AP07-EV04-TALLER SOBRE PREPOSICIONES Y VOCABULARIO-EXHIBICIÓN COMERCIAL TECNÓLOGO GESTION DE MERCADOS FICHA No.2282597 SERVICIO NACIONAL DE APRENDIZAJE KAREN CASTAÑEDA INSTRUCTORA BILINGUISMO KELLY MELO ANDRADE NOVIEMBRE 2021 1. En el objeto de aprendizaje identifique la lista de tipos de material POP (Point of Purchase)"punto De compra”. Organícelos alfabéticamente y escriba su correspondiente significado en español. Collars: Usually found on bottle necks Collares: generalmente se encuentran en los cuellos de botella. Dump bin: A display container, like a large box, which contains goods for sale. Contenedor de volcado: un contenedor de visualización, como una caja grande, que contiene bienes para la venta. Floor graphics: They are made of adhesive material and are pasted to floors Gráficos de piso: están hechos de material adhesivo y se pegan a los pisos. Gondola ends: It promotes your special offers and shows your products through better visibility. La góndola termina: promueve tus ofertas especiales y muestra tus productos a través de una mejor visibilidad. Impulse strip: It is positioned in product families. It works by associating display products. Tira de impulso: se coloca en familias de productos. Funciona al asociar productos de visualización. Posters: A large printed notice, picture, or photograph, used to advertise a productor service. Carteles: un gran aviso impreso, fotografía o fotografía, que se utiliza para publicitar un producto o servicio. Shelf talkers: printed card attached to a store shelf. Habladores de estante: tarjeta impresa unida a un estante de la tienda. Standing sing: It combines metal with paper or cardboard. Señal de pie: combina metal con papel o cartón Translucent vinyl: large pieces of cardboard found in the upper linear displays of restaurants or shops Vinilo translúcido: grandes trozos de cartón que se encuentran en las pantallas lineales superiores de restaurantes o tiendas. Wobbler: A very small, lightweight sign that hangs from a shelf or wire. Wobbler: un letrero muy pequeño y liviano que cuelga de un estante o cable. 2. Descargue el archivo “planimetry” y léalo cuidadosamente. Elabore un mapa coneptual sobre la lectura y agréguelo en el archivo. PLANIMETRY PLANIMETRY IS A MEASURING INSTRUMENT OF PLANE SURFACES USED FOR PLANNING PHYSICAL AREAS BECAUSE 3D SPACES CAN BE REPRESENTED IN 2D MAPS. ASPECTS VISUAL MERCHANDISING Visual Merchandise is a tool to achieve sales, targets and enhance merchandise on the floor. Also, it is a mechanism to communicate with customers and influence their decisions to buy GRID LAYOUT This organization is common in supermarkets and pharmaceutical retailers. It consists in a linear system of shelving where fixtures can be arranged vertically or horizontally for creating aisles through the store. LOOP OR RACETRACK LAYOUT Loop or racetrack layout is us elf for discount or departmental stores. They allow shoppers to walk and explore merchandise as they follow a perimeter traffic aisle. FREE FLOWLAYOUT Free flow- layouts are very flexible; they create an informal and friendly environment. their purpose is to differentiate merchandise items, product categories and departments. This is used in specialty store STORE PLANNING Distribution of products on shelves must be made in accordance with the necessities and the stores objectives. Aspect for store Floor space Product placement Traffic flow This item needs to consider allocating the product in such a way that it creates harmony between the image store and merchandising purposes. This variable refers to the commitment with manufactures, regarding sales figures for individual product, promotions and seasonal considerations. This factor refers to the customer’s tracking through the store. To analyze if it has provided comfort, security and enough space to move comfortably. Teniendo en cuenta el vocabulario traducido y las preposiciones estudiadas, diseñe un planímetro con el trafico adecuado, y aspectos a tener en cuenta como salidas, entradas y distribución de muebles, entre otros. bathroom entry Fitting room exhibitor exhibitor Cash register mannequi n exhibitor exit mannequi n
