Adrián Gilef Cervantes and Octavio Oropeza

A special edition of EY Mexico
Adrián Gilef Cervantes
and Octavio Oropeza
Medicus
Contents
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2 | Emprendedor
Opening Message
The Best in WEOY 2013
Winners Network and Exchange
EY’s Collaboration in INDAEM
Projects
Women Who are Breaking New
Ground
2013 EOY judges
Judges Cocktail 2013
2013 Hall of Fame
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20
21
22
23
24
26
National Winner
Winner in Expanding Business
Winner in Development
Winner in Social Impact
Road to Monte Carlo 2014
Interview with Enrique Jacob
Rocha
Interview with Mario Marin de la
Serna
EY Entrepreneur Of The YearTM Mexico 2013
Opening message
W
hen we launched the EY
of the EY Entrepreneur Of The Year™ Mexico
Entrepreneur Of The Year™
program, such as the ever-growing influence
Mexico program in 2010, we
of Mexico’s women entrepreneurs, the
originally envisioned it as a forum for paying
creation of powerful tools for entrepreneurs
tribute to Mexico’s entrepreneurs as they
and compelling projects like the Global
drive the country’s economy and create most
Center for Entrepreneurship and Innovation
of its job opportunities. However, since that
and the Strategic Growth Forum®, as well
time we have realized that our program has
as our work with the Mexican National
become so much more than this.
Entrepreneur Institute (INADEM) in various
government initiatives.
In fact, the EY Entrepreneur Of The Year™
Mexico program has become a catalyst
It is exciting to for us to consider that the
for dialogue and partnering between the
EY Entrepreneur Of The Year™ Mexico
major players in Mexico’s entrepreneurial
program is really just getting started and
community. The international reach,
that it still has much more to offer. We are
the access to a vast network of global
certain that the enthusiasm and energy that
contacts and the prestige our program
our entrepreneurs bring to our program
provides through its presence in more
will lead the way for even better things to
than 50 countries, have given us a unique
come. We are confident that as time goes
opportunity to provide a voice for our
by Mexico will rise up to take its place as
community of business visionaries to express
a world economic power and one of the
their needs and perspectives. It is not a
critical factors that will contribute to this
coincidence that, in the most recent issue
will be today’s entrepreneurs whose ideas
of the G20 Entrepreneurship Barometer
are already transforming Mexico’s business
2013, Mexico was ranked as the number
environment of tomorrow.
two country in terms of the coordinated
support between stakeholders which is so
vital for creating a robust entrepreneurial
environment.
In this edition of the Emprendedor magazine,
we are proud to describe to our readers
some of the most significant achievements
Mauricio Galindo
Marketing Director of EY Mexico and Leader of the
EY Entrepreneur Of The YearTM Mexico Program
Emprendedor | 3 World Entrepreneur
Of The Year brings
the top leaders and
business visionaries
of 2013 together
in Monaco
TM
E
ntrepreneurship has been a game-changer for the
economies of many countries around the world. For
EY, encouraging entrepreneurship is a critical factor
for countries to bring improvements that ultimately translate
into more opportunities and better jobs for their people, and
sustainable growth for their economies.
The national winners of the EY Entrepreneur Of The Year™
programs from around the globe attended the World
Entrepreneur Of The Year™ event held in Monte Carlo,
Monaco, this past June 5th to 9th, where the
spotlight was placed squarely on the success and
tenacity of 49 entrepreneurs from 47 countries.
This event is the culmination of the local editions
of the Entrepreneur Of The Year program and it
represents a unique opportunity for visionaries from
around the world to come together, share ideas
and create a business network with a global reach.
Attendees also have the chance to hear the stories
of a group of renowned speakers as they share
the decisive factors of their success. This year’s
speakers included:
The American dream wins the day
Hamdi Ulukaya was named the World
Entrepreneur Of The Year 2013. Ulukaya
was born in Turkey and founded his Chobani
yoghurt company in New York in 2005,
which launched the Chobani Greek Yogurt
product two years later. Less than six years
after it was founded, Chobani’s annual sales
are approaching USD 1 billion. Chobani has
three thousand employees and operates out
of the largest yoghurt factory in the world.
The company’s products are sold in Australia,
the United Kingdom and the United States. In
Rodrigo Herrera’s words, “Hamdi personifies
the entrepreneurial spirit. He is a shining
example for all entrepreneurs to follow. As
judges, we were very impressed by his audacity
and perseverance.”
4 | Emprendedor
• Kofi Annan, former Secretary General of the
United Nations (UN)
• Sir Timothy Berners-Lee, inventor of the World
Wide Web
• Sir Stelios Haji-Ioannou, founder and Chairman of
The Stelios Philanthropic Foundation
• Dambisa Moyo, writer and world-renowned
economist
• Mika-Häkkinen, two-time Formula 1 Champion
Some of the key topics that this year’s speakers touched
on in their conferences were emerging markets, making
a difference to society, the workplace of the future, clean
technology, sustainability, private equity and family
businesses.
Mexico was represented at this year’s global forum by two
prominent Mexican entrepreneurs: Rodrigo Herrera Aspra,
Entrepreneur Of The Year Mexico 2010 Alumni, was this
year’s judge chairman, while Lorenzo Barrera Segovia of
Banco BASE and the national winner of the Entrepreneur Of
The Year Mexico 2012 represented Mexico’s entrepreneurs
by way of his innovation, strategic leadership and unrelenting
entrepreneurial spirit. The World Entrepreneur Of The Year
program is a golden opportunity for EY to celebrate the
success of entrepreneurs from around the globe, and as we
share their stories we hope to inspire others to make their
own dreams come true so that we may someday pay tribute
to their success.
EY Entrepreneur Of The YearTM Mexico 2013
What does it
mean to be an EY
Entrepreneur Of The
Year™ Alumni?
E
ntrepreneurs give us a lot. That
is why at EY we are always
looking for new ways to help
entrepreneurs along their journey
towards growth and positions of
leadership. We see our Entrepreneur
of the Year™ program as a platform for
stimulating innovation by bringing the
best and the brightest of the business
community together in one place.
For those who see the big picture,
this network of contacts invariably
leads to new synergies, joint ventures,
acquisitions and expansion into new
markets.
That is why we have aspired to take
what it means to be an EY Entrepreneur
Of The Year Alumni to the next level.
