THE SOULMATE SEQUENCE: Your Guide To Mastering Social Confidence And Finding The One By Richard La Ruina Copyright © Richard La Ruina 2018 All material in this document is, unless otherwise stated, the property of Richard La Ruina. Copyright and other intellectual property laws protect these materials. Reproduction or retransmission of the materials, in whole or in part, in any manner, without the prior written consent of the copyright holder, is a violation of copyright law. A single copy of the materials available through this document may be made, solely for personal, noncommercial use. Individuals must preserve any copyright or other notices contained in or associated with them. Users may not distribute such copies to others, whether or not in electronic form, whether or not for a charge or other consideration, without prior written consent of the copyright holder of the materials. 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ISBN: 978-99949-0-438-9 eBooks created by www.ebookconversion.com THE SOULMATE SEQUENCE: Your Guide To Mastering Social Confidence And Finding The One TABLE OF CONTENTS AUTHOR’S NOTE What Will I Get From Reading this Book? How This Book Is Structured PART ONE: Mastering Magnetism Chapter 1: Meeting People Why Should I Need To Meet New People? Who Should You Want To Meet? Clicking With People in Warm Situations Repeating Situations Cold Situations Don’t Fear The Friend Zone Putting People You Like in “The Friend Zone” What Do People Want? Chapter 2: Mastery Of Conversation Listening Dealing With Awkward Silences The Art of Beautiful Conversations Empathy Refusing the Self-reference Closed versus Open Questions Secret Weapon: The Prompt What Subjects Should I Talk About? Okay, But When Can I Talk About Myself? Being More Interesting and Building Knowledge Chapter 3: Confidence Speaking Clearly Posture and Body Language Fashion Eye Contact – Windows to the Soul and All That… Bragging — to Crush or to Connect? Say Cheese! What About Smiling? Gestures and Touching Chapter 4: Social Shift Changing Your Social Circle A Word For Introverts The Case Against Being Yourself Be a Connector Engineering Agreement Offer Them an Illusory Choice (Double Bind) PART TWO: Finding The One Chapter 5: Determining What You Are Looking For How To Approach and How To Be Approached The Art of the Casual Relationship Chapter 6: How To Have Great First Dates Take the Focus Off the Human Encounter Give Yourself an Easy-Out Focus on Getting the Three Seductive Phases Right Chapter 7: The Secret Seduction Sauce Displaying Yourself as a High Value Person Show Full Confidence in Yourself, Your Opinions and Beliefs. Let Them Know Right Away You Have High Standards. Flirt and Be Playful, Both Physically and Verbally Chapter 8: Revealing Your Sexual Side But Don’t Forget To… When and How to Get Physical The First Kiss Chapter 9: The Digital Dating World Good Text Game Your Online Persona Meeting Online How Your Social Circle Makes You More Attractive PART THREE: Living Happily Ever After Chapter 10: Nurturing Your Relationship First Take It Fast, Then Take It Slow Avoiding Arguments and Break-ups Strategies for Fighting Well What If You Actually Do Have a Contentious Issue? Meeting the Parents PART FOUR: Using Your New Social Skills In Other Areas Of Your Life Hooking Up with High Value People How to Talk to People About Other People Changing People’s Minds and Handling Disagreement How To Be Funny Self-deprecation Teasing and Mischaracterizing Your Companion Exaggeration Ludicrousness and Parody CONCLUSION AUTHOR’S NOTE This is a book about being sociable — intelligently sociable. Mastering this skill is the key to opening up your entire life. Think about it – all of the best things in our lives are born from social interactions. The dream job offer landed in your lap because an acquaintance gave you a tip and then you killed it at the interview. The wonderful relationship blossomed from a friend’s introduction and you followed up with a series of amazing dates. Your oldest friend was drawn to you back in college because of a joke you delivered in just the right way. We often look at these situations as chance happenings — but I disagree. In this book I will show you, very clearly, how to take control of your social life so that you can create these beautiful moments at will. Ten years ago, I founded two dating advice companies — one for men, one for women. Both companies are leaders in the field and have served hundreds of thousands of clients. The idea for The Soulmate Sequence was born out of conversations with my former students. It was my practice to follow up with clients intermittently to check on their progress. Time and time again, I was hearing the same thing — they’d thank me for improving their love life, but then quickly pivot to another aspect of their life in which they were experiencing massive and new-found success. These students had come to me for dating help, but had found the changes outside of the romantic realm to be far more exciting. For some students, it was a big promotion or new client; for others, it was finding a group of tight- was a big promotion or new client; for others, it was finding a group of tightknit friends after having suffered years of near solitude. These conversations made it clear to me that that my work was much more far-reaching and life-changing than I had anticipated. The same principles that I had originally applied only to dating were working miracles for people on so many different levels. In the ten years since founding those companies, I’ve transitioned into a new stage of life. I’m no longer an eager twenty-something going out every night to hone new techniques to share. I got married in December 2016 and at 37 years old I am more focused on my relationship, my friends and family, and how I can help as many people as possible experience more successful and satisfying lives. What Will I Get from Reading this Book? We’ve all known someone who has that gravitational pull that draws others into their orbit: A quality that instantly engenders feelings of trust, comfort and affection. Their pull is so strong that it causes those around them to reshape how they think about their own futures, about their own journeys and life paths, based solely on this new, powerful force emanating from that magnetic person. Think of a quickly rising politician who draws crowds wherever he or she goes, or an entrepreneurial leader who inspires others to leave their steady jobs to embark upon an exciting new future. These are the most extreme and visible examples, but magnetism is all around us in our everyday lives. Whether it’s that co-worker everyone seems to like and ultimately agree with, or that friend who can’t leave a party without exchanging contact details with half a dozen new people, those who are magnetic seem to embody this power effortlessly. I argue that while, yes, some people seem to have been born knowing how to be magnetic, most of us are not. The good news for the majority of us without the apparently natural ability to draw others to us is that these skills can be learned. And the goal of this book is to give you the skills, using specific techniques and guidelines, to go from being a bystander to being an influencer. Take my personal story, for example: Over the course of the past twelve years I’ve gone from having no friends, massive social anxiety, and limited academic or financial success, to owning a thriving business, having an active social life, and a deeply fulfilling relationship. Am I special? My mother thinks so – but I can assure you, if you were to ask this question of anyone I grew up with, they’d tell you that I am most certainly not. I will be the first to argue that the skills I used to overcome the obstacles in my early life are something that can be learned. Over time and much study, I have developed a process that allows me to quickly understand people, connect with them, and create long-lasting and deeply trusting relationships, which benefit everyone involved. Again, most of us are not born knowing how to connect with people. If you have picked up this book, my guess is that you are one of them. Rest easy, I am one of you, too. And I am proof that the ability to foster relationships can be learned. If you commit yourself to this cause, I promise that it will be the most beneficial thing you do in your adult life. It all boils down to this…most naturally magnetic people draw their power to influence others by genuinely operating from a place of empathy and unwavering integrity. This is the fundamental principle underlying the actionable techniques I want to share with you. If there is one thing I’ve learned in my years as a dating coach, it’s that sharing theories is not enough. This is not a book of theoretical advice, but instead it is full of practical lessons for the real world. The goal here is to provoke action and positive change by giving you actionable steps to take when you are faced with specific life situations that you may struggle with. How this Book is Structured The first part of The Soulmate Sequence focuses on meeting new people. When we have a need, for example for a romantic partner, the inclination is to focus on that end goal and try to get there as quickly as possible. However, to stand the best chance of getting the end result that you want, it’s essential to lay the groundwork of just being really good at meeting anyone and making them like you. It’s a great skill to have. Most good things, most of our happiness, and most of our luck actually come from having the right people around. So we need to handle this first. We’ll also cover a lot of powerful skills for social interactions, conversation, and confidence. Once you have these on tap you will naturally be more attractive, have more options, and be likely to have successful romantic relationships. The second part of the book focuses in on those romantic relationships, the how and what of having success in this area. How to flirt, how to have great dates, when to get physical, and even how not to blow it by sending stupid messages between meetings. Finally, in part three, we look at what is necessary to keep a relationship healthy for the long term. I assume that sooner or later you’d like to end up in a happy relationship, and this is where you will find help to prepare you for that. Let’s get started! PART ONE: MASTERING MAGNESTISM CHAPTER 1: Meeting People Why Should I Need To Meet New People? My guess is that if you’ve picked up this book then you are not where you want to be in life. If I am correct, then I highly recommend you surround yourself with some new people. In my case, many of my friends from my teenage days have ended up in court; others are drug addicts; others have failed to launch into adulthood, living out their thirties in a bedroom courtesy of Mom and Dad while earning minimum wage. Therefore, over the years I have been forced to change my social circle. At first I did this unconsciously, slowly drifting away from those friends who aspire to nothing. Once I realized the positive effect this shift had on my life, I began to very consciously change my social circle. I’ve drawn closer to friends who are nearer to what I aspire to become. In my late twenties and early thirties, this meant guys with their own businesses that were more successful than mine, or relaxed and charismatic guys who were great with women. Why should you do this? Because through sheer exposure, new abilities will seep into your subconscious. That great sense of humour one friend has will inspire your own light touch; that elegant way another resolves a business snag on the phone stimulates better decision-making skills in you. We all like to relax and feel good with our friends, but beware of simply sinking down onto a sofa with “friend mirrors” who act and think exactly like you. We’ve all seen this played out in real life: the drug user who is friends with other drug users, the couch potato who ends up on his buddies’ couches all weekend, the constant complainer holds court telling other blissfully-negative people that life sucks. The good news is that we can all easily escape this trap at any time. If you take the “mirrors” away and drop these same people into new social circles, their attitudes and beliefs can’t survive. The push to conform and fit in, ironically, also means that they will have to change when they find themselves surrounded by people who are, all of a sudden, different from them. It can be hard to change when the crowd around you stays fixedly the same. It can be hard to change when the crowd around you stays fixedly the same. The people around you may be uncomfortable with these changes as they can bring forth feelings of self-consciousness and even jealousy as they lose the person who validates their lack of action. If those around you react negatively to positive change in your life, that is a clear sign that they are holding you back. Usually these reactions are subconscious, of course, for you are making changes they know deep down that they should make as well. These two paths lie there, very clearly, before you. Consciously walk into new social circles that exemplify all you want for yourself and you become a higher value person. But root yourself in a social circle that simply mirrors who you already are, and your personal limits stay fixed forever. I’m not suggesting you should toss out all of your old friends, but consider taking a look around you and making room for a more diverse social circle. It will make all the difference. Who Should You Want To Meet? I have made traveling a priority in my life — sixty-seven countries so far and counting. Quite a few times, I have been lucky enough to spend extended periods of time in new and different locales, learning from different cultures and meeting interesting people. It has given me ample time and opportunities to practice what I preach. I have been forced to re-create my social circles time and time again. Whenever I arrive (clutching my laptop) in some faraway exotic destination where I don’t know a single soul, I hold a clear image in my mind of the specific kind of person I desire to meet. It will do no good at all to introduce myself to some very shy, negative guy, for instance. Naturally, if I were single, I’d focus on running into lovely and vivacious women. However, since I am not, these days I tend toward smart, successful people, because I always enjoy their conversation, and also, because I find the quest to lead a healthy lifestyle compelling, I strive to meet people who share this passion. Now, what about you? Take a moment to mull over the kind of people you enjoy spending time with. Are they friends who mirror you too closely? If so, imagine who, in your wildest dreams, you want to be. Think of traits that might scare you, but also entice you. Once you have a few of those traits in mind (and be specific!) start to think about where you might encounter people who embody the traits you desire. For instance, if you are single and you are interested in dating someone who leads a healthy lifestyle, try the new Raw Café at your gym and maybe you’ll meet your Vegan Queen, or drop yourself down on the floor next to an attractive person in a yoga class. Remember though, don’t limit yourself to making only romantic connections. It’s likely your new vegan yoga girl pal will know guys matching your desires and, moreover, has her finger on the pulse of social events and hot spots that you should frequent. It’s an all too common omission — to pass up the opportunity to make new friends whose social circles might then become your setting for meeting an ideal romantic partner. Don’t make that mistake. Active Social Circle Creation I challenge you to consciously go out and create your social group by choosing the people who put you in the best mood and who stimulate your mind in a way that endorses your desires and urges you on toward betterment. These are people you are happy to do kind and helpful deeds for, and who in turn do whatever they can to help you, with no jealousy or competitiveness at all. At this point you should be able to recognize those friends you have currently who are holding you back. You should also have specific traits in mind that you are seeking in new acquaintances who will hopefully become fast friends as well. Next we are going to get into the different ways and places in which we can apply Active Social Circle Creation: Where to Meet New People? We can group all our activities or opportunities to meet interesting people into three categories. 