El papel de las emociones en las estrategias de comunicación.

Anuncio
`çãìåáÅ~Åáµå=å⁄=O=
bä=é~éÉä=ÇÉ=ä~ë=ÉãçÅáçåÉë=Éå=ä~ë=Éëíê~íÉÖá~ë=ÇÉ=ÅçãìåáÅ~ÅáµåK=
^ìíçêW=
cÉäáéÉ=_çåáää~
cÉäáéÉ=_çåáää~=
=
råáîÉêëáÇ~Ç=ÇÉ=ä~=p~Ä~å~I=^Çãáåáëíê~Åáµå=ÇÉ=bãéêÉë~ëI=_çÖçí•I=`çäçãÄá~=
gçîÉå= ÉãéêÉë~êáç= èìÉ= Ü~ÅÉ= U= ~¥çë= Ñìåǵ= ìå~= ÉãéêÉë~= ÇÉÇáÅ~Ç~= ~= ä~= çêÖ~åáò~Åáµå= ÇÉ=
ÉîÉåíçëK= ^= äç= ä~êÖç= ÇÉ= Éëíçë= ~¥çëI= àìåíç= Åçå= ä~= ÉîçäìÅáµå= ÇÉä= ÅçåëìãáÇçê= ó= Éä= ~ãéäáç=
é~åçê~ã~=ÇÉ=éçëáÄáäáÇ~ÇÉë=ÇÉ=ÅçãìåáÅ~Åáµå=ÇÉ=ä~ë=ã~êÅ~ëI=ÉîçäìÅáçåµ=Éä=åÉÖçÅáç=Ü~ëí~=
ÅçåîÉêíáêëÉ= Éå= ìå~= ~ÖÉåÅá~= áåíÉÖê~ä= ÇÉ= ÅçãìåáÅ~ÅáçåÉë= Åçå= ~äíç= êÉÅçåçÅáãáÉåíç= ~= åáîÉä=
êÉÖáçå~äK=
=
mêçãìÉîÉ= ëì= ÑáäçëçÑ∞~= ÇÉ= åÉÖçÅáç= éçê= ãÉÇáç= ÇÉ= ÅÜ~êä~ë= Åçêéçê~íáî~ëI= ãçíáî~åÇç= ~= äçë=
éêçÑÉëáçå~äÉë=ÇÉ=ãÉêÅ~ÇÉç=~=áåîçäìÅê~ê=ä~ë=ÉãçÅáçåÉë=Éå=ä~ë=Éëíê~íÉÖá~ë=ÇÉ=ÅçãìåáÅ~Åáµå=
ÇÉ=ä~ë=ã~êÅ~ëK=
=
bå=Éä=~¥ç=OKMMS=Ñìåǵ=ìå~=~ÖÉåÅá~=ÇÉ=éêçãçÅáµå=ÇÉ=í~äÉåíç=Üìã~åçI=ä~=Åì~ä=éêçãìÉîÉ=~=
åáîÉä=Åçêéçê~íáîç=~=åáîÉä=ãìåÇá~äK=
=
`çêêÉç=ÉäÉÅíêµåáÅç=WÑÉäáéÉÄ]ÜÉ~íKÅçãKÅç=
qÉä¨ÑçåçW=H=RT=H=N=H=O=NP=PP=PP=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
lÄàÉíáîç=mêáåÅáé~ä=
=
bä=ëÉê=Üìã~åç=íáÉåÉ=ìå~ë=åÉÅÉëáÇ~ÇÉë=Ä•ëáÅ~ë=èìÉ=ë~íáëÑ~ÅÉêI=éÉêç=ÇÉ=áÖì~ä=Ñçêã~=íáÉåÉ=
ìå~ë=åÉÅÉëáÇ~ÇÉë=ÉãçÅáçå~äÉë=èìÉ=ë~íáëÑ~ÅÉ=éçê=ãÉÇáç=ÇÉ=Åçãéçêí~ãáÉåíçë=éìåíì~äÉëK=
pá= åçëçíêçë= Åçãç= ÅçãìåáÅ~ÇçêÉëI= éìÄäáÅáëí~ëI= ç= ãÉêÅ~ÇÉçäçÖçë= áåîçäìÅê~ãçë= ä~ë=
ÉãçÅáçåÉë=ÇÉ=ä~ë=éÉêëçå~ë=Éå=åìÉëíê~ë=Éëíê~íÉÖá~ë=ÇÉ=ÅçãìåáÅ~Åáµå=äçÖê~êÉãçë=Éä=ëìÉ¥ç=
