Web Enseriados: Costumers’ Behavior Analysis and the Narratives in Digital Series Ana Lucía Sampayo Ávila | analu.sampayo@gmail.com Daniela Botero Zapata | pongadaniela@gmail.com Diana Melina Serna Vélez | melyserna@hotmail.com María Camila Giraldo Pereira | camilagiraldo9318@gmail.com Valentina Gaviria Villa | valengabo@hotmail.com Summary: This paper aims to analyze on how audiovisual web series distributed exclusively via Internet affect undergraduate target audiences majoring in communication studies and related fields in the city of Medellín. Within this scope, we are basing the study on the interest of the audience that seek to understand and relate to physical and virtual environments. In the same way, the web series become the subject matter to the extent where they are classified as fictional universes in which the audience feels identified, taken to another reality where they perceive multiple identities that they use to mold their behaviors. Taking all this into account, this paper goes in depth into how significantly web series transform the audience’s way of looking for entertainment. It also goes in depth into the narrative, the language and the referential structure. All this to be able to understand the close relationship between web series and spectators. Key Words: Web series, interaction, cosmopolites, insights, sociocultural factors, fiction, identified.
