Conceptos Básicos de Costos y Gastos Noviembre 21 de 2012 Retail Marketing Diseño Patronaje ANALISIS DE DATOS Producción Logistica ESTRATEGIAS Forces of competition New entrants Threat of new entrants Bargaining power of suppliers Suppliers Bargaining power of buyers Industry competitors Buyers Intensity of rivals Threat of substitutes Substitutes Source:11/26/2012 M Porter, The Competitive Advantage of Nations, Collier Macmillan, 1989 (c) Maria Rey, Atlanta 2012 4 SWOT analysis Internal External Strengths/fortalez Weaknesses/debili as dades Opportunities Threats/amenzas Positive Source: K Andrews, The Concept of Corporate Strategy, McGraw Hill, 1987 11/26/2012 Negative (c) Maria Rey, Atlanta 2012 5 Value disciplines Product leadership Minimum threshold to compete Operational excellence 11/26/2012 Customer intimacy (c) Maria Rey, Atlanta 2012 Source: M Treacy and F Wiersema, The Discipline of Market Leaders, Harper Collins, 1995, adapted by Gartner 6 Core competencies matrix New How protect and extend the franchise ? Participate in the future ? Core competence Improve Existing positioning with better leverage ? Redeploy or redefine to create new products ? New Existing Market 11/26/2012 Source: G Hamel and C Prahalad, Competing for (c) the Maria Future,Rey, Atlanta 2012 Harvard Business School Press, 1994 7 Conectividad Alineamiento de la institucion con la estrategia Cadena de abastecimineto y foco de la demanda Sostenibilidad de la estrategia. 11/26/2012 (c) Maria Rey, Atlanta 2012 8 • Conocimiento del mercado • Recoleccion de datos Eye movement sensing Image Touch Screen Geo-location GPS Running Shoes Conversion Rate Dwell time Flow Opportunity Gross Shopping Hours™ Routes Shopper Loyalty Usage of Areas