ã~ë=éêÉÅá~ÇçÁ=ä~=ÑáÇÉäáò~Åáµå=ÇÉ=åìÉëíêç=ÅçåëìãáÇçêK=
=
bëíç=ëìÉå~= Ñ•ÅáäI=éÉêç=Éë=ìå=êÉíç=èìÉ=Üçó=Éå=Ç∞~= åçë=éçåÉ=Éä=ãáëãç=ÅçåëìãáÇçêK=finì¨=
Ü~ÅÉãçë= é~ê~= éçÇÉê= ÅçåçÅÉê= äçë= ëìÑáÅáÉåíÉ= ~= ãáë= ÅäáÉåíÉë= Åçãç= é~ê~= ÇáëÉ¥~ê= ìå~=
Éëíê~íÉÖá~= ÇÉ= ÅçãìåáÅ~Åáµå= Éå= ä~= Åì~ä= áåîçäìÅêÉ= ëìë= ã•ë= áåíáã~ë= åÉÅÉëáÇ~ÇÉë=
ÉãçÅáçå~äÉë\= bñáëíÉå= Éëíê~íÉÖá~ë= ÅçåîÉåÅáçå~äÉë= é~ê~= ÅçåçÅÉê= ä~= éÉêÅÉéÅáµå= ÇÉä=
ÅçåëìãáÇçê= ~ÅÉêÅ~= ÇÉ= ~äÖìå~ë= ã~êÅ~ëI= éêçÇìÅíçë= ç= ëÉêîáÅáçëI= éÉêç= Üçó= Éå= Ç∞~= Éä=
ÅçåëìãáÇçê= Éëí•= éêÉÇáëéìÉëíç= ~= Ü~Ää~ê= Éå= ëì= ÉåíçêåçI= ÇÉ= Ñçêã~= å~íìê~ä= ó= Éë= ~Ü∞= ÇçåÇÉ=
åçëçíêçë= ÇÉÄÉãçë= áåíÉê~Åíì~êK= ^ä= Ü~Ää~ê= Åçå= åìÉëíêç= é∫ÄäáÅç= çÄàÉíáîç= äçÖê~ãçë=
~ÅÉêÅ~êåçëI= Çá~äçÖ~åÇç= ÇÉëÅìÄêáãçë= ëìë= “áåëáÖÜíëÒ= ã~ë= î~äáçëçë= ó= Éë= ~Ü∞= Åì~åÇç=
äçÖê~ãçë=çÄíÉåÉê=ä~=ÅçåÑá~åò~=ÇÉä=ãáëãçK=
=
e~Ää~ê=ÇáêÉÅí~ãÉåíÉ=~ä=ÅçåëìãáÇçê=ëÉ=Ü~=ÅçåîÉêíáÇç=Éå=ä~=Éëíê~íÉÖá~=ã~ë=ÉÑÉÅíáî~=Üçó=Éå=
Ç∞~I= ëáå= áãéçêí~ê= Éä= ãÉÇáç= èìÉ= ëÉ= ìíáäáÅÉI= éçê= äç= Åì~ä= ÇÉÄÉãçë= ÇáëÉ¥~ê= Éëíê~íÉÖá~ë= ÇÉ=
ÅçãìåáÅ~Åáµå= Åçå= ~äíç= ÅçåíÉåáÇç= ÅêÉ~íáîç= ó= éçê= ãÉÇáç= ÇÉ= ìå~= ãÉíçÇçäçÖ∞~= ÉëéÉÅáÑáÅ~K=
bëí~=ãÉíçÇçäçÖ∞~=ä~=ÜÉãçë=ää~ã~Çç=ä~ë=Q=b…ëW=bãçíáçåëI=bñéÉêáÉåÅÉI=båíÉêí~áå=C=båÖ~ÖÉK=
pá= ìíáäáò~ãçë= Éëí~ë= Q= ÜÉêê~ãáÉåí~ë= Éå= Éä= ÇáëÉ¥ç= ÇÉ= ä~= ÅçãìåáÅ~ÅáµåI= éçÇêÉãçë= îÉê=
éêçåí~ãÉåíÉ=êÉëìäí~Ççë=éçëáíáîçë=Éå=ä~=éÉêÅÉéÅáµå=ÇÉä=ÅçåëìãáÇçê=Ü~Åá~=äçë=éêçÇìÅíçë=ç=
