internal Goals
Innovation
Increased customer value
-New products/ services
-Deepened relationship with
existing customers
-New market segments
Operational Improvements
-Lower cost
-Higher quality
-Greater speed
Good corparate citizenship
-Effective relationships with
employees, suppliers,
regulators
Finance and
Administrative
Manager
Marketing and Sales
Manager
Production Manager
Logistics Manager
Human Resources
and Customer
Service Manager
29
Generally, managers at this level are those ones who deal with the operations of the
organization being named as the supervisor of their department and directly involved
with non-management employees and struggles.
For example, a problem that is pretty common at this level is the lack of empathy of
employees to interact across boundaries causing problems of communication,
therefore, a bad organization at a general development of the operational area
getting bad outcomes in profit and general growth. This is where managers got to
carry their main function as supervisors implementing plans at the decision making
process to figure out these kind of situations such as encouraging the original values
of the firm and decide to create a more comfortable ambiance among employees to
make them feel with more trust to work on. It depends on what department of how
much is affecting the whole operational line to set the who are going to be the
principal managers with stronger power to decide unlike the other levels, supposing
the empowered manager dealing with an issue on its side knows more how to deal
with these situations above all the other ones.
30
Stablish a corporate image that identifies and positions the
organization in the market.
Slogan
``Olimpo: Feel like a god´´
Logo
10 Stablish a plan of objectives
Short term: Do well in sales over a period of 3 months, so we can plan future
strategies and products for our company and gain more sales.
Mid-term: Open an online store and make special offers for customers who buy
from there.
Long-term: Make the company international, and thus gain more popularity
around the world and have more profits.
Identify at least one other business that is parallel
31
We decided to affiliate with SICO to create an innovative and easily accessible
product, a new type of condom for women, that is more comfortable and with more
sensitivity for greater enjoyment, the advantages that we would gain as a company
is, in part, a huge boost both of popularity as of earnings, we would make
ourselves known in a very big way. This alliance was carried out when seeing
complaints that a percentage of women had about condoms, complained of side
effects (ranging from irritation to allergic reactions) in the product.
Attachments
Business Plan
I.
Executive Summary

Description of the Business concept and the business
Starting a business up which is intended to help people to prevent undesirable
events such as a unwanted pregnancy avoiding the fecundation and warning you If
the preservative for some strange reason got ripped. Olimpo’s company is an
enterprise focuses on products that are related with the intimate moments.
Reaching the best quality, technology and comfort for our clients is the name of the
game of our enterprise.

Opportunity and Strategy
Statically, people start having sexual intercourse ever since the 17 years old talking
about general data around the world, but in addition to not always having these
private moments are intended to proceed towards something further such as would
be having children, the majority of people rather using protection not to run risks
getting sexually transmitted diseases, hence, the health care embracing sexual
intercourse is a huge chance to start a business up since contraceptive methods
will be always demanded by people.

Target Market and Projections
32
Although there is no a specific age or sort of clients which is more likely to have
sexual intercourse, we might focus on the teenagers customers area since they
might have more chances to look at our product due to the average rate of intimate
contact, thus, having young costumers will increase our profits in the future getting
their confidence for a long while keeping us high above our competitors.

Competitive advantages
Even though there’s a long list of companies offering almost the same service as
us, innovation and unique products are things you are not going to find
everywhere; using our brand will ensure you using a product totally environmental
friendly being biodegradable at all, besides the special service of making you know
If the preservative got ripped along the usage of it.

Costs
The production of a totally environmental friendly and pretty good quality product
might a little bit expensive from the other ones that are not, but in order to continue
with original idea the remained with the same idea, having the enough capital
raised by each contribution made by our stockholders and some bank loans that
we got, we’d proceed successfully for a long time and to wait and see profits
increasing.

Sustainability
Developing a condom made out of organic latex we are solving the issue of
continue polluting the environment being one of our strongest points as a special
company as well as the other materials we use to manufacture the other products
we offer.

The team
33
CEO, COO, CMO, CHRO, CAO, CTO, Nurses, Workers, drivers, accountants, lab
workers, janitors, warehouse managers and auxiliaries, CS, CFO, department
head, vigilantes, Dockers..

