Subido por Claudia Rubio Lopez

Copy of 10 Producer Marketing Secrets

Anuncio
10
PRODUCER
MARKETING
SECRETS
So you can explode
your beat business
now!
CRAS BANGERS
SECRET #1
Turn Your Ordinary Producer Business Into
An Extraordinary Producer Business
A LOT OF PRODUCERS SIMPLY THINK TOO
SMALL....
THEY ONLY WANT TO SELL A "COUPLE" MORE
BEATS THAN THEY CURRENTLY DO... AND IF
THAT'S STARTING FROM 0 BEATS... YOU GET THE
PICTURE...
- NOT AN INCREMENTAL IMPROVEMENT BUSINESS
- YOU AREN'T TRYING TO "JUST" SELL MORE BEATS
- YOU ARE TRYING TO SHIFT THE ENTIRE MODEL OF
YOUR PRODUCER BUSINESS
- YOU ARE TRYING TO BE VERY DIFFERENT FROM THE
INSIDE OUT FROM EVERYONE ELSE
MOST PRODUCERS WANT TO HAVE A BUSINESS
THAT ALLOWS THEM TO "MAKE ENDS MEET", OR
WILL ALLOW THEM TO "QUIT THEIR JOB".
THOSE WAYS OF THINKING ARE STILL WRAPPED IN
"ORDINARY". AT MOST THEY WANT TO REPLACE
THEIR INCOME, AND STAY .... ORDINARY
WELL THAT'S PRETTY BORING. YOUR MINDSET
NEEDS TO BE HAVING AN EXTRAORDINARY
PRODUCER BUSINESS MINDSET THAT'S ALLOWING
YOU TO MAKE 2 OR 3 TIMES MORE THAN WHAT YOU
CURRENTLY MAKE.
FIGURE OUT HOW TO STRETCH YOUR PRODUCER
BUSINESS FROM BEYOND YOUR LOCAL MARKET TO
THE GLOBE FROM WHAT YOU'LL LEARN HERE IN
THE DIAMOND CLUB.
SECRET #2
PUT YOURSELF IN A POSITION OF POWER
REPOSITION THE "REASON" WHY AN ARTIST WOULD
WANT TO BUY A BEAT FROM YOU...
MOST PRODUCERS HAVE THE SAME SLOGAN:
"I GOT HOT BEATS!"
SURE, SO DOES EVERYONE SAYS THE MIND OF THE
ARTIST! YOUR BEATS HAVE TO BE ABOUT
SOMETHING ELSE!
WRITE DOWN ALL OF THE REASONS WHY AN
ARTIST WOULD WANT TO BUY ONE OF YOUR BEATS
AND NOT SOMEONE ELSE'S BEATS.....
SEND IT IN TO ME SO WE CAN TAKE A LOOK AT IT
IF YOU WANT MORE HELP...
CRASBANGAZ@GMAIL.COM
BOTTOM LINE IS, YOU HAVE TO CREATE AN
EXPERIENCE FOR YOUR ARTIST BUYERS AND YOU
HAVE TO REDEFINE "WHY" THEY WANT A BEAT
FROM YOU!
DO YOU SPECIALIZE IN A CERTAIN "TYPE" OF BEAT?
DO YOU HAVE A STORY OF STRUGGLE THAT COMES
OUT IN YOUR MUSIC?
WHY IS THAT IMPORTANT?
OTHER ARTISTS HAVE STRUGGLE IN THEIR MUSIC
TOO!!! TO KNOW YOU 2 HAVE A COMMON GROUND
WILL MAKE THEM WANT TO WORK WITH YOU EVEN
MORE ONCE THEY KNOW!
SECRET #3
DEFY MUSIC INDUSTRY NORMS
CONFORMING TO INDUSTRY NORMS WILL RESULT IN
"AVERAGE" PERFORMANCE.
YOU DO NOT WANT TO BE "AVERAGE".