1. Warm 2. Repeating 3. Cold A Warm situation means any congenial place where social interaction is actively expected, where you’ll have some common connection to the people you’ll meet. Thanks to social protocol, in this milieu a rude response or rejection of our friendly approach is very unlikely. It’s where and how most friends meet, and thankfully, where most relationships start. The Repeating situation involves interesting people whom you often see but don’t really know. Say, the brunette on reception at an office you keep visiting, or a svelte personal trainer pushing her clients in your gym; or maybe your neighbour, checking his phone at the gate. But the Cold situation – in dramatic contrast, that’s a much less predictable sphere to attempt meeting folks. Try, just try speaking to a stranger on public transport, in the street, or a coffee shop — they immediately think you’re some weirdo and feel they have no social obligation to be friendly. It is, however, one of my favourite ways to meet people. Clicking With People in Warm Situations When you meet people in Warm situations, nothing could be easier than to launch a first conversation. The genuine commonality between you is what rates the situation as warm. Say it’s a house party, right away you can ask how they know the birthday girl. Or you’re both at a conference wearing name tags, so you can ask what they thought of the last speaker. Once the initial ice is broken, the conversation should flow easily. After that pleasant chat, you can then ask questions that help reveal information that’s useful if you want to see this person again: do they live around here? What are their interests? At this point you are looking for a hook, something you can grasp onto as a reason for seeing them again or taking their contact details. Repeating Situations Repeating Situations The good thing about seeing someone over and over in a repeating situation is that it’s really easy to get closer to them little by little — no need to rush it all at once. Someone we see regularly at our CrossFit class, for instance: the first time you see them you might say nothing; the next time, you realize that you are most likely going to see them regularly and so you nod; next time it’s “Hi”’ then it’s, “Back for more punishment, are you?” while introducing yourself and getting their name. A longer conversation is for next time and it should start with the commonality of CrossFit. Asking why they go, or what goals they’re working toward, and then transition smoothly to bridge the gap to the outside world, what work they do, and so on. Start by asking what they did over the weekend, find some common interests – food, cocktails, sports, and then it’ll be very easy to casually invite them along for something. That, then, is how you reach the point when you realize with satisfaction that your interaction is moving towards full potential. Cold Situations The big misconception about encountering people in a cold situation is that everyone assumes it’s always about dating. I see these situations differently. The most significant gift of these cold situations is that you have the opportunity to make true and deep connections with people who are absolutely nothing like you. I have actually met many lifelong friends in these types of situations. The funny guy or gal I sat alongside in a tapas bar, or started talking to in a winding airport queue. The most valuable aspect of cold situations is that we are bound to meet people very different to our old, comfortable acquaintances. Very likely, we socialize with mates similar to us in age, income, profession, and education. So, if we work in banking then we’re unfortunately less likely to have mates who are make-up artists, chefs, or busy doctors. In cold situations, you have the chance of meeting absolutely anyone, which for me makes it much more stimulating. It starts out as a kind of chaotic jumble where, when the dust finally settles, you realize you’ve emerged with a great new varied social circle of wholly different human beings. Don’t Fear The Friend Zone People think that being in the friend zone is a terrible thing. I’d argue that it’s a great place to be, and even more – that you should actively aim to put people in your friend zone. Very simply speaking we can agree on a few truths: It’s easier to make friends with someone than to get into a serious relationship with them. Think about the numbers – people usually have more friends than serious relationships at any given time. Most relationships happen between people who were socially connected in a non-dating context. There – I hope that I’ve now sold you on the amorous benefits of the friend zone. But how do you make the friend zone work for you? Putting People You Like in “The Friend Zone” Swapping a love opportunity for a friend opportunity might sound counterintuitive, but then things that work well often are. Just reflect on it: when you bump into someone really hot, you can go down the dating route – meeting them one-on-one for drinks, or a funfair or a film. If this push towards perfection works out, it works out — fine. But if it doesn’t, then you’ll never see this person again, and what a stupid waste of social capital and energy that would be. Much better, then, to take this person firmly out of the end zone and into your friend zone. Because there’s something you really like about this person, or in fact, there are many things. Qualities that are similar or unrelated to yours, interests that harmonize with or expand your own. It’s very clear that this alluring person would likely make a good friend too. Also (who can help thinking it?) a good lover — but that’s less likely and we don’t need to rush there right away. But immediately, four obvious benefits shine out: 1. You step right into this person’s social circle. Become his friend, and you will meet his friends. And of course if you like him, these friends of his will probably have something you like too and you’ll develop all your own bonds, memories, private jokes together. As you see it’s a strong multiplier effect that draws you in more intimates, connections, social advantages, and wider romantic prospects. Yes, over time the “slow game” really rewards you exponentially. 2. The most powerful force in any romance will be working for you: time. People generally fall for each other when they are exposed to each other over a steady time period. While, in contrast, on a speed date or in a music venue or even on a polite first date, it’s very hard for you to convey to each other just who you really are and what you want. Notice the difference when the pair of you just hang out together over time: you each get the chance to perceive something closer to your true selves, and most important, you get to relax, showing yourselves in the best possible light on a sunny afternoon. 3. Time is also a huge help if you or your desired one happens currently to be involved with someone else. Just enter their social circle either directly with them or with their friends — you still get to spend time with them and learn all about them so that later, when you both are single…who knows? Accept that the high quality, desirable people are always in demand and that naturally the lucky break of catching them single will not happen that often. It makes a lot of sense, then, not to just disregard them – instead, actively bring them into your social circle. 4. To proceed at a slow-burn pace is just plain easier. Going immediately from a stranger to a lover is a pretty hard challenge. That the admired one will be available, in the right mood, and fully open to romantic possibilities — that’s a tall order. So creating the first friendly conversation, then keeping in touch, and drawing them gracefully into your social circle is an easier and finer art – and ultimately more seductive. The Importance of Disqualifying Yourself When you are being sociable, sometimes people might get the wrong end of the stick and think you are hitting on them. You can deal with this by disqualifying yourself, show them that they’re not your romantic target. Bring up your girlfriend or boyfriend – real or imagined — saying anything from “Oh I like your scarf, my girlfriend has one really similar” to “Yes I was just talking about that with my boyfriend”. Or else you might disqualify yourself by talking about dates you’ve had, or are running off to shortly, for of course this is something we absolutely wouldn’t mention if we were looking at them with a romantic eye. What Do People Want? Whenever you interact with other people, it’s of the utmost importance not to be selfish. Give people what they want, and they will enjoy spending time with you, and thus you gain the power to make friends with anyone. The benefits of this? Continual opportunities that afford you better options for dating and an expansive social life. You’ll become that guy that other people carelessly mistake for “just lucky”. But you and I know that it’s much more than plain luck. The urgent commandments of the best-selling book “The Luck Factor” by Brian Tracy are, always say yes to social opportunities, meet loads of people, and keep your ears firmly open. Tracy and I have similar views of how to broaden one’s worldview and be open to receive opportunities as they come. If you close yourself off to new experiences and new people, and refuse to learn how to interact well with others and give them what they want, then the chances of “luck” falling into your lap are very, very low. However, if you follow Tracy’s advice and mine, you’ll never mistake an opportunity for just luck again. People love to feel good, to feel understood, to be interested. It’s amazing how hard it is for us to know how to give people these seemingly simple things. Most of us can count the number of truly close friends on one hand, those who make us feel our worth and recognize our nature, and really know us. Beyond that, our wider social circle is very far from ideal, but we still choose it over seeking out new faces across the room, because not only do choose it over seeking out new faces across the room, because not only do WE not know how to give other people what they want, other people fail us as well. We know that if we cross the room to try and make a new connection, most likely, that new person will not be able to give us what we want. It’s a strange state of affairs. In fact, we all know what we want but we just can’t figure out how to satisfy the desires of others. It’s there in the dreary tales of boring guys on dates who talk “me, me, me”; or in people who, even if they were up parachuting, would still scroll through Instagram and ignore the flying human beings beside them; or else the constant complainer. We all know social liabilities like these, and we see them sometimes in our mirror in the morning! I’m here to tell you that it does not need to be this way. By the end of this book, you will know how to give people what they want in a way that will make YOU the most popular person in the room. Once you learn how to win people over, you’ll realize that it helps them meet your needs as well. You will be the example, the one everyone tries to emulate in order to make true, deep connections and to tune into what life is attempting to offer you – only now, you will no longer be blind to its handouts. To Feel Good Feeling good involves your speaking about positive things more than negative ones. Sometimes, of course, a conversation moves inevitably toward negativity. Say you both meet standing by the salsa at a lame house party – you now have a choice to make: Either you can both connect over what a drag the whole thing is and wallow in that negativity, or you can joke about it and turn an otherwise negative experience into a positive encounter. You might ask an innocent conversational question that quickly slides down into a very negative zone. Has she got any brothers or sisters? Well, she did — her brother died. Since you’ve just met her, you don’t want to dwell on this. You say, “Sorry to hear that” and move to a more optimistic subject, or just any another subject! For whenever someone laughs and feels relaxed with you, and tells you about the things that excite them, they will take home a positive impression of the conversation. Positivity dominates and dictates their feelings about seeing you again, and so you must aim to answer this simple but decisive question: “I had an impact on this person’s mood. Was the impact positive?” A Sense of Understanding and Connection The profound dynamic that actually brings us closest to people is, of course, understanding. We all have our Happy Friend, who makes us feel good. Someone lively and convivial, positive and outgoing, who arrives bringing great fun to our parties and social gatherings. However, when we really need a good head to talk to about an important, far-reaching matter or when we must have serious advice, we probably wouldn’t choose Happy Friend. We select someone who understands us, and deeply. Understanding, for our purposes, is that they have the ability to see your perspective in all its sweep and depth and not to block it with their own viewpoint. Let’s say someone tells you excitedly that they are going to jettison their solid job and go off to work as a volunteer in an elephant sanctuary in Thailand for a month. Here are two possible responses — which one would you more likely make? “Say it ain’t so! That’s so far away, and it’s not exactly going to be a Five Star environment, it’ll probably stink incredibly what with all those elephants and the circling insects and sweltering heat... Are you sure you shouldn’t just take a break somewhere a shade more normal?” “You won’t catch me joining you, but I know your passion for animals and I can see an incredible break away like that will help you think things through, you’ll come back with such fresh energy and ideas. Great decision, how’d you come up with that one?” That first response, clearly, is not one that people who are authentically close to us would give. There’s no understanding in it. Instead they just automatically judge your opportunity from their own perspective. “How would I feel in this exact situation?” is their only reference point, where they either would or wouldn’t like it; where they personally get it or they don’t. It’s what most people in our lives do: they just run your new situation through their own subjective filters. Whereas the second response comes from someone who is also generally negative on the idea, but understands us. That means that they run the information through the superior filter of their knowledge about us, without relating it to their own self-centered view. Therefore these people will consistently give us better advice, because they listen to us directly so that they really get it and get us, and so in fact are better all-round to talk to about any decision. It’s usually only after many months that we achieve this point of connection with a new acquaintance, and sometimes never at all. Even legions of husbands and wives still don’t grasp the allure of one another’s work or hobbies — why on earth do they like whatever, so much? But it’s not important to agree or to share a feeling, it’s important to understand it. Sometimes after months or years of hearing about or witnessing an intense interest, we do finally “get it” and communicate it back: “Ahhh, now I get why you love whatever, so much”. And now we see what makes these rare people special in our life and it’s quite simple. So simple, in fact, that you can consciously implement this deeper reaction to connect powerfully within thirty minutes of meeting and talking to anyone at all. This skill will put you within the select group in that person’s life – usually only a few family members or the friends they count on five fingers. Just consider how many such people you have in your own life – people that truly understand you. To Be Entertained Don’t make the mistake of thinking that being interesting is just as simple as telling interesting stories. Not too many of us have at our command such a superb stock of stories that they can hold the attention of a crowd indefinitely. In most cases, tales of our lives or the lives of our friends don’t fascinate the strangers we encounter. So leaning against the bar and telling them that you loved your recent trip to Istanbul is not going to automatically impact on their psyches. It’s well-known that talking about yourself is one of the worst things you can do. We enjoy talking about ourselves and our experiences to people we know well, where “How was work, Honey?” or, “So what’s new in your life?” crop up as the usual vague and average questions. The people asking usually do want to know what is happening in our life, but strangers do not. And no, acquaintances don’t, either. Infinitely more interesting than talking about yourself is to communicate over issues of broader, general interest. News just breaking, the more striking celebrities, politics, new dogmas of lifestyle, or the city that you’re both standing in. Stuff that opens your “opinions stopcock” and theirs too, so that you can both share the mic, so to speak, in a mutually engrossing way. Most interesting of all for the person facing you is to talk about things directly related to them. So just imagine this new scenario – there are some words coming out of your mouth, but they are not about you and you’re not asking questions, either. Weird, isn’t it? So what are these unknown words accomplishing? Well, they are making empathetic statements and comments on the other person’s nearest concerns. We all love speaking about ourselves, which is partly why talking to a therapist is so therapeutic. Positivity and Optimism I’m sure we all agree that positive people are much better company than negative people — although I’d add the caveat that people who are too perennially positive do worry me! There’s a right time for negativity; but it’s just agreeable when someone generally views things in an upbeat way and zooms in on the positive, not the negative. As Milton Erickson wisely observed, when you are in a garden you can appreciate the flowers or just focus on the weeds. Though when there are only weeds then it’s just fine, and very human to acknowledge the negative, creating a social sense of release in stating the truth. Happy people are more positive people. I’m a much more positive person now than I ever used to be. Because I love the friends gathered around me, and because of the happy life that I’m living by the moment and the year, it now comes naturally to me to be fully positive. And that’s your future I’m describing, too. For, as you use these techniques to exhilarate your circumstances, I guarantee that you, too, will become more positive. Here’s a little technique you can use right away to seem more positive to others and make a better impression. At the same time, it’s a technique that also positively affects you, yourself, orienting your brain in a more optimistic direction. First, stop and think about the language you use – become more aware of its effects. Now, you’ve probably heard the fact that our subconscious brain doesn’t really understand negation. Here’s a good example: If I order you not to imagine what an alien spaceship might look like, nonetheless your mind will probably still fleetingly generate a picture of a UFO. Good! Now all you need to do is make this mental disobedience work to your advantage – extend its effects. First, you know that, generally, with negative vocabulary or voicing negative associations to another person, you negatively affect their mood – for example, “wow, you are so unlucky!”