Subido por Marco Farullo

KEYWORDS RESEARCH (1)

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KEYWORDS RESEARCH (1)
keyword seed
1- amore vestiti
2- gioielli oro
3- anelli argento 925
4- charm bigiotteria
5- cuori bigiotteria
6- collana estiva colorata
7- fashion jewelry bigiotteria
8- amoreofficial
9- black friday orecchini
10- brand bigiotteria italiana
PROCESS FOLLOWED:
It is important to explain the process of our keyword research for A-MORE:
We sought a tool that could assist us in our research, brainstormed a series of seed
keywords and input the seed keywords into the tool.We obtained the file that includes the
A-MORE keyword list. After retrieving it, we carefully filtered out any words with a zero
search percentage, ensuring that we focus on the most relevant terms. Next, we
meticulously organized the keywords, arranging them in descending order from the most
frequently searched to the least. To enhance clarity and significance, we have differentiated
the seed keywords by highlighting them in a distinctive shade of green, while the keywords
of particular interest to us are highlighted in a vibrant yellow.
THE MARKET IN WHICH WE PLAY
Humans have worn jewelry for many thousands of years. It is one of the most ancient and
enduring forms of personal expression. Whether it’s a luxurious diamond necklace, or a
simple charm bracelet, jewelry can make the wearer instantly feel more confident and
stylish. In 2022, the global luxury jewelry market amounted to about 28 billion euros.
Globally, the lion’s share of the jewelry and watch market revenue generated in 2022 is
attributed to three countries: China was the largest, followed closely by India and the United
States. The value of the jewelry market is expected to increase from about 270 billion U.S.
dollars in 2022 to over 330 billion dollars by 2026. One of the most exciting new innovations
in the jewelry industry is lab-created diamonds, which are often indistinguishable from
natural diamonds, and are expected to become much more common and readily available in
the near future.
The demand for gold worldwide rose to more than 4,740 metric tons in 2022, the highest
demand in a decade. There are several different industries that use gold, and in 2021, the
largest of these was the jewelry industry. In 2021, the jewelry industry used over 2,200
metric tons of gold, accounting for more than double any other sector. Regionally, India and
China account for the largest share of global gold jewelry demand.
Diamonds are probably the most iconic gemstone to be used in jewelry production, thought
of by many as a symbol of everlasting love and luxury. In 2021, the diamond jewelry market
was valued at about 87 billion U.S. dollars worldwide. Silver and platinum are two other
commonly used jewelry materials, though platinum jewelry has seen a downwards trend in
popularity over the years.
Some of the top jewelry retailers worldwide are Signet Jewelers, Richemont Group, and
LVMH Group. Signet Jewelers generates the majority of its sales through bridal and fashion
jewelry. LVMH Group attributed five percent of its total revenue to jewelry and watches,
which amounted to around 10.6 billion U.S. dollars in 2022. LMVH owns the brands Bulgari,
Hublot, Chaumet, and acquired the well-known brand Tiffany and Co. in 2021.
Major Players
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Tiffany & Co
Pandora
Chow Tai Fook
Louis Vuitton SE
Richemont
Others
The online jewelry market is a vibrant e-commerce sector offering a diverse array of jewelry,
encompassing rings, earrings, bracelets, necklaces, and watches. This market operates in a
manner similar to other online retail sectors but boasts unique characteristics owing to the
nature of the products and the emotional significance associated with jewelry purchases.
Online Sellers: Within the online jewelry market, one can encounter a myriad of seller types,
including traditional jewelers, independent jewelry brands, jewelry marketplaces, and
purveyors of luxury jewelry. Each seller type presents a distinctive collection of jewelry, often
characterized by varying styles, materials, and price ranges.
E-commerce Website: Online jewelry sellers maintain dedicated e-commerce websites,
thoughtfully designed to provide buyers with a user-friendly virtual shopping experience.
Product pages typically showcase high-quality imagery, comprehensive descriptions, and
material specifications.
Jewelry Selection: Shoppers navigate these websites to discover the jewelry they desire,
employing search filters to refine their choices based on criteria such as jewelry type,
material, price, and design.
Detailed Information: Sellers furnish comprehensive details about each jewelry piece,
encompassing materials, weight, dimensions, and, in the case of gemstone jewelry, intricate
gemstone cut particulars. This information proves pivotal in facilitating well-informed buyer
decisions.
Payment and Security: Once they have made their selection, buyers proceed to finalize
payment via a virtual shopping cart. It is imperative that online jewelry websites prioritize
security and employ encryption measures to safeguard customers' financial information.
Shipping and Delivery: Following payment, the selected jewelry is meticulously prepared for
shipment. Most sellers offer a spectrum of shipping and delivery options, including standard,
express, or insured shipping, with delivery times varying from a few days to weeks,
contingent on the seller and the buyer's location.
Return and Warranty Policies: The majority of online jewelry sellers extend generous return
policies, enabling buyers to return or exchange jewelry within a specified timeframe if
satisfaction is not achieved. Furthermore, warranties are often extended to cover any
potential defects or issues with the products.
Reviews and Feedback: A significant number of buyers seek out reviews and feedback from
fellow purchasers before making a decision. This invaluable resource aids buyers in
evaluating both the seller's reputation and the quality of the products.
Trends and Styles: The online jewelry market is perpetually influenced by the ebb and flow of
fashion and design trends. Sellers online strive to remain current by offering fresh designs
and collaborating with trendy jewelry designers.
