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The Alpha Lifecycle Essentia Analytics v1.0 0720

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Essentia White Papers
Delivering Behavioral Alpha®
The Alpha Lifecycle
New research into the nature of investment alpha and what
portfolio managers can do to sustain it.
Chris Woodcock
Alesi Rowland
Snežana Pejić, Ph.D.
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Research Authors
Chris Woodcock
Head of Product and Research
chris.woodcock@essentia-analytics.com
Alesi Rowland
Research Analyst
alesi.rowland@essentia-analytics.com
Snežana Pejić, Ph.D.
VP Data Science
snezana.pejic@essentia-analytics.com
About Essentia
Essentia Analytics is a leading provider of behavioral data analytics and
consulting for professional investors. Led by a team of experts in investment
management, technology and behavioral science, Essentia combines nextgeneration data analytics technology with human coaching to help active fund
managers capture performance that was previously being lost to biases or
other common decision-making deficiencies.
Contact us to find out more:
 info@essentia-analytics.com
 www.essentia-analytics.com
Page 1 | The Alpha Lifecycle
The Alpha Lifecycle
Summary of Findings
• Our in-depth analysis of 43 portfolios over 14 years demonstrates that alpha
has a distinct and persistent lifecycle. It tends to accumulate in the early
phase of an investment and decay over time — often precipitously.
• On average, positions are held too long, leading to a 7 basis point peak-toexit negative portfolio impact per position.
• We have identified four main alpha lifecycle trajectories; the majority
show value-add early on, but conclude with an overall negative return on
investment.
• The trajectories identified were assessed statistically through mixed effect
modelling. Wald’s tests of the models employed indicated that they
significantly accounted for variance within our dataset.
• We assert that these findings are a manifestation of the endowment effect, a
well established behavioral bias where agents tend to ascribe greater value
to an object for which they perceive ownership.
© Essentia Analytics Ltd. All rights reserved.
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Foreword
Breaking up is hard to do, as the old song says. It’s increasingly welldocumented that, in practice, active fund managers are better buyers than
sellers. But what does that actually mean? How is it manifest, and what, if
anything, can be done about it?
In this paper, we examine whether, and to what effect, managers tend to hang
on to positions past their sell-by dates. Are their individual ideas generating
alpha — and if so, for how long?
The result is very powerful: on average, we see active equity fund managers do
generate alpha — a meaningful amount, in fact. But the majority of them tend
to ultimately give all of that alpha back (and then some) by holding on too long.
We work with many long-term investors, and having been fundamental stockpickers ourselves, we have strong respect for the long-term approach. But it is
possible — easy, in fact — to overstay our welcome in a given stock, and human
biases often lead us to do just that.
This research shines a light into a very important topic that has so far received
only limited, mostly anecdotal, exposure. We have mapped the alpha lifecycle
for a large cohort of real-world investors, and quantified both its accumulation
and (in most cases) its eventual decay.
That’s useful to us, at Essentia, in helping our clients understand their own alpha
lifecycles and optimize their investment processes accordingly. But we share this
work with broader goals in mind: to advance the industry’s understanding of the
nature of alpha generation, and contribute new evidentiary perspective to the
discussion about the value of active portfolio management.
Clare Flynn Levy
CEO, Essentia Analytics
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Introduction
Alpha — the measure of a portfolio manager’s ability to add value beyond the
effect of the overall market — remains the preeminent performance metric
when attempting to measure skill. In an environment where low-cost index
funds are perceived by many to offer better overall returns than their activelymanaged counterparts, the ability to assess a given manager’s alpha — and
for active managers to contribute maximum alpha to their portfolios — is more
critical than ever. To do that, we must first understand alpha’s characteristics and
effects.
With that in mind, we set out to validate and better understand an aspect of
alpha that has long been assumed but never demonstrated: that it has a life
cycle — a beginning, middle and end — and that investors often hold on to
positions too long, potentially diminishing whatever excess returns they were
able to generate early on.
Our analysis examined roughly 10,000 “episodes” — full cycles of a given
position from first entry to last exit — across 43 portfolios over 14 years. The
results demonstrated what we (and many other researchers) suspected: there’s a
clear lifecycle to alpha that, in general, starts strong and fades with age.
What surprised us is the magnitude of this effect: the average episode’s alpha
trajectory followed an inverted horseshoe pattern — and finished with a loss of
over 2%!
The Alpha Lifecycle: Most
of the time, managers add
value early in the period they
hold a position, only to lose
it precipitously at the end
Our methodology for this research is described in detail below. While our
research was focused on validating and quantifying the alpha lifecycle itself,
we also present some thoughts on why alpha tends to behave as it does —
we believe it is a classic example of the endowment effect, one of the most
common investor behavioral biases, at work.