. Then, you take a better option for phrasing this. Rephrase it to express the same meaning,: “Yes, you are not the luckiest person on earth.” You are saying that the person is unlucky but their brain only hears “luckiest person on earth”. So while your sentence is negative, crucially it doesn’t deliver any subconscious pain, just positivity. Contrast this with saying, “Well I wouldn’t say you’re a huge loser, just unlucky”, which the mind edits and hears as, “you’re a huge loser”. Here are more examples of negative statements, rephrased to subliminally deliver positive emotions. “You haven’t won a match in a while, it’s true”. When a tennis player gets depressed about losing their recent matches, you focus on the positive word, you start using and reinforcing the word ‘win’. “We didn’t succeed this time, but now at least we know what to do better next time”. Compare with “Okay we’ve failed again, we better not mess up next time”. I was very struck when I read Richard Bandler’s advice that if you should suddenly be in a car accident where you’ve lost control, it’s vital you focus on where you want to go, not on the obstacle to avoid. For when people focus on the looming tree, the other car speeding at them or the post racing toward them, invariably they end up smashing right into it. Now, there is an exact parallel where you need to avoid that same car crash in your mind. Focus on avoidance – because negative phrasing, where you are not going bankrupt, not failing, not getting dumped is a terrible, self-destroying mindset. Really look closely to check if you are phrasing your life in these negative terms. For instance, here are some common examples: Your child is walking on ice and you shout, “Don’t slip over Charlie!” Slipping instantly becomes Charlie’s focus, and he probably does slip. You need to tell people how to act instead of how not to act: “Keep your balance Charlie, step carefully”. “When do you go back to work?” focuses on the negative, so substitute the positive: “How many more days of holiday do you have?” I hear corner men in boxing or MMA shouting urgently, “don’t let him hit you with the right” or “he keeps landing the jab!” and “don’t just stand there!” Their commands are reinforcing the negatives in the moment. For the Fighter’s battered brain heard “just stand there”, and so he’ll likely do just that. I always want to coach that coach, make them shout, “Move around more, stay light on your feet”, “Counter his right and come back with a right of your own with a high kick!” Don’t focus your contender’s subconscious on the wrong move. Instead, shout what he should positively do to win. Ever heard “Don’t give up!” when someone’s close to accomplishing a feat? Contrast it with “Stay strong until the end! You can do it!” Which would you rather have to encourage you? Pay close attention to your choice of language. Changing it won’t happen overnight, but first you can catch yourself, and think about what you should have said, and then slowly it will become second nature. MISSION Carefully monitor the language you use with others. Practice these 3 techniques: 1. Take a string of negative statements like “it was a bad performance” and rephrase them all to negate the positive: “it wasn’t the greatest performance”. 2. Focus on urging the positive action, not the negative, whenever possible: “Keep going, nearly there!” 3. Consciously avoid mentioning the unwanted action, e.g. “Don’t drop it whatever you do!” and rephrase as, “Hold it firmly! You’ve got it!” PART TWO: FINDING THE ONE CHAPTER 5: Determining What You Are Looking For Now that you know how to draw people to you, make friends and be seen as desirable, you’re perfectly poised to meet the one — your romantic soulmate. If you have already met her, gradually turn up the intensity toward a romantic or sensual liaison. If you haven’t yet met the person you would like to pursue romantically, then it’s an urgent prerequisite that you search inside yourself and discover – and fine-tune — exactly what you’re looking for in a mate. The current divorce rate stats are not encouraging. Perhaps we would all benefit from putting more analytical thought into relationships up front, or as I suggest, before you even meet someone. It’s time to face the truth that most couples break up for reasons that were already apparent to them before the relationship got serious. “Oh, it’ll be okay once we get married and have kids,” they say, glossing over serious drawbacks, sometimes even putting off living together until after the big day. But once they’ve signed that register and legally attached themselves, the rational part of the brain seems to take a back seat. By the time they’re “with” someone, generally that’s too late to start thinking the relationship through logically. Far better to make a prior evaluation that’s the best possible, as early as possible. Therefore, let’s now start that process right possible, as early as possible. Therefore, let’s now start that process right away. Ask yourself, and keep in mind, exactly what you are looking for in a soulmate. This exercise allows you to be somewhat logical and not just emotional; and if it transpires that you make a mistake, you’ll consciously know that right from the beginning. You need to sit down and write a short list of around 10 things that you want and need in your ideal partner. When I’ve set guys this task before, often as many as 8 out of 10 demands turn out to be physical ones! But no, forget the physical or the visual just at the moment. It’s imperative that your list contains virtues that aren’t immediately apparent. If looks are an important factor for you, then your decision on that front is usually a yes/no decision made in seconds. This list should consist of things you need to find out about him or her – to discover about his or her character, lifestyle, personality, and qualities. Here’s an example – it’s the list I used for myself: honest caring from a good family intelligent driven decisive sporty likes animals and children ready to be serious spontaneous doesn’t smoke, doesn’t drink heavily well-mannered Again, this is my list, so please compile your own now, taking just a few minutes to deliberate on each point. Reflect on whether or not your last love had each merit; and whether or not each specific quality actually is essential for you. This process completed, now you have internalized a clear picture of the person you plan to find. “Find” being the operative word – you’re not to just sit at home dreamily and meditate on this list until your ideal being “teleports” onto your doorstep one night – no, some very practical dynamics make this list a powerful launch pad: Now you know exactly who you want and need, you won’t make stupid choices based on loneliness or needing someone, anyone at that particular moment. You won’t give away all your emotions at once and fall deeply in love if it’s clear that person is wrong for you. This steels you against the heartbreak of falling for the wrong person for the usual illogical reasons ... don’t worry, the whole world needs to hold up its hands on that one! When you do fall into conversations with potential mates, you’ll be a lot more engaging because you’ll actually be very interested in securing answers to the question, do they meet my criteria? You’ll project much more allure on dates, since instead of fronting the “I already like you” vibe, you will be subconsciously communicating that you’re choosey, you pick with high standards. This is one of the assets that bump up your attractiveness a few notches. Not only is such a list essential for seeking an appropriate partner, you can also apply it to qualities you desire in friends and other companions. Let’s take a good example: here we are, we know exactly what we’re looking for, and we encounter three people. One we could think of as a cool “accomplice” – he’s fun, he’s positive, he’s great-to-getdrunk-and-sky-diveon-land-with, great to keep a straight face with on a double date. Then, with on-land-with, great to keep a straight face with on a double date. Then, with a second person we meet, we know they’ll be great to find at night and just flop down and discuss the world — serious and stimulating conversations, because we see they share our outlook and they’re empathetic. And finally, the third person is someone we can see ourselves dating. When I was single and yearned to the moon to meet my dream girl, I still kept my mind open to meeting loads of new friends, guys and women alike. The curious result was, I ended up getting most of my dates with people I met because I knew other people. Learn the rule: romantic opportunities come indirectly from being very generally sociable, more often than from directly searching for the particular person of your dreams. How To Approach and How To Be Approached Men: How to Approach Men, you have to understand that there’s no way to avoid it. Without the fundamental skill of walking up and approaching a woman who attracts you, you just won’t attain a pleasurable love life. The weight of that occasion sits firmly on you, me, and all men. For even the coolest, most ripped guy will rarely get approached by a female – all he’ll get is just a little more help in the way of her eye contact and flickering smiles. And yes, going over to talk to her is extremely scary, heart-racing stuff; I’ve seen the knees of plenty of military veterans and CEOs of big companies tremble when faced with walking up to a lovely woman. Given all those pressures, the first part of approaching her is mental preparation: the walk forward that takes place first in your head. 1. Make your true goal making her day go better. When you approach your woman and it turns out that she isn’t interested or has a boyfriend, do be ready with a very positive final line: “Okay, and you look fantastic by the way, so have a great day, bye now” or “Sure, I hear you — so goodbye then, and really, you do have incredible style.” Always leave her in a better mood than she was before you walked up to her. That’s your big psychological advantage, for when you know that, if worst comes to worst, you’ll at least put a smile on a woman’s face, that makes it so much easier to begin. 2. Don’t – do not — have a big goal. Big goals drive you forward in business, but when it comes to dating they just get in your way and clog up your brain. If you do get sweatily nervous when approaching women, my advice is, don’t make it about getting a date after months of arid solitude; don’t make the moment about finding a great girlfriend. You’re just starting up a conversation — convince yourself. Only much later will it ‘click’ for you, exactly whether this person has the qualities you are looking for in an actual lover. Meantime, your focusing just on this exact moment helps you a whole lot. It takes the pressure off. So, chill! There’s a lot more to this love racket than there seems, so the odds are she won’t be compatible with you anyway. Yes or no? You’ll only know after you walk up and talk to her. 3. Or do you prefer to picture what will happen if you don’t go and talk to her? To cringe and remember all those times you lost a great opportunity to approach a hot woman? She was just standing there, maybe even making eye contact with you, non-verbally begging you to come and say hello, but no — you wussed out. You want to go for that feeling again? You liked that? No, then get your legs moving and get over there! 4. Always have something ready to say. Have it rehearsed before you even see any hot woman. Keep those lines right at the front of your head. Because you know very well that not having something to say is the biggest excuse guys like you give for never approaching. Remember, women hate the idea of men being unnatural, so if you have ready an instant way to start a conversation, then even if your mind goes blank, your feet still start moving towards her because you always have that instant strategy to fall back on. It doesn’t have to be high wit, just the casual approach — “Don’t I know you from my yoga class?” or even the frank approach: “You know, I just saw you and I know I’ll regret it if I don’t come up and say, “Hi, my name’s …” Women: How to Get Yourself Approached More All you women – and I’d bet big on this – most of you aren’t exactly ready to walk across that room and approach the man. Call me quaint but I, also, think that should be the man’s job. Search your inner desires and you’ll soon see that the qualities you probably want in him – confidence and decisiveness, for example, would be expressed just by his having the guts to come over with his drink and talking to you. So we’re agreed, then: you will not be approaching guys. However, you’re going to do everything we can devise to make them approach you. As I’ve moved around traveling through sixty-seven countries I’ve met a great many women, and trained thousands of guys and women on exactly these strategies. So take my advice and you will have crowds more guys approaching you than in your less successful past. 1. Choose a great place in your bar. Stand in the high traffic area, or right at the bar, because this allows any guy who feels drawn to you to turn and connect when he is “just passing” or ordering his drink. Stand facing the main traffic area – the guy can then get face to face with you, and not have to come and tap you lamely on the back. 2. In a coffee shop, your seat must face the door and, as every person comes in, you glance up at them. 3. Wear a definite smile. Smiling makes you so much more approachable. I know it can be hard just standing there smiling indiscriminately, so it’s much better if you take your friend along and they start cracking you up and getting you in the mood. 4. Go to the bathroom alone – this gives any guys the chance to approach you or your friend on your own. Some guys are afraid of approaching two women, or else they’re just too polite to bother you. 5. What’s your rush? Always walk slowly. Don’t scurry along through the noise of the bar, or down the street that the two of you share. When you walk slowly, the guys have more time to notice you, time to think what to say, to smile and stop you. But if you are walking quickly at the outset, you shut the whole game down before it even starts. 6. Head up, chin up. No looking at the floor! Look about you at a comfortable eye level, and the result? You win yourself the chance to catch his passing eye. Keep a smile on your face at the same time, and zap! You’ve now given yourself every possible advantage. 7. Remember: help the guys out. Whether it’s a funny iPhone case or interesting earrings, do carry something that he can comment on. Since guys have the pressure of actually starting your conversation, give them a very good prompt by signalling something commentworthy. 8. Avoid your technology, don’t embrace it. Those big headphones you wear while walking through the Artists Market only guarantee you stay lonely for far longer. Naturally when you’re glued to your phone, what guy won’t be afraid of “bothering” you? Softly, softly, then. Stroll slowly with that head up and your smile glowing, and don’t bend over your gadgets, then you’ll have guys moving in on you from many directions. And of course — on any day when you don’t want to meet guys, you can consciously do the opposite of all this ;-) How Can a Woman Start a Conversation With a Guy? Ask for advice or help – that’s always a good way to begin. Get him to pass you a napkin or straw at the bar, ask, “Do you know the Wi-Fi password here?” If you’re with a friend, ask him charmingly to take your picture. Turn away from the barista and ask a hot guy to hold your jacket for a second while you carry the lattes to your mates, then come back, thank him: “How’s your day going?” All these are effective ways for a woman to help a guy to take his chance and get into a good conversation. What if you like someone, and want to date them, but don’t think they would be right for a long-term relationship? Well.. The Art of the Casual Relationship Now that you know how to approach and be approached, let’s broach a slightly different issue. So you’re not sure if you’re ready for “the one”. You like someone, and want to date them, but don’t think they would be right for a long-term relationship. The casual relationship might be what you need to explore right now. On your way to the perfect long-term relationship, inevitably you’ll gain some experience that gives you a better understanding of what you ultimately want in a lover. Look back at your past, and you’ll probably see an evolution and clarification of your thoughts about who you really want in the long-term. This also means that along the way we find ourselves in relationships that aren’t quite right. Oh, maybe they’re right for a couple of weeks, months or years, but for the very long-term they’re not what we need. So their end is inescapable, and that can be a painful moment. We should all attempt to limit other peoples’ pain, and it’s best that we become experienced in approaching break-ups in ways that minimise any heartache for the other. Here are some much needed humane skills to let your lover down gently, rather than dumping them brutally: Set their expectations early. If you’re not searching for something serious generally, or with this person specifically, do let them know before they have a chance to develop strong emotions. You needn’t give them any reasons that are negative or that are specifically about them – you simply say, this is just where I am in my life. With that, your position should be logically justifiable and not unflattering. If you aren’t looking for something serious right now, try never to hook up with people who are. Oh come on, it’s really very easy to distinguish someone who is into “just a bit of fun”, from someone yearning for an affair that’s serious. Someone who’s lonely and lacks social support would obviously be a terrible, hurtful choice for a casual fling, so better for you to bypass those false turns in the road entirely. Don’t spend too much time together if you’re not serious. If you’re meeting up every day, horsing around and doing a daily shop, you become a big, comfortable part of their life, and then the break up can feel like a brutal bereavement. Why not meet just once or twice a week without much contact between times? That’ll be easier on them in the end. Consider this carefully as you glide into an easy relationship: if you’re not too serious, don’t step up the time you spend with them, you’re only stepping up the ultimate harm. Be careful and astute about the level of connection you share with them. If you’re not going to stay with this person for years, then they needn’t know all the intimate, personal details of your life. Don’t share the impact of your saddest memories or most vivid excitements, it’s tempting when these run off your tongue so comfortably, but stop. Resist this responsibly or this person will mistakenly feel very close, very connected to you. Think about this person, really think about which self to show them. If you show your best side and all your good points and try really hard … you might make this person fall in love with you when you’re not that interested. So resist the need to show off, to amass pleasing approval and praise. Be a little less cool, a little less interesting when you’re not fully into someone. Spare them all the heartache of falling in love with what is, after all, an idealized version of yourself. Remember, the psychology of break-ups works unevenly in a couple. If we’re the one rejected and dumped, we feel the loss more acutely and obsess about our vanished partner in wasted hours of genuine grief. While, if we’re doing the dumping, we’re able to move on much more fluently and easily. That’s why it’s always better if the relationship fizzles out naturally by mutual consent; or if you deliberately cause yourself to be dumped. That, of course, means tossing aside your ego for a moment, but if you don’t want to leave a global footprint of broken hearts, then it’s the unselfish