del Big Data al Valor de Negocio 2.33 Mb

La revolución del BI: del Big Data al Valor de
Negocio
N
i
Ana Lacuna
@
gy
alacuna@microstrategy.com
6.5The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document
Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose
Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
CONFIDENTIAL
Microstrategy: resumen de compañía
2
6.5The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document
Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose
Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
CONFIDENTIAL
Principales referencias españolas
3
6.5The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document
Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose
Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
CONFIDENTIAL
MicroStrategy Analytics Platform
Una única plataforma para toda la empresa
Business Intelligence
Corporativo
Cuadros de mando e informes
para incrementar el
rendimiento
di i t
Análisis ágiles
Big Data
Descubrimiento del dato
Discovery
Capacidad de convertir el Big
Data en análisis
• Diferentes interfaces de usuario
• Exploración
p
de datos intuitiva
• Escalabilidad y alto rendimiento
• Desarrollo rápido de cuadros de
mando
• Combinar datos de múltiples fuentes
• Administración centralizada
• Análisis predictivos y avanzados
• Garantía del dato único
• Administración sencilla y económica
• Acceso a todos los tipos
p de
datosdatos
Web o Dispositivos Móviles/ On
On-Premises
Premises o Cloud
6.5The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document
Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose
Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
CONFIDENTIAL
Cuadros
de Mando
Acceso
desde
MicroStrategy – Fuentes de datos
MapReduce
D t b
Databases
Lower
S
Scale
Higher
Sc
cale
Columnar
Databases
Data Warehouse
Appliances
Exadat
a
HAN
A
R l ti
Relational
l
Databases
M l idi
Multidimensional
i
l
Databases
Analysis
Services
User /
Departmental
Data
6.5The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document
Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose
Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
CONFIDENTIAL
World-Class Production Dashboards
Características de los Cuadros de Mando
* According to BARC’S
•
Componentes
visuales
•
Fácil de utilizar
•
Workflow guiado
para una mejor
experiencia de
usuario
•
Personalizado para
cada usuario
•
Distribución on-line
o vía email
•
Contenido
Multimedia
•
Interacción con
sistemas
transaccionales
6.5The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document
Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose
BI SURVEY
are Oracle,
SAP,OrIBM,
and Microsoft.
Other12.
Than“Megavendors”
An Evaluation Of MicroStrategy's
Business
Its Offerings.
Reproduction or Distribution Is Prohibited.
CONFIDENTIAL
MicroStrategy Visual Insight is Revolutionary
Descubrimiento del dato: Fácil de utilizar
MicroStrategy
Vi
Visual
l Insight
I i ht
•
Múltiples
Visualizaciones
•
Filtrado inmediato en
pantalla
•
Trabajo en memoria:
rapidez
ap de e
en los
os a
análisis
á ss
Casos comunes de
uso
•
Exploración de datos
interactiva
•
Creación rápida de
cuadros de mando
Visual Insight permite pasar de los análisis de datos a los cuadros de mando
en menos de cinco minutos
6.5The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document
Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose
Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
CONFIDENTIAL
MicroStrategy Visual Insight is Revolutionary
Descubrimiento del dato: Fácil de utilizar
6.5The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document
Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose
Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
CONFIDENTIAL
A Picture Is Worth 1000 Words
Autoservicio para usuarios de negocio
6.5The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document
Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose
Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
CONFIDENTIAL
Big Data: Crecimiento exponencial de la información
30 MM Nuevo
Contenido
Añadido
Mensualmente a
Facebook
10 BM Textos
Previstos en todo el
mundo en el 2013
4 Exabytes de
Sensor Data
35 Horas
de Vídeo
Creada Anualmente
por RFIDs, GPS,
móviles
Subido cada
minuto a YouTube
8 Exabytes
Business Data
Creada
Anualmente por
las compañías
140 M Tweets
Enviados por día
Sources: Facebook Statistics, YouTube Statistics, Tweeter Statistics, Mobile Marketing Center, IDC,
The Economist
6.5The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document
Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose
Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
CONFIDENTIAL
Qué es Big Data?
•
De forma simplicista, Big Data se refiere a los sistemas que manipulan grandes
conjuntos de datos. Las dificultades más habituales en estos casos se centran en la
p
, el almacenamiento,, búsqueda,
q
, compartición,
p
, análisis,, y visualización.
captura,
McKinsey Global Institute
•
Una definición más completa es la que abarca tres dimensiones de datos: Volumen,
Variedad y Velocidad
Las 3 Vs de Gartner
Volumen
BIG
DATA
•
Grandes volúmenes de datos
•
Terabytes, Petabytes
•
Datos no pueden ser almacenados en
RDBMS convencionales
•
Fuentes de datos diversas - Logs web, logs
aplicaciones,
p
CDRs, datos g
generados p
por máquinas,
q
datos de redes sociales
•
No son fuentes de datos estructuradas desestructuradas o semiestructuradas
Variedad
Velocidad
•
Datos en ‘streaming’, datos con procesamiento
complejos
•
Velocidad de datos de entrada y de respuesta
p
6.5The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document
Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose
Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
CONFIDENTIAL
Minutos
RDBMS
In-memo
ory
Tiempos de Ejecución de Consultas
Hadoop
Hadoop
RDBMS
In-memory
Segundos
GBs
Volumen de Datos
6.5The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document
Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose
Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
CONFIDENTIAL
PBs
Múltiples
p
fuentes de datos
MapReduce
Databases
Low
wer
Scale
Higher
Sca
ale
Columnar
Databases
Data Warehouse
Appliances
Exadata
HAN
A
Relational
Databases
Multidimensional
Databases
Analysis
Services
User /
Departmental Data
6.5The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document
Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose
Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
CONFIDENTIAL
MicroStrategy: Plataforma de Movilidad
Creación de Aplicaciones Móviles sin necesidad de programar
6.5The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document
Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose
Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
CONFIDENTIAL
Siguientes pasos…
6.5The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document
Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose
Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
CONFIDENTIAL