The offering
As the name of the game of the creation of our top notch product, we giving you
the option the get a preservative and some other products to make the most
pleasurable the experience along usage of our product as well as the high
technology in every condom you can get at every drug store or retail market you
like going to.
II.
The industry and the company and its product(s) or service(s)

The industry
Olimpo is a secondary industry, we are involved in the manufacturing of our
product and we have new products in our market, for example new contraceptive
and health care products, in terms of companies we are better than ever, 4 new
companies have come into our companies, but 2 companies have left our
company, one thing we are optimistic about are the sales.

The company and the concept
As we said before, our enterprise is a firm totally concentrated on the health care of
the intimate moments, manufacturing condoms and some products that could
make the moment more comfortable, competing against some other brands that
are already set up here in our country. A company created by Mexicans concerned
about the sexually transmitted diseases and overpopulation around their nation
and the world motivated them to start handle with problem, attempting to set the
main idea of its company that is taking these affairs as something serious since the
34
majority of people do not care about what might happen when not using the proper
protection, even including a set of instructions and warnings when getting our
product and working it on.

The product(s) or service(s)
Our product is a condom capable of detecting if it is broken, it looks like a regular
condom, but it is made of biodegradable materials, and the people who have
already tried it are fascinated with it, the product is of easy accessibility, you can
find it in any pharmacy at a very good price, people should start buying our product
since is biodegradable and is capable of detect if it is broken.

Entry and growth strategy
Obviously If wanting to go straight for a big part of the customers looking for their
attention you should hit and make the market tremble by any way you could do it
no matter how big or small is your hit. In this case, the environmental friendly
products have been used as a key entry strategy that plenty of companies have
used to get the majority quantity of people buying their products, therefore, trying to
sell them the idea that using our products means helping the environment would
increase the number of sales eventually. As a first step to make our idea publish
we’d be giving condoms for free to certain group of people going to strategic points
to deliver them ensuring them and showing them the benefits of the usage of a
nonpolluting and very efficient product.
III.
Market research and analysis

Costumers
The long list of customers goes from men since women without any type of
exception at all since the purchase of preservatives has no bias including the range
35
of age and preferences perhaps having more sales among the teenagers clients
because the ease that our product is offering not struggling that much to know If
something went wrong when got the sexual intercourse.

Mark size and trends
The contraceptive methods industry is hard talking about providing confidence to
their clients since it is impossible to create one which is working at its 100% and
plenty of times.
Accidents occur along the way due to many different reasons, losing a great part of
your customers’ confidence as fast as you could picture. Going straight towards
this branch of the market might be a little risky, but having innovation and good
quality on your side, things tend to be much easier and as time goes by will be
totally willing to fulfill the market’s needs as much as they ask for it innovating in
our products implementing more options to choose.

Competition and competitive edges
Our company has a lot of things the competition don´t, for example, our low
production cost give us an economic advantage, because we use more cheap and
easy to produce products, our product is innovative in the market we are in, we
also count with a lot of employees with a high level of skills and abilities in many of
the areas required, the quality we offer in our products is one of the best in the
market, so people fell attracted to it.

Estimated Market share and Sales
In Mexico, 150 million condoms are sold annually in the country, we as a company
expect to be able to obtain a 10% of the sales of this market ($85,000,000).
36

Ongoing Market Evaluation
We expect to be a company from $ 85M to a $119M company in 4 years, growing
a 10% each year. Lowering prices and giving our customers a 25% discount in one
of the most demanding months (February) for each purchase they make so our
revenue can increase even more and we will target those customers who have a
relationship or they are sexually active so they can benefit from this offers of
marketing that we are making.
IV.
The economics of the business

Gross and Operating margins
Gross Margin = Revenue – Cost of sales
Gross Margin = 3,493,599 – 1,382,900 = 2,110,699
Gross Margin % = Gross Margin / Revenue
Gross Margin % = 2,110,699 / 3,493,599 = 0.604 = 60.4%
Net Income = Total of General Expenses – Total of Financial Expenses – Income
Tax Expenses
General Expenses
Administrative Expenses
Selling Expenses
Total of General Expenses
Income from operations
Financial Income and Expenses
Interest Expenses
Interest Income
Income before Taxes
Income Tax Expenses
Net Income