way to go. You’ll find, too, that when you don’t show your absolute best side and when you choose people whose rich social life means they won’t be clingy, then they don’t become too fatally attached to you. If, on reading this, you realize you’ve unconsciously behaved less than perfectly in the past, then that’s just what it is: the past. Just be aware that, from now on, you have strong skills to prevent unnecessary pain. CHAPTER 6: How To Have Great First Dates The broadest goal of this book is to get you meeting great new people, and one of the most stressful of the new “people frontiers” to cross can be the first date — particularly if you don’t happen to go on too many. You know, often the success of a first date is just pure chance; it might go swimmingly or it might go gruesomely. Thankfully, by now you do know how to avoid an absolute nightmare first date, since we’ve already dealt with how to steer the conversation and escape any tomb-like silences. But there are other specific tactics that you’ll find invaluable. Take the Focus Off the Human Encounter Imagine you’re trapped in a room with neon white walls and two straight chairs parked facing each other. You have absolutely nothing to focus on but the eyes of the other person, which are like an interrogator’s. Right, well then — your conversation and connection had better click pretty quickly, or else this proto-romance will turn into a nerve-wracking nightmare. Now, no one thinks they choose an interrogation room for a first date, but they often choose quiet, boring places, assuming that they’re ideal places to really talk. That’s fine if you’re superbly confident things will go well, but if not, then consider these practical pre-sets to the scene. Break the staring-contest: sit side-by side or at 90 degrees to each other. Doing this means that if there’s any lag in the conversation you can just take a look around the room, take a sip, and then come back to it with an added sense of leisure. And because you can both easily look in the same direction, you can also point out things on view, so it’s a conversation-starter. Don’t just talk, do something, and something rare. In my single days I invited women for all kinds of activities — it‘s a great way to ensure you’ll have fun regardless, and they probably will too. That way, in her eyes, all her positive emotions released by a fun activity were attached to me, and so we got to chat on in a relaxed way with the distraction of a new, unique adventure. What kind of activities? Well, horse-riding, painting, climbing, spa, paintball, knife throwing (!), archery, dancing, zorbing, wine-tasting, art galleries, cooking. And many more. Sometimes this stuff’s not the best for a first date, but often it’s a nice thing to throw out there because if the activity’s attractive, it can secure a date because it’s more intriguing than the usual “let’s-go-forcoffee/grab-some-drinks”. Group other people around you both. He can bring a friend or two and so can you, and you can all go somewhere together. A group’s a lot easier to accept an invite to, it takes the pressure off, and it also gives you a subtle chance to assess who they hang out with. Give Yourself an Easy-Out We’ve all seen those TV shows where the heroine has a friend on tap to call her after 40 minutes as an escape-hatch from a terrible blind date. But if you’re not sure how your date’s going to go, much better (and less obvious) is to have a time-constraint built in – for example, why not a lunch date on a working day? If the first date is going badly, it’ll be good to end it, and if it’s going well, it’s actually great to leave the other person wanting more, so dates with a built in constraint are great either way. Focus on Getting the Three Seductive Phases Right Yes, an effective and fun first date needs to go through a few very distinct phases. Your first job is to get over your initial discomfort together and enjoy a basic chat, a kind of post-introduction-introduction. Usually this takes the form of “what have you been up to?” types of conversation. Here it’s possible to find out some new information that you can go deeper into later, but mainly this phase is just to relax and acclimatize. If you can crack a few jokes, even better. The risk is that you stay in this phase too long and it’s just a very mundane and boring conversation, in which case they wouldn’t want to see you for another date. To avoid this, after five minutes or so, you need to shift to phase two. In phase two, you need to connect really well and find some concrete or even intangible reasons for liking each other. Using the conversation skills we have already covered to go deeper and really get to know them. If you feel that it’s getting too serious, you can always take it back to the surface and turn things superficial, jokey or playful for a while. The risk now is that you connect but don’t generate attraction, putting you firmly in the friend zone. This means we need phase three. Introducing some sexual tension is phase three, so that this definitely feels very much like a date you’re on, and not just acquaintances hanging out with their elbows on the table. In short we need to make the other person feel something by creating what I like to think of as a “seductive bubble” around you both. It’s a huge area and a lot of fun, so we’ll get into that right now. We will go into how to be seductive and attractive in all kinds of situations and you can take what you learn and apply it in the third phase of a first date. CHAPTER 7: The Secret Seduction Sauce If you always end up in the friend zone without intending to, or often get told, “You’re sweet!” or if you clinch first dates but not many second ones, then possibly you’re missing some simple ingredients of the Secret Seduction Sauce. For sure, we all know there’s a marked difference in the behaviour needed for someone we’re friends with and for someone we long for romantically – awareness in itself is not the obstacle. The problem is that when most people update their actions to amorous, they change them in dumb ways that make them much less attractive. You know, stuff we’ve all been guilty of like: Texting too often and too much. Asking what the other person is doing all the time. Being always available to meet whenever the person is free. Saying how you feel way too soon. Assuming you are in a relationship too soon. Being super jealous before the two of you are “official”. Putting out pictures of you both together on social media before the other person wants it. Shall I go on? No, you get the idea. It’s definitely not those things we need to do, but here are some alternative behaviors that will effectively bridge that gap for you between friend and lover: You present yourself as a high value person. You show confidence in yourself, your opinions and your beliefs. You let them know that you have high standards. You flirt and you’re playful. You reveal a sexual side to your character. Now let’s examine each of these behaviors in real detail and learn how they’re done. Displaying Yourself as a High Value Person Whether you’re a man or a woman, you are inevitably more attractive if you radiate high value. The undoubted distinction of high value means that you project some fine quality that has, say, won a major CEO his position. The practical, visible proof of this? That you lead an active, dynamic life, absorbed with work that you have a passionate vocation for, or with interests you find fascinating and activities you prize, or with people whose company enriches your moments and your years. In this stimulating, maelstrom of living, the high value individual somehow conveys that, while a relationship with a great person is a nice bonus, it’s not the central goal of their life. Since the crucial attribute of a high value person is valuable activity, then it follows that when we’re asked what we’re about to do or have been doing, our answer must never be, “not much”. Women in particular are more attractive when they embody this drive. When you’re still in the early stages, meaning your first, second or third date, it’s important to present more of a challenge to your companion. I really don’t agree with rules like “only reply to his second text” or “wait two hours before responding”. That stuff is just silly, because it’s quite obvious to others when someone is “playing” high value – so much better just to have it. It’s much someone is “playing” high value – so much better just to have it. It’s much more effective just to be busy, for real. Then, when you do text back, you say you didn’t reply earlier because you were sweating it at the gym, or stuck in an impromptu meeting, at a street fair, or on some domestic flight. The activities of your life are your rock in the stream — make your new acquaintance flow around them. If you are busy and have a lot going on, you make that clear, and then when you are free, let them know. Oh, and feel very free to mention other dates you‘ve been out on – but only if they really happened. Your remark could go, “Yes, I went out a couple of times last week. I’m very loyal and I never cheat in a relationship, but when I’m not in a relationship, I think it’s great to meet loads of people and maximize my chances of meeting someone magical”. Your taking this view is reasonable and logical and moreover, very honest, so mentioning it can only be a plus for you. The risk of potential competition will only build your attractiveness. Just make sure that any stories you tell are true. Don’t make up the anecdote – always live it for real. Show Full Confidence in Yourself, Your Opinions and Beliefs Wishy-washy attitudes are way less charismatic than ideas that ring out with substance and force — even if we don’t share those ideas! Remember, too, how very attractive intelligence is, especially when you produce a clever view on some aspect of the living moment, which may even powerfully alter your companion’s own opinion. Your clever observation can focus on virtually anything: from movies, to religion, to the economy, to politics — yes, politics! And religion too! I mean, you are going to thrash out these sensitive subjects sooner or later if this person draws closer to you. You’re with a potential romantic partner, so why not get the big stuff out of the way? Because if you have any “deal-breaker” obstacles like religious or political beliefs (or rock bands you’re allergic to), best to get them out in the open right now. Beware though, this face-off only works if you conduct yourself correctly. There must be no raising your voice, no gradual slipping from discussion into heated argument territory. Keep very cool. Listen fully, and do not interrupt. Be ready and modest enough to change your mind if they make a strong enough point. And if things do begin to be heated, be verbally ready to stop that, too: swiftly change the subject using, say, the classic “let’s agree to disagree,” or cut in smiling with, “Oh, does this count as our first argument? Quick, quick, let’s do a topic change: are you someone that gets stand-up comedy?” Let Them Know Right Away You Have High Standards Don’t jump in and accept them too soon. For various (and mysterious) reasons, both men and women are often guilty of seeing their new acquaintance through a roseate lens and then they very quickly show them that they’ve “passed” the test and are good enough to grow old with. But if you just put yourself on the receiving end of that sudden, complete acceptance, it feels very strange: you know your faults full well, but now here’s this person handing you a blank approval cheque on every flaw in your nature. But inevitably, later in the relationship, these flaws – yours and theirs – erupt into view and are the cause for arguments and breaking up. So, remember that list we made so deliberately in Chapter 5: Determining What You are Looking For? That careful list of the lasting qualities we need in our ideal and appropriate partner? Well this is the exact moment when it comes into play. Pull out your list and take a look at it now, and you should even study your list before and after each date you go on, until these priorities become an indelible part of your longing. Each item, you’ll see, is something vital to find out about this new contender. Some of the answers will just reveal themselves easily: whether she smokes, if he drinks like a fish, if she is fit and toned and healthy – this will all become clear naturally on the early dates (or through a little less natural research on social media). The other essentials are not so readily apparent and you’ll need to probe, to craft some questions. Take, for example, your need that they like children. You can simply ask, “Do you like kids?” — but it’s so much smoother to give your question some lively context like, “I stopped by my sister’s the other day and she’s got two little boys, oh, we had such a blast — it took me right back to childhood. Do you have any kids like that close to you, how do kids fit in your life, or how do you see them fitting?” Coming on too strong is often a big worry, where casual allusions to relationships and children are hastily smothered. But the problem then is we could end up with a partner whose psyche is out of sync, one who won’t want kids when we do, or isn’t ready to be serious when we are. So it’s best that you present the issue early, but in a very matter of fact way and adding a strong disclaimer, “Well yes I’ll be ready soon for kids, but not with most women, it’d have to be exactly the right person by my side. You need to be dead sure that what you have is the right situation to bring kids into”. Disclaimers do it neatly: you show that you’re very selective and strong, but you still get your question answered. Flirt and Be Playful, Both Physically and Verbally Of course we flirt around with our friends too, but with someone we are seriously hot for, playful behaviour can raise their temperature too and accelerate the chemistry. We all know those teasing, naughty moves or words that stay fun and acceptable between friends but, in another situation, can let loose the hidden feelings of the other. Non-verbal tactics that work are diverse: try tickling, play-fighting, tossing your napkin at them (or even a bit of food), hoisting them up (for the guys), joke-testing their muscles … all these lively tricks create a quick moment of physical intimacy while not being directly sexual. But choose your moment wisely, for their success depends on the right situation and context. You should be nice and comfortable with each other already before you try that. Without doubt the most powerful non-verbal tool is eye contact. As a dating coach, I’m often dealing with people who end up being lumped in the friend zone and can’t create chemistry. Just as common, though, are people (usually guys) who just can’t read ‘signs’ the other person is turned on. The most common way interest is revealed is via eye contact. Just observe your own eye contact for a bit. With a friend you don’t find attractive, it isn’t steady and piercing in most cases. Then compare it to your eyes as a lover in the early stages, where there’s a stack of attraction and lust. Now your eye contact is firm, fixed intently on one eye – not that general, “looking at a spot between the eyes” focus we throw out at friends – and it arrives along with a slight smile or cheeky smirk. Just by simply looking at someone differently we can provoke the same feelings in them. It’s actually quite an active step to take but, crucially, doesn’t involve the risk of saying, “Hey: we’ve been friends forever, but actually I love you, I desperately want to be with you beyond anything else”. No, those stock sayings, “Nothing ventured, nothing gained”, and “fortune favours the brave”, should not rouse you to action in seduction. Be subtle instead, and you’ll still gain all the answers that a verbalization would prompt, but usually even more: and that’s because the response you will get is unconscious, not conscious. For if you ask something verbally, it is processed – it has to be consciously processed — by the other person’s brain. But if by contrast you just look at them for one second in a certain way, their response is instant, unconscious, automatic. It can’t lie or be hidden. CHAPTER 8: Revealing Your Sexual Side The knack of evolving from a friend into a romantic partner is to slowly turn up the dial on your sexual side. You’re a brother or sister to them, that’s how they see you to start with, so it’s tough for them to see your sexual dimension. But still, you can make these people see you differently by gradually “leaking” hints of your sexual dimension. How to do this? Show interest in other men or women around you. Being on our best behaviour when we like someone, we naturally inhibit our natural instincts. There we are sitting with someone we like, and it’s not a date yet — but even so, we don't talk about other dates or people who attract us for fear they’ll think that we like someone else. And so we chatter on, seen as just a cosy friend as non-sexual as that bowl of olives on the bar. Totally wrong strategy. One thing you should definitely do, up to the point where you’re officially dating is, set yourself free to say someone else in the room is gorgeous or that you find some celebrity white hot, or that there’s some particular feature you find glowingly enticing in others. Have sexually-themed conversations. Talking sex is a pretty natural activity — until our best behaviour mode starts to censor us. But it’s really fine once we’re fast friends to ask, say, when they abandoned virginity and even if they’re currently sleeping with anyone. Pursuing sexual topics at a slight remove by remarking, “my friend says …” or “my mate had this encounter where …” is an effective way to build a sexual atmosphere indirectly. But Don’t Forget To … Finally, don’t forget not to change your behaviour in a lot of ways. Keep the following things exactly as if your goal-person was just an accepted friend — namely: Don’t text too often! Too much contact in your early stages looks decidedly clingy, and clinginess is something women and men alike can raise to an art form. Truly, less is more – more interest, that is. If you communicate too little, that makes them think about you a lot. It’s a permanent win, and you didn’t have to punch a single key. Don’t always be free and available. A busy person just dashing out to a gig, or paragliding, or a dance lesson has a life brimming over with happenings — way more attractive than some poor soul sitting flexing their remote, just waiting and hoping for a date. Keep busy, keep up some rich and high adrenaline activities that give you lots of interesting or unusual things to recount when you do meet up again. When and