Networks for growing innovation and
entrepreneurship
Being selected as finalist by our panel of
judges is really only just the beginning
of the Entrepreneur Of The Year
experience for our participants. In fact,
our winners immediately enjoy access
to an exclusive online community we
call the Winners Network.
This exclusive network connects its
members with a group of high-achieving
peers to learn from. Our Winners
Network portal, which can be accessed
day or night, year round, offers users
a series of tools that connects them
with their contemporaries from around
the world. The network was designed
to create opportunities to learn about
other EY Entrepreneur Of The Year
Alumni, and to take part in special
events and share information, advice,
ideas, strategies for growth and much
more.
One on one makes the difference
We believe that bringing great minds
together makes great things happen.
That’s why we created Exchange, a
series of live events that bring together
regional groups of entrepreneurs
and general directors of highgrowth companies in similar stages
of development. At these sessions,
participants have a unique opportunity
to share strategies for getting ahead
in the market and to learn from the
experiences of those who have faced
challenges and opportunities to their
own. EY launched Exchange as a way
of creating personal and professional
relationships between the people who
are shaping our economic future to
help them develop solutions and build
legacies that will make all the difference
in today’s entrepreneurial ecosystem.
As an EY Entrepreneur Of
The Year Alumni, you will
benefit from:
Connections: access to the best
minds in the business world.
Affinity: a community of peers
who share similar experiences and
business perspectives.
Knowledge: key content and
information on past and present
program winners and on other
organizations focused on today’s most
rapid-growth and entrepreneurial
companies.
Influence: as a member of the
most prestigious organization of
entrepreneurs in the world, our
alumni have the opportunity to
influence public policy and to provide
their unique perspectives regarding
the complex challenges faced by
today’s business.
Recognition: we celebrate
entrepreneurs of the past, present
and future, and their lasting
contributions to their local, national
and global communities .
Opportunity: to participate as a
regional or national Entrepreneur
of the Year™ judge, or as a speaker
or participant at forums like the EY
Strategic Growth Forum®, regional
galas and other experiences designed
exclusively for Entrepreneur of the
Year Alumni.
For more information about our
program, visit: ey.com/mx/eoy.
Emprendedor | 5 Understand to
move forward
We would like the catalog of information that
we have unearthed as a result of our direct
relationship with entrepreneurs to be the
starting point for a better understanding of
what it means to innovate.
U
nderstanding what makes
entrepreneurs tick can be a
fascinating exercise indeed, and
in fact, this is a subject we have put a lot
of effort into both internationally and
locally. Thanks to the EY Entrepreneur
Of The Year™ program, we have had the
opportunity to peer into some of the
most dynamic business minds out there
and we have worked to share what we
have learned about entrepreneurship
with others to better understand this
critical segment of our economy.
This is not the first time that the
Business Advisory team has partnered
with this department of the Ministry
of the Economy. In fact, the Business
Advisory team also worked with the
INADEM on a project that involved
monitoring and evaluating the
incubators of the National Business
Incubation System (SNIE), with both
partners also working together to
redesign the operating methodology
underlying this system based on leading
practices.
Members of the EY Mexico Business
Advisory department, lead by the EY
partner Carolina Gonzalez Alcantara,
recently lent its support to an initiative
of the Mexican National Entrepreneur
Institute (INADEM) aimed at classifying
the types of entrepreneurs that exist
in Mexico and how these differing
personalities have lead to the creation
of business models that are changing
the face of business in the country.
Due to EY’s excellent work from the
outset of this project, our relationship
with the INADEM has provided synergies
that will undoubtedly lead to a better
understanding of entrepreneurship in
Mexico.
Based on a brief interview conducted
among several program finalists, who
were asked about the history of their
companies, the idea behind their
businesses, and their recommendations
for the next generation of businesspeople,
the team came up with eleven different
styles of entrepreneurs, each of which
was exemplified by at least one of the
finalists.
6 | Emprendedor
“We have been providing ongoing
support to the Ministry of Economy
and the INADEM, as well as to
various organizations related to the
entrepreneurial ecosystem. As a
professional services firm we want to
be closer to entrepreneurs. This project
and our Entrepreneur Of The Year™
program helps us to understand the
needs of entrepreneurs and help them
guide their businesses to success”.
Carolina Gonzalez Alcantara
What type of
entrepreneur are you?
Based on an analysis of a
number of finalists of the EY
Entrepreneur Of The Year
Mexico program, the Business
Advisory team described
eleven different types of
entrepreneurial profiles,
which include the exceptional,
cautious, independent,
incubator, creative, focused,
charismatic and social
entrepreneur.
EY Entrepreneur Of The YearTM Mexico 2013
The other side of the
coin: women who are
breaking new ground
E
The EY Entrepreneur Of The Year™
program recognizes the best and the
brightest business minds and now works
with the Mexican National Entrepreneur
Institute (INADEM) to expand this effort.
ntrepreneurship is at the top of the agenda in Mexico,
as entrepreneurs are seen more and more as the key
to true economic development for the country. The
role of women in the growth of Mexico’s entrepreneurial
community has clearly grown. According to the National
Statistical and Geographical Information Agency (INEGI),
Mexico currently has 461,500 women employers and 4.3
million more Mexican women are self-employed. At EY we
have had the good fortune of hearing many of the stories of
Mexican women who have either built their family businesses
into international ones or started business from scratch and
grown their companies around innovative business models.
During Entrepreneurship Week, the INADEM created a
forum for telling the success stories women entrepreneurs
that put the spotlight squarely on the growing influence of
Mexico’s businesswomen, and these featured business leaders
include several of our program finalists and winners. These
women were together at the event with other high impact
businesswomen from varied backgrounds and businesses, and
their presence reminded all who attended the event about the
importance of women to Mexico’s entrepreneurial ecosystem.
Leveraging their expertise in developing materials that are
100% biodegradable, Ms. Leon and her brother Sergio have
created a new nanoparticle that kills viruses, bacteria, fungi
and spores and that can be safely added to a wide range of
antiseptic and sterilization products.
Cecilia Bribiesca
CBR Ingeniería
Entrepreneur Of The Year 2011
Built around on Ms. Bribiesca’s commitment to meeting the
needs of her customers through the installation of costeffective environmental protection systems, CBR Ingeniería
has positioned itself successfully in the water treatment
and purification market by developing and selling of its own
technologies.
