Aston Martín Hello, I'm Pablo, and I'm going to give my presentation about Aston Martin. Introduction: The Aston Martin brand was created by Lionel Martin and Robert Bamford. In 1913, Lionel Martin, a racing driver, and Robert Bamford, an engineer, founded the company in London, United Kingdom. Initially, the company was called "Bamford & Martin Ltd." Headquarters: Aston Martin's headquarters are located in Gaydon, in the United Kingdom. The headquarters serve as a hub for creativity and development for the brand. Company Organization: Aston Martin's business organisation is based on a traditional hierarchical structure, with various levels of management and functional departments working together to drive the business forward and achieve its goals. Senior management: At the top of the organisation is senior management, headed by the CEO (Chief Executive Officer) and the Board of Directors. The CEO has overall responsibility for leading the company and making important strategic decisions. And we also have other departments such as: Operations Department Research and Development Department Sales and Marketing Department Human Resources Department Financial Department Products Sold and Designed: These are some of Aston Martin's products: Grand Tourers and Sports Cars: Aston Martin offers a selection of elegant grand tourers and sports cars that combine sophistication with performance. Among them is the iconic Aston Martin DB11. Limited Edition Supercars: Aston Martin also creates exclusive and limited-production supercars for example include the Aston Martin Valkyrie. Lifestyle and Luxury Vehicles: Aston Martin has ventured into the lifestyle and luxury vehicle segment with the Aston Martin DBX. Potential Customers: Aston Martin attracts a wide range of potential customers who value luxury, exclusivity, and exceptional performance in their automobiles. Some of Aston Martin's potential customers include: Luxury Car Enthusiasts: Car enthusiasts seeking high-end vehicles that combine style, elegance, and superior performance. Brand Followers: Those who are attracted to Aston Martin's rich history and prestige, valuing the craftsmanship and exclusivity that the brand offers. Marketing Campaigns: Aston Martin has developed a series of creative and strategic marketing campaigns. Here are some notable Aston Martin campaigns: Now I'm going to upload a video about this campaign. "Beautiful is Relentless": https://youtu.be/U3wo8bzKUM4 This campaign focuses on the timeless beauty and relentless passion that drives Aston Martin. Through stunning visuals and captivating storytelling, the campaign highlights the craftsmanship and exceptional performance of the brand's cars. "The Power of Luxury": https://youtu.be/7fc9RG1UALY This campaign highlights the perfect combination of luxury and performance in Aston Martin vehicles. Through visual and emotional elements, Aston Martin shows how their cars not only offer an exciting driving experience but also a luxurious and sophisticated lifestyle. Key Project of Aston Martin: Aston Martin's flagship project is in Formula 1. They entered Formula 1 in 2021, although they had a rough start. However, this year they invested more capital and hired the best driver, Fernando Alonso. Thanks to the increased capital and Fernando Alonso, they are now positioned at the top of the standings. So far my presentation, thanks for listening.
