Elements of Digital Contents

www.usando.info
Elements of Digital Contents
Juan C. Camus
jccamus@usando.info
Santa Cruz - November, 2006
Elements of Digital Contents - jccamus@usando.info
1
www.usando.info
Digital Contents have a Cycle
• We imagine that we can talk about birth,
development and even death (but you can say that
search engine cache make them eternal).
• In my case, the cycle is referred to what we need to
make contents and put them on a digital platform.
• This model is for us, as people to need to convince
customer about put real efforts in using what we
build for them.
Elements of Digital Contents - jccamus@usando.info
2
www.usando.info
Margarita and the Environment
• Digital contents shape an ecosystem looking for a balance,
which requires many elements.
• To define those elements it has been created this model which
has a flower shape.
• At the center is the digital contents; surrounding are the petals
which are processes that offer improvements and give richness
to what is being created.
• It’s like a “Daisy” or in Spanish, a “margarita”.
• The shape aims a better representation to understand the
interaction between the elements.
• This environment has seven elements or working areas, each
one with their own tasks and a legacy for the next one.
Elements of Digital Contents - jccamus@usando.info
3
www.usando.info
The Elements of the Model
The elements or working areas are:
•
•
•
•
•
•
•
Defining
Creating
Media building
Interactivity
Packing
Publishing
Sharing
Elements of Digital Contents - jccamus@usando.info
4
www.usando.info
Margarita Model
Defining
Sharing
Publishing
Creating
Digital
Contents
Media
building
Packing
Interactivity
Elements of Digital Contents - jccamus@usando.info
5
www.usando.info
Margarita Model - Defining
• Editorial rules
or policies
• Commercial
rules or
policies
• Feedback from
previous
Content
• Content
strategies
• Search engine
optimization
strategies
• Marketing
positioning
Elements of Digital Contents - jccamus@usando.info
Defining
Digital
Contents
6
www.usando.info
Margarita model - Creating
• Acquiring new
knowledge to
publish.
• Findability based
writing.
• Getting media
related content
• Taxonomy
definition
• Definition about
external sources
to be linked
Elements of Digital Contents - jccamus@usando.info
Defining
Creating
Digital
Contents
7
www.usando.info
Margarita model - Media building
•
•
•
•
Audio
Video
Flash
Accessibility
Defining
Creating
Digital
Contents
Media
building
Elements of Digital Contents - jccamus@usando.info
8
www.usando.info
Margarita model - Interactivity
•
•
•
•
•
•
•
Commercial
activity
triggered by
contents
Calculated
Contents
Related
Contents from
my own
Related
databases
Related links
Mail to the
Editor
Comments
about topics in
Forums
Elements of Digital Contents - jccamus@usando.info
Defining
Creating
Digital
Contents
Media
building
Interactivity
9
www.usando.info
Margarita model - Packing
•
•
•
•
•
•
Joining the
outputs of
previous tasks
Functionality
test
Web Standards
compliance test
Accessibility
test
Orthography
checking
General Quality
Control
Defining
Creating
Digital
Contents
Media
building
Packing
Interactivity
Elements of Digital Contents - jccamus@usando.info
10
www.usando.info
Margarita model - Publishing
•
•
•
•
HTML standard
coding
Any browser
ready
Mobile ready
Media ready:
PDF, Podcast,
Print, RSS
Defining
Creating
Publishing
Digital
Contents
Media
building
Packing
Interactivity
Elements of Digital Contents - jccamus@usando.info
11
www.usando.info
Margarita model - Sharing
•
•
•
•
Ready for:
Social
bookmarking
Blogger
community
Folksonomy Mail
sending
Defining
Sharing
Publishing
Creating
Digital
Contents
Media
building
Packing
Interactivity
Elements of Digital Contents - jccamus@usando.info
12
www.usando.info
Margarita model goals
• We have to begin any project searching for a real
goal: from the business, from the environment,
from the people (owner or audience).
– If they aren’t present, We need to help people to define
them.
• This means that digital content has to help to
comply those goals.
• So, any content is born from real reasons and it can
be empowered with elements from any of the areas,
to make sure the goal will be reached.
• ¿Are there more areas? ¿More petals in the flower?
– We’ll have to find it!
Elements of Digital Contents - jccamus@usando.info
13
www.usando.info
That’s all folks…
• Thanks for your patience and support
• Questions?
Elements of Digital Contents - jccamus@usando.info
14