`çãìåáÅ~Åáµå=å⁄=OS= mìÄäáÅáÇ~Ç= bëéÉÅá~ä= Éå= qÉäÉîáëáµåW= åìÉî~ë= íÉåÇÉåÅá~ë= ÇÉ= ä~= ÅêÉ~íáîáÇ~Ç=éìÄäáÅáí~êá~=~ä=ëÉêîáÅáç=ÇÉä=Ñçêã~íç=ÇÉ=éêÉëÉåí~ÅáµåK= = ^ìíçêW= gÉë∫ë=^åíçåáç=pÉÖ~êê~=p~~îÉÇê~K = gÉë∫ë=^åíçåáç=pÉÖ~êê~=p~~îÉÇê~K= = gÉë∫ë= pÉÖ~êê~= Éë= ìå= àçîÉå= äáÅÉåÅá~Çç= Éå= mìÄäáÅáÇ~Ç= ó= oÉä~ÅáçåÉë= m∫ÄäáÅ~ë= éçê= ä~= råáîÉêëáÇ~Ç= ÇÉ= ^äáÅ~åíÉI= ÇçåÇÉ= ~Å~Ä~= ÇÉ= Ñáå~äáò~ê= Éä= éÉê∞çÇç= áåîÉëíáÖ~Ççê= ÇÉä= açÅíçê~Çç= _áÉåÉëí~ê=pçÅá~ä=ó=aÉëáÖì~äÇ~ÇÉë=Ä~àç=ä~=ÅçÇáêÉÅÅáµå=ÇÉ=ä~=açÅíçê~=a¥~K=sáÅíçêá~=qìê=sá¥Éë= ó=Éä=açÅíçê=gì~å=jçåëÉêê~í=d~ìÅÜáK= = pì=íÉã~=ÇÉ=áåîÉëíáÖ~Åáµå=ëÉ=ÇÉë~êêçää~=Éå=Éä=•ãÄáíç=ÇÉ=ä~= mìÄäáÅáÇ~Ç=bëéÉÅá~ä=Éå= qÉäÉîáëáµå=EíçÇ~=ÅçãìåáÅ~Åáµå=ÅçãÉêÅá~ä=Çáëíáåí~=ÇÉä=ëéçí=ÅçåîÉåÅáçå~äFK=mêçÑÉëáçå~äãÉåíÉ= Éëí•= îáåÅìä~Çç= ~= ä~= ^ÖÉåÅá~= ÇÉ= aÉë~êêçääç= içÅ~ä= ÇÉä= ^óìåí~ãáÉåíç= ÇÉ= qçêêÉîáÉà~= ÇçåÇÉ= êÉ~äáò~=ÇáîÉêë~ë=Å~ãé~¥~ë=ÇÉ=éìÄäáÅáÇ~Ç=ó=ÖÉëíáçå~=Éä=^ìä~=jÉåíçê=EÑçêã~Åáµå=çåJäáåÉ=ÇÉä= jáåáëíÉêáç= ÇÉ= bÇìÅ~ÅáµåI= mçä∞íáÅ~= pçÅá~ä= ó= aÉéçêíÉë= ó= ä~= pìÄÇáêÉÅÅáµå= dÉåÉê~ä= ÇÉ= ^éêÉåÇáò~àÉ=~=äç=i~êÖç=ÇÉ=ä~=sáÇ~FK= = råáîÉêëáÇ~Ç=ÇÉ=^äáÅ~åíÉ= c~Åìäí~Ç=ÇÉ=bÅçåµãáÅ~ë=ó=`áÉåÅá~ë=bãéêÉë~êá~äÉë= aÉé~êí~ãÉåíç=`çãìåáÅ~Åáµå=ó=mëáÅçäçÖ∞~=pçÅá~ä= žêÉ~=ÇÉ=`çãìåáÅ~Åáµå=^ìÇáçîáëì~ä=ó=mìÄäáÅáÇ~ÇK= = àÉëìë|ëÉÖ~êê~]ó~ÜççKÉë==L==àÉëìëKëÉÖ~êê~]Öã~áäKÅçã== SPM=MPN=PRM= = = = = = = = = = = = = = = = obprjbk= = e~ó= èìáÉå= ëÉ= éêÉÖìåí~= ëá= ä~= éìÄäáÅáÇ~Ç= ~Åíì~ä= Éë= ÉÑáÅ~òK= i~ë= êÉëéìÉëí~ë= ~= Éëí~= ÅìÉëíáµå=ëçå=ã∫äíáéäÉëW=ä~=éìÄäáÅáÇ~Ç=ÅçåîÉåÅáçå~ä=ÇÉàµ=ÇÉ=ëÉê=ÉÑáÅ~òI=ä~=Ñçêã~=íê~ÇáÅáçå~ä= ÇÉ=áåÑçêã~ê=ó=éÉêëì~Çáê=ÇÉÄÉ=Ç~ê=Éä=êÉäÉîç=~=äçë=åìÉîçë=ãÉÇáçë=ó=~=ä~ë=åìÉî~ë=Ñçêã~ë=ÇÉ= éìÄäáÅáÇ~ÇÁ= = nìáò•ë= ëÉ~= ÅáÉêíç= èìÉ= Ü~ëí~= ä~= ~é~êáÅáµå= ÇÉ= fåíÉêåÉíI= Éä= ãÉÇáç= éìÄäáÅáí~êáç= éçê= ÉñÅÉäÉåÅá~=Éê~=ä~=íÉäÉîáëáµåK=bå=åìÉëíêç=é~∞ëI=Ü~Åá~=NVRS=~é~êÉÅáµ=qsb=ó=Åçå=Éää~=ä~=Ñçêã~= ÅçåîÉåÅáçå~ä=ÇÉ=Ü~ÅÉê=éìÄäáÅáÇ~Ç=Éå=Éä=ãÉÇáçW=Éä=ëéçíK=mÉêç=~=é~êíáê=ÇÉ=NVVM=~é~êÉÅÉå=ä~ë= Å~ÇÉå~ë= éêáî~Ç~ë= èìÉI= ~ÇÉã•ë= ÇÉ= êçãéÉê= Åçå= Éä= ãçåçéçäáç= íÉäÉîáëáîçI= éêçéçêÅáçå~å= åìÉî~ë=ÑìÉåíÉë=ÇÉ=áåÑçêã~Åáµå=~=äçë=íÉäÉëéÉÅí~ÇçêÉëI=~ä=íáÉãéç=èìÉ=~ãéä∞~å=ä~=Å~êíÉê~=ÇÉ= éêçÇìÅíçë=éìÄäáÅáí~êáçë=é~ê~=äçë=~åìåÅá~åíÉëK= = `çå= ä~= ~ãéäá~Åáµå= ó= ÇáîÉêëáÑáÅ~Åáµå= ÇÉä= ãÉêÅ~Çç= íÉäÉîáëáîç= ëÉ= ääÉî~= ~= Å~Äç= ìå= éêçÅÉëç= ÇÉ= ë~íìê~Åáµå= ÇÉ= äçë= Éëé~Åáçë= éìÄäáÅáí~êáçëK= ^ìãÉåí~= Éä= å∫ãÉêç= ÇÉ= ëçéçêíÉë= EÅ~ÇÉå~ëF= éÉêç= í~ãÄá¨å= äç= Ü~ÅÉ= Éä= íáÉãéç= èìÉ= ä~= íÉäÉîáëáµå= ÇÉÇáÅ~= ~= ä~= éìÄäáÅáÇ~Ç= Eëì= éêáåÅáé~ä= ÑìÉåíÉ= ÇÉ= êÉÅìêëçëFK= i~= Éëíê~íÉÖá~= ÇÉ= ä~= éìÄäáÅáÇ~Ç= ÅçåîÉåÅáçå~ä= áåíÉêëíáÅá~ä= E~èìÉää~=èìÉ=ìÄáÅ~=äçë=ëéçíë=Éå=äçë=ÇÉëÅ~åëçë=ÇÉ=äçë=éêçÖê~ã~ëF=Ç~=é~ëç=~=ìå=éêçÅÉëç= ÇÉ= áåíÉÖê~ÅáµåI= ÇÉ= îáåÅìä~Åáµå= ÇÉ= ä~= éìÄäáÅáÇ~Ç= Åçå= Éë~= éêçÖê~ã~ÅáµåI= Åçå= ~èìÉääçë= éêçÖê~ã~ë= èìÉ= Öçò~å= ÇÉ= ìå~= Öê~å= ~ìÇáÉåÅá~= ó= Åìóçë= î~äçêÉë= ëìëÅáí~å= Éä= áåíÉê¨ë= ÇÉ= ä~ë= ã~êÅ~ë=~åìåÅá~åíÉëK= = bëíÉ= Öáêç= ÅêÉ~íáîç= îáÉåÉ= ÇÉ= ä~= ã~åç= ÇÉ= äç= èìÉ= Éä= ãÉêÅ~Çç= éêçÑÉëáçå~ä= ÅçåçÅÉ= Åçãç= “mìÄäáÅáÇ~Ç= bëéÉÅá~ä= EmKbKFÒK= `çå= ä~= mKbK= ä~= ÅêÉ~íáîáÇ~Ç= ó~= åç= Éë= ÉñÅäìëáî~= ÇÉä= ãÉåë~àÉ= åá= ÇÉä= ÅçåíÉåáÇçK= `çå= ä~= mìÄäáÅáÇ~Ç= bëéÉÅá~ä= Éå= qÉäÉîáëáµå= EmKbKqKsKFI= Ñçêã~= EÑçêã~íçF=ó=ÅçåíÉåáÇç=EãÉåë~àÉF=éìÉÇÉå=ëÉê=ÅêÉ~íáîçë=~ä=ìå∞ëçåçK= = i~= éêÉëÉåíÉ= ÅçãìåáÅ~Åáµå= êÉÅçÖÉ= äçë= ~ëéÉÅíçë= ã•ë= áãéçêí~åíÉë= ÇÉä= éÉê∞çÇç= áåîÉëíáÖ~Ççê= ÇÉä= ãÉåÅáçå~Çç= açÅíçê~ÇçK= bå= ¨ä= ëÉ= áåîÉëíáÖ~= ä~= mKbKqKsK= ~= íê~î¨ë= ÇÉ= ìå= ã~êÅç=íɵêáÅç=ó=ìå=íê~Ä~àç=ÇÉ=Å~ãéç=ääÉî~Çç=~=Å~Äç=ãÉÇá~åíÉ=ìå=~å•äáëáë=ÇÉ=ÅçåíÉåáÇç=ÇÉ= ìå~= ãìÉëíê~= ÇÉ= ã•ë= ÇÉ= OMM= éáÉò~ë= éìÄäáÅáí~êá~ë= åç= ÅçåîÉåÅáçå~äÉëI= êÉä~íáî~ë= ~= äçë= N ëÉÅíçêÉë=~äáãÉåí~Åáµå=ó=ÄÉÄáÇ~ëI=ÉãáíáÇ~ë=Éå=Éä=Åì~êíç=íêáãÉëíêÉ=ÇÉä=~¥ç=OMMS K= = içë=çÄàÉíáîçë=ÖÉåÉê~äÉë=ÇÉ=Éëí~=ÅçãìåáÅ~Åáµå=ëçå=Ç~ê=~=ÅçåçÅÉê=äçë=êÉëìäí~Ççë= ÇÉ=ä~=áåîÉëíáÖ~ÅáµåI=ääÉî~Ç~=~=Å~Äç=Éå=ä~=råáîÉêëáÇ~Ç=ÇÉ=^äáÅ~åíÉ=ó=èìÉ=ëçå=êÉä~íáîçë=~=ä~ë= Çáëíáåí~ë=î~êá~ÄäÉë=Ñçêã~äÉë=~=íê~î¨ë=ÇÉ=ä~ë=èìÉ=ëÉ=Ü~å=áåîÉëíáÖ~Çç=ó=Åä~ëáÑáÅ~Çç=ä~ë= Çáëíáåí~ë=Éëíê~íÉÖá~ë=ääÉî~Ç~ë=~=Å~Äç=í~åíç=éçê=ä~ë=Å~ÇÉå~ë=Åçãç=éçê=äçë=~åìåÅá~åíÉëK= = = båíêÉ=äçë=êÉëìäí~Ççë=Å~ÄÉ=ÇÉëí~Å~ê=èìÉ=~íÉåÇáÉåÇç=~ä=“Ñçêã~íç=éìÄäáÅáí~êáçÒI=Éä=ã•ë= ~ëáÇìç= Éë= Éä= é~íêçÅáåáçI= ëÉÖìáÇç= éçê= Éä= ëéçí= ÅçåîÉåÅáçå~äI= Éä= ~î~åÅÉ= ÇÉ= ëéçí= ó= ä~= íÉäÉíáÉåÇ~K= = m~ê~=ä~=éêÉëÉåíÉ=áåîÉëíáÖ~Åáµå=ëÉ=Ü~å=íÉåáÇç=Éå=ÅìÉåí~=~ëéÉÅíçë=äÉÖ~äÉë=ÇÉ=Åìóçë= êÉëìäí~Ççë= Å~ÄÉ= ÇÉëí~Å~ê= èìÉ= qsb= åç= áÇÉåíáÑáÅ~= ä~= å~íìê~äÉò~= éìÄäáÅáí~êá~= ÇÉ= ä~ë= Ñçêã~ë= 