Ver de Verdad, the first optical retail chain for the majority of

Ver de Verdad, the first optical retail chain for the majority of Mexicans,
adds new investors for its national expansion
Ver de Verdad, Mexico’s first optical retail chain that offers high-quality and affordable
eyeglasses for all, completed a Series B round to expand its proven model across the nation.
Auria Capital, Asenza Capital and Arzentia Capital, three Monterrey-based funds,
participated in the round. The company was founded by Hugo Moreno in 2011 with the
support of IGNIA Fund I. In four years, Ver de Verdad has performed over 210,000 eye exams
and sold more than 150,000 eyeglasses at its 26 stores across four cities.
“By applying the industry’s state-of-the-art technologies and practices, Ver de Verdad has
proven that it is possible to offer free eye exams and best in class products at affordable
prices starting at MX$ 350 (~US$20). For the first time, the majority of Mexicans have the
possibility not only to see well and but to do so in style,” said Hugo Moreno, CEO of the
company. “With this new capital injection, Ver de Verdad will open 300 stores in 40 cities, so
that by 2020, we will serve more than one million clients per year all over the country.”
“Ver de Verdad’s business model unlocks the huge repressed demand in the popular sectors
of the population, where people have had to postpone updating their glasses or resign
themselves to not seeing well,” stated Michael Chu, co-founder and managing director of
IGNIA and chairman of the company. “More than 40% of our sales are to first-time users.”
“We are delighted to join this initiative,” said a spokesperson for the new investors. “In
addition to high growth and business success, Ver de Verdad is contributing to the quality of
vision of all Mexicans.”
Ver de Verdad is a chain of modern eyeglass stores dedicated to the vision needs of the
mainstream population of Mexico, offering high quality glasses at affordable prices through
free eye exams and personalized image consultations, with an unconditional 45 days
guarantee.
For more information on Ver de Verdad, please contact:
Hugo Moreno: hmg@verdeverdad.mx and (+52) 166-7229-0685
www.verdeverdad.mx
IGNIA is a venture capital firm investing in high growth enterprises focused on delivering
goods and services to the 70% of the population at the base of the socio-economic pyramid in
Mexico.
For more information about IGNIA, please contact:
Mariana Mazon: mmg@ignia.mx and (+52) 55-8000-7295
www.ignia.com.mx