Norma Gaya
Gaya Import’s
Entrepreneur Of The Year 2013
Ms. Gaya took her family’s passion for producing vanilla
that spans back more than four generations to new heights
by diversifying her company’s product line, which now fills
the shelves of most supermarkets. She has also made it a
personal mission to promote the continued production of
Mexican vanilla by conducting research, holding forums and
developing specialized greenhouses for vanilla orchids.
Claudia Ferrara
Saniklin
Entrepreneur Of The Year 2012
Since starting out with just two employees nine years ago,
Sanklin has shown impressive growth as a company that
develops and sells biodegradable cleaning products, with a
focus on corporate customers.
Gabriela León
Gresmex
Entrepreneur Of The Year 2012
Adriana Camacho
Mundo Genius
Entrepreneur Of The Year 2013
Built on Ms. Camacho’s passion for marketing and licensed
product development, Mundo Genius was the top seller at the
Pan American Games in Guadalajara in 2011.
Edna Fong
Jaztea
Entrepreneur Of The Year 2013
Jaztea started out as a popular beverage sold at just one
Chinese restaurant and eventually became a dynamic
company with two production plants, more than 200
employees and international presence in the United States
and Canada.
Tanya Moss
Tanya Moss
Entrepreneur Of The Year 2013
Created in 1995, the creative and innovative approach that
drives the jewelry company that bears Tanya’s name now
does business in Mexico, the United States, Europe and
Japan. Originality, authenticity and top quality are the key
values of Tanya Moss the company, and the Tanya Moss
butterfly design has become a symbol of innovation and
elegance in the fashion world.
Emprendedor | 7 Leaders who celebrate their peers
EY Entrepreneur Of The YearTM
Judges
With their talent, experience
and vision, our judges have
forged successful careers
for themselves and earned
praise and prestige in the
business community. Now,
these leaders have lent their
knowledge and experience to
evaluate the entrepreneurs
that have inspired all of us
in business to continue to
search for new ways to grow
and innovate.
Lorenzo Barrera Segovia
General Director, Partner and Member of the Board of Banco
BASE
Mexico 2012 National Winner
Since Lorenzo founded Banco BASE in 1984, he has
successfully moved his company into a number of different
areas of the financial sector, such as currency exchange,
stockbrokerage and banking services, and he now shares the
keys to his success as a member of various corporate boards
and chambers of commerce.
Alfonso González Migoya
President of the Board of Directors and General Director of
Grupo Industrial Saltillo (GISSA)
Judge of the 2010, 2011 and 2012 EOY Mexico programs
The success of Alfonso’s career has been part of the growth
stories of many of Mexico’s most prestigious companies
and organizations, such as Grupo Cydsa, Grupo Financiero
Bancomer, Coca-Cola FEMSA, the Mexican Stock Exchange,
Banco Regional de Monterrey and the Instituto Tecnológico de
Estudios Superiores de Monterrey.
Raúl Ferráez Pérez Pascal
Raul is the general director of the magazines Líderes
Mexicanos and Petróleo & Energía in México, as well as of
Latino Leaders in the United States.
His leadership skills and acute business vision have helped
turn his publications into real forums for sharing the
experiences of other national and international business
8 | Emprendedor
EY Entrepreneur Of The YearTM Mexico 2013
leaders and companies. A prime example of this influence
is the magazine Latino Leaders, which currently enjoys
circulation of more than 100,000 copies throughout the
United States.
Rodrigo Herrera Aspra
Cofounder and President of the
Board of Directors of Genomma Lab
Internacional
National EOY 2010 Mexico winner,
Judge for the 2011 and 2012 EOY
Mexico programs and Judge in 2012
and Judge president in 2013 for the EY World Entrepreneur
Of The Year™
With more than 17 years of experience in marketing and
product positioning strategies, Rodrigo has turned Genomma
Lab Internacional into one of the largest and fastest growing
pharmaceutical and personal care product companies in the
world.
“Every day we see up and coming
entrepreneurs that represent Mexico’s
future hope for growth of its economy and
competitiveness. The most inspiring cases
I have seen are those entrepreneurs who
specialize in what they do and bring passion
and discipline to their businesses. Being
the best in your field is a key ingredient
to success. Actions that encourage more
entrepreneurs to get started must begin with
motivating entrepreneurs to dare to act.
Being a judge for the program is a great honor
for me but it is also a huge responsibility. The
factors we use to evaluate and choose the
winner are very clear, but there are so many
extraordinary entrepreneurs in the field that
choosing just one is a daunting task indeed.
This has been a great opportunity for me
to learn a lot and all the stories of trials and
tribulations, and success, have motivated me
personally.
Rodrigo Herrera Aspra
The entrepreneurial
environment
The power of three: underlying our EY G20
Entrepreneurship Barometer 2013 is the idea that
governments, entrepreneurs and corporations can spur
economic success by working as a team. Through a
series of interviews conducted among entrepreneurs
from G20 member countries such as Saudi Arabia,
Argentina, Brazil, China, the United States and Mexico,
our EY G20 Entrepreneurship Barometer 2013
provides valuable information on how to revitalize the
entrepreneurial ecosystem.
Our survey also reveals where each country ranks in
their efforts to promote entrepreneurship based on five
pillars of any successful business environment:
1. Access to financing
2. Entrepreneurial culture
3. Tax and regulation
4. Education and training
5. Coordinated support
Given Mexico’s recent focus on entrepreneurship, our
country enjoys considerable influence in this year’s
barometer. The creation of the Mexican National
Entrepreneur Institute (INADEM) reflects Mexico’s efforts
at the national level to build support for new businesses.
The interviewees of Mexico section of the report include
Pablo González Cid, CEO and founder of Café Punta
del Cielo and an alumnus of the 2010 edition of the EY
Entrepreneur Of The Year™ program. Pablo, along with
other influential Mexican leaders, shares his outlook
on Mexico’s progress in building up the entrepreneurial
culture in Mexico, as well as the opportunities and
challenges to innovation currently seen in the country.
Join the conversation on Facebook and Twitter:
@EYNewsMexico, #G20ey, #G20eyMexico.
Emprendedor | 9 EY Building a Better
Entrepreneurial World
EY brings together visionaries from
around the country to help stimulate
entrepreneurship.
O
ur actions and personal stories
define who we are. Getting
to know entrepreneurs and
their growth stories gives us a better
perspective on their companies and
ideas. This is why, as part of the
evaluation process for finding this
year’s most remarkable entrepreneur,
EY held the judges and finalists
cocktail for the 2013 edition of the EY
Entrepreneur Of The Year™ program.