344,546.00
389,000.00
733,546.00
1,377,156.00
90,000.00
28,080.00
61,920.00
1,315,236.00
394,570.20
920,665.80
Profit potential and durability
I x (P-E) = PP, where:
37
I = inventory or potential demand, in units
P = sale price per unit
E = expenses per unit
PP = profit potential
PP = profit potential
Product
Condoms
Lubricants
Revenue
Product
Condoms
Lubricants
Expenses
Revenue Calculation
Demand
Sales Price Revenue
21835
$ 120.00 $2,620,199.25
9704
$
90.00 $ 873,399.75
$3,493,599.00
Expense Calculation
Demand
21835
9704
Product
Condoms
Lubricants
Profit Potential
Expenses
$
$
47.50
35.62
Total Expenses
$
1,037,175.00
$
345,725.00
$
1,382,900.00
Profit Potential Calculation
Demand
Profit Potential
Total Profit Potential
21835
$
72.50 $
1,583,037.50
9704
$
54.38 $
527,703.52
$
2,110,741.02
38

Fixed, variable, and semi variable costs
Fixed Costs
Semi Variable Costs
Rent
Wages
Paid in Capital
Accumulated Depreciation
Expenses Payable
Variable Costs
Costs
Offide Supplies Inventory
$3,500
$60,000
260,000
Bank Loans
40,000
850,000
Interest Expenses
$90,000
Interest Income
28080
133,596
Accounts Payable
$874,910
Notes Payable
$300,225
$92,950
Sundry Creditors
Long Term Debt
Cost of goods sold

$88,200
$800,000
$1,382,900
Months to breakeven
39
We would need to sell 6,256 units in order to cover your fixed costs. If our
sell your anticipated 21,835 units then your profit/loss would be $1,129,442.

V.
Months to reach positive cash flow
Design and development plans

Development status and tasks
As the manufacturing of any product you got to have very specific materials to
produce it, needing more than anything else the service of the organic latex to
make our product environmental friendly, as well as the perfect production and
care of the condom to be sure that really works changing the color to make you
know If got ripped.
Estimating a long time to be through with every phase the creation of our product
we are needing two whole days (48 hours) to complete a production of 10,000
preservatives due to the hard task the analysis of the product at each step. In
addition to the special material we use to produce the biodegradable condoms we
need high prepared people to carry out the process this production needs. People
with high knowledge in chemical engineer, industrial engineer, sexologists and a
biologist to handle with the appropriate machines and tasks.

Difficulties and risks:
A lot of competition from all parts of the world, it is going to be difficult to enter the
competitive area. The risk we take is not knowing if we will sell well by introducing
an innovative and new product to the condom industry
40

Product improvement and new products
The original idea we came up with besides the preservatives business was to start
up a lubricants business too, to add this as a complement to our product and make
easier the sale of these ones.

Costs
Costs at the beginning might be high when implementing the environmental latex
on the market since is hard and expensive to come up with a new idea and sell it
by the first time.
The cost of production is high trying the keep the business of the organic latex on
our side not acquiring it from another enterprise, that’s why we’re expecting to start
with high revenue by offering a new and innovative product.
VI.
Manufacturing and operations plan

Operating cycle
First, we produce our organically latex, made out of fats, waxes, and various
gummy resins, then we analyze that the organic latex is good

Geographical location
We are stablished in Mexico, Monterrey, Nuevo León. Ave. Madero, entre las
calles Juan Méndez Nte y Reforma.

Facilities and improvements
Our facilities will be all over Spain and México, the main ones will be in
pharmacies. We plan to improve our market to be sell as well in “Kioscocity” ,
“Tienda 24/7” and “Open25” which are the best convenience stores in Spain and
“Oxxo” and “7 eleven” in Mexico.
41

Strategy and Plans
We have the plan of making ourselves known through commercials and banners in
(almost) all around the city.

Regulatory and Legal issues
Dissatisfied customers can file class action lawsuit against our company. Also the
competitors might think that our product can be similar to them so they can
demand us for copyright. And another issue can be if one of our recruitment teams
hire a person with bad records or that they are against the law, causing this an
issue within our company.
VII.
Management team

Organization
Teams and Groups can contribute a lot to organizational effectiveness. In fact the
grouping of people into teams by an organization can greatly improve
the effectiveness of an organization.