1 Las piezas publicitarias provienen de la participación en el proyecto de investigación “Los valores sociales en los spots publicitarios emitidos en el año 2006”, (referencia GV06/090) financiado por la Consellería d´Empresa, Universitat i Ciencia de la Generalitat Valenciana, que contó con la dirección de la profesora de la Universidad de Alicante Claudia Rausell Köster. Del material adquirido para este proyecto (4.283 piezas publicitarias) se comprobó que para el estudio de la P.E.T.V., aproximadamente 1.965 podrían incluir alguna de las características estudiadas relativas a la Publicidad Especial en Televisión, mientras que 2.318 piezas podrían ser calificadas como spots convencionales. ÉëéÉÅá~äÉëI=ãáÉåíê~ë=èìÉ=qÉäÉÅáåÅç=ó=^åíÉå~=P=ë∞=èìÉ=ëìÉäÉå=Åìãéäáê=ä~=åçêã~íáî~K= = ^ÇÉã•ëI=ä~ë=Å~ÇÉå~ë=èìÉ=ã~óçê=ìëç=Ü~ÅÉå=ÇÉ=ä~=mKbKqKsK=ëçå=qsbNI=^åíÉå~=P=ó= qÉäÉÅáåÅçK=bëí~ë=ÅáÑê~ë=åç=Öì~êÇ~å=êÉä~Åáµå=Åçå=ä~ë=Å~ÇÉå~ë=èìÉ=ã~óçêÉë=éçêÅÉåí~àÉë=ÇÉ= ~ìÇáÉåÅá~= ~Åìãìä~êçå= Éå= Éä= OMMSK= v= éçê= ∫äíáãçI= í~å= ëµäç= ëÉ= ~ÇÉä~åí~ê•= èìÉ= ä~= Çìê~Åáµå= ãÉÇá~=ÇÉ=ä~ë=Ñçêã~ë=ÉëéÉÅá~äÉë=íáÉåÇÉ=~=êÉÇìÅáêëÉK= = = = ^_pqo^`qK= qÜÉêÉ=~êÉ=éÉçéäÉ=ïÜç=ïçåÇÉê=áÑ=íÜÉ=ÅìêêÉåí=~ÇîÉêíáëáåÖ=áë=