How to Get Physical For Men: The guy is the hero who needs to make the attempts, and he should go ahead and make them — the only caveat is, he needs to be respectful. By all means go for the kiss on the first date. By all means invite her to your apartment to “watch a movie” or to co-chef an exotic (or chaotic) dinner. Showing sexuality is vital for a man. The absolute key, though, is to handle all her rejections like a man: like a gentleman, to be explicit. Remember, a woman will reject you not because she doesn’t like you, but because so early on it isn’t proper. Often she wants you just as much at that moment as you want her. Beyond this, to seduce and to be seductive you must learn to create sexual tension. That’s as simple as developing the right vibe: intensifying the power of your eye contact, then slowly turning physical touches into light caresses when you feel that’s succeeding. Be Honest to Generate Attraction I’m not some goodie-goodie preaching that you should always be honest, you should know that and either agree or not. If you don’t agree, I’m probably not going to change your morals just like that. But luckily I have a more compelling reason: Honesty gets better, more lasting results. Think it through in two stages: when we first euphorically like someone we want to cry, “me too” all the time — everything they like, we vow we like. Accurate? But then later when we’ve secured the relationship, we stop “me too-ing” everything, and slowly, inevitably it shows we’re actually very different from them. That’s the cue for real conflict, disillusionment and even break-up. It’s so much more effective – and attractive — to be honest upfront. Imagine him asking if you go on lots of dates. Hmm what would the right answer be? Well obviously you need to say “no, of course not”. But why? It doesn’t sound honest, the person is unlikely to believe you … and if they don’t fully believe you there, why would they trust you in anything else – when you give them a compliment or say that you like them for example? Much better to say “well sure, when I’m single I’ll go on lots of dates, makes sense if you want to find someone you like. When I’m in a relationship, obviously not”. What if she asks if you are just interested in sex. “No of course not”? Hmm, again, probably not quite right. How about “Well sure I’d like to sleep with you, I’m a red-blooded male, but I’m also getting to know you so I can see if I like other things about you as well as the physical”. If it’s logically defensible and true, you need to say it. This kind of honesty is refreshing and attractive in the moment. Outside of that, the effects reach far – when you say anything that might be doubted, the person can look back and remember this bit of honesty and so trust you more readily. So set yourself free to disagree and give contrary opinions, and to reveal a truth that you might have previously thought wasn’t helpful in a dating context. That shows your strength and it builds a more enduring attraction than a thousand “me toos”. The First Kiss Lots of men struggle and sweat in this early stretch of the love race. They know full well they need to make the first move but they’re either afraid to be rejected or else just can’t figure out how to do it without a sudden, almost Bungee-level leap or else – the biggest “aargh!” of all — asking solemnly, “Can I kiss you?” For many years it has been my mission to train guys to be better with women. This “going-for-the-kiss”moment was one of the three cruelest sticking points (along with cold-approaching and running out of things to say), so I was forced, or inspired to develop lots of great advice. Here’s how you start your successful attempt: Create a seductive bubble around you both by slowing your pace. Pay quiet attention to the “vibe” that you’re creating with her. You need to build this kind of bubble reverie … but now, suddenly see yourself speaking or gesturing very quickly or your eyes flittering around, your rattle of nervous laughter. All these things clash with a seductive vibe, right? So instead you need to slow down your speech rate and your movements and just make everything feel very smooth. When you set this calm scene, she will follow you quite naturally and start to feel the sexual escalation too. Eyes can focus more intensely here, you look into one eye, but your mouth maintains a slight smile rather than a serious expression (it’s very advisable to avoid the “serial killer” stare.) And also, start glancing down at her lips from time to time to signal gently that you’re thinking about kissing her. Touch her for just a little longer. At this point your touches are more lingering. Don’t linger for five minutes, mind you — but take a good three seconds instead of those quick pats you give a girl you’ve just met. Next you need to start things like taking her hand or resting your hand on her leg a few seconds, pushing some of those stray hairs back from her face. Casual moves, but all the while, pay subtle attention to her comfort level. If she recoils … it’s bad news … obviously. If she leans into it or smiles, tilts her head, looks at your lips, then you’ve taken a sure step towards happiness. Have you noticed that the conversational topic is unimportant, that we don’t need to start talking about sexual things? How much more subtle, enigmatic and sexy than blurting out something overt or asking permission verbally. Now, store these ideas to use right before the kiss: She starts to say something. Now, put your finger on your lips and make a shhhh sound. Then slowly move in and kiss her. “Wait a second,” you tell her. Now turn her face to the side and give her a kiss on the cheek. Naturally, her face then turns back towards yours. Keep yours there. Slowly move in for the kiss. Ask what color her eyes are and move closer to see. She’ll look back into your eyes too and so you’ve made a still moment. Follow it up with a brief kiss, and then maybe more. Hug, hold hands, kiss her cheek, give her a peck on the lips, keep your eye contact very strong and smile at her without saying a word. Just hold that sexual tension while you gently push the action forward. Not pushing the sensual action forward is the number one way for you to land permanently in the friend zone: remember that you’re expected to push, so push you must. I’ve got women grumbling to me incessantly about how things fizzled out with this guy or that because he failed to make the move ... and then, somehow, it was too late. Yes, the reasons are mysterious but, after a certain point, a woman’s attraction just drops away. Maybe you were afraid of failure, or maybe you took the idea of respect just too far; whatever the cause, in the end somehow you just killed the possibility of a romantic payoff. But remember that you’re a man, you’re a sexual being, she’s attractive to you, it’s completely natural: so go ahead and be cool with expressing that side of yourself. Just remember to keep respect in the mix until both of you totally forget about it. When Should You Let Him …? A woman rarely makes the first move on a guy because, bluntly, that doesn’t work well. Guys who are proficient in seduction won’t need any help, but actually the best guys, the nicest guys, are often the ones who are a little less experienced and a little more shy. But despair not, ladies: you can still radiate your physical interest by sending out behavioural signs that will prompt or even provoke him to act. Of course that’s not 100% effective, since most of us have known at least one laughing plank who was entirely blind to female signals. But in most cases you should be able to launch some love by using the following prompts and so, when the time seems right, try a medley of these: Hold good eye contact and keep your smile up. Look at his lips whenever he’s speaking. Touch his chest, arm, or leg when you do the talking. Speak slowly. Remember to leave lots of pauses where you just hold eye contact — that builds up the mandatory sexual tension. When Should You Let Him …? The world’s oldest questions are also those of the latest moment – and none more so than the uncertain issue of when a woman should allow him to kiss her, or sleep with her. I’m assuming here that you don’t just want sex, do you? Because if you do, my answer’s quick and simple – just do what you feel. But if you’re looking for a relationship that’s fun and valuable in a serious way, the timing of getting physical is skilled, and crucially important. To make a man wait is to test how intent he is on a serious relationship. Here, a discreet memo to the entire female sex: you should never, never use sex as a strategy to make him like you better and better. If he won’t wait a month for sex with you then it’s clear – or at best, likely – that he is not searching for something serious. Walk off straight away. If that’s not his motive, then you do need to make sure he gets a firm sense of gradual progress, as well as your good logic for abstaining. “No point in sleeping with a guy who’s not serious. Sex only works for me with strong emotions alongside. If that deters you, plenty of chicks around who’ll sleep with you on the first night, right?” It’s fine to say that. Be strong and win his respect; and if he gets mildly frustrated meanwhile, that’s just fine. But what if he gets really irritated? Then it most likely means he was just foraging for sex and you’ve lost the big sum of nothing. Each time before you meet, mentally draw a line for yourself and resolve not to cross it that night. Maybe first time out he gets a peck on the cheek; the next allows some direct kissing, quickly cut off; next time prolonged kissing is cool but stops when it gets too heavy and hot. Move gently on, and never move backwards: it only weirds out a guy if he can do something one day and then he can’t the next, so advance in deliberate, self-controlled steps and make him wait. And still make him wait even when you do eventually have sex: don’t do it all first time, do it all over time. The benefits of this? They’re twofold: you shield yourself from being fooled and hurt by a sexforager, and you attract the good guy by displaying striking qualities of character. In my experience, a guy will trust and respect his woman infinitely more if she’s hard to get into bed — that’s just the way it is. But at least that gives you a way, a clear path to attracting him. Signs of Interest One of the biggest problems that guys have is in reading the green-light signals women send out to show their interest. And while it’s true that compared to men, women are the Formula One drivers of perception, still, lots of them are shocked when I break the news that a guy is after them: “No, no, he’s just friendly”, they bluster, flushing. But don’t lose hope, either sex: for certainly when it comes to interacting with people, the more experience you grab, the more skilled you’ll become. Let’s look carefully at a list of signs women or men generally make when they’re attracted and ready — and by all means feel free to kick yourself for missing some openings with people you just didn’t recognize had the hots for you. Signs Women Give Signs Women Give We’ve all heard the ancient wisdom that if she runs her fingers languorously through her hair or even just touches it, this may mean she likes you. But do watch out for ambiguity in signals, too: I mean, she could actually just be fussing and fixing her hair. That habit aside, if she just enters the room, sees you and then touches her hair, it’s quite likely you’ll get a positive response if you walk up and speak to her. Please do not wait for the signal to walk, better to leap before you look, make your move and then use her signal as a positive reward. You need to watch out for these signs: She’s facing another direction but her feet point towards you. This often shows that she’s thinking about you. Her friend throws a glance at you as if she’s just been told, “I like that guy over there”. She passes by where you are standing, and although there’s enough room to pass you easily, she brushes against you. She laughs when you say something that isn’t that funny. She’s the one who asks your name, first. Don’t take this to be just politeness, in a cold situation it usually proves interest. She asks if you‘re single. You don’t need to ask this unless you’re interested in someone. She accuses you of being a playboy. She touches your arm or chest while she’s talking to you. She gives you almost any kind of compliment. When a woman doesn’t want you to make a move, she won’t give you any positive feedback or encouragement. She asks you any question that seems to be qualifying you against her “boyfriend criteria”. Depending on the woman, it could be to check if you have the same interests or lifestyle – for example if you smoke, whether you like children or animals (if she has them), or in the worst cases – moments of cynical self-exposure — about money. She won’t bother checking that you measure up unless she’s considering you as a romantic prospect. She enquires casually, for example, why you aren’t married yet or why you don’t have kids: she’s trying to eliminate any worries about you she has. Her remarks try to prove her High Value in some way, for instance she shows off about some achievement. Signs Men Give Male signs are much more obvious than women’s, cringe-ably so in some cases, but still I’m sure you’ll have missed some of these behaviours: He looks at you often. He puts down his friend in front of you. He lists all his achievements in the first few minutes. He asks if you’re single. (Forgive me if this is obvious.) He breaks eye contact nervously, blushing. He laughs nervously. He agrees with you on everything. You should now be fully equipped to meet people, have great dates, and turn things sexual. Not to mention that you should also not have any missed opportunities through missing signs of interest. So far we have covered face- opportunities through missing signs of interest. So far we have covered faceto-face meetings, but meeting online is becoming more and more common and at some point in the future it will likely become the most common way that people meet. Interestingly, this means that having these “old school” social skills will help you stand out positively as most people lose them through too much communication through devices. PART THREE: LIVING HAPPILY EVER AFTER Disclaimer At the time of writing, I’ve only been together with my wife for a little over two years, so I ask for some leeway here. I believe I have important advice to offer, even though you might rather hear it from a sixty-year-old who had been married for 30+ years. The thing is, times have changed. Although our parents often married their first loves, and their relationships lasted, society has undergone a massive change. The average age that we get married, the roles of men and women, the number of children we have on average, everything has changed. Expectations are also a lot higher. Women don’t just want a man to be a stable provider with good prospects. Men don’t just want a good wife and mother. What I’m saying is that I’m just not sure how relevant advice is when it comes from the previous generation. Let me tell you briefly about my personal example. Although I have been known as a seduction guru, I always preferred being in a relationship. There were enjoyable parts to being single: exciting first dates and being free to do what you want when you want without considering someone else. But I also loved to have someone very close to me whom I could share life with. Traveling to a new place, going through a big event (whether positive or negative), and even watching a movie or comedy show – it’s always better when we can experience it with someone we love. I considered other possibilities. I knew men who were in their forties and fifties and didn’t look like they were close to settling down, but that life just didn’t appeal to me. I didn’t want to be a 50-year-old guy chasing younger women. I even knew some people who had open relationships, openly dated multiple people, or lived some other alternative kind of relationship. None of those things were for me. I still had a massive problem. I had no trouble meeting women, and they were often beautiful. They were often smart. But they never were quite right. I had a real sense of what my wife needed to be like and I was able to find out in the first hours of knowing someone whether they could potentially match up or not. The problem was I was being disappointed over and over again. I got to the point where I thought I would end up as one of those older guys who never managed to settle down, or else just “settle” for a woman who was good enough…and maybe just take up loads of hobbies to keep me out of the house. I didn’t want to do that and I felt I still had a little time left. I met my wife in a bar on a Friday night, which was a potential negative, since usually it’s not a great place to meet. Even worse, I was drunk. I very rarely got drunk, maybe a couple of times a year, but I was quite stressed and had one drink too many. Somehow I saw her, she had long hair all the way down her back, and from across the room I could just make out her head and one shoulder and tell she was slim and quite tall. I approached her, said hi, and guessed her height. She was impressed that I was spot on. I then guessed her weight. It sounds very strange, and it was, but luckily she thought it was different and quirky. Kate was totally sober, and had been dragged out by her friend. I was quite out of it but took her being sober as a good sign – she wasn’t a party girl. I was worried that she would not like that I was drunk … amazingly she looked at it in a positive way. She said later that even though I was obviously drunk, I was still a gentleman. I was polite and behaving well. If I could still do this when I was drunk, then sober I must be a solid guy. She just wanted to make sure that this was actually a rare case and that I wasn’t a drunkard. Quite quickly she revealed to me that she was in a relationship, living with someone, but that it was ending. I was shocked that she could be so honest in a first meeting. Telling me something potentially negative. This was a huge positive for me. Although it was a very messy situation and could have scared me off, she said it because it was true and potentially important for me to know. This surprising honesty was a theme early on and I love it about her to this day. Her philosophy is that you should tell the truth, and if you are worried about telling the truth then you should behave better so that you won’t feel the urge to lie about it. It’s difficult to argue with that. She drove me home but wouldn’t let me kiss her goodnight or come in. That was good too, she definitely didn’t know me well enough to get physical. I messaged on Sunday but she didn’t reply until the evening. When she did she apologized and said she didn’t get the message until then and that she was so happy to hear from me. I was amazed – a beautiful girl who wasn’t was so happy to hear from me. I was amazed – a beautiful girl who wasn’t playing games. She was happy to hear from me, and she said so — refreshing and very positive. On our first dates we had great conversations. She knew a lot and had interesting views, and best of all she was curious. If she didn’t know about a subject, she wanted to find out more. If she hadn’t tried something, then she wanted to. The conversations were sparkling and we had a great mutual respect building. Respect for each other’s intelligence, and good character. I had been on lots of dates where I would be appreciated for my clothes or jokes, but not for who I really was deep inside. I felt like Kate appreciated who I really was and that I was what she was looking for in a man. That she had thought about it and come up with something like me as the answer. Likewise she was ticking all my boxes one by one – beautiful, intelligent, honest, kind. We got closer, we took trips together. I always found it a good test of a relationship to escape to a place where you are together 24 hours a day without much distraction. You have to communicate, and not just “what have you been up to?” “what are you doing?” “how’s your mum?” kind of conversation, it needs to go deeper and still be interesting. You also find out if you see things the right way and have enough in common. We had a lot in common. We didn’t like running around on a strict itinerary to see all the sights, we preferred to take it easy and soak in a new place and feel the vibe, often getting off the beaten tourist tracks. The time together was totally comfortable, like we were perfectly in-sync. Conversations were effortless and the silences just as comfortable. The exact opposite of some previous relationships where I felt like my date and I had totally different attitudes and lifestyles. I didn’t feel that mad lust that I had sometimes felt, mostly from a long chase with someone playing hard to get. This time it just felt right, and destined to be. We weren’t playing games, and I was trying to be cool, to be how I would continue to be. Not to show my best hand in the courtship phase and have nothing better to show later. She was just herself and it was perfect. We dated from February to October 2015, and I was already sure about her. I wanted to propose. I had no doubts. I told my friends and relatives and they I wanted to propose. I had no doubts. I told my friends and relatives and they knew me well enough to know that my decision was well thought out. I bought a ring, planned a trip to the Caribbean and proposed on a quiet stretch of Seven Mile Beach in Jamaica. It’s a beautiful place and the moment was special. We got married around a year later in Mauritius, with a honeymoon around the islands of the Indian Ocean. We’ve had a few arguments, disagreements, problems … of course. The great thing is that even in the heat of the moment, we still love each other, still couldn’t imagine our lives with anyone else. Even in that moment of maximum emotion. Best of all, we have resolved the causes of those arguments, so that they stop cropping up. Now it’s just random stupid things. Often it’s my fault, sometimes it’s her fault, but they are very rare and very fleeting and silly. Sometimes we play at arguing just for fun, calling each other names, because it just seems weird that it’s been that long since we have had any heated quarrels. So I’ve told you my story, and I am sure a few of you still think “yeah let’s see how long you two last”. Well I expect us to last a very long time. Let’s assume for a second that it doesn’t though. I still did find ‘the one’, I still did find someone pretty much perfect for me, and we did find real happiness. We didn’t ‘settle’. We didn’t destroy the relationship or start to grow distant. Even achieving that until the time of writing I think is a success. So with all that said, let me tell you what I’ve learned about relationships in my short married life so far and from working with other singles and couples for over a decade. CHAPTER 10: Nurturing Your Relationship Congratulations – you’ve managed to deepen your friendship into a romance. You’ve made friends, you’ve gotten to know someone you like, you’re now dating The One who’s right. No rest for you yet, though: now we’ll get a jump on moving your skills along so you know how to sustain this as a good, enlivening relationship. But wait, and first remember the keys to achieving this outcome and reaching this point: you made certain you met the right kinds of people; you sat and consciously wrote down your criteria for a partner to focus your choice on someone compatible; and then you gradually bridged the gap between friend and lover. Mastering the science of choosing the right person is the biggest part of making things work out in the long-term. Now that we’re walking down a beach in a sunny union, we need to keep working to make sure we remain happy, don’t split the air with arguments too often, and ensure that we get steadily closer and our relationship gets better over time and distance. We all know how tough it is, divorce rates are too high, but we will now do our part to defeat those numbers. There are umpteen relationship books that plunge into overwhelming detail about the forces of failure. But in fact we’ll grasp the problem more firmly by keeping our reasons clear, simple and evident. Therefore like most people, your success will come from: 1. Don’t choose the wrong person because they’re what you want but they’re not what you need. Lots of men and women go for the wrong type of partner. Now, whether the draw is that he’s like her father, or she’s like the girl who dumped him harshly at college, the “why” here is really not important. What’s essential is that the pattern sinks in: you’re cyclically attracted to something that’s bad for you. The unpredictable guy who treats you with disrespect, zooms off for a week or so and then skids back in touch with a fanfare. The woman who wraps you round her pinkie and makes you run errand- marathons, only to sigh ungratefully at your efforts. Your first step is to recognize whether or not I’m talking about you. Are all your exes “jerks” or “hell cats”? Well, maybe that’s because your subconscious subtly chooses that kind of fleabag. Go on, take a logical look: remove all that emotion, and observe yourself with clarity. If you realize that you do choose traits that will later turn toxic for you, then you recognize that and you change. The prior assignment where you wrote down the good qualities you look for in a partner will really help you out here. Next move is to resist when you get drawn to the noxious types, and absolutely do not engage. 2. Don’t choose arbitrarily because you are lonely for a relationship, and there is nothing special about that unique individual. When you are with someone, try to separate the person from the relationship. Meaning, first separate out the positive, glowing sensations of being in a relationship, that are common to all link-ups – relaxed, regular sex, holding hands, sharing things, stifling laughter together, etc. They feel great for sure, especially if you feel like you’ve been single since Windows 7. You can’t, however, attribute all these great feelings to that specific individual. Bearing the distinction in mind helps you keep your head and make more rational, self-interested choices in the affair; at the least, helps you not to fall for that person so quickly. And now, look at all the positives that are unique to a relationship with that specific person. How do they score? Not great? If so, then don’t try and make it last forever, you’ll just be helping number crunchers with the divorce tally. Do enjoy it while it lasts — maybe keep your options open, if you can be honest about that, and don’t set yourself up for damage by investing huge emotions. 3. Don’t slip into patterns that make you less attractive to one another. You meet him and he’s dressed in a great suit, he charms you, and makes all the decisions and seems to know what you want telepathically, from presents to foreplay. He oozes charisma and confidence, in total command of himself and his actions. Fast forward six months and he’s crying on your lap because he doesn’t know what to do with his life. He now asks you blankly what you want for your birthday and where you want to go for dinner. Sits round the house in shorts and baseball hat playing PlayStation. Hmm. It’s easy to see how you’d lose something in terms of feelings. Remember this: to keep the relationship strong, always bear in mind those things that initially attracted you, and fight to make sure they survive. If you’re worried about being on the receiving end of this, you need to show right away that you expect a certain standard. Once things start to slip, then that’s a quick, slippery slope. Our partners and our lovers need to be kept in check: it sounds strange, doesn’t it, but letting yourself or them succumb to natural human laziness, will just lead to your both being unhappy. If something slips, point it out in the right way. To avoid seeming a moaner or a nag, you can point to the positive – “I love it when you’re decisive”, “You’re looking so sexy, all that working out is really paying off”. How Do I Tell If He Wants Something Serious? Listen up, ladies! Most dating advice for guys concerns the first five minutes of the encounter – how to approach and what to say — since this is the critical point where the majority of men struggle. Whereas for women. the skill lies partly in winning more opportunities with men, but mainly in identifying and keeping that one really good guy. Problem is, sometimes we men just – er — lie. A guy who’s had a sex famine for a while and finds you totally hot will perjure himself completely, just to get you between sheets. Pretending to be rich, implying he’ll get you a great job, claiming he’s hunted for a serious relationship so long he’s even searched Google Street, vowing he loves watching Sex and the City and Girls reruns, too. Ultimately, said woman who has gone through lots of dates gets tremendously suspicious and jaded due to so many of such guys turning out markedly different from the Dr. Jekyll he initially swears he guys turning out markedly different from the Dr. Jekyll he initially swears he is. We’ve already covered one way to tell how serious he is – by not making it too simple for him to sleep with you. Now take note of some more: ► You ask him this simple question unexpectedly and gauge his response: “What kind of woman are you looking for?” When he can’t quickly produce a well-thought-out answer, or mainly dwells on her physical charms, then plainly he hasn’t wasted much braintime on thinking about a long-term relationship. ► Scrutinize his lifestyle. Are most of his mates lone roisterers or do they have their fun with one particular woman? Does he paint the town most nights? Remember that a guy drawn towards settled friends is more likely to be inclined that way himself. But if his friends love going out and getting wasted along a trail of “random chicks” then your relationship is not going to develop. ► Are women intrinsic to his life? It sounds counter-intuitive, but in fact it’s the guy with the durable female friends and affectionate, teasing sisters, who’s also close to his Mum, that’s most likely to be a good candidate for you. If he’s out there sleeping with every chick on hand with never a follow-up text or call, or just generally running around lying and misbehaving, then it‘s tough for him to stop female friends from evaporating from his life. Because either he’ll lunge to sleep with them and trash the rapport, or else he’ll hit on their close friends, and maybe lure them into a short-lived affair and leave them with a grudge. In his bleakest form, he’ll have zero female friends because he doesn’t respect women at all and only schedules them for some hard cold sex. ► Does he have a good track record? Compare a guy who’s never had a relationship over three months long, and has nothing but bad things to say about all his exes, to a guy who’s had a few relationships longer than a year and is on warm terms with old girlfriends. Option one is better for you, you might think: it’s dangerous to have exes around to rekindle old emotions or at the least, adverse comparisons. But actually, the continuity this shows is very positive. Because if he hates his exes it shows that either a), he chooses terrible women or b), he hurts them and wrecks things to the point of no contact. But if he still keeps on sunny terms with them, even just staying Facebook friends or texting a nostalgic hello on high holidays, then that means he a) chooses valuable women and b) doesn’t do anything too destructive in relationships. Finally, asking why they broke up is very helpful. Again, if he retorts, “Because she’s a notable psycho” that’s not auspicious but “Yeah we just grew apart”, or “we came to see we weren’t compatible enough, we weren’t going to make it permanent, so why prolong things?” then that’s pretty promising. Of course, be careful: his failure on these points shouldn’t automatically be deal-breakers, he might be ready to change. Just be much more cautious when you see he does drop some of these hurdles, and however much you desire a relationship, don’t try to mentally airbrush a bad prospect into your fairy-tale prince. First Take It Fast, Then Take It Slow I’m often surprised by two things I notice in terms of the speed at which people build their new relationships. The lovers who take things too fast, and the lovers who take things too slow. People who decide to get married and have kids before they are even sure about the other person. Or else people who take things so slow that they never really test the relationship … until it’s way too late. There is a stage in relationships when it makes certain good sense to take it slow, and that is in the very earliest stages: before sex, and before you are entirely comfortable together. But then once you get comfortable together, why not find out as quickly as possible if your new relationship has legs? It’s vital for your happiness to aware that it’s all too easy to find someone you’re dating casually interesting. You meet up with them just a few times a week, usually for some interesting activity, or at least going out for some week, usually for some interesting activity, or at least going out for some cocktails or dinner. You have passionate sex. And then you repeat this supposed courtship test a few days later, and then the following week. That’s all well and good but doing it that way, it’s hard to put a finger on the potential flaws, the crises and stresses you might grow into with this particular human being and relationship. Yes, each time you meet up the pair of you just go over the “What d’you think of this place?/ How’s your food?/ What’ve you been up to?/ What d’you have planned?” conversational litanies. And actually what the two of you are doing is, you’re distracting yourselves with the place or the activity, with the laughs, the enjoyable sexual tension and the going to bed together. But you can stretch out a relationship like that for months or years only to figure out later, sometimes tragically, that it’s all been a bit of a waste of time. Much better instead is to force yourselves early on to spend extended time together in less stimulating environments. Just chilling out somewhere all day with not much distraction or exhilaration. Going on a weekend break somewhere in a stretch of countryside where you’ll be together (with nature) 24/7. Because when you are married to this person, it’s not going to consist of short and interesting periods of time – no, you also need to be happy living a normal or sometimes mundane life together, mainly just hanging out at home. So in that regard, move fast at first. Then spend unadventurous, one-on-one time together so that you can judge how well you both get on without any vivid distractions, excitement, or heightened sexual tension. And when you have passed that test, that’s when you should take it slow — and what do I mean by take it slow? Well, just as lots of people take it slow in the early stages and thus gain an incorrect picture of how life with this person would be, it’s common for them then to suddenly speed things up. You rush from dating into living together, into a proposal, a marriage, a baby within record time. If only you had rushed the earlier phase instead! Really tested the relationship — then you could be more certain from the start about these later serious steps, take them that little bit more slowly and deliberately with a justified certainty and confidence. This Will Make Us Better Lots of couples think things will get even better when they get engaged, married, or they have that heal-all miracle, a baby. And so it’s these later stages of love that they rush towards. And yes, in the sense that the planning and excitement of these events can happily distract you from your core relationship and make it seem better than it really is, this pace of development may work — but only in the short-term. For if things are not that great when you’re living together, the idea that getting married or having a baby will “fix” the relationship is a total fallacy. If anything, things will only get worse for you as time moves on. Just imagine a partner who is dishonest. If a dishonest boyfriend or girlfriend is bad, then a dishonest husband or wife is worse, and a dishonest parent is the very worst of all. The same goes for any negative quality in your partner. Any bad stuff that exists between you two will be magnified many times over when you come to expect more of that person, specifically because their role in your life has become more important – and ever-present. Don’t Just Do What Your Friends and Relatives Want One reason why it’s good to quickly test a partner is because the longer a relationship lasts the more you’ll get finger-wagging questions from friends such as, “Now when are you two making it official?” or “When are you two starting a family?” And so you can end up just ending up, married with a couple of kids, impelled by some crazy auto-pilot, just because “time‘s getting on.” Kind of how, when we were kids, we first trooped into school, then college and then into a job, just following on with all the things that time and convention has pushed us towards. But remember, only you truly know yourself. Only you really know your relationship. So by all means do listen to the