Key management personnel
-President (1)
-CEO (Chief Executive Officer) (1)
-COO (Chief Operating Officer) (1)
-CMO (Chief Marketing Officer) (1)

Department head (1)

Sellers (13)
-CS (Customer Success)
-CFO (Chief financial Officer)
42
-CTO (Chief Treasury Officer) (1)

Treasurers (4)
-CDO (Chief Digital Officer) (1)
-CIO (Chief Informational Officer)
-CCO (Chief Communication officer)
-Accountants (4)
-Workers (27)
-Janitors (4)
-lab workers (10)
-driver (3)
-Vigilant (4)
-Nurses (1)
-Dockers (5)
-Training officer (1)
-Lawyers (2)
-Human resources and custom service manager (1)
-Employees of human resources area (4)
-Finance and administrative manager (1)
-Marketing and sales manager (1)
-R&D (1)
-Websites (2)
-Publicity (1)
-Production Manager (1)
43
-Engineers (7)
-Logistics Manager (1)
-Quality personnel (2)
-Recruitment researcher (1)
-Training officer (1)

Management Compensation and ownership
We are compensating our shareholders by giving them all the money they lend us
and a 13% interest, the shareholders don´t own a big part of the company

Other investors

Employment and other agreements and stock option and bonus plans

Board of directors

Other shareholders, rights, and restrictions

Supporting professional advisers and services
44
Vlll. Overall schedule
VIII.
Critical risks, problems, and assumptions
One of the potential risks that our company face is the competitive area, there are
a lot of companies that sell this type of product, so it is not easy for us to make
ourselves in the market, and the personnel may not be the greatest one in the
market. The problems may start if our product suffers a delay, the competition may
take advantage of this, and the assumptions are that, people may not be interested
in a new condom, because they are used to the ones in the market.
IX.
The financial Plan

Actual income statements and balance sheets
Income statements
Gross profit: $ 2,110,699.00
Income before taxes: $ 1,315,233.00
Net income: $ 920,663.1
Balance sheet
Total of assets and total of liabilities plus owners´ equity: $ 4,701,518

Breakeven chart and calculation
We predict that we only have to sell 356,200 condoms to reach a breakeven point
in our company
X.
Proposed company offering

Desired financing
45
PROJECT TITLE
START DATE
Product ``condom´´
PROJECT
04/01
DURATION
PROJECT MANAGER
in days
Adrian Abelardo Miranda
WBS
NO.
1
1.1
1.1.1
TASK NAME
PROJECT CONCEPTION AND
INITIATION
– Project Charter
–– Project Charter Revisions
88
06/27
Escobedo
STATUS
ASSIGNED TO
In progress
START
DATE
END
DATE
DURATION
in days
04/01
04/19
19
Complete
Adrian
04/01
04/09
9
Complete
Jesus
04/04
04/12
9
1.2
– Research
Complete
Fernando
04/03
04/08
8
1.3
– Projections
Complete
Salvador
04/09
04/13
4
1.4
– Stakeholders
Complete
Miranda
04/07
04/14
7
1.5
– Guidelines
complete
Escobedo
04/10
04/17
8
1.6
– Project Initiation
In progress
Mendieta
04/13
04/19
7
2
PROJECT DEFINITION AND
PLANNING
In progress
1
2.1
– Scope & Goal Setting
Complete
Jorge
04/17
04/22
6
2.2
– Budget
Complete
Eli
04/19
04/25
7
2.3
– Communication Plan
In progress
Alan
04/23
04/28
6
2.4
– Risk Management
Not started
Emiliano
04/24
04/30
7
01/05
05/28
144
3
PROJECT LAUNCH & EXECUTION
In progress
3.1
– Status & Tracking
Complete
Marcelo
05/01
05/09
9
3.2
– KPIs
Complete
Doustin
05/07
05/13
7
The cash flow we have at this moment is very high, but, the sales in this time of the
year are low, the money we would need in a 3 year period for us to stop relying on
loans so often is $1,500,000, but at this moment we only need $600,000 to
maintain in a good position.
46
3.2.1
–– Monitoring
complete
Treviño
05/12
05/17
6
3.2.2
–– Forecasts
On hold
Miriam
05/15
05/23
9
In progress
Iveth
05/20
05/25
6
In progress
Esmeralda
05/22
05/28
7
05/29
06/27
30
3.3
3.3.1
4
– Project Updates
–– Chart Updates
PROJECT PERFORMANCE /
MONITORING
In progress
4.1
– Project Objectives
Complete
Valeria
05/29
06/04
7
4.2
– Quality Deliverables
In progress
Kassandra
06/06
06/15
10
4.3
– Effort & Cost Tracking
On hold
Sebastian
06/17
06/23
7
4.4
– Project Performance
In progress
Raphael
06/20
06/27
7

Offering
Olimpo offers multiple health related products, but the one that stand out the most
is our biodegradable condom, the others are lubricant and intimate cleaning
products.