The EY Entrepreneur Of The Year is
an exclusive award that honors the
enthusiasm and success of those
business leaders who dare to transform
their ideas into profitable business
models, and who create jobs for Mexico
and boost the country’s economy.
The cocktail was held this past July
4 at the St. Regis in Mexico City and
10 | Emprendedor
Judges Cocktail 2013
EY Entrepreneur Of The YearTM Mexico 2013
provided an opportunity for the judges
to get to know the entrepreneurs and
the stories behind their successful
companies, and to network with other
attendees.
Emilio Diaz, managing partner of EY’s
Clients and Markets area, welcomed
the participants and then introduced
Francisco Alvarez del Campo, president
and general director of EY Mexico,
who expressed his appreciation for the
opportunity to get to know those who
have helped create a positive name for
Mexico thanks to their innovative spirit.
Francisco spoke about the impressive
accomplishments of Mexican
entrepreneurs that the firm has been
witness to since the Entrepreneur Of
The Year program was launched locally
some years ago. “Lorenzo Barrera is a
shining example of entrepreneurship.
He was the winner of the Entrepreneur
Of The Year® 2012. In June of this
year, Lorenzo represented Mexico in the
Emprendedor | 11 international edition of the program held in Monaco, where
the best entrepreneur in the world was named.”
Francisco emphasized that each year the firm finds new
ways to support and promote businesses. “We are constantly
developing studies, services and tools that are extremely
valuable to entrepreneurs looking to grow and innovate.”
Emilio Diaz mentioned that in 2013 there were 220
nominations from various states throughout Mexico. Of those
220 nominations, 47 entrepreneurs from 39 companies
were chosen as finalists. The entrepreneurs who attended
the cocktail and whose companies come from a wide range
of industry sectors shared their opinions on matters related
to access to financing, entrepreneurial culture, incentives,
education, training, job creation, talent management,
innovation and technology.
This event gave the judges and program nominees the chance
to get to know each other, to interact, and to share ideas on
entrepreneurship.
12 | Emprendedor
EY they
Entrepreneur
Of The
Year Mexico 2013
As
tell their
stories,
our finalists reflect the
importance of promoting
entrepreneurial culture
for our economy and
how creating a successful
business requires vision,
direction and patience.
TM
Hallof
1
Salvador Abascal Álvarez
Alta Produce
The most important thing we can do
is build, listen and create a positive
environment where people feel free
to propose ideas and solutions that
allow companies to stay on top of their
game.
Luis López Panadero
Alta Produce
Being an entrepreneur is an
opportunity to reconnect with your life
purpose, since the passion this creates
can absolutely transform your reality.
2
3
Rodolfo Acosta González
Centro Médico Puerta de Hierro
I always try to look beyond my
challenges and I have learned from
my mistakes. This is how people can
change and become successful.
Gary David Alazraki Yeroham
Alazraki Films
I would tell new entrepreneurs that it
is good to know where they want to be
in 10 years and to always remember
that this vision should shape our
decisions.
Fame
EOY 2013
4
Hans Paul Backhoff Escudero
Monte Xanic
Wine culture in Mexico is relatively new,
but the market is bound to grow and
this newfound wine culture will create
many opportunities in the wine market.
Mark Albert Hojel Schumacher
Monte Xanic
The entrepreneurial culture is built
on having a purpose, and making this
purpose known at all levels of our
organizations to build a brand that
motivates our people to give their best.
5
Benjamín Barona Coghlan
Control
Entrepreneurs are always looking for
new challenges to overcome. They turn
their actions into benefits for society
at large as they create jobs and lift the
economy.
6
Luis Eduardo Barrios Sánchez
Hoteles City
When a company knows how to move
itself forward, its people get motivated
and this is critical for staying ahead of
the competition.
Emprendedor | 13 7
8
9
Adriana Camacho
Mundo Genius
Mexico has a lot of untapped riches but
the entrepreneurial culture is bringing
these opportunities to the surface
more and more every day.
Carlos Arturo Camacho Vivar
Ecoshell
There will always be people who say
that your ideas are impossible. Only
listen to those who believe in your
vision.
Gabriel Carrillo Cattori
Detecno
Global leaders must stay aware of the
fact that we need more entrepreneurs.
They must create possibilities,
incentives and other links between
entrepreneurs and governments.
Simón Cohen Shamosh
Henco
I enjoy learning new things and growing
every day, living passionately and
doing things that bring happiness to
those around me. I’ve learned that our
positive energy rubs off on everyone
around us. I learned how to learn.
10
14
15
11
16
José de Jesús Castañeda Bañuelos
Trucka
Passionate, genuine and honest
people are our organization’s greatest
resource. Our primary interest is
finding talented people that can take
our company to the next level.
Joaquín Castelló Pérez
Castel Plast
Entrepreneurs need to love what they
do. What we need to follow our dreams
is passion. If you love what you do, and
it fulfills you and excites, you’re doing
things right.
14 | Emprendedor
12
13
Luis Ignacio Castillo Álvarez
Lica Safety Depot
The new generation of entrepreneurs
has to be daring and never fear failure.
We learn through our mistakes.
Carlos Alfredo Cook Martínez
CYMISA
Education for entrepreneurs should
focus on improving their areas of
opportunity in order to make them
better leaders.
Hugo D’Acosta López
Grupo Casa de Piedra
The challenge for entrepreneurs is to
create institutional bases for projects
that are flexible. Part of being an
entrepreneur is passing on the torch to
help future build successful businesses.
Andre El-Mann
Fibra Uno
A company doesn’t have to be big to be
considered successful. We continue to
grow and develop our company through
our ideals of excellence.
EY Entrepreneur Of The YearTM Mexico 2013
17
Jorge Iván Espadas Espinosa
Blue Ocean
Entrepreneurs are heroes because in
our current environment, creating a
company and making it grow is a huge
challenge.
18
Elías Fasja Cohén
Tycoon
I’d tell future entrepreneurs to not
model themselves after anyone.
We all have positive and negative
characteristics. Entrepreneurs should
focus on their positives and on being
themselves.
19
José María Fernández de Castro
Zaldívar
Fruver
Being a successful entrepreneur has
nothing to do with luck or chance - it’s
the result of hard work, dedication,
and acting on the dream to achieve
something.
20
21
Edna Lizette Fong Payán
Jaztea
Being an entrepreneur is more than
just creating a company - it’s about
revolutionizing the entire ecosystem.