YOU DON'T WANT YOUR PRODUCER BUSINESS TO BE
"AVERAGE", SO AVOID BEING LIKE EVERYONE ELSE.
- LOOK AT WHAT EVERYONE ELSE IS DOING AND THINK
ABOUT WAYS TO DO IT COMPLETELY DIFFERENT
- FOR INSTANCE, I STARTED RECORDING VIDEOS WHERE
I WOULD PLAY MY BEATS FROM FL STUDIO, AND TALK
TO THE ARTISTS IN THE VIDEO....
- THIS GAVE THE BEAT LISTENING EXPERIENCE MORE
ONE ON ONE....
- THIS GAVE THE ARTIST A BETTER UNDERSTANDING OF
MY BEATS...AND MY PERSONALITY...
- WELL BEYOND SIMPLY HAVING BEATS IN A BEAT
PLAYER COULD....
INDUSTRY NORMS:
EVERYBODY WHO MAKES A LOT OF MONEY DEFIES THEM
EVERYONE WHO MAKES AVERAGE MONEY, CONFORMS
TO THEM
DEFY MUSIC INDUSTRY NORMS...
GO HOME:
GET A PAD
MAKE A MASTER LIST OF EVERYTHING
THAT IS AN INDUSTRY NORM IN YOUR
PRODUCER BUSINESS
TRY TO IDENTIFY AND ENUNCIATE
AND COMPILE A LIST OF ITEMS
THEN TRY TO FIGURE OUT HOW YOU
CAN DEFY AS MANY AS HUMANLY
POSSIBLE
YOU WILL MULTIPLY YOUR INCOME IN
DIRECT PROPORTION TO THE NUMBER
OF INDUSTRY NORMS YOU VIOLATE
DO ANALYSIS AND THEN SEEK TO
BREAK AS MANY OF THE TRENDS YOU
SEE OTHER "NORMAL" PRODUCERS
DOING...
CONTINUITY VS SUBSCRIPTION
SECRET #4
PRICE CHANGE
REQUIRES BALLS
ALMOST WITH BO THOUGHT YOU CAN GO
HOME AND INCREASE THE INCOME AND
THE VALUE OF YOUR PRODUCER
BUSINESS.
RAISING YOUR PRICES WILL MAKE YOU
MORE
EVERY MARKETER GROSSLY
UNDERSTIMATES THE ELASTICY OF
PRICE AND NEGLECTS THE PERCENTAGE
OF CUSTOMERS THAT WILL CHERRFULLY
BUY THE HIGHER PRICED OFFERING OF
WHAT THEY SELL.
PEOPLE WILL BUY A PREMIUM OPTION.
THE POWER OF TRANSACTION SIZE
HOW DO YOU GET THEIR?
1 MILLION
$100 * 10,000 SALES
$1,000 X 1,000 SALES
PRICE ELASTICITY
WHY WOULD YOU SELL BEATS FOR $10
AND THAT’S ALL?
SECRET #4
PRICE CHANGE
IF YOU ARE SELLING YOUR BEATS FOR A
VERY VERY LOW PRICE, YOU ARE
MAKING IT VERY DIFFICULT TO GET OUT
OF THAT NASTY CYCLE.
PEOPLE WILL LOOK AT YOU AS A $10
PRODUCER.
IF YOU MUST DO IT, GET VALUE SOME
OTHER WAY ALSO.
SECRETS:
- HAVE THE ARTIST RECORD A VIDEO
TESTIMONIAL FOR YOU
- HAVE THE ARTIST BRING YOU 3 OTHER
ARTISTS
- HAVE THE ARTIST POST A QUICK
PROMO FOR YOU TO THEIR SOCIAL
MEDIA ( HINT: GIVE THEM THE GRAPHICS
AND THE TEXT TO WRITE )
SECRET #5
PROCESS CHANGE
- GO HOME AND MAKE A LIST OF ALL THE
PROCESSES THAT ARE BEING USED IN YOUR
PRODUCER BUSINESS
- YOU MAY NOT HAVE ANY PROCESSES YET
- THAT'S GOOD NEWS BECAUSE IT MEANS YOU'LL
BE ABLE TO BUILD IT ON FIRM GROUNDS
- PROCESSES ARE FOR HOW SOMEONE COMES UP
TO PAY FOR WHAT THEY WANT TO BUY
- WHAT'S THE PROCESS?