people close to you, but don’t be pressured by them. Especially since they can’t know the full story. They’re not living your relationship from the inside but somehow they still fully expect, they almost lunge to make all your irrevocable decisions for you. Beware of Reinforcing Wrong Behaviour I mean, there’s often a telling difference between the way we deal with bad and good behaviour in our relationship with a person, as opposed to the effective way we deal with it in our canine companions. A dog misbehaves and we communicate that that’s wrong and then show them the right behaviour. And the exact same with children. In a relationship with an adult, however, what do we do? Oh dear, she’s growing distant and becoming less responsive? I’d better buy her flowers! He goes out with his mates and gets wasted until 3 am when he said it was just a few after-work drinks? I’d better serve him breakfast in bed and nurse his hangover so he values me more! No. Absolutely wrong. Everyone in a relationship needs to be explicitly shown how to be better — how to be the person that we want, and will continue to want. This means that they actively need (and actually subconsciously desire) some firm training. Yes, just like that squirming puppy. You must show them what the house rules are: what you’ll accept and what you won’t, and point out specifically the “red-line” mistakes that would destroy everything. It’s a process as simple as reward and punishment. A reward is your doing nice things, showing more attention, being considerate, thoughtful and available — she likes those things! A punishment is distance, coldness, and complaints — he doesn’t like those things! We know when we’re doing wrong and it makes us discard all respect for the other person when we’re allowed to just get away with it or, even worse, when we are energetically rewarded for it. Say he’s spending more time at work and growing distant. We can constantly ding him texts asking when will u b home. Complain that we don’t see him enough. Wait for him in sexy red lace lingerie. But this would be just rewarding him for giving you less attention, a bonus scheme for bad acts. So instead, why not make some fresh plans for yourself? Not romantic plans, just independent, enjoyable plans. Start some new activities that always interested you, dust off your social circle, and have some good fun without him. Your moving away smoothly like this is much more likely to bring him back to you than if you chase. And if this doesn’t work, then probably nothing would have. It’s a lesson: you’ve discovered the long-term truth. In action, rewards mean that if our lover does things we like, we positively move closer to them and give them our best. When they behave badly we move away and show them it’s wrong, yanking away the things they like until they drop their bad conduct. It’s very simple, and very effective. They learn that their life is better when they behave the right way and gets worse when they don’t. For if you reward them for bad behaviour and don’t punish it, then you’re encouraging a routine that will grow and destroy your relationship. The best way to show them how much you care, is to act in the right way that teaches them how to be great for you. Avoiding Arguments and Break-ups It sounds so clear and so logical, doesn’t it, to say that when we have a lover, and especially since we love them, we won’t want to spoil everything with tiresome, trailing arguments. Most arguments are silly squabbles, but through some utterly mysterious process, we briefly forget we love that person and — bingo! — we end up wounding them, and not just temporarily. Enough time passes by, and then our arguments become increasingly acrid. The danger point where you must stop yourself is the “Always/Never” Point: that is, when you both move beyond criticisms of this particular moment — “that was out of line” or “please listen to me” or “don’t shout”, and descend to “always/never” accusations about your relationship generally: “why are you always so rude?” or “you are always such an inconsiderate pig!” or “you never, ever listen to me!” To paint your lover’s essential character or behaviour as permanently bad in this way moves your relationship irrevocably towards its end. While these disputes often appear to be about money or jealousy, While these disputes often appear to be about money or jealousy, underneath they usually aren’t, really. They spring up from deeper antagonisms that, if we fixed the surface problems, still wouldn’t go away: they’d just move on and shape-change into another symptom of the real discord. If you are fighting and you are in one of the following two types of relationships, I’m sorry to tell you that it’s doomed. Be honest with yourself. Do either of these sound familiar? Sheer incompatibility. You have chosen someone for your life who is just incompatible. Most of the reasons why people break up or get divorced are already plain to see in the first weeks of the affair, or on the very morning you first pool property and move in together. But fatally, you just gloss over these conflicts because you really want a relationship “we can make it work!”. Then in time, as the honeymoon feeling wears off, the hard truth starts to get to you. That’s why considering and listing in advance exactly what you want from a partner is terribly important. And so is presenting your lover with the real, never the sugar-coated version of yourself from the very start. If that seems like putting logic at the heart of love, well, that’s exactly where it should sit. By blending logic with your feelings, essentially, you then avoid a lot of very painful heartache later on. Lack of feeling – and part of that is, lack of empathetic attachment. Some start a relationship ruckus just for love of drama, others do it because they’re bored, others don’t care if they hurt someone else, or they even positively enjoy that power trip. Unfortunately if you’re on the receiving end of this, it’s bizarre, because you’re fighting against someone who won’t feel any pain. However you respond, whatever your weapon. They won’t feel pain from your screaming and shouting and insults, they might even enjoy it. Feel pain from hurting you? Not they! Now, if your lover has a core desire, outside the primitive emotions flying in an argument, to hug you in a healthy relationship, then you can work wonders with that. But if they don’t contain that human quality, if they are at heart a cold individual, then it’ll be almost impossible for that quality to develop inside them. The likely prognosis is, these bad spats will only get worse over time, as they push the boundary further and further. Strategies for Fighting Well If you are in an otherwise healthy relationship, we can all work wonders by becoming skilled at fighting fairly. Something I haven’t often seen talked about is dispute strategies. For while some people love to scream, shout and get it all out and then quickly make up, others recover by getting away to think alone and then return acting as if nothing has happened. Everyone has their preferred conflict strategy and when they clash with yours, at worst they can be emotionally brutal and downright incendiary. So, if you find you’re arguing with your partner too often and it deteriorates hatefully, then you need to take some action that may sound a bit nerdy, but which actually might just disperse your hostilities. Of course, never arguing again is unrealistic. But to completely avoid the kind of arguments that over time will erode and destroy love is something that, with persistence, we can actually achieve. So first, let’s examine the structure of those fights. Do you each out-do one another to say worse and worse things in louder and louder voices as the heat rises until you’re standing there screaming at each other? If so, right away you’ll need to shut down this savage spiral completely by using a new strategy that both of you can agree on. Does one of you vocally pursue the other, pushing and pushing your version of reality while the other just will not respond, which makes you get even more angry? Stop — here we need to recognize, to respect the differing argument strategy of each of you: one just wants to get it out there and get it resolved, while the other doggedly insists on time for their emotions to cool down and to be left alone where that can happen. Do your arguments always circle like loud flies over the same spot, stirring up past pain, showcasing a wonderful medley of all past wrongs and errors? Note that the longer we’re with a lover, the more “evidence” we can use against them, so that the deep resentments of months and years build and intensify until they happily spurt out each time we fight. Instead, you must be firm and resolve all these past injuries so they can never be used repeatedly during outbursts. Stop, and analyze the structure. You can bet that, whether you’re quarreling over money or over the way he checked out that waitress, you’ll see that the structure repeats. Then in a stretch of warmth and calm, get the agreement of your partner that you’re arguing way too much. You can say, then, you’ve been trying by yourself to understand why this has become so uncontrollable — that you’ve read this book and want to try a new solution. This is the new strategy, you tell them, for next time you argue, at which point you might make certain requests of them and ask that they have some requests ready for you. Requests about those things you do in a dispute that particularly upset and enrage them and that you aren’t aware of. You both agree, therefore, that the next time things get stormy, you’ll call a time out: you go off to separate rooms and then after five minutes, you come back, give each other a firm hug and say something healing (“you’re so sexy / adorable when you are angry”) and then decide objectively if there even is an underlying issue to resolve, or if it was just a nothing argument out of nowhere. Here are some things you can stop and try in the midst of an argument to defuse tension: “Let’s stop here ‘cos I’m not thinking straight, let’s freeze the moment and talk it through rationally later”. “Look – look. We’re both flaming now but don’t forget: I love you, your happiness is the crucial thing, this negative rush we’re stuck in will only last five minutes.” “How ‘bout we shut up for a sec, get in a big hug and a kiss, then try to respect each other by talking it through calmly later on?” “Darling, this isn’t helping either of us. Whatever part of it’s mine, I’m really sorry. Here — let’s take a few minutes, I’ll go in that room and you stay in here, then we’ll come back friends and start again and resolve this.” Oftentimes we argue because we’re just taking out some inner dissatisfaction on the closest person to us. We don’t mean it, do we? It’s just what we do, and we always regret it later. That’s why the better our life is, the better we will treat our loved ones. So then, a focus on improving ourselves will lead to our being happier with our progress and thus less easily irritated and moody. What If You Actually Do Have a Contentious Issue? Or sometimes the arguments are there for a solid reason. You go about your life together and ninety-nine per cent of the time it doesn’t erupt, but then now and again it rears its hideous head., over and over, because this really is an obstructing issue. She wants to buy a car and you think that’s fiscally irresponsible. He thinks it’s fine to be a bit flirty with women, you really, really don’t. You think one of her close friends is beyond horrible. I’m sure you’ll recognize the funny side of all this, namely: there are issues in your relationship — you’d be a lot happier if you resolved them — but instead of soberly discussing them, taking account of each other’s feelings, registering each other’s view, you just let it fester There it sits, beneath the surface, and then the only time you two “discuss” it is when your logical brains are not engaged. Partly that’s because when we’re happy and smiling, we “don’t even want to go there”. Well, you need to — now. Now, with all the talk that compromise and understanding are so important, that you agree with in theory — you must grit your teeth and actually follow that practically. You know, it really is a miracle when two people who were strangers become lovers who get along so well, spend all this time together, and see things mostly the same way. We should respect that miracle and give some concessions and try to compromise. How big an issue is this stuff, really? Do you fully understand why your lover thinks like this? And do they understand your side? Try and discuss it a few times with the heat turned down, then you might actually make progress. If you don’t, the issue will drip on like a leaky pipe — and potentially go from worse to terrible — and you don’t want that, do you? If it’s bad it probably won’t get better. People get engaged, married, and have babies thinking it’s the cure. Meeting the Parents Meeting your romantic partner’s parents for the first time is a fairly stressful life event, and that makes it a good test of all the lessons you’ve learned so far. Before you meet them, sit down and really think about and predict which qualities they will be looking for in you, as opposed to those that attracted your partner. Invest in mental preparation, it’s the way to succeed. Let’s remember that the parents, sitting on the best sofa, are from an older generation and therefore might be more conservative and old fashioned. Their main anxiety is that their offspring’s partner should be a good, steady, rational choice. It therefore follows that your being cool and edgy, or sexy, with a sense of humour that your partner lauds as “wicked”, won’t do much in the way of delighting them. But here are some virtues that will help to win them over: Respect. When you’re in their home, being quiet and reserved will work better than showing them a loud, hand-pumping persona. Be deferential, err on the far side of polite, offer to help, assume you should leave your well-cleaned shoes by the door and most definitely turn off your phone. Respectful behaviour counts very much in your favour. Be openly but gently complimentary about their home and the food. And significantly, about the way they’ve raised their child, qualities you enjoy in your partner that obviously they influenced. Now, you might think it’s horn-blaringly obvious that you like your partner’s qualities, why else would you be an item? But by praising them explicitly to parents, you tick the boxes they really care about – being a good parent, nurturing their child’s potential — it will go a long way in building a strong base of goodwill. Showcase your relationship in its best possible light to them. This is not the moment for excessive teasing, minor criticisms, or steamy displays of affection. Dress for their approval, of course, and not for your partner’s. Think conservative and a bit understated: ultra-fashionable monochrome, too casual denim, or too sexy skin-displays are wholly taboo. Do check beforehand with your partner for any controversial subjects that you should avoid at all costs. Find out in detail what they already know about you and — horrid but necessary – make sure you drag out of your partner anything they didn’t like the sound of in you, as it might come up as a challenge. Allow parents the space to challenge you, to object and voice their concerns. And that’s hard. Even though their comments, subtle or brutal, might be rude coming from someone else, curbing your anger when challenged by parents is vital to a positive outcome. Well, of course you can expect them to be protective and anxious; that’s what makes them good and loving parents. Thankfully the rules of politeness offer an easy way to cement a good impression. Do remember to take a gift, arrive there calm and on time, and send a pleasant thank you note after your visit. Remember all these things, keep them confidently in your grip as you enter the room. Then you know you’ve done everything possible to make this landmark encounter a pleasure. PART FOUR: USING YOUR NEW SOCIAL SKILLS IN OTHER AREAS OF YOUR LIFE Hooking Up with High Value People Have you ever wished you were someone who could easily get to know high value people? Say, business leaders, celebrities, or even just cool, indemand characters with value in an unusual or a glittering social domain – a nightclub manager, for example? Well, that’s harder than the average social face-off, but as always, there is a set of skills that will help you. The first thing to consider is that such people are usually manically busy, don’t like meeting new bods, and are sick (i.e. nauseated) of everyone wanting to take something from them. They walk through a hectic crowd of grabbers: some want their money, some want to hawk a deal, others want a capital injection, twenty want freebies and most want a selfish selfie on top. Meeting people with a little more social value is not that hard, of course. Usually being very friendly and offering them stuff will do the job. Say, offering to buy a drink very quickly, even if their glass is nearly full, is always a good move to convey you aren’t just trying to take from them. I’m a fair example of this. If people want to get my dating advice, they can pay $500 an hour on Skype, or more face to face. But if those people played a bit smarter, they could get me for a lot less. For instance sometimes I post on Facebook that I’ll be bringing my seminar to a particular city, but how often do I get pinged back offers like the following? often do I get pinged back offers like the following? Let me drag you out for a fancy dinner/lunch. I’ll show you round the superlative nightspots. There’s this cool conference room I know you can book for your event. Let me come pick you up at the airport. Or even: I’ve got a spare room at mine if you’re looking for somewhere to stay. The answer to that is, truly rarely. So seldom that even with 25,000 people on my Facebook accounts, I can still count on five fingers, the times in ten years that I’ve been offered a high-energy, pleasing, barter-type solution. People are often striding up to me, already halfway through the words, “help with my dating problem”, wanting something from me almost before they meet me. Those five guys offered me something first: and naturally, what rarely happens gets a big reward. And believe me, each of those guys got their value back tenfold — the law of reciprocity is that potent. How strange it is that guys will readily pay for Skype calls or short consultations, but will not use their creativity to launch a counter-offer at me. For if a guy offers me something excellent, that at the same time costs him virtually nothing, then of course he can follow up, “And do you mind if I ask your advice on something?” and I’ll say, “No, ask away!” After that bond, who knows? He might become a major hang-out mate, one of my fast friends, and then I’ll be helping for free and probing all his love problems in the future. In just this way, when it comes to getting in with people, it’s very easy to connect with the next social level up. If your business is $500k a year, you can easily meet the guys who make 5 million. 