Norma Edda Gaya Goldaracena
Gaya Imports
I believe that besides struggling
to achieve their dreams, future
entrepreneurs must remember their
roots and Mexico’s values in today’s
world.
22
Daniel Gómez Iñiguez
SOLBEN
We’ve demonstrated that social projects
that incorporate innovation can in fact
create wealth and wellbeing.
Antonio López Navarro
SOLBEN
Technology has allowed people from
around the world to have access to
advanced knowledge that connects
them globally and helps to cultivate
high-impact ideas.
Mauricio Pareja Ballivián
SOLBEN
Besides having access to financing,
entrepreneurs need to find the balance
between their leadership roles and
continuous hard work.
Guillermo Colunga Mata
SOLBEN
Entrepreneurs need to strengthen their
understanding of financial matters and
personnel management. This helps
businesses develop faster.
23
José Ignacio Irigoyen Palacios
Cinemagic
Entrepreneurs must think big. They
must not be limited by the resources
they currently have. They must strive
for more.
Emprendedor | 15 23
Roberto Carlos Quintero Vega
Cinemagic
Entrepreneurs must get the help
they need to create certain key
infrastructure, such as corporate
governance, which will help them
grow and have access to more
financing sources.
24
Jesús Manuel Jiménez García
Mister Tennis
We must stay up-to-date on national
and international trends to stay one
step ahead of our customer’s needs.
25
Daniel Alberto Marcos Hadjopulos
Inflección y Asesoría
Leaders should not just share their
ideas and passion. They must create
independent-minded people with
entrepreneurial spirits and the ability
to take action and ownership of their
passion.
26
Víctor Manuel Moreno Chain
Consorcio San Pablo
It is important that we as a country
foresee and analyze changes in the
market in order to exploit advantages
that come are way and succeed in our
businesses.
27
Angélica María Moreno Rodríguez
Talavera de la Reyna
Entrepreneurs are people who dream
big about the things they want to do.
They are audacious and determined,
and unwavering in their objectives.
16 | Emprendedor
28
29
30
Jaime Muñoz Castillo
Los Danzantes
There have been many times that
I’ve wanted to quit, but I followed my
instincts and I learned how to stay the
course until the finish line. I believed in
myself.
Tanya Moss Baran
Tanya Moss
The best value of any company is to
teach by example.
Adrián Gilef Cervantes Covarrubias
Medicus
Directors must focus on the future of
their companies because they are the
leaders. Executives, on the other hand,
must focus on the company’s current
operations or rather, on the company’s
present.
Octavio Oropeza Alquicira
Medicus
For companies to stay on top, its leaders
must know how to be flexible without
ever neglecting their roles as leaders
and entrepreneurs.
31
Alejandro Pérez Luna
Vitasanitas
By developing a sense of wellbeing in
our organizations, our team members
have been able to positively contribute
to their work environments, lead
healthy lifestyles by eating right and
exercising and encouraging these habits
among their family members.
EY Entrepreneur Of The YearTM Mexico 2013
32
36
33
34
37
38
35
39
Carmen “Titita” Ramírez Degollado
El Bajío
The next generation of entrepreneurs
must study, and be honest and
disciplined. Through this, they will
have the drive they need to get things
done.
Hormes Saúl Rojo Valenzuela
Computadoras y Tecnologías (CT)
Just reaching the top of the mountain
isn’t enough - you have to do things
right throughout the entire journey.
This is our responsibility on behalf
of all of those who have not had the
same opportunities as we have.
Fernando Javier Rovzar Diez Barroso
Lemon Films
‘Why do you want this?’ should
be the fundamental question for
entrepreneurs. This question gives
entrepreneurs a clearer view of their
objectives and helps them develop
lines of action that allow them to
reach their objectives.
Gerardo Ruíz de Teresa Mariscal
Iluméxico
It used to be a lot more difficult for
entrepreneurs to secure financing,
but this situation has improved over
the years and those starting out today
have a lot more access to funding that
helps their companies grow.
Martin Sebastian García
Iluméxico
Mexico is a country of young people
and going forward, it has great
potential for becoming one of the
world’s most productive countries.
Enrique Salcido Cota
Groups2Go
The tourism industry encourages ideas
and creativity and is a key player in
Mexico’s economy, since it is one of the
biggest sectors of the country’s GDP.
Our country has fantastic destinations
for the world to see, and we should
enhance and promote these places.
Ernesto Jesús Sánchez Arribas
Grupo Sánchez
We need to find a balance between our
work in our companies and our family
life to be truly happy in what we do.
Luis Carlos Villarreal Sáenz
Clean Service
Being an entrepreneur is something
you learn by watching other
inspirational people and through
education. If people feel they are in
an entrepreneurial environment, the
example of other leaders helps motivate
them and spread the entrepreneurial
mindset.
Adam Wiaktor Rynkiewicz
Liquid Capital
Mexico is a country with a lot of needs,
but which also offers many kinds of
opportunities. Young entrepreneurs
must not be afraid of getting started.
As time goes by you will begin to grow
gradually thanks to your constant
effort.
Emprendedor | 17 Consolidated
National Winner
Adrián Gilef and Octavio Oropeza
Medicus
T
he early days of the company Medicus show how spark of
innovation that typifies most entrepreneurs can bring new life
to a listless industry and change the rules of the game.
Medicus was born out of a simple analysis by its founders into the
quality of hospital processes. The problem was how to increase patient
flow. The goal was to discover which part of the patient cycle had the
most delays. The challenge was to find solutions that would open up
those bottlenecks and develop a business model aimed at optimizing
medical services.
This analysis found that the main trouble point in hospital processes
was in the anesthesia area. Fixing the anesthesia area could increase
patient flow by 25%, but turning this idea into reality required the
right mix of the right technology for each hospital’s needs, and
management and maintenance services that no other medical device
company had ever offered before.
Since it was founded 13 years ago and as it has grown to its current
presence in 792 operating rooms in 203 hospitals, Medicus has
sought to transform how public and private hospitals provide health
services by providing integrated anesthesia, OR, respiratory therapy,
osteosynthesis and endoprothesis solutions. Medicus is constantly
seeking cutting edge and top-quality medical equipment, drugs,
dressings and other medical supplies to make available to health
care professionals through either direct sales, consignment sales, or
leasing and commodatum arrangements, as it works towards its goal
of optimizing the performance of each procedure.