- HOW CAN YOU DO IT BETTER?
SELLING OVER DM TO SELLING FROM YOUR
WEBSITE
YOU PUT IN A LOT OF ENERGY FOR ARTISTS TO
WANT YOUR BEATS,
MAKE SURE YOU HAVE A SYSTEM BUILT IN TO GIVE
ARTISTS THAT ARE INTERESTED IN YOUR MUSIC...
SOME TYPE OFINTERESTING INFO ABOUT YOU....
BEYOND JUST SENDING OVER BEATS ON
COMMAND.
THIS STARTS YOUR RELATIONSHIP WITH THE
ARTIST INSTEAD OF BASING IT ALL ENTIRELY ON
THE SOUND OF YOUR BEATS.
THOSE RELATIONSHIPS, WE FIND ARE MORE
SHALLOW, IF THEY ARE ONLY BASED ON U
SENDING BEATS
SECRET #5
PROCESS CHANGE
THE REAL RELATIONSHIPS ARE THE
ONES THAT ARE BASED ON EXCHANGING
PERSONAL STORIES AND THINGS THAT
BRING BOTH OF YOU TOGETHER, SO YOU
CAN CONNECT WITH EACH OTHER.
AS A PRODUCER, YOU CAN ALWAYS
MAKE THE TYPE OF SOUND THEY WANT,
AFTER YOU ARE FAMILIAR WITH THAT.
AND ONCE YOU GET IT PERFECTED,
WHAT OTHER PRODUCER WILL THEY
WANT TO GO TO OTHER THAN THE
PRODUCER THAT KNOWS EXACTLY WHAT
SOUND THEY WANT, AND CAN DELIVER
IT?
YOU'LL BE MAKING ARTIST CLIENTS FOR
LIFE.
ONCE YOU DO THIS, YOU MAY WANT TO
INTRODUCE SOME TYPE OF ON-GOING
LICENSING AGREEMENT OR
PARTNERSHIP WHERE THE ARTIST HAS
ACCESS TO YOUR BEATS FOR A SET
PRICE PER MONTH....
ONCE THEY DEMO THE SONG AND KNOW
THEY WANT TO GET SERIOUS, THEN
THEY CAN PAY YOU MORE!
SECRET #6
OPINIONS DONT MATTER
UNLESS THEY BUYIN
YOU MIGHT BE THE SUBJECT OF ATTACK IN THE
WAY YOU MARKET YOURSELF, ESPECIALLY IF WHAT
YOU ARE DOING IS WORKING. GOOD!
THAT MEANS YOUR GETTING NOTICED AND YOU’RE
STANDING OUT...DOING THINGS “YOUR WAY”.
GET CREATIVE.
ENORMOUS IMMUNITY TO CRITICISM
THE MOST SUCCESSFUL PRODUCERS DONT CARE
ABOUT WHAT ANYONE THINKS OF THEM EXCEPT
THOSE THAT GIVE THEM MONEY. (ARTISTS /
LABELS)
NOT EVEN THEIR OWN OPINION COUNTS.
BECAUSE THEY AREN'T GIIVNG THEMSELF MONEY...
THEY AREN'T PICKING THEIR BEAT... THE ARTIST
IS...
WE HAVE TO LEARN MARKETING BECAUSE WE’RE
OFTEN WRONG ABOUT WHAT WE THINK....
THE ONE MUSIC PROMO AD THAT YOU MIGHT LOVE
IS THE LOSER.