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Finally, while the alpha lifecycle diagram isn’t pretty, the good news is there’s
generally a significant period of outperformance before the tide shifts —
demonstrating the value that active managers can add above indexed
portfolios. Managers can — and do — add meaningful sustained alpha when
they exercise discipline in their exit timing, and avoid the biases that can lead to
holding on too long; we offer some thoughts on how in our conclusion below.
Methodology and assumptions
Sampling/Trimming
A total of 43 equity portfolios from clients of Essentia Analytics were analyzed
for this study. The total number of episodes — each of which represents a
single investment from the opening to the final trade — in this dataset, over
all portfolios, was 14,058. All episodes that remained open at the close of the
sample period were omitted. Also, any episodes that were under 20 business
days long were removed, leaving a final sample of 9,254 episodes of varying
lengths (μ = 257, σ = 319, MAX = 2,638). The mean number of episodes per
portfolio was 215 with a standard deviation of 207. The smallest number of
episodes in a given portfolio was 23 and the largest was 1,208.
Before conducting the main analyses, we investigated the nature of the
episodes within our data set. Specifically, we identified the start year and length
of each episode (Figures 1 & 2).
Figure 1. Bar plot showing the number of episodes opened in each year.
The value above each bar represents the percentage of the total number of
episodes starting in that year.
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Figure 2. Bar plot showing the frequency of different episode lengths within
the data set. The value above each bar denotes the percentage of the data
set within that episode length bound.
From these plots, it is clear that the majority of episodes within this data set
began between 2012 and 2018 (92.84%). Over all the data, the majority of
episodes were under 500 business days long (85.54%). Therefore, our analysis is
most pertinent to episodes with these qualities.
Preprocessing/interpolation
For each episode in each portfolio, cumulative relative impact (RI) and
cumulative return on investment (ROI) were computed. RI is defined as the
relative profit of that episode on that day divided by the absolute amount
invested in the portfolio on that day (relative profit is the total increase in
value in the investment on that day, minus a hypothetical investment in the
benchmark of the same amount). Similarly, ROI was defined as the relative profit
on that day over the absolute total capital invested in that stock on that day.
As illustrated above, the episodes in this dataset vary considerably in length.
Although they may exhibit similar life cycles, the cycles may occur over variable
time periods. Therefore, to make the episodes comparable for analysis, they
were normalised temporally. Each episode other than the largest episode in the
data set was interpolated so that it now possessed the same number of data
points as the largest episode. Time was then converted into percentage of the
episode completed.
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Analysis and Observations
Our main analyses were computed using the mean of each of our measures at
each episode percentage for each portfolio. This enabled us to easily inspect
what trends were most applicable to each portfolio manager’s data as a whole.
Before modelling the dataset, a graphical inspection of each portfolio’s
measures and the grand mean across all portfolios was assessed to guide which
functions to fit the data to (Figure 3).
Figure 3. Grand mean of cumulative ROI over all episodes.
Inspection of cumulative ROI revealed that alpha accumulation may follow
one of several trends. When inspecting the grand average, the data followed
a concave polynomial, “inverted horseshoe” shape. At the portfolio level, the
data often followed this shape or a partial version of this shape. The exception
to this rule was when the data followed a positive linear gradient. Overall, we
found 4 subtypes of the lifecycle of an episode (figures 4-7). We have coined
each subtype, respectively, The Round Tripper, The Linear Accumulator, The
Hopeless Romantic and The Coaster.
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Figure 4. Mean cumulative ROI of a portfolio demonstrating “The Round
Tripper” trend. The trend follows a similar trend as the grand mean plot of
the same measure: a concave polynomial that demonstrates a progressive rise
and then fall in alpha.
Figure 5. Mean cumulative ROI of a portfolio demonstrating “The Linear
Accumulator” trend. This is characterised by a positive linear gradient.
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Figure 6. Mean cumulative ROI of a portfolio demonstrating “The Hopeless
Romantic” trend. This is characterized by an initial short lived increase in
cumulative ROI followed by a progressive decline for the remainder of the
episode.
Figure 7. Mean cumulative ROI of a portfolio demonstrating “The Coaster”
trend. This is characterised by an initial rise in cumulative ROI which leads to a
period of neither gain nor loss.
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Because of these trends, we decided to fit a quadratic function to cumulative
ROI. Similarly, cumulative RI’s grand mean plot (figure 8) best fit a concave
polynomial and so we chose to fit a similar function to this measure. Both
models were fitted using maximum likelihood estimation.