Since starting out, Adrian and Octavio decided that they wouldn’t
just be suppliers, but would also be trusted advisors for the owners
and management of the hospitals they serve and would help them
find the best options for meeting the needs of both their healthcare
professionals and their patients. By focusing on developing new
technology and the services that best maximize the lifetime of these
technologies, Medicus builds lasting relationships with its customers
and creates long-lasting synergies. This approach has allowed Medicus
18 | Emprendedor
EY Entrepreneur Of The YearTM Mexico 2013
to be involved in more than 360,000
surgical procedures per year.
As part of the company’s development, the
founders of Medicus have created alliances
with various top brands in the sector whose
prestige is backed by their number of years
in the market, their FDA certifications and
their sterling reputations in the Mexican
market. It is these relationships that have
given Medicus the perfect mix of talent,
medication supplies and technology.
For Adrián and Octavio the potential for
their business is clear and they see no
limits to what Medicus can accomplish,
but their general philosophy is what most
informs the company’s business decisions.
That is why they focus their resources on
the most promising opportunities and have
put much effort into cultivating, training
and retaining the human capital that will
allow them to be best prepared for the
eventual globalization of their business. It
is the company’s people that will not only
keep the business on the road to success,
but will also help it always live up to its
mission of changing people’s lives for the
better. Although Mexico still has significant
potential for growth with its 4 million
surgeries a year, Medicus has its sights
set on a number of different international
markets. The company’s leaders know
where they need to go to win these
markets over and to be the best option
for hospital solutions in the places where
Medicus does business.
Emprendedor | 19 Winner
Category:
Expanding business
Luis Eduardo Barrios
Hoteles City
B
efore Hoteles City started
operating in Mexico, business
travel in the country was
fraught with problems. Business
people travelling from one state to
another had just two choices that
were at opposite ends of the price and
features scale: luxury hotels, which are
generally expensive, and tourist hotels.
The business class hotel was a niche
that needed to be addressed, since at
that time this long-neglected market
represented the highest percentage of
travelers in Mexico.
This is why Luis Barrios, after a long
and fruitful career with Grupo Posadas,
founded Hoteles City, which brought
to Mexico a new concept in business
class lodging that was non-existent in
Mexico at the end of the 1990s. From
the outset, the strategy of Mr. Barrios
was to fully understand the needs
of Mexico’s business community by
sector, region, route and road, and
then create a product built around
a corporate infrastructure of a
first-class hotel chain in the
areas operations, inventory
control, and room layout,
among other aspects.
Even the company’s
marketing strategy
was conceived “outside
the box”, so to speak. To
market the truly new hotel
offering in Mexico, Hoteles City
not only contacted agencies specialized
20 | Emprendedor
in business travel, but it also met
directly with companies to secure new
occupancy agreements.
This, along with its early adoption of
functional and sustainable designs
(Hoteles City was the first and only
Latin American chain to obtain LEED
green building certification), and digital
media and mobile technologies that
optimize its reservation and distribution
systems, has allowed the company to
expand into 26 states across Mexico,
and many of these states are also areas
of high business activity.
Ten years after it was founded, as it now
operates 70 hotels with 8,092 rooms,
the business model of Hoteles City
has seen great success in the sector
where it primarily operates, but it has
also been the leader in an industry
movement in Mexico towards low-cost
travel that maintains executive-level
service that business travelers expect
The company’s concept of business
travel has influenced other industries,
including the airline industry, which
has also begun to offer flights for costconscientious business travelers.
With a solid customer base that has
brought it continued growth, Hoteles
City is currently considering expanding
into international markets, and it now
operates in several Central American
countries.
EY Entrepreneur Of The YearTM Mexico 2013
Winner
Category:
Under Development
Tanya Moss
Tanya Moss
C
reativity and attention to detail are two key factors that have lead to the success of the line of
jewelry and accessories that Tanya Moss, through the brand that bears her name, launched in
the Mexican market some years ago. The determination that Tanya has shown since early on
in her career has been a key ingredient to her ability to build a dynamic brand that has won legions
of loyal customers since she started her company.
Founded in 1997, Tanya Moss the company designs and sells gold and silver jewelry and luxury
accessories in 10 company-operated boutique stores, 14 counters in Palacio de Hierro department
stores, and 50 retail outlets in Mexico and abroad. Through its corporate channel, the company also
sells its products in the form of corporate gifts for those organizations who care enough to give
their stakeholders original Mexican-design jewelry.
The passion that Tanya puts into each of her designs contributes to the exceptional quality
of her brand’s products, all of which are handmade by Mexicans. All of this has helped
Tanya to build a lasting organization whose primary mission is to become a top player
in the fashion industry through the company’s innovative designs and by creating
business alliances.
As a designer, Tanya doesn’t think of her creations as just fashion goods. In fact,
Tanya sees jewelry design as an outlet for providing a new take on Mexican art and
design. Her work combines Mexico’s rich artistic traditions with the latest fashion
trends and her unique use of precious metals.
In 2003, Tanya created her brand’s distinctive butterfly design as a way to
represent liberty. In addition to being used on all of her creations, this butterfly
has gone on to become the brand’s emblem and a key part of its identity.
Tanya Moss is personally involved in the design of most of her pieces and this
demonstrates her enduring commitment to her work.
Thanks to the brand’s diversified production methods, Tanya Moss
has been able to bring to market a wider range of pieces to give the
organization the impetus it needs to venture into new international
segments and markets.
Although the growth of Tanya Moss the company has been
truly remarkable, for Tanya Moss the person success as an
entrepreneur also involves social responsibility. This is why
a big part of her efforts are focused on contributing to
the professional development of women and helping a
number of charitable institutions, such as the Friendship
House for Children with Cancer through the “Helping with
Silver” project.
Emprendedor | 21 Winner
Category:
Social Impact
Gerardo Ruíz de Teresa and Martin García
Iluméxico
I
luméxico’s primary aim is to provide energy solutions to
remote communities in Mexico. Iluméxico provides access
to energy through micro financing, long-term services and
training in the use and maintenance of its technology. The
company’s main goal is to promote and encourage the use of
Mexican technology as a platform for the country’s social and
economic development. Iluméxico currently operates in 11
states in Mexico.
Iluméxico has adapted its business plan to overcome Mexico’s
unique set of social obstacles, and it has set objectives that
focus not only on providing technology, but breaking down
barriers between the country’s urbanized communities and
communities with no access to basic public services. The
Iluméxico was founded in 2009 when one of its co-founders
Gerardo Ruíz de Teresa Mariscal, after several years
working in the private sector, decided to put his professional
experience to use to start up a photovoltaic energy project
together with his partner Martin García.