5 million can meet 50 million and so on. It doesn’t mean you can spontaneously connect with Elon Musk or Warren Buffet, but people one level up will always be accessible with the right gambit from you – a self-respecting, giving approach, not a taking one. right gambit from you – a self-respecting, giving approach, not a taking one. So take conscious stock of all the special access, skills, knowledge and connections that you have, for then you’ll always use these fluently to barter. Just consider, as you get to know more and more people, how many more advantages, abilities and positive resources you will gain to barter to reinforce your position socially. How to Talk to People About Other People Don’t change, be honest, do good. Got a friend who loves – even lives — to gossip about other people? So maybe you just listen. Or maybe you join in? Chances are that in either case, when some episode flares up in your own life – usually a negative event — you’ll bite your lip and wonder what this “friend” is now saying about you. Have they turned your dilemma into just the latest piece of steaming gossip in your crowd? Of course, we all understand the appeal of gossip. It’s human to enjoy the surprise at a sudden disclosure, the impact of a scandalous revelation. But as forcefully as I can, I’m telling you: gossip has absolutely no place among friends. It’s very destructive for the whole group. Avoid it: run a clear mile from it. If you ever find the people around you light-heartedly gossiping, do not be drawn in, don’t show any interest at all. I promise, the long-term result of your eloquent, dignified silence will be stronger friendships and real group trust. If you do speak about other friends, only be positive. Speaking behind people’s backs is corrosive, but not when you’re saying good things. It’s a beautiful moment for a friend when they hear second-hand that you paid them a compliment. We condition ourselves to wonder if compliments are truly meant when they’re made to our faces, but when they’re via a third party we much more readily, and happily, believe it. Saying only good things and never bad behind someone’s back also has a positive effect on your immediate listener, too: it shows you’re pure and true in your interactions, and by inference pure with them, too. To become the prized confidant and the “best friend”, you must treat people with this honour and respect. And if the “best friend”, you must treat people with this honour and respect. And if you really can’t say good things about your friends and so many things about them bother you, you need to find new friends and wean yourself off your current social group. Changing People’s Minds and Handling Disagreement Among the cast of characters of our acquaintance, opinions on issues are usually firmly held, and this becomes a great test of our persuasive skills. It’s also a powerfully attractive quality if you make yourself a thought-leader in your coterie. The prelude to this is, we all know where being honest with friends leads. From time to time we will disagree. Disagreements can become arguments, can become fights, can become rifts, so let’s pause for a look at how we can change friends’ minds and never disagree over disagreeable disagreements. To change someone’s mind your best course is this: keep entirely away from setting up a “me vs you” situation, as then the issue decays to become as much about winning as it is about actually being right. First, you must connect and show understanding of their distinct stance — only then do you gently lead them over to your way of seeing things. Although it shouldn’t be important just to constantly change peoples’ minds, you will find that you regularly end up doing so, if only you’ll just present your position in the right way. It usually goes like this: You notice that you have a point of disagreement. Either they contradict you, or they say something that challenges a position you haven’t yet revealed. You draw them out, ask them to elaborate. Ask why they have that opinion and encourage them to talk; follow up with questions until their point is fully exposed. Do not intone the “Why?” as if saying, “Are you insane?” Carefully keep your tone neutral and all your nonverbal communication friendly and inquisitive. Next, validate their position and reflect it back to them: “For many years I also thought X because … ” or “Lots of influential people think the same, and I guess it’s because …” Never use the word “but” – never. “But” negates anything you have said previously. If I tell you, “I like you BUT…” then you don’t feel any positivity from my saying I like you, and you just wait for the pain that will follow the “but”. Instead of saying “But I think” or “But my position is,” you instead: Say, “I’ve read lots on the subject, and my thinking goes like this,” or “Now my position is that …” Then make your strongest point in a friendly way. If they then disagree, give them room to speak and keep validating their position with “Sure, yes, I totally understand that”. If they keep interrupting your view and just can’t talk reciprocally, ask them if they’re open to hearing other ideas, as a way of encouraging them to let you finish. If your requests are just useless, that shows quite a large and unusual failing in that person. Since there’s no benefit from your continuing, drop it (and them?) and cut to the sports results. You have been behaving in a way that shows intelligence, that you’re a good listener, that you respect them. The majority of people are reasonable, and they can’t help but like the way you conduct yourself. They will genuinely consider your position, therefore, and if it has more merit they’ll adopt it there and then, or perhaps next time you meet after they’ve taken a newly balanced look at things. Most people have hot-button issues, topics they often find themselves arguing or debating, like some unfunny Funhouse where you always return to the same spot. If you want to have an argument each time that subject comes up, then go for it. But if you desire better and more productive relationships, you need to censor that dead-end issue, now. I’m vegetarian, for instance, but I never tell people unless it comes up practically. That’s because I travel through countries where vegetarianism hasn’t caught on; or through unique spheres with, say, bodybuilders who eat eight chicken breasts a day; or with folks from countries in which meat is a luxury they can’t imagine depriving themselves of. No point at all in telling them I’m can’t imagine depriving themselves of. No point at all in telling them I’m vegetarian unless they’re cooking for me. If I told everyone at the first opportunity, I’d get jammed tight in many tedious talks where folks feel they need to tell me their views, ask the old, worn questions, then pass judgment on my choice. So I haven’t been actively campaigning, but still the funny thing is, lots of people around me have turned vegetarian. I put it down to some kind of passive, covert persuasion. When people quiz me for reasons, I don’t push any moral or scientific points — I just reply “habit”. Now after being vegetarian for ages, I‘d never change what I eat as meat isn’t appetizing for me at all and my body probably just couldn’t handle it. “Oh,” they’ll say, “I could never give up meat” or “but meat’s so delicious, you’re missing out terribly” or “there’s just not enough protein and core nutrients in vegetables”. “Yeah, most people would find it tough,” I’ll counter and, “Yes if you can’t spend a lot of time cooking, the easy way to get loads of nutrients is through meat”. Through my not pushing, their curiosity about my position only intensifies: “He agrees meat’s tasty with lots of protein — then why’s he doing this?” Arousing curiosity is the first, best step to changing minds. The discussion persisting, I’ll add “I never try to convert people, because I totally get that your steak tastes luscious and it’s your choice. There are lots of health and environmental benefits with my choice, I guess I know them by now as I’ve been vegetarian for 37 years, but I’d only tell you if you really wanted to know”. I haven’t forced my point on them, you see — I’ve made them ask me to reveal more. So I then mention that livestock farming is a major source of deforestation and consumer of fresh water, and if they show surprise at that I’ll ping them a link to the documentary “Cowspiracy”. “Though that can’t really be my reason,” I’ll soften it by saying, “Cos I fly so much I’ve created more global gases than average!” On diet, I make sure I only claim that I feel great, but I’m no dietician and a good diet can come in many forms; then I bring in a few themes from the documentary “Forks Over Knives” and shoot them the link to that. Again I can soften it with, “Eating wild salmon from time to time can’t be too bad, I just don’t do it from habit”. If I’ve sown some curiosity, then likely they’ll end up watching one of the many great documentaries on the subject and reaching their own conclusions. Note that any time I meet resistance, I give them nothing to battle against: Note that any time I meet resistance, I give them nothing to battle against: “Yes well I’m no expert, scientists still haven’t figured out everything, and yes, the Japanese do live long and eat fish.” The technique of no resistance works like judo, where you let your body absorb your opponent’s full force, making them overbalance and fall into the throw you choose. I hope I haven’t annoyed too many omnivorous readers of this book. Don’t worry, I’m not after you to change your diet, and I’m definitely not ordering you to watch any documentaries. I just wanted to share my subjective experience of persuasion through a concrete example of an issue close to me. And now, what are your hot-button issues? Take some time out to identify and think about them, and work on the way you can present them better to people and even get their agreement more often. Remember the steps above, and follow them. How To Be Funny I remember being desperately unfunny. I don’t think I ever made someone even crack a smile right from my angst-ridden teens until I was twenty-five. Then, when I hit twenty-eight, it happened. I got halfway through a date with this vision of allure when she had to stop and tell me her cheeks were hurting, she was laughing so hard. This all arose out of my becoming great friends with a guy named Alex Kay, the once and future funniest guy I’ve met. I used to hang with him almost every day and somehow his sense of humour just rubbed off on me. I’m not as funny as Alex, but I do have a percentage of his skills. Where he instantly comes up with the perfect joke for his immediate context, I’ll come up with one half as good a few seconds later. Still, that’s enough: I can make people laugh hard. So thank you, thank you, Alex Kay! But humour, you don’t exactly learn. The few books I read on the subject might have helped, and certainly I get a bit funnier after watching some comedy shows or Stand-Up. Meanwhile, one shortcut is this: catch yourself a hilarious friend and just hang out, letting their worldview sink into you. However, we’re dealing in specifics here: the specifics of a good conversation, of connecting, and now the fine points of humour too. So we’ve taken a good, analytical look at what makes us laugh, and when you’ve grasped this structure then you can just fit its various elements to your situation, or your companions, of any moment. Let’s take a look at some different types of humour: ► Self-deprecation Self-deprecation means belittling or disparaging yourself, which either creates humour or diffuses social tension. As a tool it’s easy to grasp and use, but be careful, because this is actually a difficult one. You need to not overuse it or choose the wrong subject for it. Lots of us overuse self-deprecation and that’s when it becomes uncomfortable and not at all funny for the other person, as then it just seems like your attempt to cover low self-esteem. Say for instance you’re self-deprecating about your last three business start-ups failing: “Oh I should start a business doing that – Oh, hang on, forgot: all my businesses tank!” No — your companion can’t really laugh at that. So instead, choose an element the other person can comfortably chuckle at, like these: Being pale: I’m so pale that in Jamaica they were calling me Casper. Age, in a non-bitter way: My 70th birthday’s coming up and I’ve always wanted to try … sky-diving. Not being able to swim: On that cruise I’ll just wear the life jacket 24/7, even when I sleep. So pick nothing too personal, just choose a slight weakness. Mention it in a way that shows you’re cool with it, and don’t have any major insecurity there. Don’t choose areas your companion can’t laugh at, such as: Having a serious illness. Losing a limb. Death and bereavement. Things you are genuinely or profoundly sad and upset about. ► Teasing and Mischaracterizing Your Companion Teasing is an attractive social quality, but it doesn’t work if you tease people about anything that’s slightly true. Take someone who’s always taking breaks at the office – “Oh skiving off again … tut tut!” is a joke with a jagged barb, as it’s potentially your real opinion of them. On the other hand, your company workaholic who comes in early and leaves late can be chaffed about “coming in early to play World of Warcraft” or “using the company servers to early to play World of Warcraft” or “using the company servers to mine Bitcoins”, and that’ll be fine. Accusing an ex-con of wanting to steal things? Not funny. A goody-goody with a big handbag, using it to steal office supplies? Perfect. So we can tease tall people about being too short, athletic people about being lazy, punctual people about being late, and so forth. MISSION Think of three people you know who have a strong positive quality: truthful, hard-working, faithful, moderate drinker, A-student. And now think how you can twist their qualities into a behaviour or motivation that would be the opposite. ► Exaggeration When you’re in a close or comfortable relationship with someone, you can use exaggeration. And also if the person isn’t sensitive, then you can exaggerate. Make sure, though: if he’s a bad driver he may be touchy about it, or he may not. When we’re sure that he’s not – because he freely admits it and jokes about it himself, then maybe we can exaggerate it for comic effect. Or if she’s the nervous type but is also open and fine about that, then saying, “If you dropped that apple she’d have a panic attack” will most likely be fine too. There is a little risk here – however, being free to make this kind of joke is (in Anglo-Saxon culture) often a sign that we’re genuinely close to someone. ► Ludicrousness and Parody Some of the best jokes are when we have a surprising twist to the expected. They think they know what you are going to say, since the response is quite universal, but you surprise them with a twist. “What happened with that guy, did you meet him?” “Yeah met him for a date yesterday, he’s just after sex and can’t stop talking about himself … but he did have some bad points too”. “My friend is terrible, she keeps getting drunk and sleeping with random guys” random guys” “Sounds awful … can I have her number?” “Do you smoke?” “No” “Well why not? You should really think about starting!” CONCLUSION A Final Message to You First I want to thank you for purchasing this book and second, to congratulate you. You might not think it’s much of an achievement but actually, it is. I certainly know that most people who are unsatisfied in life or want to improve their lot, end up doing nothing. They succumb to laziness and diffidence and they never change. Their only solace is that they can forever moan and blame external factors. You are not one of these people – you have already taken some positive action. If you think about it, you now have a very powerful repertoire of approaches and techniques to use across the full panorama of your life. In fact, I hope that you’ve even found yourself thinking about new applications I haven’t even mentioned. Starting right now, you have the tools to meet any person in any situation, to comfortably connect and make friends, to master dating and romance, and wield power over your entire social life. If you’re feeling a new sense of control over your destiny, then I have fully achieved my goal. And if you’ve taken away a few great ideas that have made it well worth reading the book, then I’ll settle for that too. The key to all success in social interaction, as I’m sure you’ve noticed, comes back to making other human beings feel good and giving them what they rightfully want. In a selfish world, the person who lives by this credo will stand out and, perhaps ironically, will prosper greatly. Be good, be honest, be thoughtful. Give a lot and you will end up happier, surrounded by exactly the people you need and want. As for me, I’m left feeling that I’d love to hear your thoughts on the book. I personally read every review written publicly and every email that is sent to me, and I’m so proud when I see that you have enjoyed or benefited from what I’ve written. I especially love the success stories of fellow humans who have made changes and become happier as a result of knowledge I’ve shared. Finally, I also want to congratulate you on getting all the way to this page — to the end! You have endurance and staying power! For sure it’s not War and Peace, but I do know that most books purchased these days stay tight and Peace, but I do know that most books purchased these days stay tight on our bookshelves, virtual or real, and never get opened. I really do believe you show the personal qualities like perseverance that reflect a good character. One final thing I want to suggest. That is, if you haven’t taken any concrete social action during the time you were reading this book, make some plans right now before you do anything else. Assuming you read the book because you want to be better, knowledge is the essential pre-requisite, but for lasting change you need to take action: I know it can be hard and as I’ve said, we need to overcome our inertia and some fear of the unknown. But I am sure we can agree that only great and brave things will come from all our small, but decisive leaps of faith.