Figure 8. Graph showing the grand mean cumulative RI over all episodes
relative to the percentage through episode. Again, this demonstrates a
progressive rise in cumulative RI followed by a steep decline prior to exit. The
mean overall impact of each full episode was marginally negative; the drop
from the peak to exit was drastic — 7.22 bps of RI.
Each of these measures was entered into its own respective random slope
mixed effect model. Both measures were predicted by the fixed effects of
episode percentage and episode percentage squared, with a random effect of
portfolio. Formally, the functions of these models followed the formula:
y = ax 2 + bx + c + ε
Where y represents the measure to be predicted, x represents episode
percentage and ε represents the amount of error within the model. Both
models allowed the coefficients b and c to vary by portfolio. By doing this, we
allowed for the model to capture all the subtype trends other than The Linear
Accumulator.
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Validation
Both ROI and RI models were able to account for a large amount of the variance
within the data (figure 9). To assess the significance of these findings, p values
for the fixed effect of percentage through episode were computed using Wald’s
tests.
Figure 9. Shows the results of each mixed effect model. p values refer to the
significance of incorporating percentage through episode within the model.
Predicted Variable
p value
Marginal R
2
Conditional R
2
Quadratic Term
Linear Term
Cumulative ROI
0.06
0.94
<0.001
<0.001
Cumulative RI
0.02
0.73
<0.001
<0.001
The models fitted to cumulative ROI and cumulative RI possessed a coefficients
of -8.89 and -0.26 respectively, indicating the model found that concave, rather
than convex, polynomials fit the data set better as a whole.
The results of our initial analyses were highly significant, suggesting that each
model could account for variance in each measure. Although the variance
accounted for by the fixed effects could be considered low, there are several
reasons this may be the case. Firstly, behavioral data intrinsically tends to have a
lower variance accounted for by fixed effects. This is compounded by the sheer
variability within the stock market. Secondly, this analysis entered all suitable
data into the analysis, despite some portfolios likely better reflecting alternative
functions than the one chosen here. Finally, a quadratic function assumes
symmetry around its maximum, something which is unlikely in this dataset.
Discussion
Understanding the causes of trends in alpha is highly valuable. This is
highlighted by an attempt to utilize alpha predictors to create profit maximizing
algorithms (Passerini & Vazquez, 2015). Recently, a major focus of finance
research has been the study of behavioral biases and subsequent irrational
decision making, which in turn impact alpha. Thaler (1999) predicted that in
the future, behavioral factors will be incorporated into economists’ models by
default. In fact, the CAPM model has already been improved using behavioral
factors (Rocciolo, Gheno & Brooks, 2018). These findings suggest that
behavioral biases are highly relevant when trying to understand what drives
trends in alpha.
The endowment effect (Thaler, 1980) is a prominent behavioral bias which could
be at play in the alpha lifecycle characteristics we observed. This is defined as a
tendency to place greater value on something for which ownership is perceived.
The bias is often considered a manifestation of loss aversion (Morewedge
& Giblin, 2015), a component predicted by prospect theory (Kahneman &
Tversky, 1979). The effect has been observed among investors in experimental
Page 11 | The Alpha Lifecycle
settings (Kalunda & Mbaluka, 2012) and by retroactively analysing the Australian
stock exchange (Furche & Johnstone, 2006). Query theory (Johnson, Häubl
& Keinan, 2007) aims to explain the effect, proposing that sellers will place
greater focus and value on positive, rather than negative, attributes of a
good. When investigating this, those considering to sell a pen reported more
positive evaluations of the good than buyers (Nayakankuppam & Mishra, 2005).
Therefore, the effect may be partially driven by an increased saliency of positive
attributions.
The prominent trends in cumulative ROI observed here can be explained in the
context of these theories. That is, as an investor holds an appreciating stock,
they imbue that stock with positive attributes. Once the stock appreciation
begins to deteriorate or plateau and the investor is considering a sell, they give
higher value to their longstanding, positive views of the stock, leading them
to hold the security while clearly losing alpha. This account has similarities with
the informal notion of stock-love, which refers to investors holding losing stocks
that have been profitable in the past. Importantly, three of the four subtypes
identified in our analysis exhibited a period of appreciation followed by either
a period of depreciation or no further appreciation in which the security is held
rather than sold, mimicking this narrative. This supports the notion that the
endowment effect may be a causal factor of these trends.