Capitalization
The capitalization comes from every member of the company, but with the

Use of funds
Half the money lend to us will go directly to improve and produce new products for
our company, the other half will be distributed into marketing and equipment.

Investor´s return
Our investor buy $900 worth of stocks and sells the shares two years later for
$1122.2. The net profit from the investment would be $200 and the ROI would be
22.22%.
47
XI.
Appendix
At our company, we think about our clients and their needs, we produce our
products putting our clients comforts first, at our company we want that, when
thinking about us, safety, comfort be the first impression and to acquire that we
innovate the way condoms are viewed and done
48
Conclusion
Jesus Sebastian Montemayor Oyarvide 1847790
It’s curious, don’t you think? How people rather not buying his dream because the fear of not
achieving what we are supposed to reach If wanting to be a triumphant in life, therefore, never
give it a shot to leave their dream withering away. The dream of starting a business up is a pretty
common craving plenty of people always wanted to give it a shot, but never wanted even daring
to go ahead into the business environment because a lot of factors that freaked them out, from
the money you need to invest to start it to the uncertainty of the accomplishment of the main
objective of setting a business up which is to get success. Is it true that anyone can their own
business and little enterprise? Indeed, dreams and ideas are quite vast surrounding and us
wherever you could turn your head, the problem here is, are you capable enough to keep it alive
and build your own path through the business world?. Setting a business up might be a tough
challenge that involves a bunch of aspects such as: keeping the correct way to manage it regarding
money, the accounting itself of the business, deal with people working for you perhaps If you are
permitted to get it financially talking, and the like. Not only having the hard challenge of dealing
with an internal environment full of new world of tasks is something that we shall keep on mind
but also all the external ambits that straight or indirectly affects the growth and the development
of your company like the rivalry varying among branches and markets. If willing to go into the
business world and being ready to offer your product you got to be disposed to suffer the things
this involves such as dealing with extreme endeavors to lift your idea among the other ones,
sometimes having to do stuff you never thought you were able to do. Along the development of
this project I was taught not only how a business is managed but also all the great quantity of
external and internal aspects that somehow would define the path of your enterprise and the
great importance of communication among the members of a company, being of the essential
parts of a business and some other stuff never walked around my head, being a complete mystery
the future of your company with certainty . Want to know something funny? My dad is a person
that had to start up a little franchise since he was fired from his job, I used to watch him pretty
concerned about things which in those times I couldn’t understand, talking about large quantity of
numbers, materials and kind of important people, always listening to him that what he did was a
coin flipping in the air though he really strived a lot to get what he has got currently. As time went
by I started to realize the great effort he was putting on it to keep our family in goods conditions.
“My dad is going crazy” I used to think. Dad, I know you are not going to read this, but now I get
more why you used to be absent so much time when I was a kid.
49
References

How to Start a Business: Your Complete 10-Step Guide to Starting a Small
Business. (2019, 18 octubre). Recuperado 26 octubre, 2019, de
https://www.fundera.com/blog/how-to-start-a-business

AGCAS editors. (s.f.). Recruitment consultant job profile | Prospects.ac.uk.
Recuperado 26 octubre, 2019, de https://www.prospects.ac.uk/jobprofiles/recruitmentconsultant?fbclid=IwAR2yHOkPEVhqFafL6mvYE9Utr8BZGC310SMf_TcsF8aFEuLVxv
0KY8PqctA
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Gresham Harkless Jr, H. G. (2012c, 21 octubre). Business Plan 101: Overall
Schedule. Recuperado 26 octubre, 2019, de
https://teach.ceoblognation.com/2012/10/21/business-plan-101-overallschedule/?fbclid=IwAR1W3QolNBqHnwBhD6y5TlqZ10mbCODQMTnJIjD89gdg1d2ABqJ3bsjnZ4
50
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