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SULQFLSDOPRWLYRSRUHOTXHILQDOPHQWHKDVLGRDSOLFDGD3DUDVXUHDOL]DFLyQVH KD XWLOL]DGR HO SURJUDPD *DQGLD %DUEZLQ XQ VRIWZDUH HPSOHDGR KDELWXDOPHQWHSRUORVLQVWLWXWRVGHLQYHVWLJDFLyQSDUDODJUDEDFLyQ\WDEXODFLyQ GHHQFXHVWDVTXHSHUPLWHHQWUHRWUDVWDUHDV 5HDOL]DUXQDHQWUDGDGHGDWRVGHIRUPDUiSLGD\VHQFLOOD 7DEXODUGHIRUPDIOH[LEOH *HQHUDUJUiILFRV &UHDUILFKHURVGHGDWRVTXHVLPXOHQXQDKRMDGHFiOFXOR Para concluir este capítulo introductorio al trabajo de campo, se quiere señalar que a lo largo de estos capítulos se ha visto como la comunicación televisiva, tal y como había venido siendo concebida- punto-masa, se encuentra en un proceso de reestructuración y los hechos que provocan estos cambios son de diversa índole. Así, se pueden enumerar cuatro razones: económicas, políticas, sociales y tecnológicas. Además, se desprende como con la irrupción de la televisión interactiva en el hogar se da paso a nuevas posibilidades de ocio y entretenimiento. Así, con esta televisión se podrá navegar, buscar información, consultar el correo, controlar la programación. Estas experiencias ya fueron introducidas con Quiero Tv pero que es ahora cuando comienzan realmente a tomar fuerza. Al ser Quiero la primera plataforma digital terrestre que ofreció estos servicios se considera adecuado describir y analizar el tipo de aplicaciones que ofrecía para poder, de este modo, deducir qué servicios serán ofertados en el medio-corto plazo por los operadores de televisión digital terrestre en abierto. Esta será la tarea que se va a realizar en el próximo capítulo