THE WORLD MEETS IN SPAIN: The Spanish MICE market IMEX’13 Ana Cristina Gozalo Director SPANISH TOURIST OFFICE FRANKFURT Contents o Spain Tourism 2012 o o o o o Spain Tourism 2013 o o o o Tourist Results 2013 Bookings Mediterranean 2013 Bookings Spain 2013 Focus on MICE o o o o Tourist Results 2012 Arrival of International Tourists 2012 Outbound Markets 2012 Germany as Outbound Market Spain as MICE destination MICE generating Markets German Market News MICE in Spain 2013 o o o o o What’s new: Connections What’s new: Venues What’s new: Gastronomic experience What’s new: Health Tourism What’s new: Turespaña supports MICE All data, images and materials provided by tmf dialogmarketing, GfK, ICCA and Pro Sky Destination Report are subjected to copyright. Therefore, they cannot be used, divulged or reproduced in any manner, without written permission. Turespaña - Spanish Tourist Board. Frankfurt, May 2013. Spain Tourism 2012 Tourist results 2012 • 57,7 million arrivals (+2,7%) • 179,22 million overnight stays in hotels (+2,2%) • 55,6 billion € in tourist expenditure (+5,2%) Source: Institute for Tourist Studies (IET) Outbound Markets 2012 Source: Institute for Tourist Studies (IET) Germany as Outbound Market • 9,33 million arrivals (+4%) • 9,083 billion € expenditure (+5,0%) • 98,4 €/day (+5,13%) 45,00 40,00 • 973 €/stay (+0,93%) • 46 million overnight stays in hotels (-2,2%) 40,69% + 2,9% 35,00 27,24% +2,5% 30,00 25,00 20,00 12,43% +14,9% 15,00 10,00 5,00 8,79% -0,7% 4,45% -3,8% 3,23% +14,2% 1,66% +11,2% Madrid Green Spain 0,00 Balearic Islands Canary Islands Catalonia Andalusia Valencia Source: Institute for Tourist Studies (IET) Spain Tourism 2013 Tourist Results 2013 International tourist arrivals • March 2013: 3.874.795 (+7,9%) • Jan-Mar 2013: 9.410.091 (+2,3%) German tourist arrivals • March 2013: 689.509 (+11,9%) • Jan-Mar 2013: 1.536.476 (+3,7%) Source: Institute for Tourist Studies (IET) Bookings Mediterranean 2013 Source: GFK 2013 Bookings offline Mediterranean 2013 Source: GFK 2013 Bookings Spain 2013 Source: GFK 2013 Bookings Spanish subdestinations 2013 Source: GFK 2013 Bookings offline/online 2013 Source: GFK 2013 Focus on MICE Spain as Business Tourism Destination International visitors for business purposes in 2012 •4,11 million visitors (-3,9%) •6,85 % of international visitors to Spain come for business •Expenditure of business visitors: (-8,8%) •Daily expenditure: 158 € (+10%) German visitors for business purposes in 2012 •529.986 visitors (+21,6 %) •5,6% of German visitors to Spain come for business Source: Institute for Tourist Studies (IET) Spain as MICE Destination • Spain remains 3rd in ranking by number of international meetings • Madrid goes from the 6th to the 4th place 13 Spanish cities are listed in the world ranking: - 8 among Top 100 of European Cities - 3 among Top 100 cities of the world Source: ICCA MORE DEMAND IN DESTINATION – FORECAST 2013 Spain (Madrid, Valencia, Mallorca, Andalusia) • • • • Source: Pro Sky Destination Report 2013 • • • • • Germany (Berlin, Hamburg, Sylt, Leipzig, Potsdam, Frankfurt) Turkey (Istanbul) Baltics (Riga, Lithuania) United Arab Emirates (Dubai, Abu Dhabi, Qatar) Croatia (Dubrovnik) Moscow, St. Petersburg Antwerp Shanghai South of France German speaking markets Source: tmf MMM 2013 German speaking markets •Business development in the past years Source: tmf MMM 2013 Preferred destinations • Spain is the most likely international destination for German meeting planners to organize MICE events in 2013. Source: tmf MMM 2013 German speaking markets Spain is the preferred international destination also for Austrian and Swiss meeting planners this year Source: tmf MMM 2013 Best selling destinations 2011 Source: tmf MMM 2013 2013 Strengths 2011 Source: tmf MMM 2013 2013 In order to better sell Spain… 2011 2013 Source: tmf MMM 2013 MICE Industry Trends 2013 Customer tendency to obtain lowest fares and last minute offers Prioritization of accessibility Importance of creating new products such as “opportunity dates”, “workshops over a martini” or “barbecues on the beach” The Spanish MICE sector maintains its third position, without major competitors in service, price and product despite the great effort of Turkey Downward trends in budgets opens the doors to new technology and multi-site events Costs continue to have an important role in decision-making from the client´s side Sustainability is very important, but has not yet become a decisive factor Source: IE Industry Club MICE Industry Trends 2013 Compliance Compliance issues have strong influence or are increasingly important for 50% of German MICE planners Crucial in pharmaceutical industry. Also in automobile, gov. organisation, NGOs, banks, insurance and US companies Luxury hotels and long haul avoided Infotainment rather than entertainment. Pure incentive programmes rejected Destination with a marked leisure character not selected Planning constricted by rules, political correctness and shorter budgets