ëÉêîáÅáçë=çÑêÉÅáÇçë=ç=Ü~ëí~=Éå=ä~=ÑêÉÅìÉåÅá~=ÇÉ=ä~=Åçãéê~K=bë=ìå=êÉíç=ÅêÉ~íáîç=èìÉ=íçÇ~=ä~=
áåÇìëíêá~=ä~=ÇÉÄÉ=~ëìãáêK=
=
m~ä~Äê~ë=`ä~îÉW=ÉãçÅáçåÉëI=Çá~äçÖçI=ÅêÉ~íáîáÇ~Ç=
=
j~áå=lÄàÉÅíáîÉW=
=
eìã~åë=Ü~îÉ=íÜÉáê=Ä~ëáÅ=åÉÉÇëI=~ë=ïÉää=~ë=Éãçíáçå~ä=åÉÉÇë=íç=ÑìäÑáää=ïáíÜ=íÜÉáê=~ÅíëK=tÉ=~ë=
éìÄäáÅáëíëI= ÅçããìåáÅ~íçêë= çê= ã~êâÉíáåÖ= éÉçéäÉ= Ü~îÉ= íç= áåÅäìÇÉ= éÉçéäÉ= Éãçíáçåë= áå= çìê=
ÅçããìåáÅ~íáçå= ëíê~íÉÖáÉë= äççâáåÖ= Ñçêï~êÇ= Ñçê= íÜÉ= ãçëí= ~ééêÉÅá~íÉÇ= êÉëìäíÁ= ÅçåëìãÉê=
ÉåÖ~ÖÉãÉåíK=
=
qÜáë=ëçìåÇë=êÉ~ääó=É~ëóI=Äìí=áí…ë=íçÇ~ó=ÅÜ~ääÉåÖÉ=íÜ~í=íÜÉ=ë~ãÉ=ÅçåëìãÉê=Ü~ë=çåK=fitÜ~í=
Å~å=ïÉ=Çç=íç=ÖÉí=íç=âåçï=íÜÉ=ÅçåëìãÉê=ëç=ïÉää=íÜ~í=ïÉ=Å~å=áåîçäîÉ=íÜÉáê=ãçëí=áåíáã~íÉ=
Éãçíáçåë\=qÜÉêÉ=~êÉ=ÅçåîÉåíáçå~ä=ï~óë=íç=Çç=áíI=Äìí=ÅçåëìãÉêë=~êÉ=ÇÉ~äáåÖ=íç=í~äâ=áå=íÜÉáê=
ë~ÑÉíó=ÉåîáêçåãÉåíI=~åÇ=íÜ~íÛë=ïÜÉêÉ=ïÉ=Ü~îÉ=íç=í~äâ=íç=íÜÉã=áå=~=å~íìê~ä=ï~ó=ëç=ïÉ=Å~å=
ÖÉí=íÜÉáê=áåëáÖÜíë=~åÇ=íÜÉ=íêìëí=~ë=ïÉää=êÉÖ~êÇáåÖ=í~âáåÖ=Å~êÉ=çÑ=íÜÉáê=Éãçíáçå~ä=åÉÉÇëK=
=
q~äâáåÖ=ÇáêÉÅíäó=íç=íÜÉ=ÅçåëìãÉê=áí…ë=åçï=~=Ç~óë=íÜÉ=ãçëí=ÉÑÑÉÅíáîÉ=ëíê~íÉÖóI=åç=ã~ííÉê=áå=
ïÜáÅÜ=ãÉÇá~=óçì=Çç=áíI=~åÇ=íÜ~í…ë=ïÜó=ïÉ=Ü~îÉ=íç=ÇÉëáÖå=ÅçããìåáÅ~íáçå=ëíê~íÉÖáÉë=ïáíÜ=
íçåë=çÑ=ÅêÉ~íáîáíó=~åÇ=ïáíÜ=~=ëéÉÅáÑáÅ=ãÉíÜçÇçäçÖóK=tÉ=Ü~îÉ=Å~ääÉÇ=áí=íÜÉ=Q=b…ëW=ÉãçíáçåëI=
ÉñéÉêáÉåÅÉI= ÉåíÉêí~áå= ~åÇ= ÉåÖ~ÖÉK= fÑ= = ïÉ= ìëÉ= íÜáë= íççäë= ïÉ= ïáää= ëÉÉ= Ñ~ëí= êÉëìäíë= áå= íÜÉ=
ÄÉÜ~îáçê=çÑ=íÜÉ=ÅçåëìãÉê=íç=çìê=Äê~åÇëK=fíÛë=~=ÅêÉ~íáîÉ=ÅÜ~ääÉåÖÉ=íÜ~í=ïÉ=~ää=Ü~îÉK=
=
hÉó=tçêÇëW=ÉãçíáçåëI=Çá~äçÖìÉI=ÅêÉ~íáîáíó=
=
Descargar