ÉÑÑÉÅíáîÉK=qÜÉ=~åëïÉêë=íç= íÜáë= èìÉëíáçå= ~êÉ= ãìäíáéäÉW= íÜÉ= ÅçåîÉåíáçå~ä= ~ÇîÉêíáëáåÖ= ëíçééÉÇ= ÄÉáåÖ= ÉÑÑÉÅíáîÉI= íÜÉ= íê~Çáíáçå~ä=ï~ó=çÑ=êÉéçêíáåÖ=~åÇ=éÉêëì~ÇáåÖ=ãìëí=ÖáîÉ=íÜÉ=êÉäáÉÑ=íç=íÜÉ=åÉï=ãÉ~åë=~åÇ=íç= íÜÉ=åÉï=Ñçêãë=çÑ=~ÇîÉêíáëáåÖÁ= = fí= ÅçìäÇ= ÄÉ= íêìÉ= íÜ~í= ìåíáä= íÜÉ= fåíÉêåÉí= ~ééÉ~ê~åÅÉI= íÜÉ= ~ÇîÉêíáëáåÖ= ÉñÅÉääÉåí= ï~ó= ï~ë= íÜÉ= íÉäÉîáëáçåK= få= çìê= ÅçìåíêóI= ~Äçìí= NVRS= qsb= ~ééÉ~êÉÇ= ~åÇ= ïáíÜ= íÜÉ= ÅçåîÉåíáçå~ä= ï~ó= çÑ= ÇçáåÖ= ~ÇîÉêíáëáåÖ= áå= íÜÉ= ï~óW= íÜÉ= ëéçíK= _ìíI= Ñêçã= NVVM= ~ééÉ~ê= éêáî~íÉ= ÅÜ~ååÉäë= íÜ~íI=~ë=ïÉää=~ë=ÄêÉ~âáåÖ=ïáíÜ=íÜÉ=íÉäÉîáëáçå=ãçåçéçäóI=éêçîáÇÉ=åÉï=ëçìêÅÉë=çÑ=áåÑçêã~íáçå= íç=íÜÉ=îáÉïÉêëI=~í=íÜÉ=íáãÉ=íÜ~í=íÜÉó=Éñé~åÇ=íÜÉ=éêçÇìÅíë=çÑ=~ÇîÉêíáëáåÖ=Ñçê=íÜÉ=~ÇîÉêíáëÉêëK= = táíÜ= íÜÉ= Éñé~åÇáåÖ= ~åÇ= ÇáîÉêëáÑáÅ~íáçå= çÑ= íÜÉ= íÉäÉîáëáçå= ã~êâÉíI= ~= ë~íìê~íáçå= éêçÅÉëë= çÑ= íÜÉ= ~ÇîÉêíáëáåÖ= ëé~ÅÉë= áë= Å~êêáÉÇ= çìíK= qÜÉ= åìãÄÉê= çÑ= ÅÜ~ååÉäë= áåÅêÉ~ëÉë= Äìí= ~äëç= áåÅêÉ~ëÉ= íÜÉ= íáãÉ= íÜÉ= íÉäÉîáëáçå= ÇÉÇáÅ~íÉë= íç= íÜÉ= ~ÇîÉêíáëáåÖ= EíÜÉ= ã~áå= ëçìêÅÉ= çÑ= êÉëçìêÅÉëFK=qÜÉ=ëíê~íÉÖó=çÑ=íÜÉ=ÅçåîÉåíáçå~ä=~ÇîÉêíáëáåÖ=EíÜ~í=çåÉ=íÜ~í=äçÅ~íÉë=íÜÉ=ëéçíë=áå= íÜÉ= êÉëíë= çÑ= íÜÉ= éêçÖê~ãëF= êÉ~ÅÜ= ~= éêçÅÉëë= çÑ= áåíÉÖê~íáçåI= íÜÉ= äáåâë= ÄÉíïÉÉå= íÜÉ= ~ÇîÉêíáëáåÖ=~åÇ=íÜ~í=éêçÖê~ããáåÖI=ïáíÜ=íÜçëÉ=éêçÖê~ãë=íÜ~í=Éåàçó=~=ÖêÉ~í=~ìÇáÉåÅÉ=~åÇ= ïÜáÅÜ=î~äìÉë=~ÇîÉêíáëÉêë=éêçîçâÉ=íÜÉ=áåíÉêÉëí=çÑ=íÜÉ=Äê~åÇëK= = qÜáë=ÅêÉ~íáîÉ=Çê~Ñí=ÅçãÉë=Ñêçã=íÜÉ=Ü~åÇ=Ñêçã=ïÜ~í=íÜÉ=éêçÑÉëëáçå~ä=ã~êâÉí=âåçïë= ~ë=?