Social Media and Marketing: Online jewelry sellers effectively leverage social media and
digital marketing strategies to promote their products and expand their reach to new
customers.
It's worth noting that the online jewelry market exhibits significant variations in terms of
pricing, product quality, and seller reputation. Consequently, it is advisable to conduct
thorough research and peruse reviews to ensure an informed purchasing decision. While
online jewelry shopping offers heightened convenience and access to an extensive array of
options, it is essential to engage with reputable sellers to ensure a secure and gratifying
transaction.
The jewelry market is a multifaceted sector that encompasses the entire life cycle of these
precious items. This market involves the conception, dissemination, and retail of jewelry,
including rings, earrings, bracelets, necklaces, watches, and other pieces crafted from
valuable materials such as diamonds, gemstones, gold, silver, or platinum. Here's an
overview of how this intriguing market operates:
Creation
Material Procurement
Design and Production
Distribution
Retail Sales
Auctions and Secondary Market
Appraisal and Certification
Market Trends
Investments
Regulation
In summary, the jewelry market is a captivating realm that encompasses the entire life cycle
of jewelry, from inception to distribution and sale. This market is subject to various
influences, including fashion trends, material quality, and consumer preferences. Prospective
jewelry buyers should conduct thorough research to ensure they acquire high-quality
products from reputable sources.
KEYWORD DIFFICULTY
Keyword difficulty is a crucial metric in the field of search engine optimization (SEO). It
measures how challenging it is to rank for a specific keyword on search engines like Google.
This metric takes into account factors such as competition from other websites targeting the
same keyword, the quality of content, and the authority of the website attempting to rank for
that keyword.
In essence, high keyword difficulty indicates strong competition and makes it more difficult to
achieve a high ranking for a keyword. Conversely, low keyword difficulty suggests it's easier
to rank for that keyword. SEO professionals use this information to choose the keywords
they want to target and to plan their content and website optimization strategies.
It is important to explain the importance of considering keyword difficulty in SEO strategies. It
suggests that novice bloggers often struggle to rank well due to intense competition and
highlights the benefits of monitoring keyword difficulty. This includes understanding the
prominent keywords in an industry and identifying alternative keywords where ranking is
more achievable.
When assessing keyword competition, the metric primarily focuses on the quality and
quantity of backlinks in a website's profile. Competitor authority is evaluated through metrics
like Domain Authority, Page Authority, Citation Flow, and Trust Flow, which contribute to an
overall score determining a website's challenge in reaching the first search engine results
page (SERP) for a specific keyword.
In conclusion, here are some tips of SEO strategy:
1. Consider the bigger picture by factoring in keyword popularity and relevance in addition to
keyword difficulty.
2. Analyze SERP results and study the websites currently ranking for the keyword to
understand search intent and competition.
3. Embrace high difficulty keywords by producing exceptional content, maintaining
relevance, and building quality backlinks.
4. Be aware that different keyword research tools may provide varying keyword difficulty
values, so it's essential to compare values within a single tool.
Consumer’ search intention
Our consumers seek in us a brand that provides high-quality products, a wide selection, and
a commitment to excellence that resonates with their own intentions. From fashion jewelry
2023 to colorful necklaces and a wide range of accessories, our offering reflects the
attention to detail and passion that make us the preferred brand of our customers. Customer
search intention guides us towards success, and our ongoing dedication continues to meet
the ever-evolving needs of consumers. Our attention to detail, distinctive design, and love for
craftsmanship make our brand the ideal partner for those in search of unique jewelry and
accessories. The customer search intention guided by keywords like those listed finds a
satisfying response in our brand, which is committed to exceeding customer expectations
and providing unforgettable experiences. In the competitive world of jewelry and
accessories, our commitment to quality is evident in every aspect of our brand, and it is one
of the main reasons customers return to us time and time again. In addition to quality, we are
dedicated to being a sustainable and inclusive brand. We respect the environment and strive
to minimize the ecological impact in the production of our jewelry and accessories. We
endeavor to be inclusive and welcoming, offering a variety of products that reflect the needs
and preferences of all our customers.This is everything our consumers are looking for in us.
What Keywords/key phrases are you going to work with in your market
When conducting keyword research for SEO, the primary objective should unequivocally be
generating REVENUE, which is synonymous with driving sales. One of the most prevalent
and significant mistakes made in keyword selection is opting for overly generic search terms.
Another frequent and critical error is the failure to conduct a comprehensive competitive
analysis and assess a keyword's competitiveness on Google. This oversight leads to
difficulties in achieving a favorable ranking and, consequently, obtaining tangible results.
It's crucial to understand that the process of keyword research is an ongoing endeavor.
Continuous monitoring of keyword performance and the timely implementation of updates
are essential practices. We have leveraged web analysis tools, such as Google Analytics, to
diligently track the traffic generated by each keyword.
In our selection, we meticulously assessed the monthly search volume for each keyword and
its level of competitiveness. Striving for a balanced approach, we aimed to strike a
harmonious balance between keywords with a substantial search volume and reasonable
competitiveness.
Our choice of keywords is underpinned by their relevance to our brand. Even when
compared to keywords with similar search volumes, these specific keywords have proven to
be more apt for catering to search queries related to our niche market encompassing
jewelry, handbags, accessories, and clothing. The remaining 50 keywords are equally
enticing, as they should contribute to our enhanced visibility within our market niche
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