THE ONE YOU HATE IS THE HERO.
ONLY THING THAT COUNTS IS RESULTS.
SECRET #6
opinions don't matter......
DOPE PRODUCERS DONT CARE ABOUT
WHAT THE RESPONSE IS TO WHAT THEY
DO EXCEPT FOR THE PEOPLE THAT
RESPOND TO WHAT THEY DO.
THIS MEANS IF YOU ARE GETTING 10
NEW ARTISTS PER DAY TO ENTER INTO
YOUR WORLD, THEN WHO CARES WHAT
YOUR GIRL OR YOUR FRIENDS TELL YOU
ABOUT HOW YOUR MARKETING LOOKS
OR HOW IT MAY BE A LITTLE “OFF”.
RESULTS ARE THE ONLY THING WE
COUNT.
EXAMPLE: JERRY SPRINGER HAS BEEN
THE CALLED THE WORST SHOW RUNNING
ON TV. WELL HE’S LAUGING ALL THE
WAY TO THE BANK.
ANOTHER EXAMPLE: TYLER THE
CREATOR
PEOPLE EITHER HATE HIM OR LOVE HIM.
DO YOU KNOW WHO HE WAKES UP
THINKING ABOUT?
ONLY THE PEOPLE THAT LOVE HIM.
PRODUCERS THAT MAKE THE MOST
MONEY ARE IMMINE TO CRITICISM
SECRET #7
SYSTEMS
ONCE YOU START GETTING CONTROL OF YOUR
MARKETING AND YOU HAVE A STEADY FLOW OF
ARTISTS KNOCKING ON YOUR DOOR, LOOKING FOR
BEATS... IT'S GOING TO BE ABOUT THE SYSTEMS YOU
HAVE IN PLACE....
YOU CAN'T RISK BEING VICTIM OF DAY TO DAY
EMERGENCY STUFF THAT IS OUT OF CONTROL.
THAT YOU'RE REACTING TO EVERYTHING ALL DAY.
THAT'S HOW YOU FALL VERY FAR BEHIND AND CAN'T
KEEP UP WITH YOUR SUCCESS WHICH WILL BE SHORT
LIVED IF YOU DON'T HAVE THE RIGHT SYSTEMS IN
PLACE.
WHAT DO I MEAN?
LET'S SAY, YOU SELL A BEAT AND THE ARTIST WANTS
TO UPGRADE BY ALSO BUYING THE TRACKOUTS WHICH
YOU OFFER FOR AN ADDITIONAL $75....
WELL WHAT IF YOU ARE IN THE MIDDLE OF CREATING
MORE BEATS AND YOU HAVE TO DROP EVERYTHING TO
DO THE TRACKOUTS THEY WANT?
THAT COULD BE A GOOD PROBLEM TO HAVE, BUT
WHAT ABOUT IF YOU HAVE TO DO THAT 5 TIMES A
DAY?
HAVING A SYSTEM MEANS YOU WILL HAVE TRACKED
THE BEATS OUT AFTER YOU FINISH THE BEAT, AND
PROPERLY FILE IT AWAY SO WHEN SOMEONE BUYS IT
AND WANTS THE TRACKSOUTS...YOU HAVE THEM
READY AND ON HAND...
SECRET #8
BIG PICTURE / SMALL PICTURE
MEASURE THE NUMBERS:
HOW MANY ARTISTS DID YOU TALK TO THAT
WERE INTERESTED IN YOUR BEATS:
THIS WEEK?
LAST WEEK?
HOW MANY DO YOU NEED TO TALK TO IN
ORDER TO GET 10 SALES?
IF YOU TALK TO 10 ARTISTS ABOUT YOUR
BEATS, HOW MANY OF THOSE WILL TURN INTO
SALES?
1 OUT OF 10?
2 OUT OF 10?
YOU HAVE TO KNOW THESE NUMBERS.