More effort necessary for planning / organisation Source: tmf MMM 2013 News MICE in Spain 2013 What's New: Connections Airports • 46 airports and 2 heliports • 194,23 million passengers 2012 (AENA) • Madrid-Barajas: 4th / Barcelona-El Prat: 9th in Europe Sources: IET and AENA Air Connections Air connections Germany – Spain • 24 German airports offer connections to Spain New air connections Germany - Spain 2013 • Air Berlin: new connection Cologne/Bonn-Alicante and BerlinMadrid • Iberia/Iberia Express: Dusseldorf, Munich and Madrid (3 times a day) Munich and Hamburg-Malaga • Vueling: Barcelona with Berlin, Dortmund, Dresden, Dusseldorf, Frankfurt, Hamburg, Hannover, Nurnberg and Stuttgart. Berlin-Bilbao, Hamburg-Malaga and Munich-Malaga. • Lufthansa / Germanwings: Berlin, Frankfurt – Ibiza, Munich, Dusseldorf, Hamburg and Berlin – Mahon (Menorca); Dusseldorf-Jerez; Hamburg-Barcelona German Wings: (Hamburg- Barcelona und Palma de Mallorca AVE: High-speed railway • Longest high-speed network: 3.000 Km • In 2020: More than 10.000 km New Connection 2013 • Barcelona - Girona – Figueres Inaugurated in January 2013 Avexperience - A new way of discovering Spain Tailor-made journeys between 16 outstanding cities: Antequera, Barcelona, Calatayud, Ciudad Real, Cordoba, Cuenca, Lleida, Madrid, Malaga, Puertollano, Segovia, Seville, Tarragona, Valencia, Valladolid and Zaragoza Sources: ADIF and RENFE Luxury and Tourist Trains Luxury Trains • Al-Andalus – Sevilla-Jerez-Cádiz-Ronda-GranadaCórdoba • Transcantábrico (Gran Lujo) – San Sebastián-Santiago14 suites • Transcantábrico (Classic) – León-Bilbao-Oviedo-Santiago • La Robla (Express) – Bilbao-Burgos-León – Gijón-Santiago Touristic Trains • Strawberry Train (Tren de la Fresa) – Madrid-Aranjuez • Cervantes Train (El Tren de Cervantes) – Madrid-Alcalá de Henares (only in Spring) What´s new: Venues New Venues for Congresses and Events • Madrid: – Matadero Madrid (Events) • Seville: – FIBES (Congress & Events) • Toledo: – El Greco (Congress & Events) • Burgos: – Palacio de Congresos Atapuerca Other Venues • • • • • • - Jerez de la Frontera: Parque Científico Tecnológico Agroindustrial Madrid: OuiMAD Garamond Oviedo: Palacio de Congresos San Sebastián: Basque Culinary Center Zaragoza: El Molino de San Lázaro Charming venues: Historical caves, vineyards, museums, theatres, flamenco clubs, football stadiums Accommodation Paradores opening in 2013 • Asturias: Parador de Corias • Cadiz: Hotel Atlantico New 4-5* Hotels •Ibiza: Santos Ibiza Coast Suites •Las Palmas: Axel Hotels •Mallorca: Castell Son Claret •Huelva: Meliá Atlántico-Isla Canela •Toledo: Cigarral de las Mercedes • Valladolid: Hotel Abadia Retuerta LeDomaine What's New: Spanish gastronomic experience Michelin Star Restaurants 7 Three Star 2 New • Quique Dacosta (Denia, Alicante) • Azurmendi (Eneko Atxa, Larrabetzu, Vizcaya) El Celler de Can Roca (Girona) awarded 2013 best restaurant of the world! 17 Two Star 2 New • Enoteca (Barcelona) • Moments (Barcelona) 121 One Star 6 New Spain, a gastronomic privilege • Saborea España 22 Spanish towns and regions offer culinarian highlights • Gastronomic routes and getaways • Cooking Courses, • Presentations • Degustations • Selección “La Roja” • Culinae - gourmet menues in Spain's Heritage Cities • Exquisite gastronomy in thirteen cities: • Alcalá de Henares, Ávila, Cáceres, Cordoba, Cuenca, Ibiza, Mérida, Salamanca, San Cristóbal de La Laguna, Santiago de Compostela, Segovia, Tarragona and Toledo New Wine Routes • • • • • Txakoli Yecla Rueda Cariñena Serranía de Ronda What’s new: Wellness Wellness in Spain, the Spa of Europe New Spas, Therapies and Routes: • Avenida Sofia Hotel & Spa , Sitges • Hotel Balneario de Lanjarón, Granada • Hotel Abades Benacazón, Sevilla • Meliá Atlántico, Isla Canela • Hotel Coronado Thalasso & Spa Cala Fornells, Peguera/ Mallorca • Hotel Fontsanta, Campos/Mallorca • Zen Buddhism Route in Huesca • Wine Therapy Routes La Marca España Spain is the second country in the world with the best tourist brand after the United States Surrounding • Spain is second in the ranking worldwide in number of sites inscribed on the UNESCO World Heritage List • Spain is third in the number of Biosphere Reserves by UNESCO. • Spain has the most Blue Flag Beaches in the Northern Hemisphere with 511 Hotel infrastructure • Spain ranks third globally in hotel rooms • Five Spanish companies can be found among the top 30 most important hotel groups in the world • MELIÁ HOTELS INTERNATIONAL is the top vacation hotel chain in the world (350 hotels in 35 countries ) BARCELÓ (122 hotels in 16 countries) NH (400 hotels in 26 countries) Turespaña supports MICE SPANISH TOURIST BOARD FRANKFURT 2012 • 1 Fair IMEX 2012 • 3 Fam Trips for MICE agencies • 4 presentations for the MICE sector 2013 • • • • • 1 Fair Imex 2013 4 Fam-trips for MICE agencies 6 presentations of MICE destinations E-Learning: New MICE Chapter Lead generation for 3 Spanish Congress Cities Welcome to the Spanish Stand!