Exclusive SKU Strategy 2017 Bridge to 2018 Target Most Common POG Page 2 Presenter • Presentation Title • Date CONFIDENTIAL – FOR INTERNAL USE ONLY Consumers buy the Coppertone Equity, not the size Trade probes Equity strength Clearly Sheer cheaper than PVL Keys from marketing mix-impact of trade spend, return from TV, other media Page 3 Presenter • Presentation Title • Date CONFIDENTIAL – FOR INTERNAL USE ONLY • Cost concerns with 8oz • Margin 40 vs 50 on brand • Twin packs further erode profitability • Rollbacks on top of twin discount • We must have exit strategy • How fast, how many SKU’s in 2017 • Ease transition in 17, full move in ‘18 • GSLR impact to keeping some, making some Page 4 Presenter • Presentation Title • Date CONFIDENTIAL – FOR INTERNAL USE ONLY Permanent Endcap in Walmart for 5 months! Non-Returnable Replenishes in trays of 18 (minimal inner packing) Page 5 Presenter • Presentation Title • Date CONFIDENTIAL – FOR INTERNAL USE ONLY