Finally, we can’t help but state the elephant-in-the-room takeaway of this
research for investment managers: the alpha drop from peak to exit within each
episode is dramatic — and it’s well worth the effort to try to avoid it. 7.22 bps
of portfolio impact per episode is a significant opportunity cost to carry on a
portfolio; managers who are able to close episodes at — or closer to — the
top of their alpha curve can significantly reduce this overhead and improve
performance.
Conclusion
We investigated the hypothesis that alpha accumulation within episodes has
a life cycle which would be observable at a portfolio level. This was assessed
under the assumption that different investors may exhibit different behavioral
biases and strategies, causing variation in this lifecycle.
Our findings support these views. Grand mean plots of both cumulative ROI
and cumulative RI suggested a predominant trend of an inverted horseshoe
shape over time. At the portfolio level, the cumulative ROI plots suggested
the presence of four alpha life cycle subtypes. Two of these subtypes, “The
Hopeless Romantic” and “The Coaster”, resemble partial versions of “The
Round Tripper” and could reflect variation in investors’ entry and exit styles.
Further investigation is warranted to try and gain a deeper understanding of
these subtypes.
Our analysis leads us to believe that these trends are manifestations of the
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endowment effect. Investors frequently ascribe extra value to stocks they own
simply because they own them — and thus, hold on to them longer than they
should.
Whatever the cause, investors should be aware of the vast amounts of alpha
that are being lost to poor exit timing — and take steps to identify and
reconsider positions that are past their prime in terms of alpha accumulation.
The presence of “The Linear Accumulator” subtype demonstrates that it is
possible to escape the steep drop in alpha that defines the latter stage of
most portfolio episodes. With our work in plotting alpha and demonstrating its
tendency to decay over time, we are hopeful that more investors will be mindful
of their own alpha lifecycle, exit positions closer to the peak of their alpha
curve rather than the trough, and capture the value-added returns that are too
commonly lost to the effects of biases and poor decision-making processes.
References
Johnson, E. J., Häubl, G., & Keinan, A. (2007). Aspects of endowment: a query theory of value
construction. Journal of experimental psychology: Learning, memory, and cognition, 33(3), 461.
Kahneman, D., & Tversky, A. (2013). Prospect theory: An analysis of decision under risk. In Handbook
of the fundamentals of financial decision making: Part I (pp. 99-127).
Kalunda, E., & Mbaluka, P. (2012). Test of Endowment and Disposition Effects under Prospect Theory
on Decision-Making Process of Individual Investors at the Nairobi Securities Exchange. Research
Journal of Finance and Accounting, 3(6). 157, 171.
Morewedge, C. K., & Giblin, C. E. (2015). Explanations of the endowment effect: an integrative
review. Trends in cognitive sciences, 19(6), 339-348.
Nayakankuppam, D., & Mishra, H. (2005). The endowment effect: Rose-tinted and dark-tinted
glasses. Journal of Consumer Research, 32(3), 390-395.
Passerini, F., & Vazquez, S. E. (2015). Optimal trading with alpha predictors. arXiv preprint
arXiv:1501.03756.
Shefrin, H., & Statman, M. (1985). The disposition to sell winners too early and ride losers too long:
Theory and evidence. The Journal of Finance, 40(3), 777-790.
Thaler, R. (1980). Toward a positive theory of consumer choice. Journal of Economic Behavior &
Organization, 1(1), 39-60.
Thaler, R. H. (1999). The end of behavioral finance. Financial Analysts Journal, 55(6), 12-17.
Rocciolo, F., Gheno, A., & Brooks, C. (2018). Explaining Abnormal Returns in Stock Markets: An
Alpha-Neutral Version of the CAPM.
Wason, P. C. (1960). On the failure to eliminate hypotheses in a conceptual task. Quarterly journal of
experimental psychology, 12(3), 129-140.
Page 13 | The Alpha Lifecycle
DELIVERING BEHAVIORAL ALPHA
Essentia Analytics is an award-winning
financial technology company that provides
behavioral analytics services to professional
investors.
Our proprietary research directly fuels
our work with clients, delivering critical
insights that can guide them toward their
best practices, helping them turn good
intentions into good habits. Essentia Nudges
— personalized, automated notifications
designed to mitigate behavioral bias and
encourage better decision-making on an
ex-ante, day-to-day basis — are a case in point.
Our work in understanding the alpha
lifecycle has enabled us to plot the alpha
decay pattern for each client portfolio, and
create the Alpha Decay Nudge, which
alerts clients to individual investments that
appear to be at or near their peak alpha.
Learn how Essentia can help unlock the
behavioral alpha — the excess return that
results from mitigating one’s biases — that is
hidden in your investment decision-making
process.
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The Alpha Lifecyle | Page 14
Know thyself.
Socrates
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