The Company has undertaken three integration initiatives to
address its main areas of interest and these include: providing
lighting equipment to community centers, improving rural
schools by providing electricity, computer centers, and video
and traditional libraries, and optimizing health centers by
providing refrigeration for medicines, as well as water filters
and communication equipment.
The Company’s mission is to develop community projects
through which it provides solar energy to the 600,000
homes that make use of their services across
Mexico. By meeting this objective, the
company ensures that marginalized
communities exploit
the technology
for their own
progress and
benefit.
company has accomplished many of these objectives based
on three main areas of interest: energy, communication and
engagement.
Iluméxico’s success is reflected in the breadth of its activities.
Only four years after being founded, the company has
managed to help 9,000 people, install 1,900 systems and
offset the effects of 680 tons of carbon emissions. Iluméxico
has taken on new challenges in order to help even more
people and change the thinking of the people involved in
its activities, as it strives to be a source of inspiration for
all the beneficiaries, volunteers and donors involved in the
organization.
Iluméxico’s founders will continue their efforts to bring
recognition to the company for always being at the
forefront of the technology it uses, and owing
to its community development and social
integration model, the accessibility and
scope of its products, and the fact that
Iluméxico is the most important rural
electrification social enterprise in
Mexico and Latin America.
22 | Emprendedor
EY Entrepreneur
Of The Year Mexico 2013
Mexico competes
among
entrepreneurs from around
the world
TM
The EY Entrepreneur Of The Year™ Mexico 2013
national winner will represent Mexico at the World
Entrepreneur Of The Year™ event to be held in Monte
Carlo, Monaco in June 2014.
The founders of Medicus, our Entrepreneur Of The
Year®, with their inspiring story of perseverance and
innovation, may be selected as the most outstanding
entrepreneurs from among the field of global
nominees that will be on hand at the event.
2013
Hamdi Ulukaya
Chobani, Inc.
USA
2006
Bill Lynch
Imperial Holdings
South Africa
2012
Dr. James Mwangi
Equity Bank Limited
Kenya
2005
Wayne Huizenga
Huizenga Holdings Inc.
USA
2011
Olivia Kum
Hyflux Limited
Singapore
2004
Tony Tan Caktiong
Jollibee Foods
Corporation
Philippines
2010
Michael Spencer
UK’s ICAP plc
United Kingdom
2009
Cao Dewang
Fyuao Glass Industry Group
China
2008
Jean-Paul Clozel
Actelion Pharmaceuticals
Ltd
Switzerland
2007
Guy Laliberté
Cirque du Soleil
Canada
2003
Narayana Murthy
Infosys Technologies
Limited
India
2002
Stefan Vilsmeier
BrainLAB AG
Germany
2001
Paolo della Porta
Grupo Saes Getters
S.p.A.
Italy
Emprendedor | 23 B
uilding a better business world requires the
perspective and viewpoints of many of the
entrepreneurial ecosystem’s key players. Each
of these leaders, through their own area of expertise,
contributes to strengthening Mexico’s entrepreneurial
environment, which is becoming increasingly important to
Mexico’s business world at large.
The Mexican government recently created the National
Entrepreneur Institute (INADEM), an administrative
agency of the Ministry of the Economy dedicated to
designing, executing and coordinating national support
for entrepreneurs and micro, small and medium-sized
businesses by promoting innovation and competitiveness
and providing projections in national and international
markets. Emilio Diaz, Managing Partner of EY Mexico’s
Clients and Markets area, has teamed up with Enrique
Jacob Rocha, President of the INADEM, to address the role
of entrepreneurs in Mexico’s economy.
Things would be very different in Mexico if it weren’t for its
growing number of entrepreneurs that emerge every day
in virtually all industry sectors. In fact, according to Jacob
Rocha, “Without entrepreneurs, Mexico would be a country
incapable of achieving the huge transformations it needs
and of living up to its potential. It would be a country fully
aware of its own reality, but incapable or unwilling to create
its own success story.”
“Wellbeing and prosperity would simply be an unattainable
dream in which millions of people would be trapped in a
desperate world with no way to provide their families a
better life.”
Collaboration
that promotes
progress
Enrique Jacob Rocha,
President of the National
Entrepreneur Institute
For Mr. Rocha, a Mexico with no entrepreneurs would have
a bleak future indeed. Says Mr. Rocha, “In short, Mexico
would be a country with no vision and with a future of
certain failure.”
According to Mr. Rocha, the government can help create
more entrepreneurs “by building a positive business
environment where good ideas translate into success
stories, and by creating entrepreneurial ambitions in our
youth at an early age. We need to reward young creative
talent as part of a wider effort to encourage them to act on
their creativity and unique abilities.”
“It’s important to encourage public policy that fully
supports business,” he said. “We also have to secure
24 | Emprendedor
EY Entrepreneur Of The YearTM Mexico 2013
access to financing and capital markets for those just starting
out so that entrepreneurs have the tools they need get their
projects off the ground, and we need to eliminate the barriers
to entry in to business for women so they can freely compete,
and to ensure the participation of other private and social
groups to help them live up to their creative and productive
potential.”
pass the test of time and to grow. We want more companies
to succeed and reach their growth potential.”
The role of private companies is fundamental in business.
Everyone should be involved in driving entrepreneurs because
entrepreneurs hold the key to a country’s potential and
future.
Mexico is known for having successful entrepreneurs, and if
we continue to build a healthy ecosystem we will create even
more of these stories.
“Private companies are the driving force behind the
development of entrepreneurs
because they have the experience
needed to transform ideas into
successful businesses. The
commitment of today’s successful
entrepreneurs means they are
willing to take on roles as mentors
and guides for new generations of
entrepreneurs and to share some
of their knowledge and talent with
those that are just getting started,”
said Enrique Rocha.
In order to evolve, Mexican
entrepreneurs need financing and
a reason to want to succeed, but
you cannot single out one area
as being more important than
any other. The government has
demonstrated that encouraging the
potential of Mexican entrepreneurs
requires comprehensive support that provides tomorrow’s
entrepreneurs with the opportunity to successfully develop
their ideas.
To this end, the Ministry of the Economy has been promoting
the new Support for Entrepreneurs and Micro, Small and
Medium-sized Enterprises program through the INADEM in
order to address the main factors that determine the success
of entrepreneurs and businesses.