THIS WILL HELP YOU SET YOUR
EXPECTATIONS PROPERLY.
TRACKING THESE NUMBERS WILL ALSO CAUSE
THEM TO BECOME IMPROVED OVER TIME.
YOU'RE IN THIS FOR THE LONG RUN.
WHAT CAN'T BE MEASURED, CAN'T BE
IMPROVED
SECRET #9
Outspend Other Producers To Capture
The Most Artists!
WHAT IF I TOLD YOU I GOT 2,000 ARTISTS
INTERESTED IN MY BEATS IN UNDER 60 DAYS?
WHAT IF I TOLD YOU NONE OF THEM KNEW OF
ME BEFORE THE TIME THEY SAW MY AD?
WHAT IF I TOLD YOU THAT I NEVER MADE IT A
GOAL TO "SELL" THEM A BEAT WHEN THEY
FIRST CAME ACROSS ME?
WHAT IF I TOLD YOU MY GOAL WAS TO GET
THEIR EMAIL?
YOUR FORMULA MAY WANT TO BE SIMILAR....
IT'S ABOUT THE EMAIL AND NOT THE
IMMEDIATE SALE....
IF YOU CAN SPEND $10 TO GET 10 NEW
ARTISTS INTERESTED IN YOUR MUSIC... WOULD
YOU?
WHAT IF YOU COULD SPEND $100 AND MAKE
$150? WHAT IF YOU COULD SPEND $1,000 AND
MAKE $1500?
I'LL SHOW YOU HOW IN THE FB ADS SECTION....
SECRET #10
Personal Behavior
SECRET #10 - PERSONAL BEHAVIOR
YOUR PRODUCER BUSINESS IS DRIVEN BY
YOU.
ITS NOT ABOUT ATTITUDE AND POSITIVE
THINKING.
ALL THAT STUFF IS NICE AND USEFUL.
YOU CAN DRIVE AROUND POSITIVE IN A
BUCKET, DEAD BROKE, BUT THE
BEHAVIOR ISN'T RIGHT.
SO YOU STAY BROKE.
IF YOU IDENTIFY A KET LIST OF THINGS
THAT ALL SUCCESSFUL PRODUCERS
“DO”.
ITS NOT WHAT THEY “THINK”.
THERE ARE BIG DIFFERENCES IN
BETWEEN WHAT THEY “THINK”.
BUT THERE ARE A FEW KEY BEHAVIORAL
COMMUNALITIES AND THEY “DO”
CERTAIN THINGS EXACTLY THE SAME.
WHAT DO THEY “DO”?
SECRET #10
Personal Behavior
IF YOU LOOK AT THE MOST SUCCESSFUL
PRODUCERS AND YOU MIMICK THE “BEHAVIOR”
ALMOST AUTOMATICALLY THE RESULTS HAPPEN.
FIND 10 PRODUCERS THAT ARE AT THE TOP.
FIND OUT WHAT THEY DO AND DO THE SAME.
RELENTLESS
BEHAVIORAL CONGRUENCY IS WHERE ITS AT.
YOUR OBJECTIVE SHOULD BE TO GET IN SYNC WITH
THE PEOPLE GETTING THE RESULTS YOU WANT SO
YOU CAN GET THOSE RESULTS.
MODELING
WE MODEL THE BEHAVIOR OF THE PEOPLE THAT ARE
GETTING THE RESULTS THEY WANT.
HOW DO THEY HANDLE OPPORTUNITIES?
HOW DO THEY HANDLE CRISES?
HOW DO THEY HANDLE THEIR MARKETING?
DOING THE RESEARCH AND STUDYING THEM, THATS
ALL VERY TIME CONSUMING AND COMPLICATED.
ARE
YOU
YOU
GET
YOU SERIOUS ABOUT YOUR SUCCESS OR DO
WANT TO CONTINUE GETTING THE RESULTS
'VE BEEN GETTING? PUT IN THE WORK
THE RESULT!
Descargar