=péÉÅá~ä=^ÇîÉêíáëáåÖ=EmKbKF=?K=táíÜ=íÜÉ=mKbK=íÜÉ=ÅêÉ~íáîáíó=~äêÉ~Çó=áë=åçí=~=ëçäÉ=êáÖÜí=çÑ= íÜÉ=ãÉëë~ÖÉ=åçí=çÑ=íÜÉ=ÅçåíÉåíK=táíÜ=íÜÉ=péÉÅá~ä=^ÇîÉêíáëáåÖ=áå=qÉäÉîáëáçå=EmKbKqKsKFI=íÜÉ= Ñçêãë=EÑçêã~íF=~åÇ=íÜÉ=ÅçåíÉåí=EãÉëë~ÖÉF=íÜÉó=Å~å=ÄÉ=ÅêÉ~íáîÉ=áå=ìåáëçåK= = qÜÉ= éêÉëÉåí= ÅçããìåáÅ~íáçå= Ü~ë= íÜÉ= ãçëí= áãéçêí~åí= ~ëéÉÅíë= çÑ= íÜÉ= áåîÉëíáÖ~íáîÉ= éÉêáçÇ=çÑ=íÜÉ=ãÉåíáçåÉÇ=açÅíçê~íÉI=ïÜÉêÉ=ïÉ=áåîÉëíáÖ~íÉ=íÜÉ=mKbKqKsK=~Åêçëë=~=íÜÉçêÉíáÅ~ä= Ñê~ãÉ=~åÇ=~=ÑáÉäÇïçêâ=Å~êêáÉÇ=çìí=Äó=~å=~å~äóëáë=çÑ=ÅçåíÉåí=çÑ=~=ë~ãéäÉ=çÑ=ãçêÉ=íÜ~å=OMM= ~ÇîÉêíáëáåÖ= åçí= ÅçåîÉåíáçå~ä= éáÉÅÉëI= êÉä~íáîÉ= íç= íÜÉ= ëÉÅíçêë= çÑ= åçìêáëÜãÉåí= ~åÇ= Çêáåâë= O Äêç~ÇÅ~ëí=áå=íÜÉ=ÑçìêíÜ=èì~êíÉê=çÑ=íÜÉ=óÉ~ê=OMMS= K= = qÜÉ= ÖÉåÉê~ä= ~áãë= çÑ= íÜáë= ÅçããìåáÅ~íáçå= ~êÉ= íç= ~ååçìåÅÉ= íÜÉ= êÉëìäíë= çÑ= íÜÉ= êÉëÉ~êÅÜI= Å~êêáÉÇ= çìí= áå= íÜÉ= råáîÉêëáíó= çÑ= ^äáÅ~åíÉ= ~åÇ= íÜÉó= ~êÉ= êÉä~íáîÉ= íç= íÜÉ= ÇáÑÑÉêÉåí= Ñçêã~ä=î~êá~ÄäÉë=~Åêçëë=ïÜáÅÜ=íÜÉó=Ü~îÉ=áåîÉëíáÖ~íÉÇ=~åÇ=Åä~ëëáÑáÉÇ=íÜÉ=ÇáÑÑÉêÉåí=ëíê~íÉÖáÉë= Å~êêáÉÇ=çìí=ëç=ãìÅÜ=Äó=íÜÉ=ÅÜ~ååÉäë=~ë=Äó=íÜÉ=~ÇîÉêíáëÉêëK= = _ÉíïÉÉå=íÜÉ=êÉëìäíë=áí=áë=åÉÅÉëë~êó=íç=ÉãéÜ~ëáòÉ=íÜ~í=~ííÉåÇáåÖ=íç=íÜÉ=?~ÇîÉêíáëáåÖ= Ñçêã~í?I= íÜÉ= ãçëí= êÉÖìä~ê= áë= íÜÉ= ëéçåëçêëÜáé= ÑçääçïÉÇ= Äó= íÜÉ= ÅçåîÉåíáçå~ä= ëéçíI= íÜÉ= ~Çî~åÅÉ=çÑ=ëéçí=~åÇ=íÜÉ=“íÉäÉíáÉåÇ~ÒK= 2 The advertising pieces come from the participation in the