For Jacob Rocha, “the best thing for Mexico over the next five
years will be for more Mexicans to choose to be entrepreneurs
and start their own businesses. However, creating more
entrepreneurs simply isn’t enough. Their businesses need to
“With strong companies we will be able to strengthen our
domestic market and create healthy competitive conditions
that will help our economy grow and this will help make
Mexico the prosperous and strong country we all dream of.“
“We need to create better conditions so that our good ideas
may come together with the tools needed to build successful
businesses. This requires
strengthening the four areas
that are essential for successful
companies: access to financing,
information and communication
technology, useful information,
and strengthening business
capabilities.” It is extremely
important for success stories to
be told because they inspire those
who are just starting up their
business. The road to success is
reflected through the voice of
experience.
“Mexicans need to see firsthand
that they really can write their
own success stories and what
better proof of this is there than
the experiences of those who
have made their dreams come
true. Telling the stories of successful entrepreneurs helps to
make business a lifestyle, a social aspiration and above all, a
realistic career option for Mexico’s young people.”
By rewarding the entrepreneurial spirit we recognize those
with the audacity to take risks and that have decided to
follow a different path to shape their realities and the realities
of others. “For the government, programs such as the EY
Entrepreneur Of The Year™ are very important because they
provide an incentive for entrepreneurs to continue believing
that they can turn their ideas into successful business
models that bring significant benefits for their industries.
Entrepreneurship is what makes the world and Mexico go
round.
Emprendedor | 25 Supporting the
entrepreneurial
ecosystem
Entrepreneurs need to be on the lookout
for business opportunities that can help
them break into new markets, secure the
financing they need to get their projects
off the ground and to grow their business,
and ensure that they have the tools they
need to take with the different challenges
they face. This is why BBVA Bancomer is
always looking for new ways to partner
with other businesses.
F
Promoting
Security and
Confidence for
Entrepreneurs
Mario Marín de la Serna
Director of BBVA
Bancomer’s SME Segment
or some years now there has been a growing worldwide
consensus on the importance of creating new
businesses for the economy at large. Given this new
consensus, those aspects critical to the business ecosystem
are at the top of the agendas of many different organizations,
such as schools, business associations, and national and local
public institutional agencies. These areas of interest are even
influencing the strategic agendas of corporations, where they
see new companies as an opportunity for innovation.
Recent studies and surveys regarding the support that many
institutions provide to new entrepreneurs have revealed that
young people see building their own businesses as a viable
career option and the fields and industries they most focus
on include technology, internet, and apparel, and business
services, commerce, tourism, design, gastronomy and
personal services.
Entrepreneurs are the
driving force behind Mexico’s
economic growth and
employment opportunities.
26 | Emprendedor
EY Entrepreneur Of The YearTM Mexico 2013
BBVA Bancomer has
developed various
projects aimed at helping
entrepreneurs build lasting
businesses.
Entrepreneurial Commitment
In Mexico, BBVA Bancomer has realized its commitment to
the country’s entrepreneurs by helping today’s business
people in the areas that matter most to them. BBVA
Bancomer believes that entrepreneurs are the current
driving force behind Mexico’s economy and job creation
opportunities.
Mario Marin says that in the face of the growth, training and
financing needs of today’s entrepreneurs, BBVA Bancomer
has been a key collaborative component in helping them
run their businesses by providing innovative solutions. By
hosting informative sessions at universities and offering
businesses a wide range of specific solutions, BBVA
Bancomer has demonstrated its commitment to promoting
the entrepreneurial spirit. BBVA Bancomer, through the
Secretary of Economy’s financing program and the INADEM,
has set itself apart from its peers by being the bank with the
most loans granted to entrepreneurs since 2012.
It has also expanded its services by offering support to
entrepreneurs through advisors dedicated to guiding them
as they go through their incubation stage. “To help develop
entrepreneurs”, explained Marin, “BBVA Bancomer has been
testing new tools, such as an evaluation that analyzes the
abilities, business ethics, intelligence and personalities of
entrepreneurs using a psychometric test that measures their
capacity and willingness to repay their debts. One of our
most successful programs has been our Financial Education
program, which is a tool for helping entrepreneurs start up
their businesses and stay on top of their personal finances.”
According to Mario Marin, technology has lead the way
to major partnerships for BBVA Bancomer, which include
the creation of a digital community that is a storehouse of
valuable information on getting businesses off the ground.
This community encourages direct interaction between
entrepreneurs.
The most important aspect for BBVA Bancomer going forward
is to encourage innovative ideas as a way to stay involved
in the entrepreneurial world. Mr. Marin highlighted BBVA
Bancomer’s specialized network and 100 SME Centers that
provide support and solutions for entrepreneurs during their
entire startup process.
Strategic Alliances
For the director of BBVA Bancomer’s SME Segment,
working together with EY to build a better working world by
participating in the EY Entrepreneur Of The Year™ award
has allowed BBVA Bancomer to contribute to the creation of
opportunities for entrepreneurs.
“Mexico has many successful entrepreneurs and job creators
with innovative ideas. BBVA Bancomer’s strategy focuses
on being a key component in helping develop initiatives,
providing access to financing, creating practical programs
and supporting private and public sector programs that
encourage collaboration to create a better environment for
entrepreneurs.”
For BBVA Bancomer, programs such as the EY Entrepreneur
Of The Year™ awards are vital to strengthening the country’s
entrepreneurial ecosystem. In addition, these types of
programs help promote self-reliance for small and medium
businesses, which are vital in creating jobs in Mexico and by
extension, for the country’s long-term economic growth. Mr.
Marin asserted that “we must have faith in entrepreneurs
because it is they who have demonstrated their ability to do
great things, as we can see in the nominees of this year’s EY
Entrepreneur Of The Year™ Mexico”.
Emprendedor | 27 Global Center for
Entrepreneurship
and Innovation
Providing inspiration and guidance
for entrepreneurs by entrepreneurs.
Find insights into the business issues of today that
matter most to you at EY’s new Global Center for
Entrepreneurship and Innovation
Discover the lessons learned by successful
entrepreneurs, and find the tools and materials that
will help you think BIG and grow your business.
Access programs and events created specifically
for entrepreneurs.
Visit www.ey.com/entrepreneurship
Contact:
Guadalupe Castañeda Campos
Strategic Growth Markets Leader
guadalupe.castaneda@mx.ey.com