branding eq creating brand loyalty

MERCADOTECNIA Y VENTAS
Apply emotion-based principles of strong brands to increase business success
OBJECTIVES:
Learn the key elements that create an effective emotional connection with consumers, in
order to deliver an exceptional as well as memorable buying experience that triggers
their enthusiasm and brand preference, using them to design an action plan for the
creation of a strong powerful brand. This seminar is oriented to understand how to take
the brand to the next level, while positively impacting the business results.
BENEFITS:
› Learn how successful brands are able to tap consumer’s emotions and
powerfully connect with them
› Determine the key elements that create a positive buying and consumption
experience
› Understand how to generate consumer’s enthusiasm and buying preference
› Know how to create a robust value proposition for brands, hat could be highly
consumer’s appealing
› Analyze how to make the brand relevant, while staying current with customer’s
characteristics and needs
› Comprehend how to build brand awareness and distinction to give the sales
team greater leverage
WHO SHOULD ATTEND:
Professionals in charge of Marketing strategic planning and implementation, whether
they are marketing managers or directors. Entrepreneurs looking for tools to enhance
their businesses development.
WHAT YOU WILL COVER:
1. Connecting with Consumers
- Understanding why emotional brand connection is more important than ever
- Discovering “The Three Es” – Emotion, Experience and Enthusiasm
2. Recognizing what gives a brand power
- How to create a singular focus that makes the brand stand out
- When consumers seek the brand out
3. The brand value and administration
- The brand’s differentials and its core values: brand equity
- The processes of brand building and branding
4. Connecting Brand Power to Emotional Quotient (EQ)
- What is the emotional quotient – EQ
- Analyzing some successful brands
5. Finding, re-finding and refining brand loyalty
- Main factors that determine the consumer’s buying decision
- How to increase consumer’s preference in the different brand touch points
6. How to build a brand people love
- How to promote the brand awareness for a specific target
- How to leverage the brand’s strength to improve the business results
Área
MERCADOTECNIA Y VENTAS
24 horas en 3 días
1.8
Específicas (Hard Skills)
Estratégico
(Directores y Gerentes
Senior o Regionales)
Avanzado
NUESTROS CURSOS INCLUYEN:
› Expositores de Nivel Internacional AMA
› Material de trabajo digital
› Diploma AMA con valor curricular
› Constancia de Habilidades Laborales STPS
› Certificado de CEU’S otorgados AMA por la IACET
› El más alto confort y tecnología en instalaciones AMA
› Comida en restaurantes de prestigio
› Servicio de café continuo
› Acceso a internet y llamadas telefónicas locales (Únicamente en
Centro de Capacitación AMA, México)
FORMAS DE PAGO:
TARJETAS DE CRÉDITO:
› American Express: No requiere presentación física
› Visa y Master Card: Requiere presentación física
BENEFICIARIO:
› Management Center de México, AC
› TRANSFERENCIA | CLABE INTERBANCARIA:
› Banamex: 0021 800 844 1807 6874
DEPÓSITO BANCARIO:
› Cuenta Banamex: 1807 687 Sucursal 844
CANCELACIONES:
› La cancelación aplica con notificación de 8 días naturales previos. Menos
de 8 días habrá cargo administrativo del 20% y podrá inscribirse a otro
› curso pagando la diferencia. En caso de reincidencia el cargo es del
100%. Si no existe notificación de su no asistencia, el cargo
administrativo es del 100%
› A las cancelaciones con tarjeta de crédito o débito se les descontarán las
comisiones efectuadas por el banco emisor, incluyendo la opción de
meses sin intereses
› AMA se reserva la posibilidad de cambios sin previo aviso por causas
ajenas a su voluntad. * CURSOS SUJETOS A QUÓRUM MÍNIMO
We are
where
You are
CIUDAD DE MÉXICO
52 (55) 3098 3333
info@amamex.org.mx
MONTERREY
(81) 4780 3583
infomty@amamex.org.mx
GUADALAJARA
(33) 4160 0592
infogdl@amamex.org.mx