project of investigation "Los valores socials en los spots publicitarios emitidos en el año 2006 ", (reference GV06/090) financed by the Consellería d'Empresa, Universitat i Ciencia de la Generalitat Valenciana, directed by Claudia Rausell Köster, the teacher of the University of Alicante. Of the material acquired for this project (4.283 advertising pieces) there was verified that for the study of the P.E.T.V., approximately 1.965 might include someone of the studied characteristics relative to the Special Advertising in Television, whereas 2.318 pieces might be qualified as conventional spots. = cçê=íÜÉ=éêÉëÉåí=êÉëÉ~êÅÜ=íÜÉêÉ=Ü~îÉ=ÄÉÉå=éêÉëÉåí=äÉÖ~ä=~ëéÉÅíë=ïÜáÅÜ=êÉëìäíë=áí=áë= åÉÅÉëë~êó= íç= ÉãéÜ~ëáòÉ= íÜ~í= qsb= ÇçÉë= åçí= áÇÉåíáÑó= íÜÉ= ~ÇîÉêíáëáåÖ= å~íìêÉ= çÑ= íÜÉ= ëéÉÅá~ä= ÑçêãëI=ïÜÉêÉ~ë=qÉäÉÅáåÅç=~åÇ=^åíÉåå~=P=ÑìäÑáä=íÜÉ=êÉÖìä~íáçåK= = få= ~ÇÇáíáçåI= íÜÉ= ÅÜ~ååÉäë= íÜ~í= ìëÉ= çÑ= íÜÉ= mKbKqKsK= ÑêÉèìÉåíäó= ~êÉ= qsbNI= ^åíÉå~= P= ~åÇ= qÉäÉÅáåÅçK= qÜÉëÉ= ÑáÖìêÉë= Çç= åçí= Ü~îÉ= êÉä~íáçå= ïáíÜ= íÜÉ= ÅÜ~ååÉäë= íÜ~í= ã~àçê= éÉêÅÉåí~ÖÉë=çÑ=~ìÇáÉåÅÉ=~ÅÅìãìä~íÉÇ=áå=OMMSK=^åÇ=Ñáå~ääóI=çåäó=çåÉ=ïáää=~Çî~åÅÉ=íÜ~í=íÜÉ= Çìê~íáçå=~îÉê~ÖÉ=çÑ=íÜÉ=ëéÉÅá~ä=Ñçêãë=áí=íÉåÇë=íç=êÉÇìÅÉK= = m^i^_o^p=`i^sbK=hbv=tloapK= mìÄäáÅáÇ~Ç=bëéÉÅá~ä=Éå=qÉäÉîáëáµåK=péÉÅá~ä=~ÇîÉêíáëáåÖ=áå=íÉäÉîáëáçåK= mìÄäáÅáÇ~Ç=åç=ÅçåîÉåÅáçå~äK=kçåJÅçåîÉåíáçå~ä=~ÇîÉêíáëáåÖK= m~íêçÅáåáçK=péçåëçëÜáéK= = = =