English Nerea Candalija, María López, Guillem Llagostera and Joel Antonell BLASE BUBBLE TEA SUMMARY Our business is called Blase Bubble Tea. It is a fruit smoothie with a choice of bubbles of whatever the customer wants. In addition, the customer can personalize their smoothie or bubble tea as they wish. Both the liquid and the balls. Our slogan is: “Bubble Burst, Flavor Explosion.” Our menu is based on smoothies and bubble teas. So people can decide which flavor they want in the drink and in the bubbles. Example of best sellers: People can decide with freedom their smoothie and bubbles in our large menu, and also we are the only bubble tea shop in Mataró. Our marketing campaign will be divided on Digital and Physical. Our digital Marketing is based on social media. We have Instagram, X (Twitter) and Tik Tok. On instagram we put photos of our business and customers, in Tiktok we want people to know us (Address, business activity, what we do…), and on Twitter we post new arrivals and emergencies. Our web: BLASE WEB Our Physical campaign will be based on flyers to promote our opening, posters with our menu and prices. In the flyers we will put the location, our social, and our BestSellers. Also we created a Food Truck Model. First of all, we talked about how we wanted the food truck to look like, following Blase's style and colors, so we made two models, one more realistic and the other more basic so we could think about how to make it ourselves. At the last we create the Real Food Truck Model, to recreate the Foodtruck of Blase in the real life.
